FUSION b2b Capabilities Brochure
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FUSION b2b Capabilities Brochure

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FUSION b2b is a leading, Chicago (Naperville) based business-to-business...

FUSION b2b is a leading, Chicago (Naperville) based business-to-business
(B2B) advertising and integrated marketing communications agency. Recognized as a top agency by BtoB magazine, FUSION develops results-oriented marketing strategies, and creates award-winning visual communications for global corporations, brands and entrepreneurs.

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    FUSION b2b Capabilities Brochure FUSION b2b Capabilities Brochure Document Transcript

    • PUBLICITY TRADE SHOWS PRESS CONFERENCE METRICS SOCIAL SEMINARS ARTICLES DIRECT BROCHURES PRINT MOBILE/APPS BRAND ADS POSITIONING PPC CRM LINKEDIN DEMOS CHANNEL ANALYTICS LEAD MANAGEMENT ADVERTISING FOCUS GROUPS COMPETITIVE INTEL ID STANDARDS BRANDING WHITEPAPERSINTERNET CONTENT BROCHURES FACEBOOK PRIMARY RESEARCHONLINE DASHBOARD SALES ANALYSIS DISTRIBUTION EVENTS TWITTER IDENTITY WIRE SERVICES ADWORDS SECONDARY RESEARCH DATABASE SALES SEM/SMM NAMING MICROSITES CONTENT OUTBOUND SURVEYS SALES TOOLS RESEARCH INBOUND WEBCASTS DIRECT RESPONSE PLANNING SEO LOGOS SALES ANALYSIS BROADCAST EMAIL TRAINING BLOGS YOUTUBE SYNDICATED RESEARCH MEDIA RELATIONS AUTOMATION NEWS RELEASE SEGMENTATION
    • Confused About Marketing?
    • MEET FUSION!Modern Business-to-BusinessMarketing is changing rapidly andmore complex than ever before. Is traditional marketing obsolete? How is one of the leading marketing agencies in can I measure marketing results? Is our brand North America for one reason — we deliver strategy relevant to customers? How can sales results. More then ever, FUSION helps search engine results be improved? Can clients, whether billion dollar global corporations social media drive sales leads? Are trade or start-ups, manage effective and measurable shows and events worthwhile? Should we marketing programs. manage marketing internally or outsource? Tough questions that demand real answers. And while many agencies struggle with the rapidly changing marketing landscape, Recognized as a Top B2B Agency for the we at FUSION embrace it. But don’t take our last 6 years, and winner of over 50 national word for it, see for yourself! awards for marketing excellence, FUSION b2b
    • The Integration of Traditional Marketingwith New Marketing Delivers Synergiesand Measurable Results.Founded in 1996, FUSION pioneered Integrated MarketingCommunications (IMC), and once again has invented new approachesto more effectively manage all aspects of marketing. Traditionaland new marketing. Online and Offline. Push and pull marketing.Outbound and Inbound. FUSION b2b can help you navigate thechanging marketing mix to realize dramatic results.
    • The Changing Marketing Mix (at-a-glance) Strategic Outbound Inbound Marketing Marketing Marketing Marketing Measurement RESEARCH ADVERTISING INTERNET TRADITIONAL primary research print web2.0 inbound telephone secondary research broadcast ppc/adwords customer acquisition syndicated research online seo advertising inquiries focus groups direct response sem/smm PR clips surveys brand ads microsites database/CRM competitive intel mobile/apps market research PUBLICITY analytics lead generation/ PLANNING news releases management strategic plans news distribution SOCIAL media plans articles linkedin INTERNET budgets media relations twitter web stats/analytics sales analysis press conference facebook pay-per-click metrics youtube SEO tools dashboard EVENTS blogs registrations trade shows ESP dashboard STRATEGY webcasts CONTENT PR dashboard segmentation training brochures google alerts positioning seminars whitepapers UTM’s products demos catalogs market research SOCIAL content SALES surveys linkedin sales tools youtube BRANDING lead management DIRECT facebook graphic identity channel programs email twitter logos automation/crm mail radian6 id standards promotion list management google alerts naming merchandising crm packaging database
