Sandbox Social Media:Digital Connections in ECEYou will hear silence       Tech Support   until we begin!         888 -259...
Our plan for the sand:• Overview         • Tours                 T                •Toys                     • Tips        ...
About You
Social Networking isn’t new   We just have more virtual optionsThe universe’s largest 24/7/365 sandbox    universe s     p...
Social Media Realities                     It is pervasive            It is high-impact It plays nicely with other tact...
Social Media Myths It’s easy!            It’s FREE!  It’s INSTANT!       College kids are gr8 at it!   It will reduce...
Social Media won’t work   nall by itself  You still need  comprehensive   marketing
Professional Social Media :is art and science that takes:          •   Openness          •   Planningg          •   Polici...
What can you do in the social       media sandbox             sandbox? Meet Learn Share Ask Invite Listen
Post “Cravable” Content                     • Blog posts                     • Videos                     • Email newslett...
I wish she                  would stop                 talking about                 talking about                  her ch...
The right mix     80%About lAb t relevant,             t    useful information                    20%                 Prom...
&Loss of “control”                     Defensive: Claim your territoryInability to sustain the effort       Reach audience...
How much SOCIAL?           ABOUTof your overall marketing mix                                14
Why invest so much time in social Why invest so much time in social             media
Diving in to social media
Comparing the Platforms     Facebook Twitter LinkedInPrimary      y     Personal           Personal &      Professionalpur...
Fast, Complex, Broad, Not Deep             Twitter
• 140 characters• Like a stock exchange ticker• Great for PD, networking, promoting            PD networkingevents, websit...
Tweeting In Action: Decoding the                Symbols                Sy bo s@Twitter IDA tweet to a specific person that...
Deconstructing Tweets               n       ngLink to an article   Attribution    Hashtags                                ...
Cross-pollinating with HashtagsRead later: Cross‐pollinating with Hashtags on T ittR dl t C            lli ti     ith H ht...
#ecetech          #earlyed                       y#earlychildhood   #naeyc#prek                  #naeycac#preschool       ...
Twitter Chats               #Kinderchat        Huge list of chats and hashtags:http://www.cybraryman.com/edhashtags.htmlht...
Twitter toys                                     • Tweetdeck                                     • Hootsuite              ...
LinkedInSlow, Robust, Deep & Broad
LinkedIn Stats• > 120 Million members• 200 countries          t i• At least 20 ECE groups for professional                ...
#1 Misconception#1 MisconceptionIt’s for job searching   28
Core•P f Professional Profiles        i   l P fil• Groups• Status updates          p• Company Profiles                    ...
“Propersonal”• Not anonymous   • Professional                    30
Connect on LinkedIn• Gr8 Profile• Connect with people:  Connect with people:   • You know   •YYou need to know            ...
LinkedIn toys                     • LinkedIn Browser Toolbar• Hootlet by Hootsuite• Sharaholic
FacebookFast, Complex, Broad, V tF t C     l    B   d Vast
Facebook Stats 800+ million users worldwideCollege > High School > Everyone >                         veryone             ...
1 thing to rememberBusiness pages
Gr8 Examples of ECE on            Facebook•NAEYC• McCormick Cntr 4 Early Childhood Leadership• National Head Start Associa...
BloggingVery deep, robust, & broad
What’s a blog?         “Web log”         Conceived as         online journals          156 mil blogs            Blogs in P...
Why blogs and websites?                        03Blogs                WebsitesLess formal          FormalAllow (invite)   ...
Increase SEOWh Blo ? hy og                          03           Attract people           Engage personally           Prov...
03Blogging: Ellen Galinsky
Read B4 blogging• Birth to Thrive Online: http://birthtothrive.thrivebyfivewa.org/• Early Ed Watch: http://earlyed.newamer...
People /Sites you should know                         03   Beth Kanter                     John Haydon                    ...
Additional Resources  Social media resources for getting started  Social Media planning tools on my site  Twitter Tips, Tr...
4 Final Points1. Just like everything else worthwhile, social   media requires a plan and persistence.2. Strong social med...
Fran.Simon@ESbyFS.comKaren@languagecastle.com
Upcoming SlideShare
Loading in...5
×

