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The Secret Ingredients Of Powerful Online Presentations

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A Webinar About Webinars: …

A Webinar About Webinars:
Learn how to bring your expertise, products, or services to new audiences all over the world through online sessions delivered right from the comfort of your home or office. Designed for presenters of all skill levels who want to connect conveniently with new audiences, this session will introduce you to the ingredients that are essential for effective meetings.

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  • Welcome to The Secret Ingredients of Powerful Online Presentations. Today’s session is offered to help you understand what you will need to conduct effective and exciting webinars. I am Fran Simon, Chief Engagement Officer of Engagement Strategies, a consulting company that offers marketing and strategic services to nonprofit organizations and small businesses. I’m thrilled that you’ve joined me today to learn more about webninars. I’ve invited Matthew Fox, a talented recent college graduate with a marketing and HR background to join us today to help manage the session
  • Today’s menu is all about helping you determine if webinars make sense for your organization and what you need to produce them. We’ll spend about a third of the time focused on the basics…just learning more about the medium. We’ll also devote quite a bit of tine to learning more about various software features from a very high level. The goal is to give you a foundation of what to look for in software and a bit about how the functions are used. The rest of the time will be devoted to the tips and tricks that I have learned through my experience presenting via webinar, and on your questions.
  • I want to spend a couple of minutes learning about you and what you already know about webinars. This is going to help me gauge the pacing of the session. Your screen will changes as I launch the polls and results. That’s normal. Just stand by.First, let’s find out what types of roles you play in your organizations…..Now I want to find out more about your knowledge of webinars…..It will help to know want the group’s priorities in case we have to cut some of the content.
  • I want to target our thinking today. You’ve probably heard people refer to online events with various terms. You might have heard online conferencing, online meetings, webinars, elearning, online collaboration, webcasts, online conferences. Today we’re just going to laser in on webinars, but you should know that most of the software that offers webinar functionality also include functions for online meetings and webcasts. Sometimes the functionality is modularized and sold at various price points. More about that later.
  • Every webinar includes visuals, sound, and interactivity. Because you can’t see your audience in a webinar like you can in a live session, it’s critical that you do everything you can do to ensure that all three of these elements are as engaging as they can be.
  • This is a good time to stop for questions….. Any questions about basic webinar definitions, elements of webinars or roles?
  • My guess is you are here today because you already understand the value of webinars and the various reasons why you would want to use them for your organization, but I would be remiss if there wasn’t one slide devoted to the various uses. Remember, we’re focused on webinars, not webcasts or collaborative online meetings. The list would be much longer if we wanted to discuss those. Most of the time, these objectives overlap. For example, sharing your expertise helps you establish credibility as a thought leader in your industry, but it also will help you promote your products and generate leads.Using webinars as a lead generation tool for sales and marketing purposes is a proven and effective technique. But, regardless of your objectives for webinars, you will generate leads. People will register and you will have access to their contact information. That information is gold for your organization. How you handle those leads is critical. We’ll talk about following up with webinar participants later, but just remember that webinars let you reach out to people and bring them into your world.You might have thought of some other ways to use webinars. If you have ideas, please raise your hand and I will open your mic so we can hear from you. Or if you are more comfortable, chat your idea in the question pane, and Matthew will read it.
  • There are a lot of commercial and nonprofit organizations selling content through webinars. I’m really excited to see the webinars used as a part of social enterprise strategies in the nonprofit world. A lot of organizations are doing a great job with this technique. And there are also many commercial organizations selling content via webinars. It’s a good strategy, but just like with every other type of product or service, you have to consider the market, the competitive landscape, pricing, and sales models before you jump in. The price range and sales models for webinars runs the gamut from the sublime to the ridiculous. They range from $25 to $ 200. Some of the best models are subscription or webinar libraries that are sold in a bundle with access for a limited time. But other people are having success selling one at a time. What’s interesting is that the dollar value is not necessarily an indication of how good the content will be. And, some of the highest priced presenters will also occasionally provide webinars at no cost.Just remember: You cannot have your cake and eat it, too. If you are selling something or asking for a donation or trying to soclicit volunteers or advocate using webinars, you cant charge for the session. And, regardless, you have to provide value for the time people spend with you. It has to be good content because they are taking the time out of their day to spend it with you.If you do a quick Google search for webinars..revnue, you’’ll that there are a lot of people who will tell you or sell you a book or other content on how to sell webinars. Some are legit, some not. I think this a topic for a webinar in and of itself. I’m thinking of inviting some of the more successful people I know to join me for a webinar on this topic…. If you are interested, in hearing more about this, please raise your hand. I just want to get a sense of whether people are interested or not.
  • It’s important to point out, if for nothing but planning purposes that free webinars have higher rates of registration but lower attendance, and webinars for a fee have lower rates of registration but higher rates of attendance. It’s no surprise that when people have to part with money, they will make sure they attend! The higher the price, the lower the registration and the higher the attendance rate.
  • Let’s stop for a moment to find out your objectives for webinars. Let’s try another poll.
  • This is a good time to stop for questions….. Any questions about objectives, lead generation, or selling content through webinars?
  • Now we’re getting to the main ingredients….. Every webinar has content, equipment, software, audio, and every webinar requires time to prepare. And, there are a couple of extra special ingredients I recommend. Let’s take a look….
  • Browser-based or Thin-ClientTypically licensed by number of “seats”Price range: “FREE” to thousands per year
  • Transcript

