New Tools for Innovative Collaboration
Social Media in the Life ofthe School Library
Florida State University
College of C...
New Tools for Innovative Collaboration
Social Media in the Life ofthe School Library
Presented By :
Dr. Linda Swaine
FSU C...
Conversation Overview
Statistics Review
Current Standards
Literature Review
Introduction to Tools & Technology
Examples fr...
Defining Social Media
“Social Media is the democratization of information,
transforming people from content readers into
p...
Growing Online
• In the last five years, home Internet access
has expanded from 74% to 84% among young
people.
• The propo...
The Need For Guidance
In a typical day, seven in ten 8-
to 18-year-olds go online (70%).
They are far more likely to go on...
The Moving Web
Over the past five years, the proportion of 8- to
18-year olds who own their own cell phone has
grown from ...
New Destinations
The three most popular computer activities
among 8- to 18-year-olds are going to social
networking sites ...
Facebook Is Shrinking The Web
Even if a web page
does not already have
a Facebook presence
Facebook now integrates Wikiped...
The Rise of Video
Exceeds 2 billion views a day
24 hours of video uploaded every minute
Average person spends 15 minutes a...
The Social Connection
Statistics compiled and released by website-monitoring.com
Knowledge & Use of Web2.0
Never Heard of RSS Download VideosNever Commented on a Blog
0
10
20
30
40
50
60
70
80
90
100
% o...
The AASL Standard
Emerging Needs
The International Society for Technology in Education standards
identify several higher-order thinking skil...
For Teachers
1. Facilitate and Inspire Student Learning and
Creativity
2. Design and Develop Digital-Age Learning
Experien...
Information Literacy
“In 1989 the American Library Association
defined information literacy as "a set of
abilities requiri...
“Learning has a social context. Learning is
enhanced by opportunities to share and learn
with others”
“Collaborating more ...
Critical Assumptions
“While children are exposed to online media at an increasingly
early age, studies have shown that man...
The Opportunity For Guidance
“The most compelling reasons to
use these technologies, then, are
two-fold: our users are alr...
The Opportunity For Guidance
“Unfortunately, we've wired the
classrooms in this country and then
disabled the computers; w...
The Opportunity For Guidance
“Providing school librarians with
the authority to override the
filter, for other teachers an...
The Virtue Of Literacy
“By responding to the changes that are occurring in today’s
information culture, school library med...
Where Do We Go From Here
“A social media policy can help establish clear
guidelines for staff members who are posting on
b...
Information Policy & You
Why should an information
policy be defined?
What should the
policy include?
How does this apply ...
The Situation At Hand
“We are not encouraging use of
social media at school”
A selection of responses we received to inqui...
New Tools: Glogster
Custom Poster Collages & Community
Glogster Homepage
New Tools: Diigo
Offers a free learning
community with social
tagging, bookmarking,
and highlight.
Diigo Homepage
New Tools: Moodle
• Forums
• Tests
• Chat
• Wiki
• Glossary
• Uploaded media
Moodle is a free
content management
system, w...
Teacher Tube
More heavily
moderated clone
of YouTube with a
focus on educators
and students
More than just
video,
TeacherT...
New Tools: Voicethread
Feature rich digital conversations, for a fee
Tailored to educator & student needs
http://ed.voicet...
New Tools: Gaggle
All-inclusive content management system (fee based)
Middle of the road
between the “open”
mainstream soc...
Collaborate to Learn: Wikis
Free, community developed
Recommended
Community
Wiki Software
• MediaWiki
• Drupal
Easy to cre...
Collaborate to Learn: Blogs
They present a larger time investment to set up than a
Facebook or Twitter account, but can dy...
Collaborate to Learn: Blogs
YouTube
Updates
Social Media
Links + Twitter
Feed
Flickr
Sidebar
One Digital Thread Many Messages
3rd party services have also
been created to facilitate
this exchange, see: Ping.FM
Florida Teens Read (Wordpress Blog)
Familiarizes students with the
WordPress program while
allowing conversation among
stu...
BigHouseLibrary (Wordpress Blog)
Example Post (Shelfari Widget)
BigHouseLibrary
Anna Koval , Teacher/Librarian
Helen Holro...
