FaceAll_Communication_Strategy_2011
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  • 1. FaceAll Communication StrategyGeneral objective:To promote the conscious experience of Unity by encouraging young people to Face All(challenges, sorrows, joys, opportunities, crisis, and ultimately All)Stakeholders1. Potential partners, grant managers and jury2. Young people searching tools to manage themselves better3. People who liked the content, and want to get involvedSpecific objectives per stakeholder1. Be present: professionalism, dynamism, youth2. Share tools and information and create a flow of visits towards our site3. Engage with them, share, reach more people
  • 2. FaceAll messagesMessages1. We are professionals and we deliver quality2. Balance yourself and become the creator of your life3. We are OneChannels• FaceAll website: The headquarters• Blog Faceall/insight: Where opinion and insight is shared• Facebook : Where the community gathers• Youtube : Where video resources are hosted• Twitter: From where our vibrations are sent continuouslyExpected results in 6 months (February 2011)1. Reach 108 followers in twitter2. Reach 108 members in the Facebook community3. Reach 108 unique visitors and 108 returning visitors4. First page in google search for selected keywords
  • 3. We are professionals and we deliver qualityStakeholder 1Potential partners in Europe, grants managers (in Brussels CE + Foundations), grants juryWhat do we want to tell them? - Message 1. FaceAll exists: It’s serious, professional and young 2. FaceAll is creative and delivers quality How are we going to 3. Keep and eye on us listen? Newsletter FRBHow are we going to communicate these messages - Strategies ¿others? 1. Construct strong and excellent online presence 2. Show capacities: Team, content, past and current activities 3. Create content about our subjects regularly Personalized web 4. Fix meeting regularly to meet potential partners and stakeholders pages:Evaluation (February 2011) Activities, Mission, Team 1. # mails sent introducing FaceAll 2. # new visits to the activities page following 2 days after the mailing 3. # pages visits during each of those visits 4. # meeting arranged 5. # partnerships built 6. Qualitative feedback
  • 4. Balance yourself and become the creator of your lifeStakeholder 2Young people searching tools to manage themselves betterWhat do we want to tell them? - Message 1. To be balanced opens the door to All How are we going to 2. Each of us has to discover it’s own equilibrium listen? 3. Here there is a framework to assist you. Test it Face-to-face TwitterHow are we going to communicate these messages - Strategies Forums, Blogs Stats 1. Executive director testimony 2. Presenting framework in FaceAll website and enriching it with new content Personalized web 3. Running personal coaching programme pages: 4. Sharing information in Facebook, Twitter and Youtube 5. Reaching out others doing similar things Invitation section, Blog, 6. Making FaceAll move forward Keep and eyeEvaluation (February 2011) 1. # People in the personal coaching programme 2. # Likes in Facebook community 3. # Followers in twitter 4. # Visits and comments to blog
  • 5. We are OneStakeholder 3People who liked the content, and want to get involvedWhat do we want to tell them? - Message 1. Become the best version of you How are we going to 2. Help us enrich FaceAll and reach more people listen?How are we going to communicate these messages - Strategies Face-to-face Comments 1. Running personal coaching programme Stats 2. Inviting people to find, produce, and improve website’s content 3. Producing and sharing more content Personalized web pages:Evaluation (February 2011) Invitation (4th ), Help 1. # People in the personal coaching programme us 2. # Comments in Facebook community 3. # RT in twitter 4. # articles created by members