The Secret Ingredients Of Powerful Online Presentations

Fran SimonChief Engagement Officer Engagement Strategies
A Webinar About Webinars
The Secret Ingredients of powerful Online Presentations
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1. Viewer Window
2. Control Panel
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This session will be recorded.
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A little bit about me and why I want to tell you about webinars!
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Today’s Menu (1.5 Hours)
Basic Recipe: What
goes into Webinars
Shopping List: software features
The Secret Ingredients: Presentation Tips
Questions
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Polls
Who are you?
What do you know about webinars?
Your priorities for today’s session
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Prep Work: Definitions
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Prep Work: 3 Elements of Webinars
Interactivity
Visuals
Sound
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Prep Work: Roles in Webinars
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Lessons learned

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Organizer
Panelist(s)
Attendee
Schedules and starts the session
Manages controls in session
Joins via a special invitation from the organizer
Can speak and to the audience and privately to the Organizer
Can use chat
Invited to register to participate
Can use the “questions” panel and hand-raising tool

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Presenter
Panelist(s)
Attendee
FLEXIBLE: Can be the organizer (or not) and can be passed around to panelists and attendees
Schedules and starts the session
Manages controls in session
Invited to register to participate
Can use the “questions” panel and hand-raising tool

Check the Sauce:Questions and Comments
?
?
?
?
?
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Prep Work: Why Webinars?
Demonstrations
Training
Research, policy, advocacy, fundraising, membership presentations
Information sharing & thought leadership
Product promotions
Leads
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Prep Work: Caution- LeadsIt’s not just about you!
Deliver great content and value
Ensure the content will attract the right leads
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Prep Work: Webinars For Revenue
Interest?
Price point?
Competitive landscape?
Value?
Model? Subscription vs. single purchase
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Prep Work: Expectations
Inverse registration vs. attendance
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High
Only 30% of registrants will attend a free webinar
Fewer people will register for webinars that require a fee, but attendance will be 75%-98%
Attendance
Registration
Registration
Attendance
Low
$$$$
Free

Poll
Your Objectives
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?
?
?
?
?
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Basic Ingredients of Powerful Webinars
Content
A computer & connectivity
Webinar software
Time to prepare
Access to audio
Recipe Variations: (Nice to have)
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Basic Ingredients of Powerful Webinars: Content
An engaging presentation or demonstration that people want to hear!
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Basic Ingredients of Powerful Webinars:
A Computer*& Connectivity**
** broadband Internet access
*
* Check with vendors about Mac compatibility
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Basic Ingredients of Powerful Webinars:Software
Webinar Software + Audio Service
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Basic Ingredients of Powerful Webinars: Audio Equipment
-OR-
-OR-
*And, maybe a duplexing device for recording
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Basic Ingredients of Powerful Webinars: Time to prepare and practice
by AndreannaMoya Photography
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Special ingredients: 2 computers
Presentation
computer
Attendee view
computer
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Special ingredients: A helping hand
A “producer”
to answer questions & troubleshoot
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?
?
?
?
?
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Comparing Webinar Software
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Comparing Webinar Software
BEWARE THE TELECONFERENCING DETAILS!
VOIP
Free, but can be complex
Integrated Toll Callteleconferencing $$?
Integrated Toll-free calling $$$ !!!
Audio options may impact recording equipment
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May impact
attendance

Webinar Software Features
Common Features
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Webinar Software Features
Less Commonly
Considered Features
Exotic Ingredients:
Fee processing
Registration Widgets
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?
?
?
?
?
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The Secrets of the Pros: Presentation Preparation
Select a hot topic and set objectives
Craft a great title
Invite other presenters
Develop a clear presentation
Prepare supporting materials
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The Secrets of the Pros:Technology Preparation
Recruit a “producer”
Practice and test the software
Prepare a tech back-up plan
Review the registration data
Schedule in your software
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The Secrets of the Pros: Promoting Your Webinar
Link from Website or Blog
Promote through:
email lists
social networks
bloggers
online ads
industry-specific organizations
Your ideas for marketing?
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The Secrets of the Pros: Engaging Attendees
Orient the attendees
Conduct polls
Use dynamic graphics
Limit text
Invite communication
Switch it up
Use exciting words!
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The Secrets of the Pros: Engaging Attendees* (The Steve Jobs Way!) Click to play
Your observations? What did you notice?
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The Secrets of the Pros: Following Up
The most important thing you can do is nurture the new relationships you worked so hard to get!
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The Secrets of the Pros: Following Up
Send a follow up e-mail
Post recording, links, and other materials
Invite the attendees to connect with you again
Make a special offer
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High-Tech, High-Touch, High Impact consulting for a wired and rapidly changing world, including...
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Webinar:
production
hosting
promotion
Fran.Simon@ESbyFS.com
* www.ESbyFS.com * 301.294.9609 *

FEEDBACK, please!Please complete the survey included in your follow up email and opt-in to my email newsletter!
* www.ESbyFS.com * 301-294-9609 *
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Thank you for attending!Resources for today’s session
www.ESbyFS.com/WebinarInfo
Fran Simon * www.ESbyFS.com * 301-294-9609 * Fran.Simon@ESbyFS.com * www.Twitter.com/FSSimon
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The Secret Ingredients Of Powerful Online Presentations

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