Supercharge with web 2.0 upload version

Supercharge Your Program Administration, Fundraising, & Staff Development With Web 2.0
Fran Simon
Chief Engagement Officer
Engagement Strategies--------
NAEYC National Early Childhood
Professional Development Institute
June 7, 2010
Licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License
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Agenda
Overview of Web 2.0
Using Social Media in ECE
Deep Dive:
Blogs + Case Study
Facebook + Case Study
LinkedIn
Breakout Session
Ideas from the Gallery
Q&A & Door Prize Drawing
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There are no ‘dumb’ questions
apiappastroturfingblogcampaigncause marketingcivic mediacloud computingcopyleftCreative Commonscrowdsourcingdigital inclusiondigital storyDrupalebooksembeddingFacebookfair usefeedflash mobFlickrgeotaggingGPLGPShashtaghostingInternet newsroomlifecastinglifestreamingmashupmetadatamicrobloggingmoblogMySpacenet neutralitynews readerNGOnptechopen mediaopen platformopen sourceopen videoOpenIDpaid search marketingpermalinkpersonal mediaplatformpodcastpodsafepublic domainpublic mediaremixRSSsearch engine marketingSEOsmart phoneSMSsocial bookmarkingsocial capitalsocial enterprisesocial entrepreneurshipsocial mediasocial media optimizationsocial networkingsocial newssocial return on investmentsocial toolssplogsstreaming mediasustainabilitytag cloudtagstechnology stewardterms of servicetrolltweettweetupTwitterTwitterverseUGCvideoblogvirtual worldWeb 2.0web analyticsWeb conferencingwebcastingwebinarwi-fiwidgetwikiWikipediaword-of-mouth marketingWordPressYouTubeCreative Commonscrowdsourcingdigital inclusiondigital storyDrupalebooksembeddingFacebookfair usefeedflash mobFlickrgeotaggingGPLGPShashtaghostingInternet newsroomlifecastinglifestreamingmashupmetadatamicrobloggingmoblogMySpacenet neutralitynews readerNGOnptechopen mediaopen platformopen sourceopen videoOpenIDpaid search marketingpermalinkpersonal mediaplatformpodcastpodsafepublic domainpublic mediaremixRSSsearch engine marketingSEOsmart phoneSMSsocial bookmarkingsocial capitalsocial enterprisesocial entrepreneurshipsocial mediasocial media optimizationsocial networkingsocial newssocial return on investmentsocial toolssplogsstreaming mediasustainabilitytag cloudtagstechnology stewardterms of
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Objectives: Today you will…
Learn basic concepts of Web 2.0
Form ideas about application in ECE
Hear case studies
Draw conclusions
Get over social media phobia
Demystify social media
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There’s no new Internet!
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“…using the Internet to collaborate and interact with people using social media tools.” Tim O’Reily
It is a concept.

Web 1.0 vs. Web 2.0
webmaster
website
Site visitors
Everyone is a producer
& a consumer
Web 1.0
One content producer to
many content consumers
Technological Evolution
E VOLUT I ON
Web 2.0
Many content producers/consumers to
many content producers/consumers
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Web 1.0 vs. Web 2.0 Cultural Evolution
EVOLUT I ON
Web 1.0Pushing out messages for
TRANSACTION
Web 2.0
Inviting engagement and
INTERACTION
(That MAYcausetransaction)
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Social Networking is….
using social media to
engage groups of people
associate with others
…in online communities
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Social Networking is Ageless
Parties………………
Conferences……….
Clubs……………….
Organizations………
In-Person…………...
Face-to-face……….
Online chats
Webinars/Webcasts
Groups on FB/LI
FB/LI/Twitter….
Online
Virtual
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Legacy
Evolving

Social Networking In Plain English
About Common Craft – Common Craft is a small company that produces short and simple videos that cover complex subjects “in Plain English."
CommonCraft
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What can you do with Social Media?
Listen
Drive traffic
Raise money
Get info
Share news
Respond to problems
Share ideas
Build credibility
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Perceived Benefits of social media
Inexpensive?
Immediate?
Pervasive
High-impact
Low barrier to entry?
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Purposes of Social Media in ECE?
Marketing
PR
Collaborating
Training
Advocacy
Fundraising
Events
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Getting to the heart of the matter
The tools and application in ECE
by mappamundi

Websites
Web 1.0, but the hub for and platform
for Web 2.0 interactivity
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“We Are Building A Web Where The Default Is Social”
Mark Zuckerberg, CEO Facebook

Webinars(Web Conferencing/Web Casts)
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Webinars(Web Conferencing/Web Casts)
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For more information go to: http://www.esbyfs.com/webinars

AsynchronouseLearning
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Blogs
CommonCraft
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Blogs For ECE
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Case Study: Deborah J. Stewart: “Teach Preschool”
http://littlefingersplay.blogspot.com/
http://www.preschoolprofessional.blogspot.com/
“Writing my blog was easy but getting readers was not so easy....”

