Mobile ecosystem in China                  place4BRICS
c.   1,000,000,000      MOBILE   PHONE   SUBSCRIBERS   IN      CHINA                                          Source: ComS...
Mobile evolution. The West vs. ChinaTypical “West”  Phone    SMS   Games   Emails   News     Social   TV      Banking   Lo...
What about app usage in China                                Source: iiMedia, Apr 2011
What about the operating systems in China?          2010                                   55%+          2011             ...
700,000A N D R O I D A C T I VA T I O N S E V E R Y D AY G L O B A L L Y                                                  ...
Some key factors in China mobile eco-system  Phones are purchased independent of contract (like most BRIC).   Very limite...
40+          millionSmartphones will                         One of the lowest cost barriers to                       tech...
Connection of Mobile Phones to Internet in China  Adding a 100 million more mobile internet connections every coming year ...
South China is the largest mobile usage area
Is China just copying trends…                or surpassing them?
Case Study: 3G.cn “GO Apps” (Android)  Mobile-only internet portal:    –  Created the mobile internet wave in China    – ...
Case Study: QMobao – rapid apps                           Self-service app                           development platform ...
China is actually leading the way in a couple mobile areas …                                       Mobile Internet (3G.cn)...
1   This isnt Kansas anymore!2   Cut out the features.3   Localization isnt just changing the language.4   New sub-ecosyst...
One final thought…     it’s still a feature-phone world!
Feature phones are still in majority…
Over 50% in developed markets, less than 20% in EM
There is a sub-ecosystem for this as well    Rural charger shops (collect, charge, return)    Phone repair    SIM colle...
What is important in BRIC mobile ecosystem     Devices                                                  3G isnt everywhere...
FabriQate has deep expertise in mobile technology Apple iOS                             Google Android                    ...
CLIENTS:   FMCG & Retail    Travel &     TV & media   OEMs &      Agencies &                   hospitality                ...
Award-winning credentialsGoogle Android 1000           Windows Phone 7 Mango                         GSMACore Developer Ne...
T E C H N O L O G YLONDON   GUANGZHOU   MUMBAI   HONG KONG*
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FabriQate - Mobile Scene in China

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FabriQate presents an overview of the Chinese Mobile scene and opportunities that exist in the market in China.

China is fast emerging as one of the largest mobile markets with 1 billion mobile subscribers and a rapid progression towards internet enabled mobiles. This creates a very vibrant and rich ecosystem for mobile apps and offerings in China.

China has also created some unique mobile models especially in the mobile web scene which are a learning lesson for the US and European mobile ecosystems. In that way we find that China is actually innovating and leading the way in certain areas of mobile.

Presented at place4BRICS in Jan 2012

Published in: Technology, Business
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FabriQate - Mobile Scene in China

  1. 1. Mobile ecosystem in China place4BRICS
  2. 2. c. 1,000,000,000 MOBILE PHONE SUBSCRIBERS IN CHINA Source: ComScore, Reuters, iiMedia, Dec 2011
  3. 3. Mobile evolution. The West vs. ChinaTypical “West” Phone SMS Games Emails News Social TV Banking Loyalty Access1980s 1990s 2000 2010 next... 2008 (China) 3G introduced Local app Local stores devices In China: Mobile Internet … became the internet
  4. 4. What about app usage in China Source: iiMedia, Apr 2011
  5. 5. What about the operating systems in China? 2010 55%+ 2011 39% 11%+ 12% 14%+ 31% 7%+ 8% Source: iiMedia 2011
  6. 6. 700,000A N D R O I D A C T I VA T I O N S E V E R Y D AY G L O B A L L Y + China is big contributor Source: Google, 2012
  7. 7. Some key factors in China mobile eco-system  Phones are purchased independent of contract (like most BRIC). Very limited contract-subsidies  Buy device at full price, then buy SIM –  Like India, large pre-paid base No paid –  Like Brazil, high phone rotation app stores in China  Relatively low-cost internet bundles  Phone seller recommends phones and apps –  “key influencer” No Mobile Number Portability Expected in 2012 Creates sticky customers for carriers
  8. 8. 40+ millionSmartphones will One of the lowest cost barriers to technology access for any consumerbe added next 2years in China“leap frog effect”
  9. 9. Connection of Mobile Phones to Internet in China Adding a 100 million more mobile internet connections every coming year Units sold in 100 million Rate of growth Source: iiMedia, Apr 2011
  10. 10. South China is the largest mobile usage area
  11. 11. Is China just copying trends… or surpassing them?
  12. 12. Case Study: 3G.cn “GO Apps” (Android)  Mobile-only internet portal: –  Created the mobile internet wave in China –  70% of Chinese mobile internet users (c.200m) have visited 3G.cn  Vision to create mobile internet for the masses  Focus on user experience  Focus on content International OEMs are licensing their IP now: Free GO apps. Over 100 million downloads
  13. 13. Case Study: QMobao – rapid apps Self-service app development platform Featured in: Disclaimer: This is a FabriQate product
  14. 14. China is actually leading the way in a couple mobile areas … Mobile Internet (3G.cn) Mobile Commerce (TaoBao.com) Mobile Search (mINFO) Mobile Revenue (alternate micro-payments) App Distribution (micro-app stores, eg: 91 Market)
  15. 15. 1 This isnt Kansas anymore!2 Cut out the features.3 Localization isnt just changing the language.4 New sub-ecosystems.5 Different revenue models (Operator micro-payments?)
  16. 16. One final thought… it’s still a feature-phone world!
  17. 17. Feature phones are still in majority…
  18. 18. Over 50% in developed markets, less than 20% in EM
  19. 19. There is a sub-ecosystem for this as well  Rural charger shops (collect, charge, return)  Phone repair  SIM collection  Top-up (brokers)  How to provide content and entertainment  Internet on feature-phones (BRIC)  Eg: Facebook Java apps gets 4x more time-spent on average per user than their smartphone apps
  20. 20. What is important in BRIC mobile ecosystem Devices 3G isnt everywhere yet Mobile Internet compatibility dependency App Pricing structure Alternate methods of revenue
  21. 21. FabriQate has deep expertise in mobile technology Apple iOS Google Android App iPhone and iPad apps. Part of Apple Core Developer Network Development training network and HIG Early Release Program Since 2008 Design and UI Component Development Quality Assurance Windows Phone 7 & Nokia HTML5 web apps Working with Microsoft & Nokia as a Significant experience including world’s Maintenance launch partner for Mango first HTML5 car configurator in 2010 And Support Depp relationship with Nokia as for new products since 2008 including Symbian and Meego launches
  22. 22. CLIENTS: FMCG & Retail Travel & TV & media OEMs & Agencies & hospitality Operators Partners
  23. 23. Award-winning credentialsGoogle Android 1000 Windows Phone 7 Mango GSMACore Developer Network Launch Partner (International body on1000 early-launch partner Mobile Phone standards) Launch partner and NokiaGoogle Early Release Access approved developer One of 2 agencies globally
  24. 24. T E C H N O L O G YLONDON GUANGZHOU MUMBAI HONG KONG*

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