Supercharge Your Program Administration, Fundraising, & Staff Development With Web 2.0<br />Fran Simon<br />Chief Engageme...
Agenda<br /> Overview of Web 2.0<br /> Using Social Media in ECE<br /> Deep Dive: <br />Blogs + Case Study<br />Facebook +...
There are no ‘dumb’ questions<br />apiappastroturfingblogcampaigncause marketingcivic mediacloud computingcopyleftCreative...
Objectives: Today you will…<br /><ul><li>Learn basic concepts of Web 2.0
Form ideas about application in ECE
Hear case studies
 Draw conclusions
Get over social media phobia
 Demystify social media</li></ul>4<br />
There’s no new Internet!<br />5<br />“…using the Internet to collaborate and interact with people using social media tools...
Web 1.0 vs. Web 2.0<br />webmaster<br />website<br />Site visitors<br />Everyone is a producer <br />& a consumer<br />Web...
Web 1.0 vs. Web 2.0 Cultural Evolution<br />EVOLUT     I ON<br />Web 1.0Pushing out messages for <br />TRANSACTION<br />We...
Social Networking is….<br />using social media to<br /><ul><li>engage groups of people
associate with others</li></ul>…in online communities<br />8<br />
Social Networking is Ageless<br />Parties………………<br />Conferences……….<br />Clubs……………….<br />Organizations………<br /><ul><li>...
Face-to-face……….</li></ul>Online chats<br />Webinars/Webcasts<br />Groups on FB/LI<br />FB/LI/Twitter….<br /><ul><li>Online
Virtual</li></ul>9<br />Legacy<br />Evolving<br />
Social Networking In Plain English<br />About Common Craft – Common Craft is a small company that produces short and simpl...
What can you do with Social Media?<br /><ul><li> Listen
Drive traffic
 Raise money
 Get info
 Share news
 Respond to problems
 Share ideas</li></ul>Build credibility<br />11<br />
Perceived Benefits of social media<br /><ul><li>Inexpensive?
Immediate?
Pervasive
High-impact
Low barrier to entry?</li></ul>12<br />
Purposes of Social Media in ECE?<br /><ul><li>Marketing
PR
Collaborating
Training
Advocacy
Fundraising
Events</li></ul>13<br />
14<br />Getting to the heart of the matter<br />The tools and application in ECE<br />by mappamundi<br />
Websites<br />Web 1.0, but the hub for and platform<br />for Web 2.0 interactivity<br />15<br />“We Are Building A Web Whe...
Webinars(Web Conferencing/Web Casts)<br />16<br />
Webinars(Web Conferencing/Web Casts)<br />17<br />For more information go to: http://www.esbyfs.com/webinars<br />
AsynchronouseLearning<br />18<br />
Blogs<br />CommonCraft<br />19<br />
Blogs For ECE<br />20<br />Case Study: Deborah J. Stewart: “Teach Preschool”<br />http://littlefingersplay.blogspot.com/<b...
21<br />Blogs For ECE<br />Case Study: Deborah J. Stewart: “Teach Preschool”<br />
Blogs for ECE: A few great ECE Blogs<br />22<br /><ul><li> Birth to Thrive Online: http://birthtothrive.thrivebyfivewa.org/
 Early Ed Watch: http://earlyed.newamerica.net/blogmain
 Inside Pre-K: http://mspappas.preknow.org/
 Lead from the Start  http://circle-time.blogspot.com/
 Early Stories http://earlystories.org/
 Language Castle: http://languagecastle.com/wordpress
 Preschool MatttersToday: http://preschoolmatters.org/
 Professor Elkind’s Blog: http://www.justaskbaby.com/blogs/professor-elkind
 The Grass Stain Guru http://grassstainguru.com/
 The Pica Perspective http://raepica.typepad.com/my_weblog/</li></li></ul><li>RSS (Really Simple Syndication)<br />23<br /...
