Facebuzz Workshop Email Marketing - Analytics
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Facebuzz Workshop Email Marketing - Analytics

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Apresentação elaborada pelo Jorge Cunha da ITTecBuzz sobre Email Marketing Analytics.

Apresentação elaborada pelo Jorge Cunha da ITTecBuzz sobre Email Marketing Analytics.

Esta apresentação faz parte do Workshop em Email Marketing promovido pelo Facebuzz.

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Facebuzz Workshop Email Marketing - Analytics Facebuzz Workshop Email Marketing - Analytics Presentation Transcript

  • Email Marketing Analytics
  • Agenda Métricas Base Kpis Testar a eficácia de uma campanha Benchmarks Resumo
  • Métricas e definições Base Hard Bounce Soft Bounce Delivery Rate % Open Rate% Click trough rate % Spam rate %
  • Métricas e Kpis Unsubscribe rate New Subscriber rate Conversion rate Revenue by campaign Revenue per email delivered
  • Testar a eficácia de um email Experimentamos o assunto
  • Email - Corpo
  • Resultado*|FNAME|* *|LNAME|*, Gostarias de aumentar a Eficácia do Marketing Digital?
  • Compilar resultados do site
  • Benchmark & Análise competitiva Comparar métricas ( por tipo de industria)  Open Rate  CTOR  Conversion rate %
  • O que os CXO querem? Fonte: Marketing Sherpa 2011
  • Persegue o teu sucessono email marketing! Segmentar Verificar Caminho de persuasão Verificar call to action Otimizar campanhas, medindo! Where is the money?
  • Mais Informações Muito Obrigado! Jorge Cunha about.me/jorgecunha http://ittechbuz.comjorge.cunha@ittechbuz.com