Social Networking is SO much more
                              than Facebook!
       The Secrets of Using LinkedIn
      ...
The GoToWebinar Attendee View




  Technical Support: 888 -259- 8414
About Me




        * Nonprofit Administrator *
* VP Marketing and Technology Initiatives*
    * National Nonprofit: e-Ad...
Agenda


1.   Context setting
2.   LinkedIn
3.   Online Tour/tips
4.   Twitter
5.   Online Tour/tips
6.   Tips for Best pr...
Setting the Stage




                    Context




                                     5
             Today’s Hashtag:...
Web 1.0 vs. Web 2.0 Cultural Evolution

                     Web 1.0
  E        Pushing out messages for
  V
  O          ...
Personal Vs. Business Uses of Social
Networking


 * Strategies * Tactics * Messages * Motivation *




                  ...
Engagement
   Inviting people to interact is the inverse
             of interruption marketing




                      ...
Engagement




   Marketing. It’s not a dirty word. Get over it.
                                                    9
   ...
Your Twitter and LinkedIn
Engagement Levels




                            10
Do you have a LinkedIn Profile?

      6%



                             Yes
                             No
            ...
How often do you engage on LinkedIn?

  50%
  45%   44%

  40%
  35%
  30%           27%
  25%
  20%
                     ...
Do you have a Twitter presence?


         17

                            Yes
                            No

           ...
How often do you engage on Twitter?
35%
30%
25%
20%
15%
10%
 5%
 0%
      Never    Monthly   2X per Week Every day

  17% ...
Perceived Benefits of social media
Myths or Reality?

                            Inexpensive
                           ...
Myth or Reality?




  MYTH: Build it and they will come.
                                      16
              Today’s H...
What can you do with LinkedIn
and Twitter?
• Listen
• Drive traffic
• Raise money                    Build Your
• Get and ...
Who is/are your target audience(s)?




                                     19
             Today’s Hashtag: #>FB
Developing
 Personas




Image from:
The Fluid Project
An open, collaborative project to improve
the user experience of co...
Twitter and LinkedIn: All About
CONTENT!

 Create
 Share
 Promote
 Engage

                 Today’s Hashtag: #>FB   21
Where in the world will you get
content?

• Blogs: Comments, Posts
• Video
• Email newsletters
• Photos
• Events
• News
• ...
Content
      Goal: Build relationships and credibility




80%-90%                                        10%-20%
• About...
3 Keys to Managing Content
for Listening and Sharing
Managing content:
The core of your
content strategy




             ...
Profiles on Social Networking Sites



 A very public
 mosaic of your
  organization



                                  ...
Getting to the heart of the matter




                The Sites             27
              Today’s Hashtag: #>FB
Using LinkedIn for much more
than job hunting




* Word of mouth * Who you know * Who knows you *


                     ...
LinkedIn Stats

• Established in 2003
• > 80 mil members - 200 countries.
• ½ members in the US
• Very focused development...
• Personal Professional Profiles (Core)
• New! Company Profiles
• Groups
• Answers
• Status updates
• Recommendations

   ...
Getting to the heart of the matter




               Live Demo
                                      31
              Tod...
Groups
     Goal: Build relationships and credibility

1. Join 50 groups related to your industry:
     a) Target market
 ...
Your LinkedIn Punchlist


 Join 50 Groups
 Read, ask, and answer questions in Answers
 Ask for and give Recommendations...
To Love LinkedIn…




Check out Jason Alba
http://imonlinkedinnowwhat.com/


                                  34
        ...
Twitter: Much more than “What are
you doing?”




  A Video from Common Craft Twitter in Plan English



                 ...
But, what is it?




