2014 Sponsorship Package


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2014 Sponsorship Package

  1. 1. 2014 Sponsorship Package “Food. Truck. Fever. We have witnessed it first-hand at our food truck festivals. And it has been exciting -- beyond our wildest dreams. It seems trite to use the win-winwin expression, but it works so perfectly here. Our festivals are truly big wins for our attendees, the trucks and our sponsors. Your brand + the coolest trend in the country = a rare opportunity to connect face-to-face with thousands of young, hip influencers in a fun atmosphere. “ -Anne-Marie Aigner, Executive Producer Food Truck Festivals of NE Cambridge Food Truck Festival, (Kendall Square) 2013
  2. 2. In 2014, FTFNE is producing 6 festivals: Newport Food Truck Festival (newport Yachting Center) 2013
  3. 3. Festival “Bites”/ 2013: In 2013, FTFNE produced 6 festivals, attracting 5,000-10,000 attendees per festival. Cambridge Food Truck Festival June 8th Natick Food Truck Festival, September 8th Cape Cod Food Truck Festival, October 5th Worcester Food Truck Festival June 22nd Charles River Food Truck Festival, September 21st Newport Food Truck Festival, October 26th
  4. 4. The Trucks We look forward to bringing the fabulous food offered by our trucks to the thousands who attend the festivals. Here are just a few of the trucks that participate in FTFNE. (Our complete list = more than 200 trucks. *) Roxy’s Grilled Cheese The Pasta Pot Mei Mei Street Kitchen Batch Ice Cream The Cookie Monstah Bon Me Please check out our website www.foodtruckfestivalsofne.com to see more of the trucks we work with.*
  5. 5. The Food! The Green Muenster from Roxy’s Grilled Cheese Deviled Tea Eggs from Bon Me Crispy Cauliflower from the Dining Car Beef Dumplings from Mei Mei Street Kitchen Turkey, Brie & Bacon Sandwich from The Bacon Truck Homemade Ice Cream Sandwich from Frozen Hoagies
  6. 6. Sponsorship Levels: All FTFNE Sponsorships are customized for our sponsors. The following are basic starting points for discussion: $60,000 (6 festivals @ $10,000) $45,000 (6 festivals @ $7,500) TITLE SPONSOR of the 2014 Food Truck Festivals of NE Tour: • The “YOUR NAME HERE Somerville Food Truck Festival…. • Your brand/product associated with today’s coolest trend • Opportunity to create an interactive marketing program on site (Table/tent in central location at all festivals) • Presence in all FTF advertising, p.r. and social media, including Facebook, Twitter, Instagram, Pinterest and YouTube • Recognition in event-related on-air promotional support • Logo inclusion on FTFNE website, blog content and monthly newsletter (nearly 6,000 distribution @ 6 times) • Access to followers of participating festival trucks (up to 100,000 followers total) • Prominence on FTFNE banner, T-shirts, flyers, posters • Prominence on all on-site signage • Sampling opportunities • Professional photography and video content featuring your company- to be featured on FTF and partners’ websites • Options for Market Research • Outreach to our food truck list (over 200 trucks throughout the Northeast) • Category exclusivity • Right of first refusal for 2015 Food Truck Festivals tour PRESENTING SPONSOR: • Presence in all p.r., some radio advertising and social media, including Facebook, Twitter, Instagram, Pinterest and YouTube • Presence on FTFNE website • Presence on all on-site signage • Table/tent and prominent location at all festivals • Use of FTFNE monthly e-newsletter for messaging (4 times) • Outreach to our food truck list (over 200 trucks throughout the Northeast) • Possible access to social media of our food trucks (with combined audience of over 100,000) • Sampling opportunity at all 6 festivals • Category exclusivity
  7. 7. Sponsorship Levels (cont’d): $30,000 (6 festivals at $5,000/festival) SUPPORTING SPONSOR • Presence in all social media, including Facebook, Twitter, Instagram, Pinterest and YouTube • Presence on FTFNE website • Table/tent at all festivals • Use of FTF e-newsletter for messaging (two times) • Sampling opportunity at all festivals SINGLE FESTIVAL SPONSORSHIPS : $15,000 (One Festival) $10,000 (One Festival) $ 6,000 (One Festival) Title Sponsor of One Festival Presenting Sponsor of One Festival Supporting Sponsor of One Festival $ 2,500 (One Festival) Sampling Sponsor • Table/Tent at One Festival • Sampling Opportunity *Options are also available to sponsor various individual components of each festival, including a performance stage, VIP area, beer garden, children’s area, etc. Worcester Food Truck Festival, 2013
  8. 8. Meet the Food Truck Festival Attendees: 50+ 11% 72% Between 21-40 Age (72% of our attendees are 21-40) 41-50 17% 21-30 43% 31-40 29% Overall Experience Fair 19% 80% LOVED IT. Poor or very poor 1% Amazing 47% Good 33% Gender Male 36% Female 64% Family Type Single 26% Family 39% Couple 35% * Based on more than 400 responses ** The average attendee spends $25/ person and spends 2.5 hours at the festival
  9. 9. Sample Media Coverage:
  10. 10. Our Media Partners – Past & Present: Cambridge Food Truck Festival, 2013
  11. 11. What our Sponsors Say: "The Food Truck Festivals of New England were a great way for us to connect with mobile food truck loving foodies. At the Suffolk Downs Food Truck Festival and the Framingham Food Truck festival, we met with many food lovers eager to learn more about Google Local Boston and share their opinion on Boston-area restaurants." Google+ Representative “Great response from the crowd of all ages…a lot of target demographics that are important to us...” – Xfinity Comcast Representative “People like to learn about something different, something new…that fits our profile. It’s perfect for us.” – Izze Representative "We were thrilled to be part of such a well organized event with some of Boston's top foodies in the mix. We raise our glass to New England's food nation!” – Representative from Beyond the Salt “We’ve generated a lot of online traffic to our Facebook page from the Events.” Nantucket Nectars Representative “Event is excellent…we’re hitting the exact type of people we want.” Fuze Representative Worcester Food Truck Festival,2013
