Sandbox social media for early childhood educators by fran simon

Sandbox Social Media:Digital Connections in ECEYou will hear silence Tech Support until we begin! 888 -259- 8414 Karen Nemeth, Ed.M. | Language Castle, LLC Fran Simon | Engagement Strategies, LLC

Our plan for the sand:• Overview • Tours T •Toys • Tips 2

About You

Social Networking isn’t new We just have more virtual optionsThe universe’s largest 24/7/365 sandbox universe s party…accessible anywhere 4

Social Media Realities  It is pervasive  It is high-impact It plays nicely with other tactics

Social Media Myths It’s easy!  It’s FREE!  It’s INSTANT!  College kids are gr8 at it!  It will reduce costs!  It will increase revenue! 6

Social Media won’t work nall by itself You still need comprehensive marketing

Professional Social Media :is art and science that takes: • Openness • Planningg • Policies • Training • Persistence

What can you do in the social media sandbox sandbox? Meet Learn Share Ask Invite Listen

Post “Cravable” Content • Blog posts • Videos • Email newsletters • Events • News • Website content • Freebies • Contests What is yummy • Pollsfor the people you want to attract?

I wish she would stop talking about talking about her child!If you only talk about yourselfno one will want to be your yfriend 11

The right mix 80%About lAb t relevant, t useful information 20% Promotional 12

&Loss of “control” Defensive: Claim your territoryInability to sustain the effort Reach audiences where they goPrivacy Demonstrate accountabilityStaff distraction Another way to broadcast infoTransparency Respond to problems Monitoring/Listening g g Build partnerships Get and share information Build Increased website traffic, SEO Credibility 13

How much SOCIAL? ABOUTof your overall marketing mix 14

Why invest so much time in social Why invest so much time in social media

Diving in to social media

Comparing the Platforms Facebook Twitter LinkedInPrimary y Personal Personal & Professionalpurpose Networking Business NetworkingEase of Use Complex Very Complex Straight-forwardUsers 500 M + 200 M + 120 M +ECE Depends on Target Moderate but very Moderate but Moderate, Moderate,Audiences tight professionalBest for Connecting & Broadcasting Connecting & Listening to the Listening Building Public and Networks with community Influencers 17

Fast, Complex, Broad, Not Deep Twitter

• 140 characters• Like a stock exchange ticker• Great for PD, networking, promoting PD networkingevents, websites. blogs• MUST use hashtags!

Tweeting In Action: Decoding the Symbols Sy bo s@Twitter IDA tweet to a specific person that is visible to allRT @Twitter ID= ReTweetBroadcasting someone else’s tweetD TwitterIDA direct message to a specific person# = HashtagHashtags d fi t i so th are searchableH ht define topics they h bl

Deconstructing Tweets n ngLink to an article Attribution Hashtags Attribution ReTweet

Cross-pollinating with HashtagsRead later: Cross‐pollinating with Hashtags on T ittR dl t C lli ti ith H ht Twitter

#ecetech #earlyed y#earlychildhood #naeyc#prek #naeycac#preschool #headstart#childcare #ece ##ELL

Twitter Chats #Kinderchat Huge list of chats and hashtags:http://www.cybraryman.com/edhashtags.htmlhttp://www cybraryman com/edhashtags html @cybraryman

Twitter toys • Tweetdeck • Hootsuite •SSeesmic http://mashable.com/guidebook/twitter/More toys for other T itt f !M t f th Twitter fun!

LinkedInSlow, Robust, Deep & Broad

LinkedIn Stats• > 120 Million members• 200 countries t i• At least 20 ECE groups for professional g p pdevelopment• Tens of thousands of ECE professionalsBusiness t b iB i to business networking t ki 27

#1 Misconception#1 MisconceptionIt’s for job searching 28

Core•P f Professional Profiles i l P fil• Groups• Status updates p• Company Profiles 29

“Propersonal”• Not anonymous • Professional 30

Connect on LinkedIn• Gr8 Profile• Connect with people: Connect with people: • You know •YYou need to know dt k • Who know people you need to know• Update Status p• Join groups, respond and shareDeeper info on my blog: LinkedIn Tips 31

LinkedIn toys • LinkedIn Browser Toolbar• Hootlet by Hootsuite• Sharaholic

FacebookFast, Complex, Broad, V tF t C l B d Vast

Facebook Stats 800+ million users worldwideCollege > High School > Everyone > veryone BusinessAlmost all of th ECE professionalAl t ll f the f i l organizations have pages Consumer, Peer to Peer Networking

1 thing to rememberBusiness pages

Gr8 Examples of ECE on Facebook•NAEYC• McCormick Cntr 4 Early Childhood Leadership• National Head Start Association• Child Care Resource Center, Ohio *• Children’s Defense Fund *• Bright Horizons•Teach Preschool * 23,000 + (WOW!)• Teaching Strategies• Language Castle• The InvestiGator Club• Erikson Institute• Early Childhood Investigations

BloggingVery deep, robust, & broad

What’s a blog? “Web log” Conceived as online journals 156 mil blogs Blogs in Plain English

Why blogs and websites? 03Blogs WebsitesLess formal FormalAllow (invite) One to manycomments communicationImmediate Reviewed and editedWeave in links to Intended to keep theother sites, blogs visitor on the siteFocused, current, Comprehensive:and topical products, services,Updated frequently More static (except news, sales, press)

Increase SEOWh Blo ? hy og 03 Attract people Engage personally Provide commentary Humanize H i

03Blogging: Ellen Galinsky

Read B4 blogging• Birth to Thrive Online: http://birthtothrive.thrivebyfivewa.org/• Early Ed Watch: http://earlyed.newamerica.net/blogmain/• Lead from the Start http://circle-time.blogspot.com/• Early Stories http://earlystories.org/• Language Castle: http://languagecastle.com/wordpress• Preschool Matters Today: http://preschoolmatters org/ http://preschoolmatters.org/•The Grass Stain Guru http://grassstainguru.com/• Teach Preschool http://www.teachpreschool.org/• 140+ In The Moment http://fssimon.wordpress.com/• Early Childhood Investigationshttp://earlychildhoodwebinars.com/blog-2http://earlychildhoodwebinars com/blog 2

People /Sites you should know 03 Beth Kanter John Haydon J h H d Mashable, Social Media Linked Strategies

Additional Resources Social media resources for getting started Social Media planning tools on my site Twitter Tips, Tricks, and Power Tools LinkedIn Presentations Mashable’s AMAZING Twitter Guide

4 Final Points1. Just like everything else worthwhile, social media requires a plan and persistence.2. Strong social media is only one element of strong marketing strategies t k ti t t i3. Nothing i3 N thi is easy, instant, or free! i t t f !4.4 You can do it Your program depends on it it. it.

Fran.Simon@ESbyFS.comKaren@languagecastle.com

Sandbox social media for early childhood educators by fran simon

by Engagement Strategies on Dec 09, 2011

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