“Microblogging”- 140 character messages
              Today’s Hashtag: #>FB
Tweeting In Action: Decoding the
 Symbols

@Twitter ID
A tweet to a specific person that is visible to all
RT @Twitter ID=...
The Art of the Link and The
Art of the Hashtag

                      Link to an article
Getting to the heart of the matter




               Live Demo
                                      39
              Tod...
Tweeting in Action
          Tools you should use

• Tweetdeck               Twitter “clients” or
                        ...
How to Get Followers

• Follow and RT influential Tweeters
• Use hashtags in Tweets
• Post high-quality content
• Search, ...
Optimize Your Twitter Profile

Make sure your profile:
  • links to your website, LI profile, or FB
    page
  • includes ...
Friends and Followers




Who you follow is as important
     as who follows you.
          Today’s Hashtag: #>FB
Friends and Followers


A few active
followers in
 your target
audience are
better than a
    lot of
  followers


 Today’...
Getting to the heart of the matter




         Best Practice
                                  by mappamundi   45
       ...
Your Organization’s Image
     Social Media Policy comes
               FIRST




                                     46
...
Authentic
Communication




                             47
                Today’s Hashtag: #>FB
Best Practice: 12 Participation Tips

 1. Once you start, do not stop




                                         48
    ...
Best Practice: 12 Participation Tips
 2. Always respond




                                       49
               Today...
Best Practice: 12 Participation Tips
 3. Share your expertise and content




                                        50
 ...
Best Practice: 12 Participation Tips
 4. Share other people’s content




                                        51
     ...
Best Practice: 12 Participation Tips
  5. Be grateful and humble




                                        52
          ...
Best Practice: 12 Participation Tips
  6. Show your company’s personality




                                        53
 ...
Best Practice: 12 Participation Tips
 7. Reach out: Post on other’s pages and
    blogs




                              ...
Best Practice: 12 Participation Tips
 8. Ask questions




                                        55
                Toda...
Best Practice: 12 Participation Tips
 9. Answer questions




                                       56
               Tod...
Best Practice: 12 Participation Tips
  10. Add value




                                          57
                  To...
Best Practice: 12 Participation Tips

11. Be a Mad Mixologist




 Mix your social media presences, web site,
 blog, commu...
Best Practice: 12 Participation Tips

12. BE NICE!

                                 Behave like you
                     ...
Slides and Links: 48 hours




/twitterandlinkedIn



            www.ESbyFS.com/twitterandlinkedin

                www.E...
Connect with me!
   Twitter: @FSSimon

   Twitter: @EngageStrat

   LinkedIn: http://LinkedIn.com/in/FranSimon

   Email: ...
Questions? Evaluation!




                         69
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Social media: So Much More Than Facebook- Secrets of Using LinkedIn and Twitter

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  • Look at you commenting! Awesome. Thanks for joining me today. It was fun. I wish we had more time or less content. At some point I will get the timing down pat. For now, thanks for your patience!
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  • This was an excellent presentation! I've used LinkedIn in our agency, but I'll be the first to admit, not nearly to the extent that it could/should be utilized! Very targetted resource in the social media to use & this webinar enlightened me to the benefits!
    Terri Sluss-Cole
    Child Care Resoure Center
    http://www.ccrcinc.com
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Social media: So Much More Than Facebook- Secrets of Using LinkedIn and Twitter

