Using video is a very effective strategy to attract clients. Video gives prospects a sense of who you are and what it would be like to work with you.

1. How to record authentic videos that attract clients
Using video is a very effective strategy to attract
clients. Video gives prospects a sense of who you are
and what it would be like to work with you.
Some of my students tell me they feel more
comfortable writing out a full script for their videos.
Without a written script, many feel they fumble or
forget important information. They want to use the
script to be sure they cover all the points in order so
what they say makes sense.
In my own experience recording video, I often wanted to use a teleprompter. But, I often
found that a bunch of additional problems cropped up working with the teleprompter
including:
• It took a while to write the script and get it right
• It didn’t sound authentic when I read from the script
• I wanted to change the script during recording because it didn’t sound right
• It took to time to reload the script and start over again
What I discovered was that a short video of a minute or two could sometimes take three
hours of production time! So I put away the teleprompter. The next stumbling block for me
came up when I tried winging it. Sometimes I recorded many, many takes for just one video in
order to get it right.
As time passed, I started to get more comfortable in front of the camera. Even still,
occasionally I would forget a big chunk of information. My solution was to get a big index card,
write my three to four main points with a sharpie big enough to read from a distance, and hang
it just below the video camera.
Yes, you could see my eyes shift down momentarily to look at the card, but my voice sounded
authentic from not being over-rehearsed. You’ll need fewer takes to get a good video because
you’ll come across more naturally. Plus, you have your main points right in front of you to keep
you on track.

2. If you still prefer to use a script, try this. To help get the details into my head for a short two
minute script, I recorded myself speaking into my iphone. Then I would play it back several
times while doing my makeup for the recording (or whatever you do to get ready). This would
get the language into my head without reading it over and over.
By the time I got in front of the camera, the script had been drilled into my head, so I didn’t
have to read live from the teleprompter. Overall, I have found the best thing is to be yourself.
There’s nothing yummier to attract clients than when you are comfortable being yourself and
sharing your brownies.
Your Assignment:
Have you been working on creating videos for your business? If you are not sure what to talk
about, try looking through old blog posts, think about the big problem your clients have and the
solution you offer, or answer common client questions. Video is a great tool to attract clients.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com