Facebook Offers - How to create Offers

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Facebook Offers - How to create Offers

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Learn how to create Offers and bring customers to your business with a promotion they can claim and share with their friends.

Learn how to create Offers and bring customers to your business with a promotion they can claim and share with their friends.

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  • 1. Facebook Offers | page 1Facebook OffersBring customers to your business with an offer they can claim and sharewith their friends.Introducing OffersOffers is a special new page post that enablesbusinesses to reach customers with a promotion theycan claim and share with their friends. It is a great toolto drive traffic and sales to a store or website. Offers isuniquely designed: 1. for businesses to meet an important business objective (drives sales and traffic), and 2. to drive significant news feed reach and user stories for businesses. Customers will see your Offer on desktop and mobile.All offers require an ad budget to run; the higher thebudget the more people you will reach. You can buy itlike it any other page post ad. A budget will also filterout low quality offers and ensure businesses increasetheir chance of success.Types of OffersYou can choose between three types of Offers: 1) in storeonly, 2) online only, and 3) in store and online. In Store Only: Run an offer to your store. Include an optional unique or non-unique barcode for easier and more measurable redemption. Online Only: Run an offer where the redemption happens online through a custom URL and/or promo code. In Store & Online: Run an offer that can be redeemed either on your website or in your store. Benefits: 1 Drives Sales - Offers drive sales to both current and new customers. 2 Viral - Offers are highly viral due to a special newsfeed story that tells people when their friends claim it. These stories encourage more claims and help you reach a bigger audience than you normally would through your Page. 3 Measurable - Offers drive measurable sales and include optional features such as barcodes and unique codes.
  • 2. Facebook Offers | page 2How to run an Offer1 Choose the type of offer 2 Enter in as much information as 3 Pick a budget to reach your target you want to create: needed for a compelling offer: audience and then share:Components of a great Offer Make your offer compelling: Substantial offers, such as “buy 1 get 1 free,” or discounts of >20% perform best. Specs: 90 character limit. Use engaging images: colorful and simple images perform best. Specs: 90 x 90 at 72ppi Set a claim limit: Set a reasonable control how many expiration date: people can claim the allow time for your offer to keep things offer to spread as more manageable people claim it and share with their friends. Add terms and conditions: make sure to include terms, but keep your terms simple and clear Set a barcode or redemption code Tips: leverage this optional feature to better track redemptions and reduce fraud Give high quality and exclusive offers Set longer expiration date but spend most of ad budget in first 3 days to create virality Re-share offer post every 3 days; do not post a new one Get started today by going to your Page on facebook! Pin the offers post to top of your Page Offer text should be short with a clear call For more information, please visit: to action; leave out marketing jargon https://www.facebook.com/help/pages/offers Images should be colorful and simple