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Facebuzz Workshop Email Marketing - Analytics
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Facebuzz Workshop Email Marketing - Analytics

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Apresentação elaborada pelo Jorge Cunha da ITTecBuzz sobre Email Marketing Analytics. …

Apresentação elaborada pelo Jorge Cunha da ITTecBuzz sobre Email Marketing Analytics.

Esta apresentação faz parte do Workshop em Email Marketing promovido pelo Facebuzz.

Published in Business
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Transcript

  • 1. Email Marketing Analytics
  • 2. Agenda Métricas Base Kpis Testar a eficácia de uma campanha Benchmarks Resumo
  • 3. Métricas e definições Base Hard Bounce Soft Bounce Delivery Rate % Open Rate% Click trough rate % Spam rate %
  • 4. Métricas e Kpis Unsubscribe rate New Subscriber rate Conversion rate Revenue by campaign Revenue per email delivered
  • 5. Testar a eficácia de um email Experimentamos o assunto
  • 6. Email - Corpo
  • 7. Resultado*|FNAME|* *|LNAME|*, Gostarias de aumentar a Eficácia do Marketing Digital?
  • 8. Compilar resultados do site
  • 9. Benchmark & Análise competitiva Comparar métricas ( por tipo de industria)  Open Rate  CTOR  Conversion rate %
  • 10. O que os CXO querem? Fonte: Marketing Sherpa 2011
  • 11. Persegue o teu sucessono email marketing! Segmentar Verificar Caminho de persuasão Verificar call to action Otimizar campanhas, medindo! Where is the money?
  • 12. Mais Informações Muito Obrigado! Jorge Cunha about.me/jorgecunha http://ittechbuz.comjorge.cunha@ittechbuz.com