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December 18, 2009


                    Presented to:
                   Stephen T. Hurley
International Marketing Managem...
Price




                                             Price




Quality
             Super Nacet                         ...
Activity                                                           Investment
Step 1: Decreasing Price                    ...
Fabian Ochoa

          MBA Candidate 2010
         Samuel Adams Cohort
   Hult International Business School
         foc...
Gillette   Indonesia
Gillette   Indonesia
Gillette   Indonesia
Gillette   Indonesia
Gillette   Indonesia
Gillette   Indonesia
Gillette   Indonesia
Gillette   Indonesia
Gillette   Indonesia
Gillette   Indonesia
Gillette   Indonesia
Gillette   Indonesia
Gillette   Indonesia
Gillette   Indonesia
Gillette   Indonesia
Gillette   Indonesia
Gillette   Indonesia
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Gillette Indonesia

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Marketing Strategy for Gillette Indonesia

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Transcript of "Gillette Indonesia"

  1. 1. December 18, 2009 Presented to: Stephen T. Hurley International Marketing Management Presented by: Fabian Ochoa Samuel Adams Cohort MBA Candidate HULT Int’l Business School
  2. 2. Price Price Quality Super Nacet Bagus Tatra Quality
  3. 3. Activity Investment Step 1: Decreasing Price $0 Step 2: Implement New advertisment campaign* $ 230,000 Step 3: Implement Go to market strategy (training, distribution) $ 100,000 Step 4: Reduce promotion strategies ($ 191,667) TOTAL (by the end of the year) $ 138,333 * 1% of 2005 total revenues
  4. 4. Fabian Ochoa MBA Candidate 2010 Samuel Adams Cohort Hult International Business School fochoa2010@hult.edu +1 (617) 412-5655 http://www.linkedin.com/in/fabianochoa
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