Chicify - APAC local success story

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Chicify - APAC local success story

  1. 1. Case Study Case Study | Category Results • 1ooo new customers purchased from Chicify • 13x increase in site registration in 6 month period • 667% increase in revenue due to Facebook marketing efforts Philippines-based online shopping portal sees 1,000 new customers and 13x increase in site “Facebook is one medium that we will surely use registration due to Facebook. time and time again because it allows us to connect to our customers, target our market, measure our campaigns and market quickly and cost efficiently.” Goals Sultan Joson Chicify’s goals for using Facebook are to: CEO Chicify Shop • Engage with prospective and existing customers through Facebook Page • Raise brand awareness and visibility for chicify.com • Drive traffic to company website • Enable users to “Like” and “Share” products on chicify.com ApproachPages The company’s strategy for its Facebook Page includes several parts: • Drive website traffic and sales by promoting “Hot Now!” and other popular items • Offer sneak peeks at upcoming products • Respond to prospect and customer questions and commentsAds Chicify uses Facebook Ads for a variety of purposes: • Target women who are interested in fashion to become Page fans • Promote product-related Page posts • Sell specific products by directing users to the relevant Page tab to purchase the item Chicify is a leading Philippines-based online shopping portal • Get friends of fans to also become fans of the selling fashionable clothes and accessories. Page through sponsored stories facebook.com/chicify Facebook: Building Essential Connections

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