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Facebook & Hubspot Webinar: Everything Starts With Your Facebook Page

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Learn how to grow your business by building a Page to develop your brand and grow relationships with your customers. This is Webinar 1 of HubSpot's 4-session workshop with Facebook on the 4 Steps to …

Learn how to grow your business by building a Page to develop your brand and grow relationships with your customers. This is Webinar 1 of HubSpot's 4-session workshop with Facebook on the 4 Steps to Business Success.

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  • 1. Brands get a46%increase in userengagement withFACEBOOK TIMELINE.Source: Simply Measured, http://bit.ly/HnjLFr
  • 2. Brands get a65%increase in INTERACTIVECONTENT engagement (video &photo) with Facebook Timeline.Source: Simply Measured, http://bit.ly/HnjVwz
  • 3. 35%of consumer comments oncompany Facebook Pagesare COMPLIMENTS.Source: AT Kearney, http://bit.ly/Hnk1Ex
  • 4. 8%of consumer comments oncompany Facebook pagesare COMPLAINTS.Source: AT Kearney, http://bit.ly/GXMNBe
  • 5. 17%of company responses toconsumer comments onFacebook call the consumerby NAME.Source: AT Kearney, http://bit.ly/HnkczO
  • 6. A LAPTOP or DESKTOPcomputer is the primary deviceused for Facebook for82%of U.S. adults.Source: 10 Facts about How and Why Consumers Like and Subscribe,http://www.factbrowser.com/facts/6413/
  • 7. 70%of Facebook newsconsumers follow linksposted by FRIENDS orFAMILY.Source: Pew Research Center, http://bit.ly/GXNASY
  • 8. The median ratioof FacebookVIEWS : SHARES is9:1.Source: BuzzFeed, http://bit.ly/HnlUkL
  • 9. WELCOME!#FB4BIZ CHRIS LUO JEANNE HOPKINS Head of Global SMB Marketing, VP of Marketing, Facebook HubSpot
  • 10. HOUSEKEEPING NOTES USE HASHTAG1 INTERACT WITH US IN REAL TIME #FB4BIZ
  • 11. HOUSEKEEPING NOTES USE HASHTAG1 INTERACT WITH US IN REAL TIME #FB4BIZ2 FOLLOW US FOR ONGOING UPDATES Like www.Facebook.com/Marketing www.Facebook.com/HubSpot
  • 12. HOUSEKEEPING NOTES USE HASHTAG1 INTERACT WITH US IN REAL TIME #FB4BIZ2 FOLLOW US FOR ONGOING UPDATES Like3 GET THE SLIDES & RECORDING TOMORROW
  • 13. Facebook’s to Business 1 2 SUCCESS 3 4 WORKSHOPsteps
  • 14. WORKSHOP METHODOLOGY Everything on1 2 Facebook Starts with Your Page3 4 TODAY’S WEBINAR
  • 15. WORKSHOP METHODOLOGY Connect with New Fans with1 2 Facebook Ads3 4 APRIL 25 $50 free ad credit for attendees
  • 16. WORKSHOP METHODOLOGY Engage Your Fans with1 2 Quality Content3 4 MAY 30
  • 17. WORKSHOP METHODOLOGY Influence the Friends of1 2 Your Fans3 4 JUNE 27
  • 18. WHY DO THESESTEPS MATTER? #FB4BIZ
  • 19. BUILDINGCONNECTIONSFOR YOUR BUSINESS #FB4BIZ
  • 20. Not just Not justCLICKS. REACH.
  • 21. It’s about creating aRELATIONSHIP Chris Luo likes HubSpot.
  • 22. TODAYand every day & #FB4BIZ
  • 23. Today, and every day… 2B POSTS ARE LIKED COMMENTED ON & #FB4BIZ
  • 24. Today, and every day… 500M USERS LOG IN #FB4BIZ
  • 25. Today, and every day… 250M PHOTOS ARE UPLOADED #FB4BIZ
  • 26. IMAGE CREDIT: SAMANTHA DECKER Facebook Pages MISSION CONTROL for your business
  • 27. You are given an empty canvas: Business Name X Likes – Y Talking About This Category Two concise sentences about your business should be enough for users to know more about you
  • 28. Get creative! #FB4BIZ
  • 29. 1 2 3 to build a SUCCESSFUL4 5 6 business page7 8 9TIPS #FB4BIZ
  • 30. 1SET YOUR COVER &PROFILE PHOTOS #FB4BIZ
  • 31. PROFILE PICTURE COVER PHOTOUse a logo that people Use a photo that captures theassociate with your business essence of your brand and showcase your product or service
  • 32. 2ADD MILESTONESTO DEFINE KEYMOMENTS #FB4BIZ
  • 33. MILESTONES
  • 34. 3PIN IMPORTANTSTORIES TO THETOP OF YOUR PAGE #FB4BIZ
  • 35. PIN STORIESHover around an update, clickthe pencil icon and pin it tothe top of your News Feed.
  • 36. POST DAILY TOYOUR PAGE 4 #FB4BIZ
  • 37. POST DAILYRegular updates engage your fans
  • 38. MANAGE PAGETHROUGH THEADMIN PANEL 5 #FB4BIZ
  • 39. MANAGE
  • 40. 6RESPOND TOPERSONALMESSAGES #FB4BIZ
  • 41. RECEIVE & SENDPRIVATE MESSAGES
  • 42. 7REARRANGEVIEWS & APPS #FB4BIZ
  • 43. VIEWS & APPSYour photos, events, andcustom apps are now easierfor people to find
  • 44. 8HIGHLIGHTUPDATES #FB4BIZ
  • 45. STAR UPDATESHover around updatesand click the star iconto highlight stories
  • 46. 9CLAIM YOURVANITY URL #FB4BIZ
  • 47. USERNAMEIf you haven’t set your vanity URL, go towww.Facebook.com/username
  • 48. NEXT SESSIONS:2 Connect with New Fans with Facebook Ads APRIL 253 Engage Your Fans with Quality Content MAY 304 Influence the Friends of Your Fans JUNE 27 #FB4BIZ
  • 49. THANKCHRIS LUO YOU!Head of Global SMB MarketingFacebookJEANNE HOPKINSVP of Marketing, HubSpot #FB4BIZ
  • 50. 3 2000 7 50+ 6 15 0 inbound inspiring small reasons days learning breakout group not to marketing sessions keynotes professionals tracks workshops GO! REGISTER TODAY! http://inbound2012.eventbrite.com/www.InboundConference.com

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