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Gamification
 

Gamification

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A introduction to gamification and how it can be used in online activism

A introduction to gamification and how it can be used in online activism

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    Gamification Gamification Presentation Transcript

    • Fabel Kommunikation Gamification Max Valentin max@fabel.se an introductionmåndag den 7 maj 2012
    • 2måndag den 7 maj 2012
    • 3måndag den 7 maj 2012
    • måndag den 7 maj 2012
    • måndag den 7 maj 2012
    • 5måndag den 7 maj 2012
    • What is gameification? A growing trend Gamification 6måndag den 7 maj 2012
    • What is gameification? A growing trend? Gamification Activism 7måndag den 7 maj 2012
    • What is gameification? An Aspect Gamification Activism Social media 8måndag den 7 maj 2012
    • What is gameification? part of a landscape Gamification Activism Social media Internet 9måndag den 7 maj 2012
    • Level 1 - what is it Not? games and badges 10måndag den 7 maj 2012
    • Level 2 - what is it? The integration of the mechanics that make games fun and absorbing into non-game platforms and experiences in order to improve engagement and participation. Findlay and Alberts 2011 11måndag den 7 maj 2012
    • Level 3 Examples Nike+ Gamification to support sales 12måndag den 7 maj 2012
    • Level 3 - examples Stack overflow 13måndag den 7 maj 2012
    • Level 3 - examples Mole bridge Gamification to support crowd sourcing 14måndag den 7 maj 2012
    • Level 3 - Examples Commons and foursquere Gamification to support crowd sourcing 15måndag den 7 maj 2012
    • Level 4 - High jacking the brain How Does it work? Connecting to other people Reward system Uncertainty Rapid, frequent feedback Short and long term goalsmåndag den 7 maj 2012
    • Level 4 - Example of mechanics How Does it work? Achivement Community effort 17måndag den 7 maj 2012
    • Level 4 - Example of mechanics How Does it work? 18måndag den 7 maj 2012
    • Level 4 - Example of mechanics How Does it work? Points Levels Badges 18måndag den 7 maj 2012
    • Level 4 - Example of mechanics How Does it work? Points Integrated Levels Playful Badges Not to easy 18måndag den 7 maj 2012
    • Level 4 - Example of mechanics How Does it work? Points Integrated Levels Playful Badges Not to easy Leaderboards Rewards 18måndag den 7 maj 2012
    • Level 4 - Example of mechanics How Does it work? Points Integrated Levels Playful Badges Not to easy Leaderboards Social aspects Rewards competition 18måndag den 7 maj 2012
    • Level 4 - Example of mechanics How Does it work? Points Integrated Levels Playful Badges Not to easy Leaderboards Social aspects Rewards competition Challenges 18måndag den 7 maj 2012
    • Level 4 - Example of mechanics How Does it work? Points Integrated Levels Playful Badges Not to easy Leaderboards Social aspects Rewards competition Challenges surprice is cool 18måndag den 7 maj 2012
    • Fighting the boss What can go wrong? 19måndag den 7 maj 2012
    • Fighting the boss What can go wrong? Unintended consequences/gaming the system 19måndag den 7 maj 2012
    • Fighting the boss What can go wrong? Unintended consequences/gaming the system Breaking social norms - control/non control 19måndag den 7 maj 2012
    • Fighting the boss What can go wrong? Unintended consequences/gaming the system Breaking social norms - control/non control If using a ´´bribe´´ what happens if it ends? 19måndag den 7 maj 2012
    • Bonus level Questions ? 20måndag den 7 maj 2012
    • Hidden level Links Contexts Inspiration Games for change - US festival: Fortum active: http://www.gamesforchange.org/ http://www.youtube.com/watch? This is playful - UK conference v=S3hS6BQDgwg http://www.thisisplayful.com/ Guru talk - Jane Mcgognial @ TED: http://www.ted.com/talks/ Games jane_mcgonigal_gaming_can_make_a_bet ter_world.html Child Line South Africa: http://www.championsforchildren.org.za/ Crowdfunding and crowd sourcing champchase site for journalism: World bank - Urgent Evoke: http://www.spot.us/ http://www.urgentevoke.com/ Bayer health care and Nintendo - Diabetes plugin DS: http://www.businessweek.com/ magazine/content/10_16/ b4174062706997.htm 21måndag den 7 maj 2012
    • hidden level efficiency? Finlay & Alberts 2011 22måndag den 7 maj 2012