Working with crowdfunding

195
-1

Published on

The presentation introduces a support what methods to choose when doing crowd funding and best practice on campaign design. From lecture held on #MediaBarCamp Lithuania May 2013

Published in: Business, Economy & Finance
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
195
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Business and on-line distribution do not follow the bell-curve. What in nature is very unlikely can in the digital world be very likely
  • Crowd sourcing can be applied to a vast number of different fields and the web 2.0 technology has given rise to tremendous creativity. Crowd labour… These distributed ways of working is transforming the media industries but also other industries. Repositioning the power bases, sometimes maybe for the better and other times maybe for the worse. However this we will only know over time. Now I will deepen down into one of these fields, crowd funding and crowd sourced investment dictions
  • Crowdfunding is an umbrella term What is common for all of these are an effort to realize a project through a open call addressing the virtual crowd during a specific period of time.
  • Crowdfunding is an umbrella term What is common for all of these are an effort to realize a project through a open call addressing the virtual crowd during a specific period of time.
  • Working with crowdfunding

    1. 1. Strategies on workingwith the crowdan introductionLithuania 2013-05-10
    2. 2. CROWDSOURCING
    3. 3. Source: Lambert och Schwienbarcher (2010)Crowd fundingCrowd equityP2P lendingReward basedOnline donationsRevenue sharing
    4. 4. What’s the deal?TraditionalcollectionMore money! +20-40%
    5. 5. Social loansMain goal forcampaign ownerPre-salesRevenue shareParticipationloansEquityLoansDonationsRewardsFinancialChoosing type of crowd fundingSocialMaterial/product
    6. 6. MarketingProductionFinancing
    7. 7. Success factors1. Campaignplanning2. Projectdescription3. Design of project page4. Pitch video5. Information flow(Blog)6. Finical goal
    8. 8. Pre-funding Campaign Post-fundingDistribute the rewardsDaily pushesPreparing the networkConnect results toordinary workTelling the storyProduce the contentPersonalProcess
    9. 9. EntertainmentMotivation for supportersCuriosityAffiliationEmpathyIdealismLess important: Rewards,appreciation, guiltEntertainment
    10. 10. StorytellingTake med down the rabbit holeReward systemBreaking the projec downSocial networkSpreading the wordEngagementMore than moneyGive incentivesto shareCreatecliffhangersPersonalanduniqueoffersVideoIncentives
    11. 11. Dramatic curve,storytelling3 min<1st languageVideo
    12. 12. EntertainmentRewardsCreatea goodmixfor differenttarget groups
    13. 13. Crowd funding=Community funding
    14. 14. Multi-country strategies
    15. 15. tomorrow:CreativeCommonsanddistribution
    16. 16. Max Valentinmax@fabel.se@crowdculturewww.crowdculture.eu
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×