140 characters of links, ideas, and resources. Thousands of ECE peeps who share information and resources at a fast and furious place. Great for PD. Networking, promoting events, websites blogs and content. OK place to announce child care openings, but only if you use hashtags!140 characters of links, ideas, and resources. Thousands of ECE peeps who share information and resources at a fast and furious place. Great for PD. Networking, promoting events, websites blogs and content. OK place to announce child care openings, but only if you use hashtags!
My blog story. This is a Common Craft video I bought. It only shows when it is in slide show view and you click on it.
Blogging allows you unlimited space to write about topics that offer professional development to the field by offering your perspective and knowledge and directing them to other sources of information.
Social media intervention for National Coalition of Campus Children's Centers
A Social Media interventionNational Collation for Campus Children’s CentersBoard Meeting Presentation June 9, 2012
Your Marketing andSocial Media Therapist Fran Simon, M.Ed. Chief Engagement Office Engagement Strategies, LLC
Communication Evolution Conventional Wisdom:EVOLUTION (Before Social media) Pushing out messages Social WisdoM Inviting engagement and INTERACTION 6
Conventional Wisdom: GET PEOPLE TO TRANSACTINTERRUPTION MARKETING “We sell memberships, you join!” Social Wisdom GET PEOPLE TO INTERACT With you and each otherPERMISSION MARKETING Word of mouth or peer to peer 7
What Social Can Do for N4CClaim territoryReach target audiences where they goDemonstrate credibilityAnother way to engageTransparencyMonitoring the fieldOpportunities to listen to membersIncreased website traffic, SEO
Social Media Myths from the resisters! It’s just for kids. It is one more thing to do. We can’t keep it up. Privacy! Yikes!
Social Media Myths from the happy camp! It’s easy! It’s FREE! Build it and they will come. It’s INSTANT! College kids are gr8 at it! It will increase MEMBERSHIP! 14
Social Media Realities It is pervasive It is high-impact It plays nicely with other tactics
Social media is not just for being social, it enhances…
Comparing the Platforms Facebook Twitter LinkedInPrimary Personal Personal & Professionalpurpose Networking Business NetworkingEase of Use Complex Complex Straight-forwardUsers 500 M + 200 M + 120 M +ECE Depends on Target Moderate, but very Moderate, butAudiences tight professionalBest for Connecting & Broadcasting Connecting & Listening to the Listening Building Public and Networks with community Influencers 18
• 140 characters• Like a stock exchange ticker• Great for PD, networking, promotingevents, websites. blogs• MUST use hashtags!
Twitter Stats•200 mil users1• 110 mil active users every day1• 200 mil tweets per day2•1.6 bil search queries per day2• Median age: 3121Forbes.com 2Social Media Today Twitter in Plain English
But, what is it?“Microblogging”- 140 character messages
Tweeting In Action: Decoding the Symbols@Twitter IDA tweet to a specific person that is visible to allRT @Twitter ID= ReTweetBroadcasting someone else’s tweetD TwitterIDA direct message to a specific person# = HashtagHashtags define topics so they are searchable
Deconstructing TweetsLink to an article Attribution Hashtags Attribution ReTweet
Cross-pollinating with HashtagsRead later: Cross-pollinating with Hashtags on Twitter
What do you do on LinkedIn • Profile • Join groups, respond and share• Connect with people: • Update Status • You know • You need to know • Who know people you need to know 41
Good for child care programs? For PD but not for engaging parents.Good for getting new members?YES! Gr8 for building credibility and hooking people in! Older demographic. Good for engaging existing members? Yes.
What’s a blog? “Web log” Conceived as online journals 156 mil blogs Blogs in Plain English
Why blogs and 03Blogs websites? WebsitesLess formal FormalAllow (invite) One to manycomments communicationImmediate Reviewed and editedWeave in links to Intended to keep theother sites, blogs visitor on the siteFocused, current, Comprehensive:and topical products, services,Updated frequently More static (except news, sales, press)
Increase SEOWhy Blog? 03 Attract people Engage personally Provide commentary Humanize
Good for child care programs? Great for engaging newparents, staff, existing parentsGood for getting new members?YES! Gr8 for building credibility and hooking people in! Good for engaging existing members? Yes.
How much SOCIAL? ABOUTof the average overall marketing mix 51
How much time? ABOUTFactor in a strategic social media plan for growth and engagement 52
Professional social media management tasksManage permissionsDesign, edit, add apps to the presence/page/profileAggregate and create contentRespond to and manage postsSend messagesMonitor other orgs and happeningsBuild following 53
How can N4c do it? Do it yourselvesHire a consultant
Convert Awareness The (FILL IN THE BLANK)Evaluation Membership Consideration Cycle Interest
4 Final Points1. A strong marketing plan includes a strong social media plan2. A strong social media plan is only one element of a strong marketing plan3. Nothing is easy, instant, or free!4. You can do it. Your N4C depends on it.