  1. 1. Social Networking is SO much more than Facebook! The Secrets of Using LinkedIn and Twitter For Professional Engagement Fran Simon Chief Engagement Officer Engagement Strategies -------- November 17, 2010 Today’s Hashtag: #>FB 1 Licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License QuickTime™ and a decompressor are needed to see this picture.
  2. 2. The GoToWebinar Attendee View Technical Support: 888 -259- 8414
  3. 3. About Me * Nonprofit Administrator * * VP Marketing and Technology Initiatives* * National Nonprofit: e-Advocacy* * Private Consultant * 3 Today’s Hashtag: #>FB
  4. 4. Agenda 1. Context setting 2. LinkedIn 3. Online Tour/tips 4. Twitter 5. Online Tour/tips 6. Tips for Best practice 7. Questions 4 Today’s Hashtag: #>FB
  5. 5. Setting the Stage Context 5 Today’s Hashtag: #>FB
  6. 6. Web 1.0 vs. Web 2.0 Cultural Evolution Web 1.0 E Pushing out messages for V O TRANSACTION L U T I Web 2.0 O Using content to invite engagement N and INTERACTION (That MAY cause transaction) 6 Today’s Hashtag: #>FB
  7. 7. Personal Vs. Business Uses of Social Networking * Strategies * Tactics * Messages * Motivation * 2.0 7 Today’s Hashtag: #>FB
  8. 8. Engagement Inviting people to interact is the inverse of interruption marketing VS. 8 Today’s Hashtag: #>FB
  9. 9. Engagement Marketing. It’s not a dirty word. Get over it. 9 Today’s Hashtag: #>FB
  10. 10. Your Twitter and LinkedIn Engagement Levels 10
  11. 11. Do you have a LinkedIn Profile? 6% Yes No 94%
  12. 12. How often do you engage on LinkedIn? 50% 45% 44% 40% 35% 30% 27% 25% 20% 16% 15% 11% 10% 5% 0% Never Montly 2 X per week Daily
  13. 13. Do you have a Twitter presence? 17 Yes No 83
  14. 14. How often do you engage on Twitter? 35% 30% 25% 20% 15% 10% 5% 0% Never Monthly 2X per Week Every day 17% of those on Twitter were “invisible”
  15. 15. Perceived Benefits of social media Myths or Reality?  Inexpensive  Immediate  Pervasive  High-impact  Low barrier to entry 15 Today’s Hashtag: #>FB
  16. 16. Myth or Reality? MYTH: Build it and they will come. 16 Today’s Hashtag: #>FB
  17. 17. What can you do with LinkedIn and Twitter? • Listen • Drive traffic • Raise money Build Your • Get and share info Brand! • Get and share news • Respond to problems Credibility • Share ideas • Build partnerships 18 Today’s Hashtag: #>FB
  18. 18. Who is/are your target audience(s)? 19 Today’s Hashtag: #>FB
  19. 19. Developing Personas Image from: The Fluid Project An open, collaborative project to improve the user experience of community source software 20
  20. 20. Twitter and LinkedIn: All About CONTENT!  Create  Share  Promote  Engage Today’s Hashtag: #>FB 21
  21. 21. Where in the world will you get content? • Blogs: Comments, Posts • Video • Email newsletters • Photos • Events • News • Your website • Your Social Media Pages/Groups 22 Today’s Hashtag: #>FB
  22. 22. Content Goal: Build relationships and credibility 80%-90% 10%-20% • About the industry About your • From/about friends organization, & followers products, • OF VALUE and services 23 Today’s Hashtag: #>FB
  23. 23. 3 Keys to Managing Content for Listening and Sharing Managing content: The core of your content strategy 24 Today’s Hashtag: #>FB
  24. 24. Profiles on Social Networking Sites A very public mosaic of your organization 26 Today’s Hashtag: #>FB
  25. 25. Getting to the heart of the matter The Sites 27 Today’s Hashtag: #>FB
  26. 26. Using LinkedIn for much more than job hunting * Word of mouth * Who you know * Who knows you * 28 Today’s Hashtag: #>FB
  27. 27. LinkedIn Stats • Established in 2003 • > 80 mil members - 200 countries. • ½ members in the US • Very focused development • Free and paid memberships Business to business networking 29 Today’s Hashtag: #>FB
  28. 28. • Personal Professional Profiles (Core) • New! Company Profiles • Groups • Answers • Status updates • Recommendations 30 Today’s Hashtag: #>FB
  29. 29. Getting to the heart of the matter Live Demo 31 Today’s Hashtag: #>FB
  30. 30. Groups Goal: Build relationships and credibility 1. Join 50 groups related to your industry: a) Target market b) Potential partners c) Competitors 2. Lurk/listen 3. Post links to other content that relates 4. Ask/Answer questions 5. Share information about your organization only when related 32 Today’s Hashtag: #>FB
