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Winemarket - APAC local success story
 

Winemarket - APAC local success story

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    Winemarket - APAC local success story Winemarket - APAC local success story Document Transcript

    • Case Study Case Study | Category Results • $15K+ per month in revenue from e-commerce shop on Facebook with $60K generated in last three months Wine Market Australia, a local wine retailer, • 450 orders from unique customers on their Facebook Page earns $15K AUD in revenue per month through coming from 3% of total fans their Facebook e-commerce shop. • 36% increase in number of fans over last 3 months as a result of Facebook Ads campaign • 35K daily unique users who are seeing content from their Facebook Page Goals For their advertising campaign on Facebook, Wine “The ease at which the Facebook Page allows us to Market Australia (WMA) wanted to: push exclusive deals and promotions to our audience • Engage with fans and acquire new customers and for them in turn to share it with their friends, has provided us with a tangible low cost sales channel • Develop its Facebook Page into a fully operational sales channel that we can monitor in real time and almost always see a positive financial impact to the business” • Create strong brand credibility Aidän Lynch Digital Marketing & Social Media Administrator Wine Market Australia ApproachPages WMA centered all Facebook activity around its Facebook Page including: • An e-commerce shop to drive sales • Vouchers and special offers targeted to Page fans • Sign-up forms to generate prospect leads for follow-up through newsletters and email offersAds The company also used different Facebook Ads to promote its Page: • Ads encouraging prospects to become fans of the Page • Interests targeting to reach only those users who were most likely to buy wine • Sponsored stories combined with interests targeting to reach friends of fans who might be interested in purchasing wine Founded in 2008, Wine Market Australia is an online retailer of wines in Australia. facebook.com/winemarket Facebook: Building Essential Connections