Fabrice Marchal, fabrice.marchal@me.com , July 2013
“Move smarter, save more”
“The Mobility Catalyst”
Wednesday, July 24, ...
Introduction
Fabrice Marchal, Ing., Ph.D., 18 years+
in transport planning, research &
software development
more on
Wednes...
Mission
1. Help cities to
• reduce traffic jams with low-cost solution
• increase acceptance of Congestion Charging (CC)
2....
Helping your CC project
Design Implementation Evolution
Timeline of the project
Test prices
Improve
acceptability Reinforc...
Our solution
Fun & rewarding Engaging citizens
Consumer orientedTailored to city
Wednesday, July 24, 13
Congestion Charging
+ 80 $
20 $+
70 $
-30 $
driving off-peak
driving during peak
infrastructure
State coffers
Wednesday, J...
Let’s amplify traffic reduction
2X
with the Sparkville catalyst!
Wednesday, July 24, 13
Sparkville
+ -10 $
-50 $+
70 $
- 10 $
0 $
off-peak reward
State coffers
reward during peak
Sparkvilleware
Wednesday, July ...
Advantages for your city
• increased political acceptance
• no hardware ➼ limited setup cost
• better efficiency per spent ...
Be the first Sparkville!
Period Activity Deliverable
R&D stage
Production
Assesment
setup rewards
define incentives
pilot pr...
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Sparkville for your city

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Is Congestion Charging (CC) discussed for your city?
See how Sparkville can improve traffic even more.

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Sparkville for your city

  1. 1. Fabrice Marchal, fabrice.marchal@me.com , July 2013 “Move smarter, save more” “The Mobility Catalyst” Wednesday, July 24, 13
  2. 2. Introduction Fabrice Marchal, Ing., Ph.D., 18 years+ in transport planning, research & software development more on Wednesday, July 24, 13
  3. 3. Mission 1. Help cities to • reduce traffic jams with low-cost solution • increase acceptance of Congestion Charging (CC) 2. Reward citizens for contributing Wednesday, July 24, 13
  4. 4. Helping your CC project Design Implementation Evolution Timeline of the project Test prices Improve acceptability Reinforce system Wednesday, July 24, 13
  5. 5. Our solution Fun & rewarding Engaging citizens Consumer orientedTailored to city Wednesday, July 24, 13
  6. 6. Congestion Charging + 80 $ 20 $+ 70 $ -30 $ driving off-peak driving during peak infrastructure State coffers Wednesday, July 24, 13
  7. 7. Let’s amplify traffic reduction 2X with the Sparkville catalyst! Wednesday, July 24, 13
  8. 8. Sparkville + -10 $ -50 $+ 70 $ - 10 $ 0 $ off-peak reward State coffers reward during peak Sparkvilleware Wednesday, July 24, 13
  9. 9. Advantages for your city • increased political acceptance • no hardware ➼ limited setup cost • better efficiency per spent $ • flexible, reversible, adaptable, fine-grained • provide wealth of travel data Wednesday, July 24, 13
  10. 10. Be the first Sparkville! Period Activity Deliverable R&D stage Production Assesment setup rewards define incentives pilot program goes live trial operation real distribution proof of concept analysis of collected data project report statistical data Contact: Fabrice Marchal, fabrice.marchal@me.com Wednesday, July 24, 13
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