Sandbox social media for early childhood educators by fran simon

2,995

Published on

Webinar presented on December 7 through Early Childhood Investigations Webinars by Fran Simon and Karen Nemeth

Published in: Education, Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,995
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Sandbox social media for early childhood educators by fran simon"

  1. 1. Sandbox Social Media:Digital Connections in ECEYou will hear silence Tech Support until we begin! 888 -259- 8414 Karen Nemeth, Ed.M. | Language Castle, LLC Fran Simon | Engagement Strategies, LLC
  2. 2. Our plan for the sand:• Overview • Tours T •Toys • Tips 2
  3. 3. About You
  4. 4. Social Networking isn’t new We just have more virtual optionsThe universe’s largest 24/7/365 sandbox universe s party…accessible anywhere 4
  5. 5. Social Media Realities  It is pervasive  It is high-impact It plays nicely with other tactics
  6. 6. Social Media Myths It’s easy!  It’s FREE!  It’s INSTANT!  College kids are gr8 at it!  It will reduce costs!  It will increase revenue! 6
  7. 7. Social Media won’t work nall by itself You still need comprehensive marketing
  8. 8. Professional Social Media :is art and science that takes: • Openness • Planningg • Policies • Training • Persistence
  9. 9. What can you do in the social media sandbox sandbox? Meet Learn Share Ask Invite Listen
  10. 10. Post “Cravable” Content • Blog posts • Videos • Email newsletters • Events • News • Website content • Freebies • Contests What is yummy • Pollsfor the people you want to attract?
  11. 11. I wish she  would stop  talking about  talking about her child!If you only talk about yourselfno one will want to be your yfriend 11
  12. 12. The right mix 80%About lAb t relevant, t useful information 20% Promotional 12
  13. 13. &Loss of “control” Defensive: Claim your territoryInability to sustain the effort Reach audiences where they goPrivacy Demonstrate accountabilityStaff distraction Another way to broadcast infoTransparency Respond to problems Monitoring/Listening g g Build partnerships Get and share information Build Increased website traffic, SEO Credibility 13
  14. 14. How much SOCIAL? ABOUTof your overall marketing mix 14
  15. 15. Why invest so much time in social Why invest so much time in social media
  16. 16. Diving in to social media
  17. 17. Comparing the Platforms Facebook Twitter LinkedInPrimary y Personal Personal & Professionalpurpose Networking Business NetworkingEase of Use Complex Very Complex Straight-forwardUsers 500 M + 200 M + 120 M +ECE Depends on Target Moderate but very Moderate but Moderate, Moderate,Audiences tight professionalBest for Connecting & Broadcasting Connecting & Listening to the Listening Building Public and Networks with community Influencers 17
  18. 18. Fast, Complex, Broad, Not Deep Twitter
  19. 19. • 140 characters• Like a stock exchange ticker• Great for PD, networking, promoting PD networkingevents, websites. blogs• MUST use hashtags!
  20. 20. Tweeting In Action: Decoding the Symbols Sy bo s@Twitter IDA tweet to a specific person that is visible to allRT @Twitter ID= ReTweetBroadcasting someone else’s tweetD TwitterIDA direct message to a specific person# = HashtagHashtags d fi t i so th are searchableH ht define topics they h bl
  21. 21. Deconstructing Tweets n ngLink to an article Attribution Hashtags Attribution ReTweet
  22. 22. Cross-pollinating with HashtagsRead later: Cross‐pollinating with Hashtags on T ittR dl t C lli ti ith H ht Twitter 
  23. 23. #ecetech #earlyed y#earlychildhood #naeyc#prek #naeycac#preschool #headstart#childcare #ece ##ELL