Palm Beach County Video Booktalks
• Video booktalks
• Glogster Posters
• Voicethread
talks
Their blog incorporates:
Sally ...
The Unquiet Library (Wordpress Blog)
Sample Page
http://theunquietlibrary.wordpress.com/
Creekview High School Media Center
Butler Middle School (Social Media)
Beryl D White-Bing, MLIS
Educational Media Specialist
MySpace
Twitter
Roosevelt Middle School Media Center
Roosevelt Middle School Media Center
Sample Page
Rebecca Brown Smykla
Library Media S...
Getting Started: Glogster/Moodle
Glogster’s basic
package for teachers
is free to use, all it
requires is a basic
account ...
Getting Started: Facebook
Identify your needs
Are you just
displaying content
to others?
Or are others
creating and sharin...
Getting Started: Twitter
• Know your audience
• Be concise
• Avoid overload
• Use Hashtags
The 140 character limit is your...
Much Ado About Twitter
“Some question Twitter's value. Last fall,
Pear Analytics, a San Antonio-based data
analysis firm, ...
Getting Started: WordPress
There is a walkthrough for a basic, unstyled
WordPress blog installation from the very basic
gr...
Getting Started: Web Video
Almost all of FSUlibIT’s video is shot with a Flip video
player. FSU’s main campus library carr...
What Will I Implement
On Monday?
Educational Technology Resources
Solution Tree : Teaching the iGeneration tutorials
Notable Selections
•
Blogging Tools & ...
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FSU FAME Conference Presentation Slides

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FSU's presentation from the 2010 FAME conference in Orlando, FL.

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  • SPEAKER ORDER
    -Overview – Linda
    -Statistics – Rob
    -Standards – Linda
    -Lit Review - Linda
    -Intro to Tools – Rob
    -Examples of use - Linda
    -Getting Started – Rob
    -What will I implement – Linda
    - Questions/Resources – Both
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  • When thinking about devising an internal social media policy, you may want to address the different types of applications such as blogs, Facebook, and other social networks, and microblogging services like Twitter, as well as accommodate those emerging technologies. Look to established policies for best practices and suggestions (see the list of resources and sample policies in the online version of this article). You may also want to consider composing the policy document in the form of a wiki (that's what IBM did), which allows you to update your policy as new technologies develop.
    Here are some specific points you might consider including in your social media policy:
       Use a disclaimer. Include a disclaimer on your personal blog and other social sites in which von state that your opinions are yours alone and not your employer's. An example: "The opinions expressed on this Web site are my own and do not necessarily represent those of [insert organizational name].“
       Don't share secrets. Be careful not to disclose sensitive or proprietary information, including financial details or any other internal matter. Disclosing private information about specific patrons, coworkers, or any other person affiliated with the library is also a violation.
       Be yourself. If you're posting about matters related to your employer, be candid about who you are and who you work for. Although some bloggers post anonymously, it's recommended that you use your real name on social media sites and are up front about your professional role.
       Respect copyright. Understanding copyright and fair use laws with regard to republishing protected content and referencing sources is your responsibility. It's customary in the blogosphere to cite sources by linking to them within blog posts, and it's recommended that you do so.
    Respect your colleagues. Consider the privacy of your coworkers and avoid posting photos, videos, or internal conversations without their permission.
    Avoid online fights. If you have a difference of opinion with someone online or wish to post about a controversial matter, please take care to do so in a professional manner. Voice your opinion, but don't use social media for personal attacks or inflamnmatory arguments, and remember that what you post is not private and may impact the organization.
    Post accurate information. You are responsible for checking the accuracy of the information you post online. Be diligent in your research to ensure that Vour posts are factually correct and, if possible, provide supporting sources.
    Consult the employee manual. Be aware that all existing policies and employee behavior guidelines extend to the online arena as well as the workplace.
    Use good judgment. Think about the type of image that you want to convey on behalf of the organization when you're posting to social networks and social media sites. Remember that what you post will be viewed and archived permanently online once you hit the "publish" button. On sites where you publicize your professional affiliation, make sure that your profile adheres to established criteria, especially if you're a new hire.
