Your SlideShare is downloading. ×
Transmedia Bogota
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Transmedia Bogota

441
views

Published on

Presentation of Nordic transmedia cases in Bogota Nov 10 2011 during Distrito Cinema Fastival

Presentation of Nordic transmedia cases in Bogota Nov 10 2011 during Distrito Cinema Fastival


0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
441
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript

    • 1. The nordic Fabel Kommunikationtransmedia Max Valentinscene three CEO cases max@fabel.se
    • 2. This presentation contains:• 3 cases of participatory culture/the Nordic Larp Scene• 3 cases of Nordic transmedia• Short conclusion
    • 3. Larps for entertainmentFuturedrome (2001)• Inspired by Burningman• 900+ participants• Broad collaboration inproduction
    • 4. Larp for learningThe Journey (2003,2006)• 4000 participants• Proven impact in targetgroup• Broad collaboration inproduction
    • 5. Participatory cultureLunch Beat (2010- )
    • 6. Participatory cultureLunch Beat (2010- ) Online platforms used
    • 7. Beauty contest of words 2011 / Source: Google trends
    • 8. TV/larp productionThe truth about Marika(2008)• Five 45 min episodes on Swedish TV• Online community solving pussles• Offline community acting in urban areas
    • 9. TV/larp productionThe truth about Marika• The Company P (Transmediadesign) wins Emmy 2009• Opens up an understandingfor what transmedia can be• Typical story for this media,conspiracy theory• Shows the importance ofdiscussing ethics inrelationship 2009 / The company P celebrates their Emmy for ”The truth about Marika”to the context of theproduction
    • 10. Mobile gamingShadow cities• Finish pervasive MMORPG for iPhone by Gray Area(Massively multiplayer online role-playing game)• Free-to-play strategy• >100 000 downloads
    • 11. Mobile gamingShadow cities• Creative use of new technology• Collaborative• Pivoting development
    • 12. Mobile gamingShadow cities• Epic battle• Weak story
    • 13. Mobile gamingShadow cities Online platforms• Epic battle used• Weak story
    • 14. Comparing impact
    • 15. Comparing impactThe truth about Marika: 11Shadow Cities: 99I love bees: 21Pirates of the caribbean: 833Comcel: 183
    • 16. Serious gaming/DIYShameless (2011)
    • 17. Serious gaming/DIYShameless• Swedish cross-mediaproduction meant for classrooms• Production by: NGO - Amnesty International, Public sector - The region ofGothenburg Private sector - FabelKommunikation• Linked to national education plan
    • 18. Serious gaming/DIYShameless• Swedish cross-media Online platformsproduction meant for classrooms used• Production by: NGO - Amnesty International, Public sector - The region ofGothenburg Private sector - FabelKommunikation• Linked to national education plan
    • 19. Serious gaming/DIYShamelessLow cost• Standard technology• On excising platformsOnline content• Fashion by Shameless• What happend to OmidInstructions for teachers• Among us
    • 20. Story universe game culture interactivity user generated content Collaboration Blending event and online Trust
    • 21. Story universe game culture interactivity user generated content Collaboration Blending event and online Trust Henry Jenkins ”Convergence culture: where old and new media collide” Jane McGonigal ”Reality is Broken - Why games makes us better and how they can change the world
    • 22. Conclusion
    • 23. If the formula is:Social trust + network reach = Success
    • 24. If the formula is:Social trust + network reach = Success• Focus on how to involve participants into thewhole process• Clear framework of rules for involvement ofaudience• Subproducers must understand the framework• Use open licenses, creative commons• Embrace the little user generated content youget
    • 25. The nordic Fabel Kommunikationtransmedia Max Valentinscene three CEO cases max@fabel.se