Co creation inverting the innovation process

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Co-Creation allows companies to take the innovation process and turn it on its head. This methodology allows brands to take advantage of the growth of participatory culture and consumer influencers to navigate new market landscapes.

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Co creation inverting the innovation process

  1. 1. Co-creation: inverting the researchand innovation processFace, July 2012, MRMW, Philip McNaughton
  2. 2. What we’re fighting against
  3. 3. Pace of Change
  4. 4. Participatory Culture
  5. 5. End of Monolithic Brands
  6. 6. End of Ivory Tower Mentality
  7. 7. Socialization of Brands
  8. 8. Active role for consumers as influencers
  9. 9. Co-Creation Workshops commoditized
  10. 10. Listening to all The crowd Engaging with many Your crowd Developing with 1%ers ValidationA more ambitious model
  11. 11. Going Going on Complex Realback upstream a journey World Endings
  12. 12. Insight through the process Inspiration from anywhere
  13. 13. Researchers, planners, data scientists,creative technologists, communityspecialists, facilitatorsMulti-Discipline & Synthesis of Data Sources
  14. 14. Individual & Group Thinking
  15. 15. Linking data sources -passive and active - to find the story
  16. 16. Stop thinking only about product development
  17. 17. Equity, Communication,Service, Content, Activation
  18. 18. Navigating new landscapes
  19. 19. Evolving Equity in newemotional spaces
  20. 20. Better ContentBetter Experiences
  21. 21. New Audiences New Need- States
  22. 22. Innovating with newpartners in new contexts
  23. 23. Co-Creation: why it matters #1
  24. 24. Co-Creation:why it matters #2

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