Fabel Kommunikation                 Gamification             Max Valentin                                          max@fab...
2måndag den 7 maj 2012
3måndag den 7 maj 2012
måndag den 7 maj 2012
måndag den 7 maj 2012
5måndag den 7 maj 2012
What             is   gameification?       A                growing               trend                                   ...
What             is   gameification?       A                growing               trend?                                  ...
What             is   gameification?       An                    Aspect                                              Gamif...
What             is   gameification?       part                       of      a   landscape                               ...
Level            1   -   what   is   it   Not?       games                            and             badges              ...
Level            2   -   what   is   it?        The integration of the mechanics that make games        fun and absorbing ...
Level            3   Examples       Nike+        Gamification to support sales                                        12må...
Level            3   -   examples       Stack                          overflow                                           ...
Level            3   -   examples       Mole                        bridge        Gamification to support crowd sourcing  ...
Level            3   -   Examples       Commons and       foursquere                                Gamification to suppor...
Level            4   -   High   jacking   the   brain       How                      Does              it        work?    ...
Level            4   -   Example   of   mechanics       How                      Does              it         work?       ...
Level            4   -   Example   of   mechanics       How                      Does              it       work?         ...
Level            4   -   Example   of   mechanics       How                      Does              it       work?         ...
Level            4   -   Example   of   mechanics       How                      Does              it       work?         ...
Level            4   -   Example   of   mechanics       How                      Does              it       work?         ...
Level            4   -   Example   of   mechanics       How                      Does              it       work?         ...
Level            4   -   Example   of   mechanics       How                      Does              it       work?         ...
Level            4   -   Example   of   mechanics       How                      Does              it       work?         ...
Fighting         the   boss       What                   can    go   wrong?                                               ...
Fighting         the   boss       What                   can    go    wrong?       Unintended consequences/gaming the syst...
Fighting         the   boss       What                   can     go        wrong?       Unintended consequences/gaming the...
Fighting         the   boss       What                   can       go             wrong?       Unintended consequences/gam...
Bonus            level       Questions                                ?                                    20måndag den 7 ...
Hidden           level       Links         Contexts                                    Inspiration            Games for ch...
hidden           level       efficiency?                                Finlay & Alberts 2011                             ...
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Gamification

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A introduction to gamification and how it can be used in online activism

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Gamification

  1. 1. Fabel Kommunikation Gamification Max Valentin max@fabel.se an introductionmåndag den 7 maj 2012
  2. 2. 2måndag den 7 maj 2012
  3. 3. 3måndag den 7 maj 2012
  4. 4. måndag den 7 maj 2012
  5. 5. måndag den 7 maj 2012
  6. 6. 5måndag den 7 maj 2012
  7. 7. What is gameification? A growing trend Gamification 6måndag den 7 maj 2012
  8. 8. What is gameification? A growing trend? Gamification Activism 7måndag den 7 maj 2012
  9. 9. What is gameification? An Aspect Gamification Activism Social media 8måndag den 7 maj 2012
  10. 10. What is gameification? part of a landscape Gamification Activism Social media Internet 9måndag den 7 maj 2012
  11. 11. Level 1 - what is it Not? games and badges 10måndag den 7 maj 2012
  12. 12. Level 2 - what is it? The integration of the mechanics that make games fun and absorbing into non-game platforms and experiences in order to improve engagement and participation. Findlay and Alberts 2011 11måndag den 7 maj 2012
  13. 13. Level 3 Examples Nike+ Gamification to support sales 12måndag den 7 maj 2012
  14. 14. Level 3 - examples Stack overflow 13måndag den 7 maj 2012
  15. 15. Level 3 - examples Mole bridge Gamification to support crowd sourcing 14måndag den 7 maj 2012
  16. 16. Level 3 - Examples Commons and foursquere Gamification to support crowd sourcing 15måndag den 7 maj 2012
  17. 17. Level 4 - High jacking the brain How Does it work? Connecting to other people Reward system Uncertainty Rapid, frequent feedback Short and long term goalsmåndag den 7 maj 2012
  18. 18. Level 4 - Example of mechanics How Does it work? Achivement Community effort 17måndag den 7 maj 2012
  19. 19. Level 4 - Example of mechanics How Does it work? 18måndag den 7 maj 2012
  20. 20. Level 4 - Example of mechanics How Does it work? Points Levels Badges 18måndag den 7 maj 2012
  21. 21. Level 4 - Example of mechanics How Does it work? Points Integrated Levels Playful Badges Not to easy 18måndag den 7 maj 2012
  22. 22. Level 4 - Example of mechanics How Does it work? Points Integrated Levels Playful Badges Not to easy Leaderboards Rewards 18måndag den 7 maj 2012
  23. 23. Level 4 - Example of mechanics How Does it work? Points Integrated Levels Playful Badges Not to easy Leaderboards Social aspects Rewards competition 18måndag den 7 maj 2012
  24. 24. Level 4 - Example of mechanics How Does it work? Points Integrated Levels Playful Badges Not to easy Leaderboards Social aspects Rewards competition Challenges 18måndag den 7 maj 2012
  25. 25. Level 4 - Example of mechanics How Does it work? Points Integrated Levels Playful Badges Not to easy Leaderboards Social aspects Rewards competition Challenges surprice is cool 18måndag den 7 maj 2012
  26. 26. Fighting the boss What can go wrong? 19måndag den 7 maj 2012
  27. 27. Fighting the boss What can go wrong? Unintended consequences/gaming the system 19måndag den 7 maj 2012
  28. 28. Fighting the boss What can go wrong? Unintended consequences/gaming the system Breaking social norms - control/non control 19måndag den 7 maj 2012
  29. 29. Fighting the boss What can go wrong? Unintended consequences/gaming the system Breaking social norms - control/non control If using a ´´bribe´´ what happens if it ends? 19måndag den 7 maj 2012
  30. 30. Bonus level Questions ? 20måndag den 7 maj 2012
  31. 31. Hidden level Links Contexts Inspiration Games for change - US festival: Fortum active: http://www.gamesforchange.org/ http://www.youtube.com/watch? This is playful - UK conference v=S3hS6BQDgwg http://www.thisisplayful.com/ Guru talk - Jane Mcgognial @ TED: http://www.ted.com/talks/ Games jane_mcgonigal_gaming_can_make_a_bet ter_world.html Child Line South Africa: http://www.championsforchildren.org.za/ Crowdfunding and crowd sourcing champchase site for journalism: World bank - Urgent Evoke: http://www.spot.us/ http://www.urgentevoke.com/ Bayer health care and Nintendo - Diabetes plugin DS: http://www.businessweek.com/ magazine/content/10_16/ b4174062706997.htm 21måndag den 7 maj 2012
  32. 32. hidden level efficiency? Finlay & Alberts 2011 22måndag den 7 maj 2012
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