    Provide value. Think about what you have to offer the community, whether it's thoughtful, relevant blog posts, newsy tweets, or homework help, and focus on providing that consistently. Look for opportunities on these social sites to offer recommendations or services to engage patrons and provide value to your community.
    Accept responsibility. If you're wrong about something, admit it and move on. It's not the end of the world to have made a mistake, and in the long run it's better to be honest about it and apologize than to deny it or cover it up.
    Libraries also create policies to guide users in the proper use of the institutions' Web pages. These guidelines include informing users that their comments and other posts will be reviewed before they are made public, and that by posting to the site, the user agrees to indentify the library against all liabilities that may arise from user-created content. Some libraries reserve the right to edit or modify comments as well as reproduce those comments and messages in other public venues. The Whitman Public Library's Social Networking Policy (tinyurl.com/nyq964) is an excellent example of this type of document.
    In addition to establishing a social media policy, you may wish to sponsor employee training or orientation sessions regarding the use of the social Web. These sessions would educate new users about privacy issues and the types of things they should and shouldn't be posting online. Libraries may also want to institute new workflow processes alongside their policies, such as placing one person in charge of tweeting for the library, or designating a blog editor responsible for moderating comments and managing posts.
    A social media policy doesn't have to be long or read like a tyrannical list of rules. But a few guidelines can go a long way toward helping people use social media wisely.
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  • Setting Certain Hashtagged Tweets as Your Status : http://apps.facebook.com/selectivetwitter/
    The URL of Facebooks Automatic Twitter/Page Link: http://www.facebook.com/twitter/
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  • FB page from Sunny isles, FIND (pta?) – cc TV to broadcast ebooks
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  • Successful Facebook Marketing: http://www.web-strategist.com/blog/2010/07/27/altimeter-report-the-8-success-criteria-for-facebook-page-marketing/
    Note: Facebook Pages have settings allowing content to automatically be updated on other social media sites, such as Twitter.
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  • Tweeting Tips
    * Beat the 140 character limit by linking to a web page with more information.
    * Don't diminish your effort with misspelled wordz. Typos stand out.
    * Add your Twitter address to your e-mail signature and school district letterhead.
    * When you issue news releases or parent letters, tweet with a link to your website.
    * When news media outlets print or air a positive story about your district, tweet it, with a link to the story.
    * Limit the personal stuff unless you know followers care where you go or who you meet.
    * Do it daily or semi-weekly, but only if you follow the rules. People value online resources they care about and that are regularly updated, but be wary of crossing the “spam” line.
    * Focus on what's ahead with tweets about upcoming events.
    * Check your followers occasionally. Some Twitter users follow hoping you will follow back. Block them so you can focus on those followers who really matter.
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  • Useful Widgets
    Send update notices via text: http://wordpress.org/extend/plugins/sms-text-message/
    Skype buttons: http://www.widgetbox.com/widget/skype-widget-without-your-status-call-me-button
    Twitter: http://wordpress.org/extend/plugins/twitter-widget/
    Facebook Post Display: http://wordpress.org/extend/plugins/facebook-posted-items/
    Facebook Friend Me! Button: http://wordpress.org/extend/plugins/add-to-facebook-plugin/
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  • Add “Teaching the iGeneration” book
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  • FSU FAME Conference Presentation Slides

    1. 1. New Tools for Innovative Collaboration Social Media in the Life ofthe School Library Florida State University College of Communication & Information
    2. 2. New Tools for Innovative Collaboration Social Media in the Life ofthe School Library Presented By : Dr. Linda Swaine FSU College of Communications & Information Robert Vandagriff Graduate Assistant, FSU CC&I
    3. 3. Conversation Overview Statistics Review Current Standards Literature Review Introduction to Tools & Technology Examples from Colleagues Getting Started What Will I Implement? Questions & Resources 1 2 3 Part Part Part
