POST, PIN AND TWEET: HOWAND WHEN TO USETECHNOLOGY & SOCIAL MEDIA                FRAN SIMON, M.ED.        ENGAGEMENT STRATE...
#NBCDIConf
Agenda • Sorting out “technology” • Tech in the classroom: • Social Media
SlidesTech with Children:http://ow.ly/ei1ImSocial Media: Slideshttp://ow.ly/ei1Du
Sorting out technology
Using “technology”• Social networking                                     • Career• Banking and household                 ...
5 Reasons to Use Technology•   Enhances real life experiences•   Enhances engagement•   Assists people with special needs•...
Making Choices About Tech:It’s the Leader’s…• choices         …with the staff for the         children and families• plann...
Technology in the Early Childhood Classroom
You Make the Choices Be a critical consumer. You, the teachers, and   the parents are the  gatekeepers who     stand betwe...
Tech tools  * old & new ** analog & digital * * low & hi-tech *            Copyright, Simon 2012
NAEYC/FRC Joint Position Statement on  Technology in ECE CLASSROOMShttp://www.naeyc.org/content/technology-and-young-child...
You don’t have to use technology.      If you do use tech toolsintentionally, you will find they are    not always the bes...
Teachers should     considertechnology tools    additional materials thatallow children to     “do” and   teachers to    f...
Intentional             Daily Routines              • Plan technology use as just                another option like books...
Computer Software MeaningfulPedagogical valueEngagingInteractive               “Sticky”                            P...
Decisions about using software:  Basic pedagogical decisions    • What are the objectives?    • Is this the right tool for...
Decisions about using software:     A question of balance     Is the software for:     •   A large group, small group, or ...
Decisions about using software:Usability and instructional design      Is the software:      • Flashy, distracting, overwh...
Adults need                                 technology                              “play time” AND                       ...
http://bit.ly/DigilitECTeach         Copyright, Simon and Nemeth   21
Research will inform ongoingpractice and investments (or            not!)                               22           Copyr...
Investments in technology tools are   wasted without investments in    professional development.             Copyright, Si...
Digital literacy learningshould be woven into the  fabric of the day, not    time set aside for    “computer time”.       ...
Equity: Include technology that enhances dual language learning,  represents diversity, and allowsaccess for children with...
Time limits: Guidelines andexpectations should consider variables   like age, objectives, and type of              interac...
How Much Time?Recommendations from   Digital Decisions     Copyright, Simon and Nemeth   27
Tech for infants and                        toddlers: Laptime and                          floortime with the             ...
Resources for Teachers, Parents and Staff                     Review site                     Technology position         ...
Resources for Teachers, Parents and Staff                     Information for teachers about                     reading a...
Social Media
Social NetworkingSocial =           Networking =                       32
Social Media=                33
It’s social. We’re doing business! Whydo we need social media?               © Fran Simon Copyright, 2012   34
Social Media Myths from the resisters!                         It’s just for kids.                    It is one more thi...
Social Media Myths from the happy camp! It’s easy!                It’s FREE!                               Build it and...
Social Media Realities                     It is pervasive             It is high-impact It’s just 21st century communi...
Communication Evolution               Before Social Media                 Pushing out messagesEVOLUTION                   ...
Parent Engagement Evolution                   Conventional                     Wisdom                        • Tell audien...
Engage(ment)• involve people intensely• attract people• draw people into conversation• to take part or participate        ...
Professional Social Media :   is art and science that takes:• Openness   • Planning             • Persistence• Policies  •...
&Loss of “control”                     Defensive: Claim your territoryInability to sustain the effort       Reach audience...
Social Media haseverything to with providing    services to childrenIf they can’t find you and interact with,      advocat...
Tips: Best Practice
Do Not give It to the intern   (without training and supervision)
Social media                             Board              engagement   Funders                                   require...
Empower your teams……with positive social media policies             © Fran Simon Copyright, 2012   47
Know Your Target Audiences             Target           Your EcosystemParents              Staff             Supporters   ...
Post “Cravable” Content       • Blog posts       • Videos       • Email newsletters       • Events       • News       • We...
The right mix of engaging info                             What’s in it for “me”?                             Our program....
Listen and Respond to     YourOrganization’s“Competitors”  & Partners                    What they post is often as       ...
How much SOCIAL?            ABOUTof your overall time on outreach                               53
Social Media=                54
BloggingVery deep, robust, & broad
What’s a blog?“Web log”Conceived asonline journals         Blogs in Plain English
Blogs and Websites? 03Blogs                WebsitesLess formal          FormalAllow (invite)       One to manycomments    ...
Increase SEO                                          03            Attract people to your siteWhy Blog?            Engage...
Comment on Other Blogs
Read B4 blogging•I’m Just Sayin’ by Dr. Lisa Lewis http://drbisa.blogspot.com/•Birth to Thrive Online: http://birthtothriv...
Fast, Complex, Broad, Not Deep             Twitter
“Microblogging” 14 characters or lessMost often with links to information
Tweeting In Action: Decoding the                 Symbols@Twitter ID (@NBCDI)A tweet to a specific person that is visible t...
The Art of the Link and the Hashtag
#ECE         #parents#earlyed     #naeyc#prek        #NBCDI#preschool   #headstart#childcare   #HSprofs
LinkedInSlow, Robust, Deep & Broad
#1 MisconceptionIt’s for job searching   67
“Propersonal”• Not anonymous   • Professional                    68
Core• Professional Profiles• Groups• Status updates• Company Profiles                          69
FacebookFast, Complex, Broad, Vast
1 thing to rememberBusiness pages
Gr8 Examples of ECE on          Facebook•NAEYC• McCormick Cntr 4 Early Childhood Leadership• National Head Start Associati...
Like an art gallery. A visual Internet withyour friends as docents.            Pinterest
Let’s Pin!
Get in there…                                             * Follow others …                              * View videos and...
Thank you!Fran@ECEtech.net                   76
Fran@ECEtech.net        #ECETECHCHATEarly Childhood Technology Network             ECEtech.net
SlidesTech with Children:http://ow.ly/ei1ImSocial Media: Slideshttp://ow.ly/ei1Du
People /Sites you should                     03  Beth Kanter              know                   John Haydon  Mashable, So...
Additional Resources  Social media resources for getting started  Social Media planning tools on my site  Twitter Tips, Tr...
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Post, pin and tweet: how and when to use technology & social media in early education