    • 1. Fran SimonChief Engagement Officer Engagement Strategies
      A Webinar About Webinars
      The Secret Ingredients of powerful Online Presentations
      1
    • 2. 1. Viewer Window
      2. Control Panel
      2
    • 3. This session will be recorded.
      3
    • 4. A little bit about me and why I want to tell you about webinars!
      4
    • 5. Today’s Menu (1.5 Hours)
      Basic Recipe: What
      goes into Webinars
      Shopping List: software features
      The Secret Ingredients: Presentation Tips
      Questions
      5
    • 6. Polls
      Who are you?
      What do you know about webinars?
      Your priorities for today’s session
      6
    • 7. Prep Work: Definitions
      7
    • 8. Prep Work: 3 Elements of Webinars
      Interactivity
      Visuals
      Sound
      8
    • 9. Prep Work: Roles in Webinars
      9
      Lessons learned
    • 10. Prep Work: Roles in Webinars
      10
      Organizer
      Panelist(s)
      Attendee
      • Schedules and starts the session
      • 11. Manages controls in session
      • 12. Joins via a special invitation from the organizer
      • 13. Can speak and to the audience and privately to the Organizer
      • 14. Can use chat
      • 15. Invited to register to participate
      • 16. Can use the “questions” panel and hand-raising tool
    • Prep Work: Roles in Webinars
      11
      Presenter
      Panelist(s)
      Attendee
      • FLEXIBLE: Can be the organizer (or not) and can be passed around to panelists and attendees
      • 17. Schedules and starts the session
      • 18. Manages controls in session
      • 19. Invited to register to participate
      • 20. Can use the “questions” panel and hand-raising tool
    • Check the Sauce:Questions and Comments
      ?
      ?
      ?
      ?
      ?
      12
    • 21. Prep Work: Why Webinars?
      Demonstrations
      Training
      Research, policy, advocacy, fundraising, membership presentations
      Information sharing & thought leadership
      Product promotions
      Leads
      13
    • 22. Prep Work: Caution- LeadsIt’s not just about you!
      Deliver great content and value
      Ensure the content will attract the right leads
      14
    • 23. Prep Work: Webinars For Revenue
      Interest?
      Price point?
      Competitive landscape?
      Value?
      Model? Subscription vs. single purchase
      15
    • 24. Prep Work: Expectations
      Inverse registration vs. attendance
      16
      High
      • Only 30% of registrants will attend a free webinar
      • 25. Fewer people will register for webinars that require a fee, but attendance will be 75%-98%
      Attendance
      Registration
      Registration
      Attendance
      Low
      $$$$
      Free
    • 26. Poll
      Your Objectives
      17
    • 27. Check the Sauce:Questions and Comments
      ?
      ?
      ?
      ?
      ?
      18
    • 28. Basic Ingredients of Powerful Webinars
      Content
      A computer & connectivity
      Webinar software
      Time to prepare
      Access to audio
      Recipe Variations: (Nice to have)
      19
    • 29. Basic Ingredients of Powerful Webinars: Content
      An engaging presentation or demonstration that people want to hear!
      20
    • 30. Basic Ingredients of Powerful Webinars:
      A Computer*& Connectivity**
      ** broadband Internet access
      *
      * Check with vendors about Mac compatibility
      21