  24. 24. Twitter Chats #Kinderchat Huge list of chats and hashtags:http://www.cybraryman.com/edhashtags.htmlhttp://www cybraryman com/edhashtags html @cybraryman
  25. 25. Twitter toys • Tweetdeck • Hootsuite •SSeesmic http://mashable.com/guidebook/twitter/More toys for other T itt f !M t f th Twitter fun!
  26. 26. LinkedInSlow, Robust, Deep & Broad
  27. 27. LinkedIn Stats• > 120 Million members• 200 countries t i• At least 20 ECE groups for professional g p pdevelopment• Tens of thousands of ECE professionalsBusiness t b iB i to business networking t ki 27
  28. 28. #1 Misconception#1 MisconceptionIt’s for job searching 28
  29. 29. Core•P f Professional Profiles i l P fil• Groups• Status updates p• Company Profiles 29
  30. 30. “Propersonal”• Not anonymous • Professional 30
  31. 31. Connect on LinkedIn• Gr8 Profile• Connect with people: Connect with people: • You know •YYou need to know dt k • Who know people you need to know• Update Status p• Join groups, respond and shareDeeper info on my blog: LinkedIn Tips 31
  32. 32. LinkedIn toys • LinkedIn Browser Toolbar• Hootlet by Hootsuite• Sharaholic
  33. 33. FacebookFast, Complex, Broad, V tF t C l B d Vast
  34. 34. Facebook Stats 800+ million users worldwideCollege > High School > Everyone > veryone BusinessAlmost all of th ECE professionalAl t ll f the f i l organizations have pages Consumer, Peer to Peer Networking
  35. 35. 1 thing to rememberBusiness pages
  36. 36. Gr8 Examples of ECE on Facebook•NAEYC• McCormick Cntr 4 Early Childhood Leadership• National Head Start Association• Child Care Resource Center, Ohio *• Children’s Defense Fund *• Bright Horizons•Teach Preschool * 23,000 + (WOW!)• Teaching Strategies• Language Castle• The InvestiGator Club• Erikson Institute• Early Childhood Investigations
  37. 37. BloggingVery deep, robust, & broad
  38. 38. What’s a blog? “Web log” Conceived as online journals 156 mil blogs Blogs in Plain English
  39. 39. Why blogs and websites? 03Blogs WebsitesLess formal FormalAllow (invite) One to manycomments communicationImmediate Reviewed and editedWeave in links to Intended to keep theother sites, blogs visitor on the siteFocused, current, Comprehensive:and topical products, services,Updated frequently More static (except news, sales, press)
  40. 40. Increase SEOWh Blo ? hy og 03 Attract people Engage personally Provide commentary Humanize H i
  41. 41. 03Blogging: Ellen Galinsky
  42. 42. Read B4 blogging• Birth to Thrive Online: http://birthtothrive.thrivebyfivewa.org/• Early Ed Watch: http://earlyed.newamerica.net/blogmain/• Lead from the Start http://circle-time.blogspot.com/• Early Stories http://earlystories.org/• Language Castle: http://languagecastle.com/wordpress• Preschool Matters Today: http://preschoolmatters org/ http://preschoolmatters.org/•The Grass Stain Guru http://grassstainguru.com/• Teach Preschool http://www.teachpreschool.org/• 140+ In The Moment http://fssimon.wordpress.com/• Early Childhood Investigationshttp://earlychildhoodwebinars.com/blog-2http://earlychildhoodwebinars com/blog 2
  43. 43. People /Sites you should know 03 Beth Kanter John Haydon J h H d Mashable, Social Media Linked Strategies
  44. 44. Additional Resources Social media resources for getting started Social Media planning tools on my site Twitter Tips, Tricks, and Power Tools LinkedIn Presentations Mashable’s AMAZING Twitter Guide
  45. 45. 4 Final Points1. Just like everything else worthwhile, social media requires a plan and persistence.2. Strong social media is only one element of strong marketing strategies t k ti t t i3. Nothing i3 N thi is easy, instant, or free! i t t f !4.4 You can do it Your program depends on it it. it.
  46. 46. Fran.Simon@ESbyFS.comKaren@languagecastle.com

×