Co creation inverting the innovation process

Co-creation: inverting the researchand innovation processFace, July 2012, MRMW, Philip McNaughton

What we’re fighting against

Pace of Change

Participatory Culture

End of Monolithic Brands

End of Ivory Tower Mentality

Socialization of Brands

Active role for consumers as influencers

Co-Creation Workshops commoditized

Listening to all The crowd Engaging with many Your crowd Developing with 1%ers ValidationA more ambitious model

Going Going on Complex Realback upstream a journey World Endings

Insight through the process Inspiration from anywhere

Researchers, planners, data scientists,creative technologists, communityspecialists, facilitatorsMulti-Discipline & Synthesis of Data Sources

Individual & Group Thinking

Linking data sources -passive and active - to find the story

Stop thinking only about product development

Equity, Communication,Service, Content, Activation

Navigating new landscapes

Evolving Equity in newemotional spaces

Better ContentBetter Experiences

New Audiences New Need- States

Innovating with newpartners in new contexts

Co-Creation: why it matters #1

Co-Creation:why it matters #2

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by Face, Social Intelligence for Brands on Aug 08, 2012