Co creation inverting the innovation process

Like this? Share it with your network

Share

Co creation inverting the innovation process

  • 6,218 views
Uploaded on

Co-Creation allows companies to take the innovation process and turn it on its head. This methodology allows brands to take advantage of the growth of participatory culture and consumer influencers......

Co-Creation allows companies to take the innovation process and turn it on its head. This methodology allows brands to take advantage of the growth of participatory culture and consumer influencers to navigate new market landscapes.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • very nice read adn inspiring
    Are you sure you want to
    Your message goes here
  • good one. the title is very insightful
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
6,218
On Slideshare
1,920
From Embeds
4,298
Number of Embeds
4

Actions

Shares
Downloads
61
Comments
2
Likes
11

Embeds 4,298

http://www.facegroup.com 4,292
http://translate.googleusercontent.com 3
https://www.google.com.eg 2
http://webcache.googleusercontent.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Co-creation: inverting the researchand innovation processFace, July 2012, MRMW, Philip McNaughton
  • 2. What we’re fighting against
  • 3. Pace of Change
  • 4. Participatory Culture
  • 5. End of Monolithic Brands
  • 6. End of Ivory Tower Mentality
  • 7. Socialization of Brands
  • 8. Active role for consumers as influencers
  • 9. Co-Creation Workshops commoditized
  • 10. Listening to all The crowd Engaging with many Your crowd Developing with 1%ers ValidationA more ambitious model
  • 11. Going Going on Complex Realback upstream a journey World Endings
  • 12. Insight through the process Inspiration from anywhere
  • 13. Researchers, planners, data scientists,creative technologists, communityspecialists, facilitatorsMulti-Discipline & Synthesis of Data Sources
  • 14. Individual & Group Thinking
  • 15. Linking data sources -passive and active - to find the story
  • 16. Stop thinking only about product development
  • 17. Equity, Communication,Service, Content, Activation
  • 18. Navigating new landscapes
  • 19. Evolving Equity in newemotional spaces
  • 20. Better ContentBetter Experiences
  • 21. New Audiences New Need- States
  • 22. Innovating with newpartners in new contexts
  • 23. Co-Creation: why it matters #1
  • 24. Co-Creation:why it matters #2