    • 31. Basic Ingredients of Powerful Webinars:Software
      Webinar Software + Audio Service
      22
    • 32. Basic Ingredients of Powerful Webinars: Audio Equipment
      -OR-
      -OR-
      *And, maybe a duplexing device for recording
      23
    • 33. Basic Ingredients of Powerful Webinars: Time to prepare and practice
      by AndreannaMoya Photography
      24
    • 34. Special ingredients: 2 computers
      Presentation
      computer
      Attendee view
      computer
      25
    • 35. Special ingredients: A helping hand
      A “producer”
      to answer questions & troubleshoot
      26
    • 36. Check the Sauce:Questions and Comments
      ?
      ?
      ?
      ?
      ?
      27
    • 37. Comparing Webinar Software
      28
    • 38. Comparing Webinar Software
      BEWARE THE TELECONFERENCING DETAILS!
      • VOIP
      Free, but can be complex
      • Integrated Toll Callteleconferencing $$?
      • 39. Integrated Toll-free calling $$$ !!!
      • 40. Audio options may impact recording equipment
      29
      May impact
      attendance
    • 41. Webinar Software Features
      Common Features
      30
    • 42. Webinar Software Features
      Less Commonly
      Considered Features
      Exotic Ingredients:
      • Fee processing
      • 43. Registration Widgets
      31
    • 44. Check the Sauce:Questions and Comments
      ?
      ?
      ?
      ?
      ?
      32
    • 45. The Secrets of the Pros: Presentation Preparation
      • Select a hot topic and set objectives
      • 46. Craft a great title
      • 47. Invite other presenters
      • 48. Develop a clear presentation
      • 49. Prepare supporting materials
      33
    • 50. The Secrets of the Pros:Technology Preparation
      • Recruit a “producer”
      • 51. Practice and test the software
      • 52. Prepare a tech back-up plan
      • 53. Review the registration data
      • 54. Schedule in your software
      34
    • 55. The Secrets of the Pros: Promoting Your Webinar
      • Link from Website or Blog
      • 56. Promote through:
      • 57. email lists
      • 58. social networks
      • 59. bloggers
      • 60. online ads
      • 61. industry-specific organizations
      • 62. Your ideas for marketing?
      35
    • 63. The Secrets of the Pros: Engaging Attendees
      36
    • 70. The Secrets of the Pros: Engaging Attendees* (The Steve Jobs Way!) Click to play
      Your observations? What did you notice?
      37
    • 71. The Secrets of the Pros: Following Up
      The most important thing you can do is nurture the new relationships you worked so hard to get!
      38
    • 72. The Secrets of the Pros: Following Up
      • Send a follow up e-mail
      • 73. Post recording, links, and other materials
      • 74. Invite the attendees to connect with you again
      • 75. Make a special offer
      39
    • 76. High-Tech, High-Touch, High Impact consulting for a wired and rapidly changing world, including...
      40
      Webinar:
      Fran.Simon@ESbyFS.com
      * www.ESbyFS.com * 301.294.9609 *
    • 79. FEEDBACK, please!Please complete the survey included in your follow up email and opt-in to my email newsletter!
      * www.ESbyFS.com * 301-294-9609 *
      41
    • 80. Thank you for attending!Resources for today’s session
      www.ESbyFS.com/WebinarInfo
      Fran Simon * www.ESbyFS.com * 301-294-9609 * Fran.Simon@ESbyFS.com * www.Twitter.com/FSSimon
      42

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