Using LinkedIn to...build yourself and your business

build yourself and your business
Using LinkedIn to...

Who’s on linkedin?
What about you?

About me

Getting started
1

Completed profile
Effort
Update every part of your profile
Ask for recommendations
Benefit
Be more visible in LinkedIn searches (priority on complete profiles)

Optimized profile
Effort
Find relevant keywords
Make it easy to read
Benefit
Be more findable via LinkedIn and Google

Adding applications
Effort
Browse available applications
Benefit
Enhance you profile with blog posts, presentations, etc…

Upgrading your profile
Effort
Between $25 & $100 a month
Benefit
Enhanced possibilities:
Stats
Connections
Info

Business profile
Effort
Writing up overview and product & services descriptions
Benefit
Be more findable on LinkedIn

Business profile analytics
Effort
Observation
Analysis
Benefit
Updating page to attract right target

connecting
2

Searching for contacts
Effort
Searching for interesting contacts:
Titles
Names
Company (clients & suppliers)
Benefit
Finding interesting people to connect with

Connecting openly
Effort
Emailing
Getting introduced
Benefit
Building a strong and relevant network

Connecting covertly
Effort
Finding groups
Participating
Following users
Benefit
Building a stronger reputation with potential contacts

managing
3

Contacts
Effort
Reviewing contacts and categorizing
Benefit
Possibility to communicate with specific groups

Branching out
4

Groups
Effort
Starting discussions
Participating in conversations
Benefit
Getting know to communities of interest

Finding relevant groups
Effort
Interesting industries/topics
Not spammy
500+ members
Benefit
Meeting interesting people and getting known

Answers
Effort
Finding relevant answers
Asking questions
Benefit
Getting known, getting answers

Getting started today
Complete and beef up profile
Create and beef up corporate profile
Connect, update and share
Find 2-4 groups and participate
My industry
Interesting industries
Potential customers
Spend 15-30 minutes daily
Play around

Extra resources
Simon Hénault
Linkd.in/Simon-Henault
Linked Into Business Blog
LinkedIntoBusiness.com
LinkedIn Blog
Blog.linkedin.com
Or me!
www.fabricecalando.ca

Any questions?
Thank you!

About Adviso
… Web strategists and internet marketing specialists
… serving important clients for more than 5 years
… work in unison with agencies, tech firms, media groups, etc.
Visit us:
www.adviso.ca | www.adviso.ca/blog
twitter.com/adviso
www.linkedin.com/companies/adviso

About Fabrice Calando
Web strategist, Montreal (Quebec) Canada
fabricecalando.ca|ca.linkedin.com/in/fabricecalando
Fabrice Calando is a web strategist at Adviso. He develops and evaluates strategies that look to maximise business results. His work integrates user interface design and experience, web analytics, SEO, social media and web marketing. He has a particular interest for helping B2B companies achieve their business goals online.
Fabrice is currently a moderator for Linked Québec - with over 10,000 members, it is the largest group of French-speaking professionals on LinkedIn.

Using LinkedIn to...build yourself and your business

by Fabrice Calando on Jan 20, 2011

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Using LinkedIn to...build yourself and your business — Presentation Transcript