    4. 4. Defining Social Media “Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.” ~Brian Solis Author and Digital Analyst BrianSolis.com
    5. 5. Growing Online • In the last five years, home Internet access has expanded from 74% to 84% among young people. • The proportion with a laptop has grown from 12% to 29%; and Internet access in the bedroom has jumped from 20% to 33%. • The quality of Internet access has improved as well, with high-speed access increasing from 31% to 59%. *Statistics selected from the 2010 Generation M2 study by the Kaiser Family Foundation
    6. 6. The Need For Guidance In a typical day, seven in ten 8- to 18-year-olds go online (70%). They are far more likely to go online at home (57%) than at school (20%) or in some other location, such as a library, community center, or friend’s house (14%). *Statistics selected from the 2010 Generation M2 study by the Kaiser Family Foundation
    7. 7. The Moving Web Over the past five years, the proportion of 8- to 18-year olds who own their own cell phone has grown from about four in ten (39%) to about two- thirds (66%). The proportion with iPods or other MP3 players increased even more dramatically, jumping from 18% to 76% among all 8- to 18-year-olds. *Statistics selected from the 2010 Generation M2 study by the Kaiser Family Foundation
    8. 8. New Destinations The three most popular computer activities among 8- to 18-year-olds are going to social networking sites such as MySpace and Facebook (:22), playing computer games (:17), and watching videos on sites such as YouTube (:15). Two activities that barely existed five years ago —social networking and YouTube— appear to account for much of the increase in time spent using computers. In a typical day, 40% of young people will go to a social networking site, and those who do visit these sites will spend an average of almost an hour a day (:54) there. The percent who engage in social networking ranges from 18% among 8- to 10-year-olds to 53% among 15- to 18-year-olds. Social Networkin g Playing Games Video Websites Other Websites *Statistics selected from the 2010 Generation M2 study by the Kaiser Family Foundation
    9. 9. Facebook Is Shrinking The Web Even if a web page does not already have a Facebook presence Facebook now integrates Wikipedia-style technology to find and display information whether it exists or not.
    10. 10. The Rise of Video Exceeds 2 billion views a day 24 hours of video uploaded every minute Average person spends 15 minutes a day on YouTube More video is uploaded to YouTube in 60 days than all 3 major US networks created in 60 years Statistics compiled and released by website-monitoring.com
    11. 11. The Social Connection Statistics compiled and released by website-monitoring.com
    12. 12. Knowledge & Use of Web2.0 Never Heard of RSS Download VideosNever Commented on a Blog 0 10 20 30 40 50 60 70 80 90 100 % of Media Specialists (2009). The 2.0 Tech I Can't Live Without. Knowledge Quest, 37(4), 34-35. Retrieved from Academic Search Complete database.
    13. 13. The AASL Standard
    14. 14. Emerging Needs The International Society for Technology in Education standards identify several higher-order thinking skills and digital citizenship as critical for students to learn effectively for a lifetime and live productively in our emerging global society. ● These areas include the ability to: ● Demonstrate creativity and innovation ● Communicate and collaborate ● Conduct research and use information ● Think critically, solve problems, and make decisions ● Use technology effectively and productively
    15. 15. For Teachers 1. Facilitate and Inspire Student Learning and Creativity 2. Design and Develop Digital-Age Learning Experiences and Assessments 3. Model Digital-Age Work and Learning 4. Promote and Model Digital Citizenship and Responsibility 5. Engage in Professional Growth and Leadership
    16. 16. Information Literacy “In 1989 the American Library Association defined information literacy as "a set of abilities requiring individuals to recognize when information is needed and have the ability to locate, evaluate, and use effectively the needed information" Association of Colleges & Research Libraries (2000, ALA.org)
    17. 17. “Learning has a social context. Learning is enhanced by opportunities to share and learn with others” “Collaborating more closely with the technology coordinators in our schools would result in students benefiting from social technologies as we educate our colleagues, breaking through the outmoded perceptions that Web 2.0 tools are unsafe.” “Where is the active, social learning that we know can occur with our leadership? I think, no matter what our own ecosystem lacks, we can better express our belief that learning is social for 21st-century learners” ~ Laura Brooks A New Direction Brooks, Laura. "Social Learning by Design: The Role of Social Media." Knowledge Quest 37.5 (2009): 58-60. Library Lit & Inf Full Text.
