From Data to Insights: how to build accurate customer insights from online conversations (Face / O2 UK Case study)

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This case study for the RTO2 project (Real-Time O2) delves into the different parts of social media monitoring tools and analysis.

Presented at MRS Social Media Research Conference 2010 by Francesco D'Orazio, Research Director at Face, and Jake Steadman, Brand and Social Media Insight at O2.

Published in: Business
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