Online Donation Tools<br />24<br />Portal Operated by NFG <br />On Your Website<br />Network for Good Website<br />
Online Advocacy Tools<br />25<br />* Capwiz<br />* Convio<br />* Blackbaud<br />* Kintera<br />
A Few Key Sites and Tools<br />Click here for a comprehensive list of social media sites on InstantShift.com<br />26<br />
27<br />Facebook  Stats<br /><ul><li> Established 2004
 > 400 million users worldwide
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  • Definition:Online seminar. A synchronous presentation by 1 – 3 presenters for many (more than 15) attendees via the internet.Participants use their computers to view visuals and submit questions via chat. Audio is provided via speakers, headsets or on the phone.
  • Definition:Online seminar. A synchronous presentation by 1 – 3 presenters for many (more than 15) attendees via the internet.Participants use their computers to view visuals and submit questions via chat. Audio is provided via speakers, headsets or on the phone.
  • Definition:Software products designed to engage donors and make it easier for them to donate to their favorite causes. Accessed on portals or on the organization’s site.
  • Supercharge with web 2.0 upload version

    1. 1. Supercharge Your Program Administration, Fundraising, & Staff Development With Web 2.0<br />Fran Simon<br />Chief Engagement Officer<br />Engagement Strategies--------<br />NAEYC National Early Childhood <br />Professional Development Institute<br />June 7, 2010<br />Licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License<br />1<br />
    2. 2. Agenda<br /> Overview of Web 2.0<br /> Using Social Media in ECE<br /> Deep Dive: <br />Blogs + Case Study<br />Facebook + Case Study<br />LinkedIn<br />Breakout Session<br /> Ideas from the Gallery<br />Q&A & Door Prize Drawing<br />2<br />
    3. 3. There are no ‘dumb’ questions<br />apiappastroturfingblogcampaigncause marketingcivic mediacloud computingcopyleftCreative Commonscrowdsourcingdigital inclusiondigital storyDrupalebooksembeddingFacebookfair usefeedflash mobFlickrgeotaggingGPLGPShashtaghostingInternet newsroomlifecastinglifestreamingmashupmetadatamicrobloggingmoblogMySpacenet neutralitynews readerNGOnptechopen mediaopen platformopen sourceopen videoOpenIDpaid search marketingpermalinkpersonal mediaplatformpodcastpodsafepublic domainpublic mediaremixRSSsearch engine marketingSEOsmart phoneSMSsocial bookmarkingsocial capitalsocial enterprisesocial entrepreneurshipsocial mediasocial media optimizationsocial networkingsocial newssocial return on investmentsocial toolssplogsstreaming mediasustainabilitytag cloudtagstechnology stewardterms of servicetrolltweettweetupTwitterTwitterverseUGCvideoblogvirtual worldWeb 2.0web analyticsWeb conferencingwebcastingwebinarwi-fiwidgetwikiWikipediaword-of-mouth marketingWordPressYouTubeCreative Commonscrowdsourcingdigital inclusiondigital storyDrupalebooksembeddingFacebookfair usefeedflash mobFlickrgeotaggingGPLGPShashtaghostingInternet newsroomlifecastinglifestreamingmashupmetadatamicrobloggingmoblogMySpacenet neutralitynews readerNGOnptechopen mediaopen platformopen sourceopen videoOpenIDpaid search marketingpermalinkpersonal mediaplatformpodcastpodsafepublic domainpublic mediaremixRSSsearch engine marketingSEOsmart phoneSMSsocial bookmarkingsocial capitalsocial enterprisesocial entrepreneurshipsocial mediasocial media optimizationsocial networkingsocial newssocial return on investmentsocial toolssplogsstreaming mediasustainabilitytag cloudtagstechnology stewardterms of<br />3<br />