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Blogs For ECE
Case Study: Deborah J. Stewart: “Teach Preschool”

Blogs for ECE: A few great ECE Blogs
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Birth to Thrive Online: http://birthtothrive.thrivebyfivewa.org/
Early Ed Watch: http://earlyed.newamerica.net/blogmain
Inside Pre-K: http://mspappas.preknow.org/
Lead from the Start http://circle-time.blogspot.com/
Early Stories http://earlystories.org/
Language Castle: http://languagecastle.com/wordpress
Preschool MatttersToday: http://preschoolmatters.org/
Professor Elkind’s Blog: http://www.justaskbaby.com/blogs/professor-elkind
The Grass Stain Guru http://grassstainguru.com/
The Pica Perspective http://raepica.typepad.com/my_weblog/

RSS (Really Simple Syndication)
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How to use RSS to “follow” updates on blogs and websites

Online Donation Tools
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Portal Operated by NFG
On Your Website
Network for Good Website

Online Advocacy Tools
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* Capwiz
* Convio
* Blackbaud
* Kintera

A Few Key Sites and Tools
Click here for a comprehensive list of social media sites on InstantShift.com
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Facebook Stats
Established 2004
> 400 million users worldwide
US Users: 2007: 20 mil
2010: 103 mil
50% of users log on every day
College > High School > Everyone > Business
5 X
Consumer or Peer to Peer Networking

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FB for ECE
“Go where people already congregate!”
Causes
Groups
Communities
Pages
Ads
“Like Button,” Widgets, etc.
Murky!
Evolving

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FB for ECE: Groups
Based around shared interests, activities
When first developed:
1st “ap” allow sending info to members
Info showed in feeds on user’s homepages
Didn’t last long, because then came…

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FB for ECE: Pages
Community pages
Business pages

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FB for ECE: Pages
Community Pages:
General topics, concepts or experiences
Official Pages:
Businesses, brands, celebrities, or orgs

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Groups Vs. Pages
eMediaVitals.com
http://emediavitals.com/blog/8/facebook-groups-vs-fan-pages-which-should-you-use

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FB for ECE: Causes
Any user can:
create a cause for any 501(c)(3) org
recruit their friends
ask for donations
raise awareness for issues
update people who join

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Play: 5 Facebook Tips with Randi Zuckerberg

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4ECE: Good Examples
National:NAEYC
Local CCR&R:Child Care Resource Center, Ohio
Child Care Centers: MCCA
ECE Publisher:InvestiGator Club: Judi Coffey
Consultant/Teacher: Teach Preschool 2
Consultant: Teach Preschool
College: Erikson Institute

36
FB for ECE
Case Study: InvestiGator Club: Judi Coffey

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YouTube for ECE
Case Study: InvestiGator Club: Judi Coffey
http://www.youtube.com/user/InvestiGatorClub

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Privacy
Nothing
is private on the Internet

39
LinkedIn Stats
Established in 2002
> 70 mil members - 200 countries.
½ members in the US
Very focused development
Free and paid memberships
Business to business networking

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LinkedIn for ECE
Personal Professional Profiles
Business Profiles
Groups
Questions and Answers
Status updates

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LinkedIn for ECE
A fabulous contact file that connects people to other people and info
Jobs
Business connections
Partnerships
Funders/Donors
Advocates

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LinkedIn

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Personal Profiles
Like a resume, but better
New partnerships, collaborations
Perfect for consultants
Recommendations
Recruiting/Job hunting

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Homepage Overview

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Groups

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Business Profiles
A simple snapshot of your organization
* Employees on LI * News * Key Stats * Follow/Unfollow

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To Love LinkedIn…
You must follow Jason Alba
http://imonlinkedinnowwhat.com/

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Best Practice
by mappamundi

Your Organization’s Image
Social Media Policy comes FIRST
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Best Practice
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AUTHENTIC
Conversation

Best Practice: Participate
Once you start, you cannot stop
Always respond
Share
Be grateful
Show your org’s personality
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The Most Important Tips Of All
Behave like you are interacting with Grandma!
If you wouldn’t say it on TV, don’t say it on the Internet!
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How to manage the overload
by mappamundi

Social Media Adoption
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6 Steps of Social Media Adoption
Mind shift 1:
Learning to planning
Mind shift 2:
1 way to 2 way communication
Mind shift 3:
Taking value to sharing value

5 Steps of Online Engagement
Build Community
Shareyourstory
Listen
Participate
GenerateBuzz
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Concept: Beth Kanter
Start here

Resource Allocation
from Social Media Time Management: Resource Allocation, by Amber Naslund
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Overwhelmed?
Break it down… one step at a time!
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Extend Your Learning!
Download handouts and get links:
http://ESbyFS.com/web20ece
Social Media for Newbies:
http://www.esbyfs.com/socialmediaresources
Twitter: #web20ece
Sign up for the ECE social media directory:
http://www.surveymonkey.com/s/C7WR8HZ
See the ECE social media directory:
http://www.esbyfs.com/socialece
Join Internet4ECE:
http://ow.ly/1TAo8
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Connect with me!
My site:
www.ESbyFS.com
Personal Twitter:
http://Twitter.com/FSSimon
Engagement Strategies Twitter:
http://Twitter.com/EngageStrat
LinkedIn:
http://www.LinkedIn.com/in/FranSimon
Email:
Fran.Simon@ESbyFS.com
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Questions? Evaluation! Door Prize
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