Message driven play, a Scandinavian perspectiveProject manager at Fabel Communication, StockholmMolly Ränge© Fabel Communication 2009

Nina Simone

Two ways of telling a story

Tell, listen, react

Co-create

Scandinavian game culture– beyond fun“increased use of play in order to highlight political issues & create contexts for learning“

Why don’t we make it playful?

System Danmarc

“This scenario made me realize, that if we are going to change Denmark, we have to do it all over, and we have to do it now“

”The important thing must be to find ways for everyone to use the harbour. And we’ll do it through play”

Parfyme.dk

The HarbourLaboratory

“In some way it has to be made real, and it has to be made playful”

The Journey

AmerikA

Secret Island Nation

The Borderland

Engaged, new perspectives, change

Creation of play = power

The Selma to Montgomery marches1965

How do we get 40.000 hands dirty?

We lack standardized ways to prove the value of play

? What parameters are actually relevant to measure in order to prove an events long term value

? How do we make creators appreciate the value of using standardized tools in order to evaluate their unique productions

? By defining such tools, how do we avoid to interfere with the design it self by steering it towards goal achievement

Which elements of play?Learning experience Whatpartnerships are needed?Play beyond medium?

Thank youmolly@fabel.setwitter.com/ImwithMollywww.fabel.se