    4. 4. Objectives: Today you will…<br /><ul><li>Learn basic concepts of Web 2.0
    5. 5. Form ideas about application in ECE
    6. 6. Hear case studies
    7. 7. Draw conclusions
    8. 8. Get over social media phobia
    9. 9. Demystify social media</li></ul>4<br />
    10. 10. There’s no new Internet!<br />5<br />“…using the Internet to collaborate and interact with people using social media tools.” Tim O’Reily<br />It is a concept.<br />
    11. 11. Web 1.0 vs. Web 2.0<br />webmaster<br />website<br />Site visitors<br />Everyone is a producer <br />& a consumer<br />Web 1.0<br />One content producer to<br />many content consumers<br />Technological Evolution<br />E VOLUT I ON<br />Web 2.0<br />Many content producers/consumers to<br />many content producers/consumers<br />6<br />
    12. 12. Web 1.0 vs. Web 2.0 Cultural Evolution<br />EVOLUT I ON<br />Web 1.0Pushing out messages for <br />TRANSACTION<br />Web 2.0<br />Inviting engagement and <br />INTERACTION<br />(That MAYcausetransaction)<br />7<br />
    13. 13. Social Networking is….<br />using social media to<br /><ul><li>engage groups of people
    14. 14. associate with others</li></ul>…in online communities<br />8<br />
    15. 15. Social Networking is Ageless<br />Parties………………<br />Conferences……….<br />Clubs……………….<br />Organizations………<br /><ul><li>In-Person…………...
    16. 16. Face-to-face……….</li></ul>Online chats<br />Webinars/Webcasts<br />Groups on FB/LI<br />FB/LI/Twitter….<br /><ul><li>Online
    17. 17. Virtual</li></ul>9<br />Legacy<br />Evolving<br />
    18. 18. Social Networking In Plain English<br />About Common Craft – Common Craft is a small company that produces short and simple videos that cover complex subjects “in Plain English."<br />CommonCraft<br />10<br />
    19. 19. What can you do with Social Media?<br /><ul><li> Listen
    20. 20. Drive traffic
    21. 21. Raise money
    22. 22. Get info
    23. 23. Share news
    24. 24. Respond to problems
    25. 25. Share ideas</li></ul>Build credibility<br />11<br />
    26. 26. Perceived Benefits of social media<br /><ul><li>Inexpensive?
    27. 27. Immediate?
    28. 28. Pervasive
    29. 29. High-impact
    30. 30. Low barrier to entry?</li></ul>12<br />
    31. 31. Purposes of Social Media in ECE?<br /><ul><li>Marketing
    32. 32. PR
    33. 33. Collaborating
    34. 34. Training
    35. 35. Advocacy
    36. 36. Fundraising
    37. 37. Events</li></ul>13<br />
    38. 38. 14<br />Getting to the heart of the matter<br />The tools and application in ECE<br />by mappamundi<br />
    39. 39. Websites<br />Web 1.0, but the hub for and platform<br />for Web 2.0 interactivity<br />15<br />“We Are Building A Web Where The Default Is Social”<br />Mark Zuckerberg, CEO Facebook<br />
    40. 40. Webinars(Web Conferencing/Web Casts)<br />16<br />
    41. 41. Webinars(Web Conferencing/Web Casts)<br />17<br />For more information go to: http://www.esbyfs.com/webinars<br />
    42. 42. AsynchronouseLearning<br />18<br />
    43. 43. Blogs<br />CommonCraft<br />19<br />
    44. 44. Blogs For ECE<br />20<br />Case Study: Deborah J. Stewart: “Teach Preschool”<br />http://littlefingersplay.blogspot.com/<br />http://www.preschoolprofessional.blogspot.com/<br />“Writing my blog was easy but getting readers was not so easy....”<br />
    45. 45. 21<br />Blogs For ECE<br />Case Study: Deborah J. Stewart: “Teach Preschool”<br />
    46. 46. Blogs for ECE: A few great ECE Blogs<br />22<br /><ul><li> Birth to Thrive Online: http://birthtothrive.thrivebyfivewa.org/