  12. 12. What the Media Said: “They get food trucks in gear… festival planners stay on top of the details as customers sample chefs’ creations.” – Boston Globe “Thousands turn out for Food Truck Festival…organizer says meals on wheels are the hottest trend for city’s foodies.”Metro Boston “15,000 people attend second annual Suffolk Downs Food Truck Festival… surpassing the approximately 10,000 that attended [it] in 2011.” – Boston.com “Capitalizing on a phenomenon that is sweeping the country…” Metrowest Daily News “ A food truck frenzy in New England... two dozen decked out food trucks all parked in one place for your dining pleasure.”Fox TV “Crowd Eats Up Food Truck Festival…Trucks that normally ply streets in the Boston area headed west [to Worcester] for the event and were greeted by eager tasters who lined up in a steady stream throughout the afternoon.” Worcester Telegram & Gazette
  13. 13. The Food Truck Phenomenon Street food has been around for decades, but from this traditional “fast food” alternative came a new generation of street eats: gourmet food trucks. According to the Huffington Post, the current food truck phenomenon is believed to have started in L.A. with the Korean BBQ truck, Kogi, in 2008. Since then, food trucks have been sweeping the nation, growing in popularity in cities across the country from Dallas to New York & Chicago, L.A. to Boston. As the food truck craze caught fire, restaurateurs, in a down economy, were looking for creative ways to reach customers without the expenses of traditional brick and mortar restaurants. They instead turned to mobile food trucks. Says AdWeek, “Food trucks became hot by offering fresh, artisanal and sometimes daring fare in limited quantities at select locations, status dining for foodie elites on a Groupon budget.” With reputations and visibility raised by social media, food trucks started connecting the community, the food and the cities that inspired them in ways that otherwise wouldn’t be possible. "It's the social aspect," says Kenny Lao, Rickshaw's [food truck] co-founder. "It's really about shared experiences around food,” (Huffington Post). It was only a matter of time before food truck festivals would begin. “Bringing together some of the best food trucks in one area offering the most delicious food, where food is the goal, not a sidebar in another event – just made sense!” says Food Truck Festivals of New England’s creator Anne-Marie Aigner. And, the crowds confirm that sentiment: 100,000 attend the L.A. Rose Bowl’s Street Food Fest – and the crowds grow every year. “We expect our festivals to also grow each year,” says Aigner. “And, we’ve only just begun!” Framingham Food Truck Festival, 2012
  14. 14. Our Story In 2011 we were watching a new trend in dining out called “food trucks”. They were big in LA. They were parked in NY. They were hot in DC. But they hadn’t really caught fire in New England. We decided to fan the flames with some festivals, where the food trucks were the destination rather than just part of an existing event. Our first festival in Plymouth, MA featured eight trucks…the only eight we could find at the time…and 4,000 people showed up. We were stunned. Then came our second. 12 trucks and 6,000 people. WOW. Then our third. 18 trucks and 10,000 people. At that point, we knew we were onto something and Food Truck Festivals of New England (FTFNE) was born. In 2012, we held seven festivals. Again, people came by the thousands to Boston, to Newport, to Worcester, to New Hampshire. By this time our list of eight trucks had grown to more than 200. We had media partners and corporate sponsors. By 2013, we hit our stride. We held six amazing festivals in Cambridge, Worcester, Natick, Brighton, Cape Cod, and Newport. We now had an established, growing fan- base who shared the same excitement about food trucks. So, here we are about to create our 2014 tour of festivals…five pounds heavier than we were when this all began in 2011 but confident that Food. Truck. Fever. is here to stay. Newport Food Truck Festival, 2013
  15. 15. The Creator of Food Truck Festivals of New England Executive Producer Anne-Marie Aigner can best be described as a gifted trend-spotter. When she noticed a gap in Boston’s food truck industry she saw an opportunity to fill it with something divine. Food truck festivals are not just a trend on the West coast…they are a movement that has slowly trickled through the Midwest and finally landed in the East. Anne-Marie’s instinct has been confirmed. Food trucks have arrived in New England…finally! In fact, not only have the trucks arrived, but, based on the number of calls we get from businesses and communities all over the country, so have the festivals – and private events with food trucks. So, Anne-Marie created Food Trucks to Go (FT2G), which responds to requests for trucks and festivals. Are the food trucks here to stay? If you’ve eaten from a food truck, you already know the answer.
  16. 16. Contacts: Sponsorships/Samplings: Truck Participation Anne Marie Aigner Executive Producer 617-782-7117 annemarie@foodtrucktestivalofne.com Molly Masterson Event Manager 617.782.7117 molly@foodtruckfestivalsofne.com Meaghan Barron Event Manager 617.782.7117 meaghan@foodtruckfestivalsofne.com Media Contacts Janet Prensky / Jen Garfinkel Aigner/Prensky Marketing Group 617-254-9500 jgarfinkel@aignerprenskymarketing.com Information Mail/Office Phone Web Facebook Twitter 214 Lincoln Street, Allston, MA 02154 617-254-9500 or 617-782-7117 www.foodtruckfestivalsofne.com www.facebook.com/foodtruckfestivalsofne www.twitter.com/foodtruckfestne