    • 01. SANDRACARe 02. NObel bIOCARe 03. AFTeRMATCh ClAIM SCIeNCe 04. WINTeRSeT 05. FC lIghTINg 06. AURUMWinner of more than 20 nationalcreative and marketing awards foridentity, FUSION has created a broadrange of identities for billion dollarbrands and start-ups alike.Our Gallery is particularly deep with examples of visual identities.From logos and graphic themes, to stationery systems, packaging,signage and Internet websites. Ask about product and corporate naming.
    • 01 02 SM03 0405 BRANDING 06
    • 01. WeATheR gUARD® 02. lAbel-AIRe 03. AFTeRMATh ClAIM SCIeNCe 04. TRINe 05. CONCeNTRA 06. VAUghAN & bUShNell 07. OMRON 08. eleCTRIC CITyAdvertising that sells.Advertising that changes perceptions.Advertising that wins awards(note order of importance).From corporate image campaigns to product and direct response ads.FUSION b2b advertising is effective because it blends category insightwith clever copy and bold art direction to achieve demonstrableresults. From print, to online, to broadcast radio and TV.
    • 08 02 0701 06 03 Advertising 05 04
    • 01. INTeRMATIC 02. WITTeNSTeIN 03. PlIANT 04. AFTeRMATh 05. beTTeR bUIlT gARAgeSFUSION b2b’s internet group specializesin next generation websites, e-commerce,Search engine Optimization (SeO).FUSION provides turn-key or ala carte web design, programmingand development, along with hosting and CRM integration.FUSION offers SEO services to improve organic search results,and a full array of paid search (PPC) services. Ask about ourcomplimentary Internet Analysis.
    • Internet MarketIng 0503 04 02 01
    • 01. FC lIghTINg bROChURe 02. WeATheR gUARD® CATAlOg 03. NObel bIOCARe TRI-FOlD bROChURe 04. FORSyThe bROChURe 05. MARCh PUMP bROChUReProduct and corporate brochures,catalogs, flyers and product sheets,folders, sales and training tools,technical manuals and white papers.FUSION provides complete copy writing and design of literature,along with photography and printing, when needed.
    • 0501 04 03 Saddle Boxes PAGE 6 Cross Boxes PAGE 8 Pork Chop Boxes PROFESSIONAL PAGE 9 All Purpose Chests TRUCK BOXES TRUCK STORAGE EQUIPMENT Rolling up with WEATHER GUARD® Professional Truck Boxes in your vehicle commands instant respect. You’re a serious professional and you want the world to know it. Fortunately, we offer many ways for you to express your credibility. Your choices will depend on how you work PAGE 10 Lo-Side Boxes PAGE 12 Hi-Side Boxes PAGE 14 Truck Box Accessories Brochures and how much free space you need in your truck bed. WEATHER GUARD® Professional Truck Boxes cover all the bases, from the classic, rugged Saddle Box to the Cross PAGE 17 Securing Your Reputation® Box, Pork Chop Box and space-saving Lo-Side and Hi-Side E-LINE™ Saddle Boxes Boxes, WEATHER GUARD® Professional Truck Equipment means business. 4 WEATHER GUARD TRUCK EQUIPMENT. SECURING YOUR REPUTATION ® ® PAGE 18 02 WWW.WEATHERGUARD.COM
    • 01. WeATheR gUARD® TWITTeR PROFIle 02. KNAACK® yOUTUbe PROFIle 03. KNAACK® TWITTeR PROFIle 04. CONSTRUCTION MARKeTINg ASSOCIATION (CMA) blOg 05. WeATheR gUARD® yOUTUbe PROFIle 06. IMeC FACebOOK PROFIle 07. IMeC blOgFUSION Social Media Marketing servicesare complete and business-focused.Integrated with brand websites, social media improves search engineresults, leverages publicity, and drive measurable sales leads. Shownhere, various Blogs, Facebook, Twitter, YouTube and LinkedIn pages.
    • 07 06 0501 04 Social Media 02 03
    • 01. IMeCFC lIghTINg bROChURe 01. CASe STUDy POSTCARD 02. FORSyThe bROChURe 02. AMCOR POSTCARD 03. USgCDI CD DIReCT MAIl 03. POCKeT FOlD-OUT 04. FUSION eleMeNTS e-NeWSleTTeR 04. WeATheR gUARD® bROChURe 05. AFTeRMATh DIMeNSIONAl DIReCT MAIl bROChURe 05. NObel bIOCARe TRI-FOlD CAMPAIgN 06. FIRST lOgIC DIReCT MAIl 06. IeP bROChURe 07. MARCh PUMP bROChUReIdentify your customers, andcommunicate with them directly.Direct marketing is still a critical component to any successful B2Bprogram. FUSION can help with prospect database development andmanagement. List procurement, along with direct mail and emailprograms. Target your market.
    • Direct Marketing 04 0305 06 02 01
    • FUSION B2B 1548 BONd Street, SUIte 114, NapervIlle, Il 60563 | 630.579.8300 | www.FUSIONB2B.cOm©2011 FUSION b2b, Inc.