    47. 47. Early Ed Watch: http://earlyed.newamerica.net/blogmain
    48. 48. Inside Pre-K: http://mspappas.preknow.org/
    49. 49. Lead from the Start http://circle-time.blogspot.com/
    50. 50. Early Stories http://earlystories.org/
    51. 51. Language Castle: http://languagecastle.com/wordpress
    52. 52. Preschool MatttersToday: http://preschoolmatters.org/
    53. 53. Professor Elkind’s Blog: http://www.justaskbaby.com/blogs/professor-elkind
    54. 54. The Grass Stain Guru http://grassstainguru.com/
    55. 55. The Pica Perspective http://raepica.typepad.com/my_weblog/</li></li></ul><li>RSS (Really Simple Syndication)<br />23<br />How to use RSS to “follow” updates on blogs and websites<br />
    56. 56. Online Donation Tools<br />24<br />Portal Operated by NFG <br />On Your Website<br />Network for Good Website<br />
    57. 57. Online Advocacy Tools<br />25<br />* Capwiz<br />* Convio<br />* Blackbaud<br />* Kintera<br />
    58. 58. A Few Key Sites and Tools<br />Click here for a comprehensive list of social media sites on InstantShift.com<br />26<br />
    59. 59. 27<br />Facebook Stats<br /><ul><li> Established 2004
    60. 60. > 400 million users worldwide
    61. 61. US Users: 2007: 20 mil</li></ul> 2010: 103 mil<br /><ul><li> 50% of users log on every day</li></ul>College > High School > Everyone > Business<br />5 X <br />Consumer or Peer to Peer Networking<br />
    62. 62. 28<br />FB for ECE<br />“Go where people already congregate!”<br /><ul><li> Causes
    63. 63. Groups
    64. 64. Communities
    65. 65. Pages
    66. 66. Ads
    67. 67. “Like Button,” Widgets, etc.</li></ul>Murky!<br />Evolving<br />
    68. 68. 29<br />FB for ECE: Groups<br /><ul><li> Based around shared interests, activities
    69. 69. When first developed:
    70. 70. 1st “ap” allow sending info to members
    71. 71. Info showed in feeds on user’s homepages</li></ul>Didn’t last long, because then came…<br />
    72. 72. 30<br />FB for ECE: Pages<br /><ul><li> Community pages
    73. 73. Business pages</li></li></ul><li>31<br />FB for ECE: Pages<br /><ul><li> Community Pages:
    74. 74. General topics, concepts or experiences
    75. 75. Official Pages:
    76. 76. Businesses, brands, celebrities, or orgs </li></li></ul><li>32<br />Groups Vs. Pages<br />eMediaVitals.com<br />http://emediavitals.com/blog/8/facebook-groups-vs-fan-pages-which-should-you-use<br />
    77. 77. 33<br />FB for ECE: Causes<br />Any user can:<br /><ul><li> create a cause for any 501(c)(3) org
    78. 78. recruit their friends
    79. 79. ask for donations
    80. 80. raise awareness for issues
    81. 81. update people who join</li></li></ul><li>34<br />Play: 5 Facebook Tips with Randi Zuckerberg<br />
    82. 82. 35<br />4ECE: Good Examples<br /><ul><li> National:NAEYC
    83. 83. Local CCR&R:Child Care Resource Center, Ohio
    84. 84. Child Care Centers: MCCA
    85. 85. ECE Publisher:InvestiGator Club: Judi Coffey
    86. 86. Consultant/Teacher: Teach Preschool 2
    87. 87. Consultant: Teach Preschool
    88. 88. College: Erikson Institute</li></li></ul><li>36<br />FB for ECE<br />Case Study: InvestiGator Club: Judi Coffey<br />
    89. 89. 37<br />YouTube for ECE<br />Case Study: InvestiGator Club: Judi Coffey<br />http://www.youtube.com/user/InvestiGatorClub<br />
    90. 90. 38<br />Privacy<br />Nothing <br />is private on the Internet<br />
    91. 91. 39<br />LinkedIn Stats<br /><ul><li> Established in 2002
    92. 92. > 70 mil members - 200 countries.