    18. 18. Critical Assumptions “While children are exposed to online media at an increasingly early age, studies have shown that many adolescents do not possess the expertise required to search the Web efficiently or critically assess the credibility of what they find (Bilal, 2001; Eastin et al. 2006; Kafai & Bates, 1997; Kuiper et al., 2005). Older teens in high school face similar challenges. For example, when citing sources for essays about science topics, one study found that participants did not fully comprehend the differences between Wikipedia articles and other sources (Forte & Bruckman, 2008).” Contrary to popular belief, growing up in an increasingly wired world does not provide a greater understanding of technology or its importance and application. These lessons require instruction. ~ Eszter Hargittai “Trust Online: Young Adults' Evaluation of Web Content.” International Journal of Communication. 4:468-494.
    19. 19. The Opportunity For Guidance “The most compelling reasons to use these technologies, then, are two-fold: our users are already there and may be talking about us; and by using these technologies, we better understand our users and help them become savvier consumers and creators of information. “ “Social Networking and Web 2.0 in Information Literacy." International Information & Library Review 42.2 (2010): 137-42. Library Lit & Inf Full Text. ~ Click, Amanda, and Joan Petit.
    20. 20. The Opportunity For Guidance “Unfortunately, we've wired the classrooms in this country and then disabled the computers; we've blocked young people from participating in the new forms of participatory culture; and we've taught them that they are not ready to speak in public by sequestering them to walled gardens rather than allowing them to try their voices through public forums.” ~ Henry Jenkins, Professor of Communication, Journalism, and Cinematic Art at USC Original Post: HenryJenkins.org
    21. 21. The Opportunity For Guidance “Providing school librarians with the authority to override the filter, for other teachers and students alike, will help to shift the role of the school librarian to ‘information literacy specialist.’ Every override will offer a ‘teachable moment’ for the librarian to address the assessment of credibility.” ~ Willard, Nancy. Willard, Nancy. (2010) “Teach Them to Swim.” Knowledge Quest. 39:1.
    22. 22. The Virtue Of Literacy “By responding to the changes that are occurring in today’s information culture, school library media specialists can facilitate learning experiences that situate information literacy as a fundamental literacy shaped by today's society, culture, and ever-evolving technologies.” Information literacy instruction must include helping students learn to pick and evaluate the best resources for their personal learning networks from print, subscriptions, and free sources. By helping students tap into the ever burgeoning streams of information, we help them experience a sense of "flow“ while they engage joyfully in learning.” ~ Hamilton, B. J. Hamilton, B. J. Transforming Information Literacy for NowGen Students. Knowledge Quest v. 37 no. 5 (May/June 2009) p. 48-53
    23. 23. Where Do We Go From Here “A social media policy can help establish clear guidelines for staff members who are posting on behalf of the organization as well as employees with personal social media accounts. There are also standards being created for users, letting them know what's acceptable to post to an organization's blog and community pages.” “Many school libraries have social networking Web sites blocked by administration whose official policy is not to engage in social media -- but that doesn't mean that employees aren't Twittering and networking through individual accounts. So even those libraries might want to consider establishing some standards.” ~Kroski, E. Kroski, E. Should Your Library Have a Social Media Policy. School Library Journal v. 55 no. 10, p. 44-6.
    24. 24. Information Policy & You Why should an information policy be defined? What should the policy include? How does this apply to our social media presence?
