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Social media: So Much More Than Facebook- Secrets of Using LinkedIn and Twitter
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Social media: So Much More Than Facebook- Secrets of Using LinkedIn and Twitter

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  • Look at you commenting! Awesome. Thanks for joining me today. It was fun. I wish we had more time or less content. At some point I will get the timing down pat. For now, thanks for your patience!
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  • This was an excellent presentation! I've used LinkedIn in our agency, but I'll be the first to admit, not nearly to the extent that it could/should be utilized! Very targetted resource in the social media to use & this webinar enlightened me to the benefits!
    Terri Sluss-Cole
    Child Care Resoure Center
    http://www.ccrcinc.com
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Social media: So Much More Than Facebook- Secrets of Using LinkedIn and Twitter Social media: So Much More Than Facebook- Secrets of Using LinkedIn and Twitter Presentation Transcript

  • Social Networking is SO much more than Facebook! The Secrets of Using LinkedIn and Twitter For Professional Engagement Fran Simon Chief Engagement Officer Engagement Strategies -------- November 17, 2010 Today’s Hashtag: #>FB 1 Licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License QuickTime™ and a decompressor are needed to see this picture.
  • The GoToWebinar Attendee View Technical Support: 888 -259- 8414
  • About Me * Nonprofit Administrator * * VP Marketing and Technology Initiatives* * National Nonprofit: e-Advocacy* * Private Consultant * 3 Today’s Hashtag: #>FB
  • Agenda 1. Context setting 2. LinkedIn 3. Online Tour/tips 4. Twitter 5. Online Tour/tips 6. Tips for Best practice 7. Questions 4 Today’s Hashtag: #>FB
  • Setting the Stage Context 5 Today’s Hashtag: #>FB
  • Web 1.0 vs. Web 2.0 Cultural Evolution Web 1.0 E Pushing out messages for V O TRANSACTION L U T I Web 2.0 O Using content to invite engagement N and INTERACTION (That MAY cause transaction) 6 Today’s Hashtag: #>FB
  • Personal Vs. Business Uses of Social Networking * Strategies * Tactics * Messages * Motivation * 2.0 7 Today’s Hashtag: #>FB
  • Engagement Inviting people to interact is the inverse of interruption marketing VS. 8 Today’s Hashtag: #>FB
  • Engagement Marketing. It’s not a dirty word. Get over it. 9 Today’s Hashtag: #>FB
  • Your Twitter and LinkedIn Engagement Levels 10
  • Do you have a LinkedIn Profile? 6% Yes No 94%
  • How often do you engage on LinkedIn? 50% 45% 44% 40% 35% 30% 27% 25% 20% 16% 15% 11% 10% 5% 0% Never Montly 2 X per week Daily
  • Do you have a Twitter presence? 17 Yes No 83
  • How often do you engage on Twitter? 35% 30% 25% 20% 15% 10% 5% 0% Never Monthly 2X per Week Every day 17% of those on Twitter were “invisible”
  • Perceived Benefits of social media Myths or Reality?  Inexpensive  Immediate  Pervasive  High-impact  Low barrier to entry 15 Today’s Hashtag: #>FB
  • Myth or Reality? MYTH: Build it and they will come. 16 Today’s Hashtag: #>FB
  • What can you do with LinkedIn and Twitter? • Listen • Drive traffic • Raise money Build Your • Get and share info Brand! • Get and share news • Respond to problems Credibility • Share ideas • Build partnerships 18 Today’s Hashtag: #>FB
  • Who is/are your target audience(s)? 19 Today’s Hashtag: #>FB
  • Developing Personas Image from: The Fluid Project An open, collaborative project to improve the user experience of community source software 20
  • Twitter and LinkedIn: All About CONTENT!  Create  Share  Promote  Engage Today’s Hashtag: #>FB 21
  • Where in the world will you get content? • Blogs: Comments, Posts • Video • Email newsletters • Photos • Events • News • Your website • Your Social Media Pages/Groups 22 Today’s Hashtag: #>FB
  • Content Goal: Build relationships and credibility 80%-90% 10%-20% • About the industry About your • From/about friends organization, & followers products, • OF VALUE and services 23 Today’s Hashtag: #>FB
  • 3 Keys to Managing Content for Listening and Sharing Managing content: The core of your content strategy 24 Today’s Hashtag: #>FB
  • Profiles on Social Networking Sites A very public mosaic of your organization 26 Today’s Hashtag: #>FB
  • Getting to the heart of the matter The Sites 27 Today’s Hashtag: #>FB
  • Using LinkedIn for much more than job hunting * Word of mouth * Who you know * Who knows you * 28 Today’s Hashtag: #>FB