    93. 93. ½ members in the US
    94. 94. Very focused development
    95. 95. Free and paid memberships</li></ul>Business to business networking<br />
    96. 96. 40<br />LinkedIn for ECE<br /><ul><li> Personal Professional Profiles
    97. 97. Business Profiles
    98. 98. Groups
    99. 99. Questions and Answers
    100. 100. Status updates</li></li></ul><li>41<br />LinkedIn for ECE<br />A fabulous contact file that connects people to other people and info<br /><ul><li> Jobs
    101. 101. Business connections
    102. 102. Partnerships
    103. 103. Funders/Donors
    104. 104. Advocates</li></li></ul><li>42<br />LinkedIn<br />
    105. 105. 43<br />Personal Profiles<br /><ul><li> Like a resume, but better
    106. 106. New partnerships, collaborations
    107. 107. Perfect for consultants
    108. 108. Recommendations
    109. 109. Recruiting/Job hunting</li></li></ul><li>44<br />Homepage Overview<br />
    110. 110. 45<br />Groups<br />
    111. 111. 46<br />Business Profiles<br />A simple snapshot of your organization<br />* Employees on LI * News * Key Stats * Follow/Unfollow<br />
    112. 112. 47<br />To Love LinkedIn…<br />You must follow Jason Alba<br />http://imonlinkedinnowwhat.com/<br />
    113. 113. 48<br />Getting to the heart of the matter<br />Best Practice<br />by mappamundi<br />
    114. 114. Your Organization’s Image<br />Social Media Policy comes FIRST<br />49<br />
    115. 115. Best Practice<br />50<br />AUTHENTIC<br />Conversation<br />
    116. 116. Best Practice: Participate <br /><ul><li> Once you start, you cannot stop
    117. 117. Always respond
    118. 118. Share
    119. 119. Be grateful
    120. 120. Show your org’s personality</li></ul>51<br />
    121. 121. The Most Important Tips Of All<br />Behave like you are interacting with Grandma!<br />If you wouldn’t say it on TV, don’t say it on the Internet!<br />52<br />
    122. 122. 53<br />Getting to the heart of the matter<br />How to manage the overload<br />by mappamundi<br />
    123. 123. Social Media Adoption<br />54<br />6 Steps of Social Media Adoption<br />Mind shift 1:<br />Learning to planning<br />Mind shift 2:<br />1 way to 2 way communication<br />Mind shift 3:<br />Taking value to sharing value<br />
    124. 124. 5 Steps of Online Engagement<br />Build Community<br />Shareyourstory<br />Listen<br />Participate<br />GenerateBuzz<br />55<br />Concept: Beth Kanter<br />Start here<br />
    125. 125. Resource Allocation<br />from Social Media Time Management: Resource Allocation, by Amber Naslund<br />56<br />
    126. 126. Overwhelmed?<br />Break it down… one step at a time!<br />57<br />
    127. 127. Extend Your Learning!<br /><ul><li> Download handouts and get links:</li></ul>http://ESbyFS.com/web20ece<br /><ul><li> Social Media for Newbies:</li></ul>http://www.esbyfs.com/socialmediaresources<br /><ul><li> Twitter: #web20ece
    128. 128. Sign up for the ECE social media directory:</li></ul>http://www.surveymonkey.com/s/C7WR8HZ<br /><ul><li>See the ECE social media directory:</li></ul>http://www.esbyfs.com/socialece<br /><ul><li>Join Internet4ECE: </li></ul>http://ow.ly/1TAo8<br />58<br />58<br />
    129. 129. Connect with me!<br /> My site: <br />www.ESbyFS.com<br />Personal Twitter:<br />http://Twitter.com/FSSimon<br />Engagement Strategies Twitter: <br />http://Twitter.com/EngageStrat<br />LinkedIn: <br />http://www.LinkedIn.com/in/FranSimon<br />Email: <br />Fran.Simon@ESbyFS.com<br />59<br />
    130. 130. Questions? Evaluation! Door Prize<br />60<br />
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