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9 Lives- Understanding the Lives of Young People, Aged 16-24 in 2010

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Face descended on The Groucho Club to run our latest Face Forum. The focus was 9 Lives; specifically, the lives of young British people aged 16-24. The late teen/young adult demographic is one that is …

Face descended on The Groucho Club to run our latest Face Forum. The focus was 9 Lives; specifically, the lives of young British people aged 16-24. The late teen/young adult demographic is one that is particularly significant for many brands. However, this is a demographic which is shrinking over time. As a result, the need to understand and engage this demographic is more pressing than ever.

So, how did we go about finding out about the lives of this demographic? We commissioned nine people, aged 16-24 to make films about what their lives are like in the year 2010. In addition, we also ran an online community with our Headboxers, and posed the question: “If you had to leave yourself a message for yourself in 10 years time, to remind you what it feels like to be your age in 2010, what would it be??”. From both, we discovered a wealth of information about this demographic, and it’s clear that, whilst many things about being young stay the same, a lot of other things are also changing.

This is a Prezi uploaded into SlideShare, if you would like to see the full Prezi with video footage of our participants please head over to 9lives.facegroup.co.uk

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