  • LinkedIn Stats • Established in 2003 • > 80 mil members - 200 countries. • ½ members in the US • Very focused development • Free and paid memberships Business to business networking 29 Today’s Hashtag: #>FB
  • • Personal Professional Profiles (Core) • New! Company Profiles • Groups • Answers • Status updates • Recommendations 30 Today’s Hashtag: #>FB
  • Getting to the heart of the matter Live Demo 31 Today’s Hashtag: #>FB
  • Groups Goal: Build relationships and credibility 1. Join 50 groups related to your industry: a) Target market b) Potential partners c) Competitors 2. Lurk/listen 3. Post links to other content that relates 4. Ask/Answer questions 5. Share information about your organization only when related 32 Today’s Hashtag: #>FB
  • Your LinkedIn Punchlist  Join 50 Groups  Read, ask, and answer questions in Answers  Ask for and give Recommendations  Add to new Contacts  Update your Status  Update your Personal Profile  Create a Company Profile 33 Today’s Hashtag: #>FB
  • To Love LinkedIn… Check out Jason Alba http://imonlinkedinnowwhat.com/ 34 Today’s Hashtag: #>FB
  • Twitter: Much more than “What are you doing?” A Video from Common Craft Twitter in Plan English Today’s Hashtag: #>FB
  • But, what is it? “Microblogging”- 140 character messages Today’s Hashtag: #>FB
  • Tweeting In Action: Decoding the Symbols @Twitter ID A tweet to a specific person that is visible to all RT @Twitter ID= ReTweet Broadcasting someone else’s tweet D TwitterID A direct message to a specific person # = Hashtag Hashtags define topics so they are searchable Today’s Hashtag: #>FB
  • The Art of the Link and The Art of the Hashtag Link to an article
  • Getting to the heart of the matter Live Demo 39 Today’s Hashtag: #>FB
  • Tweeting in Action Tools you should use • Tweetdeck Twitter “clients” or tools that make • Hootsuite tweeting and following • Seesmic easier • WeFollow Twitter directories • Twellow that allow you to find people you want to • JustTweetit follow and let them • Twitdir know your interests Today’s Hashtag: #>FB
  • How to Get Followers • Follow and RT influential Tweeters • Use hashtags in Tweets • Post high-quality content • Search, follow, and RT in hastagland • Participate in chats • Promote your Twitter presence • Have a contest Today’s Hashtag: #>FB
  • Optimize Your Twitter Profile Make sure your profile: • links to your website, LI profile, or FB page • includes a description of your “brand” and your tweets • includes a picture (better than a logo) 42 Today’s Hashtag: #>FB
  • Friends and Followers Who you follow is as important as who follows you. Today’s Hashtag: #>FB
  • Friends and Followers A few active followers in your target audience are better than a lot of followers Today’s Hashtag: #>FB
  • Getting to the heart of the matter Best Practice by mappamundi 45 Today’s Hashtag: #>FB
  • Your Organization’s Image Social Media Policy comes FIRST 46 Today’s Hashtag: #>FB
  • Authentic Communication 47 Today’s Hashtag: #>FB
  • Best Practice: 12 Participation Tips 1. Once you start, do not stop 48 Today’s Hashtag: #>FB
  • Best Practice: 12 Participation Tips 2. Always respond 49 Today’s Hashtag: #>FB
  • Best Practice: 12 Participation Tips 3. Share your expertise and content 50 Today’s Hashtag: #>FB
  • Best Practice: 12 Participation Tips 4. Share other people’s content 51 Today’s Hashtag: #>FB
  • Best Practice: 12 Participation Tips 5. Be grateful and humble 52 Today’s Hashtag: #>FB
  • Best Practice: 12 Participation Tips 6. Show your company’s personality 53 Today’s Hashtag: #>FB
  • Best Practice: 12 Participation Tips 7. Reach out: Post on other’s pages and blogs 54 Today’s Hashtag: #>FB
  • Best Practice: 12 Participation Tips 8. Ask questions 55 Today’s Hashtag: #>FB
  • Best Practice: 12 Participation Tips 9. Answer questions 56 Today’s Hashtag: #>FB
  • Best Practice: 12 Participation Tips 10. Add value 57 Today’s Hashtag: #>FB
  • Best Practice: 12 Participation Tips 11. Be a Mad Mixologist Mix your social media presences, web site, blog, communities. 58 Today’s Hashtag: #>FB
  • Best Practice: 12 Participation Tips 12. BE NICE! Behave like you are interacting with Grandma! 59 Today’s Hashtag: #>FB
  • Slides and Links: 48 hours /twitterandlinkedIn www.ESbyFS.com/twitterandlinkedin www.ESbyFS.com 66 66
  • Connect with me! Twitter: @FSSimon Twitter: @EngageStrat LinkedIn: http://LinkedIn.com/in/FranSimon Email: Fran.Simon@ESbyFS.com New site launching in December! Currently: http://investigatorclub.com/webinars 67
  • Questions? Evaluation! 69