    25. 25. The Situation At Hand “We are not encouraging use of social media at school” A selection of responses we received to inquiries regarding social media. “Our emphasis is more on internet safety rather than making the best use of the social networking technology out there” “I use Twitter to communicate the goings on at my school and to make announcements and such” “We provide blogging, social walls, chats, etc through our Moodle and Gaggle.net… but we will not leave our network wide open”
    26. 26. New Tools: Glogster Custom Poster Collages & Community Glogster Homepage
    27. 27. New Tools: Diigo Offers a free learning community with social tagging, bookmarking, and highlight. Diigo Homepage
    28. 28. New Tools: Moodle • Forums • Tests • Chat • Wiki • Glossary • Uploaded media Moodle is a free content management system, which includes support for:
    29. 29. Teacher Tube More heavily moderated clone of YouTube with a focus on educators and students More than just video, TeacherTube has an extensive community driven document and image collection. http://www.teachertube.com/
    30. 30. New Tools: Voicethread Feature rich digital conversations, for a fee Tailored to educator & student needs http://ed.voicethread.com/#q.b62276.i322457
    31. 31. New Tools: Gaggle All-inclusive content management system (fee based) Middle of the road between the “open” mainstream social networks and the closed private systems. Replicates many social network and Google App features
    32. 32. Collaborate to Learn: Wikis Free, community developed Recommended Community Wiki Software • MediaWiki • Drupal Easy to create content
    33. 33. Collaborate to Learn: Blogs They present a larger time investment to set up than a Facebook or Twitter account, but can dynamically integrate information from nearly every other web2.0 system. Blogs, most notably the community- developed WordPress program, represent perhaps the most feature rich and interconnected platform for creating a social media environment.
    34. 34. Collaborate to Learn: Blogs YouTube Updates Social Media Links + Twitter Feed Flickr Sidebar
    35. 35. One Digital Thread Many Messages 3rd party services have also been created to facilitate this exchange, see: Ping.FM
    36. 36. Florida Teens Read (Wordpress Blog) Familiarizes students with the WordPress program while allowing conversation among students to grow naturally. Teens Read Eryn Worcester Viera High School
    37. 37. BigHouseLibrary (Wordpress Blog) Example Post (Shelfari Widget) BigHouseLibrary Anna Koval , Teacher/Librarian Helen Holroyd, Library Assistant
    38. 38. Palm Beach County Video Booktalks • Video booktalks • Glogster Posters • Voicethread talks Their blog incorporates: Sally Smollar Media Specialist
    39. 39. The Unquiet Library (Wordpress Blog) Sample Page http://theunquietlibrary.wordpress.com/ Creekview High School Media Center
    40. 40. Butler Middle School (Social Media) Beryl D White-Bing, MLIS Educational Media Specialist MySpace Twitter
    41. 41. Roosevelt Middle School Media Center Roosevelt Middle School Media Center Sample Page Rebecca Brown Smykla Library Media Specialist
    42. 42. Getting Started: Glogster/Moodle Glogster’s basic package for teachers is free to use, all it requires is a basic account via email. Moodle uses PHP and a database, installing both of these are explained in detail on the link on the previous slide!
    43. 43. Getting Started: Facebook Identify your needs Are you just displaying content to others? Or are others creating and sharing content? Interest Page Group Page
    44. 44. Getting Started: Twitter • Know your audience • Be concise • Avoid overload • Use Hashtags The 140 character limit is your enemy, gain some ground by using websites such as bit.ly to shorten URL’s
    45. 45. Much Ado About Twitter “Some question Twitter's value. Last fall, Pear Analytics, a San Antonio-based data analysis firm, called 40 percent of the tweets it studied "pointless babble, such as, 'I am eating a sandwich now.'" But school leaders wanting to reach out to Gen X, Y and Z parents and taxpayers can make Twitter a worthwhile resource- if they make it worth those target audiences' time. “ ~ Hughes, Brad. "Twittering in the Hands of School Leaders." School Administrator
    46. 46. Getting Started: WordPress There is a walkthrough for a basic, unstyled WordPress blog installation from the very basic ground up on the FSUlibIT blog Don’t Panic! WordPress is not as complicated as it seems!!
    47. 47. Getting Started: Web Video Almost all of FSUlibIT’s video is shot with a Flip video player. FSU’s main campus library carries these for student and faculty use. The best value for the price. Simple editing options are available free using Windows Live Essentials (Free for Windows users)
    48. 48. What Will I Implement On Monday?
    49. 49. Educational Technology Resources Solution Tree : Teaching the iGeneration tutorials Notable Selections • Blogging Tools & Resources • Creating Blog Posts • VoiceThread • Exploring Wikis Web Tools Wiki : WebTools4u2use Wiki FSUlibIT : The FSUlibIT website walkthrough

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