  31. 31. Your LinkedIn Punchlist  Join 50 Groups  Read, ask, and answer questions in Answers  Ask for and give Recommendations  Add to new Contacts  Update your Status  Update your Personal Profile  Create a Company Profile 33 Today’s Hashtag: #>FB
  32. 32. To Love LinkedIn… Check out Jason Alba http://imonlinkedinnowwhat.com/ 34 Today’s Hashtag: #>FB
  33. 33. Twitter: Much more than “What are you doing?” A Video from Common Craft Twitter in Plan English Today’s Hashtag: #>FB
  34. 34. But, what is it? “Microblogging”- 140 character messages Today’s Hashtag: #>FB
  35. 35. Tweeting In Action: Decoding the Symbols @Twitter ID A tweet to a specific person that is visible to all RT @Twitter ID= ReTweet Broadcasting someone else’s tweet D TwitterID A direct message to a specific person # = Hashtag Hashtags define topics so they are searchable Today’s Hashtag: #>FB
  36. 36. The Art of the Link and The Art of the Hashtag Link to an article
  37. 37. Getting to the heart of the matter Live Demo 39 Today’s Hashtag: #>FB
  38. 38. Tweeting in Action Tools you should use • Tweetdeck Twitter “clients” or tools that make • Hootsuite tweeting and following • Seesmic easier • WeFollow Twitter directories • Twellow that allow you to find people you want to • JustTweetit follow and let them • Twitdir know your interests Today’s Hashtag: #>FB
  39. 39. How to Get Followers • Follow and RT influential Tweeters • Use hashtags in Tweets • Post high-quality content • Search, follow, and RT in hastagland • Participate in chats • Promote your Twitter presence • Have a contest Today’s Hashtag: #>FB
  40. 40. Optimize Your Twitter Profile Make sure your profile: • links to your website, LI profile, or FB page • includes a description of your “brand” and your tweets • includes a picture (better than a logo) 42 Today’s Hashtag: #>FB
  41. 41. Friends and Followers Who you follow is as important as who follows you. Today’s Hashtag: #>FB
  42. 42. Friends and Followers A few active followers in your target audience are better than a lot of followers Today’s Hashtag: #>FB
  43. 43. Getting to the heart of the matter Best Practice by mappamundi 45 Today’s Hashtag: #>FB
  44. 44. Your Organization’s Image Social Media Policy comes FIRST 46 Today’s Hashtag: #>FB
  45. 45. Authentic Communication 47 Today’s Hashtag: #>FB
  46. 46. Best Practice: 12 Participation Tips 1. Once you start, do not stop 48 Today’s Hashtag: #>FB
  47. 47. Best Practice: 12 Participation Tips 2. Always respond 49 Today’s Hashtag: #>FB
  48. 48. Best Practice: 12 Participation Tips 3. Share your expertise and content 50 Today’s Hashtag: #>FB
  49. 49. Best Practice: 12 Participation Tips 4. Share other people’s content 51 Today’s Hashtag: #>FB
  50. 50. Best Practice: 12 Participation Tips 5. Be grateful and humble 52 Today’s Hashtag: #>FB
  51. 51. Best Practice: 12 Participation Tips 6. Show your company’s personality 53 Today’s Hashtag: #>FB
  52. 52. Best Practice: 12 Participation Tips 7. Reach out: Post on other’s pages and blogs 54 Today’s Hashtag: #>FB
  53. 53. Best Practice: 12 Participation Tips 8. Ask questions 55 Today’s Hashtag: #>FB
  54. 54. Best Practice: 12 Participation Tips 9. Answer questions 56 Today’s Hashtag: #>FB
  55. 55. Best Practice: 12 Participation Tips 10. Add value 57 Today’s Hashtag: #>FB
  56. 56. Best Practice: 12 Participation Tips 11. Be a Mad Mixologist Mix your social media presences, web site, blog, communities. 58 Today’s Hashtag: #>FB
  57. 57. Best Practice: 12 Participation Tips 12. BE NICE! Behave like you are interacting with Grandma! 59 Today’s Hashtag: #>FB
  58. 58. Slides and Links: 48 hours /twitterandlinkedIn www.ESbyFS.com/twitterandlinkedin www.ESbyFS.com 66 66
  59. 59. Connect with me! Twitter: @FSSimon Twitter: @EngageStrat LinkedIn: http://LinkedIn.com/in/FranSimon Email: Fran.Simon@ESbyFS.com New site launching in December! Currently: http://investigatorclub.com/webinars 67
  60. 60. Questions? Evaluation! 69

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