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Presented at the Annual Conference of National Black Child Development Institute on October 8, 2012

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  • See chart on p. 61 - The Common Sense Approach to Developmentally Appropriate Evaluation of Software, Websites, and Apps Developed for Young Children
  • That means you!That means teachers!
  • That means you!That means teachers!
  • Consider ways that technology can help children learn and explore concepts even while they are not yet fluent in the language spoken by the teacher – for example Toca Tea Party app wordlessly allows children to take turns pouring tea and juice, serving desserts, and cleaning up spills.
  • In other words, don’t just use a ‘math game’ but look for activities that support the learning of specific math concepts you need to cover such as apps like My First Tangrams for spatial reasoning or Cookie Doodle for measuring and quantities.
  • For example, you might use multilingual websites such as www.mamalisa.com or apps like those from www.analomba.com to read stories in the child’s home language
  • You can’t do it all and be everywhere you need to be without the support of your teams, including board members, staff members, evangelists, supporters, funders, and your end-users. To do it all, you need social media policies that emphasize what people can do, not what they can’t do. Provide guidelines that align with NAEYC’s code of ethical conduct and your organization’s policies about privacy, but also ENCOURAGE your peeps to get involved.
  • How many audiences do you reach through your work? You probably connect with at least 5 different classifications of people, and within those classifications, there are different types of people with different needs and different perspectives that impact how you can/should connect with them. Develop personas for the different “types” of people you need to engage and develop a sample profile for them. Yes, you can even name them, just so you can keep them all straight! Figure out what motivates them and figure out how to best reach them.
  • My blog story. This is a Common Craft video I bought. It only shows when it is in slide show view and you click on it.
  • You must follow Beth Kanter on Twitter, Facebook, and her blog. This post is about blogging as professional development in non-profits.
  • Post, pin and tweet: how and when to use technology & social media in early education

    1. 1. POST, PIN AND TWEET: HOWAND WHEN TO USETECHNOLOGY & SOCIAL MEDIA FRAN SIMON, M.ED. ENGAGEMENT STRATEGIES, LLC. #NBCDIConf
    2. 2. #NBCDIConf
    3. 3. Agenda • Sorting out “technology” • Tech in the classroom: • Social Media
    4. 4. SlidesTech with Children:http://ow.ly/ei1ImSocial Media: Slideshttp://ow.ly/ei1Du
    5. 5. Sorting out technology
    6. 6. Using “technology”• Social networking • Career• Banking and household • Communication with• Personal growth.. enrolled families & colleagues Professional Personal Networking Uses by adults for adultsUses with children Professional Classroom Development• With the children • Impacts Practice with children and families
    7. 7. 5 Reasons to Use Technology• Enhances real life experiences• Enhances engagement• Assists people with special needs• Allows communication• Increases efficiency• Makes things easier
    8. 8. Making Choices About Tech:It’s the Leader’s…• choices …with the staff for the children and families• planning …with the staff for the children and families• responsiveness …to the staff, children and families• relationships …with the staff and program ecosystem
    9. 9. Technology in the Early Childhood Classroom
    10. 10. You Make the Choices Be a critical consumer. You, the teachers, and the parents are the gatekeepers who stand betweentechnology and children.
    11. 11. Tech tools * old & new ** analog & digital * * low & hi-tech * Copyright, Simon 2012
    12. 12. NAEYC/FRC Joint Position Statement on Technology in ECE CLASSROOMShttp://www.naeyc.org/content/technology-and-young-children 12 Copyright, Simon and Nemeth
    13. 13. You don’t have to use technology. If you do use tech toolsintentionally, you will find they are not always the best choice. Copyright, Simon and Nemeth 13
    14. 14. Teachers should considertechnology tools additional materials thatallow children to “do” and teachers to facilitate. Copyright, Simon and Nemeth 14
    15. 15. Intentional Daily Routines • Plan technology use as just another option like books, crayons, blocks etc. • Examine the learning objectives and make choices that fit • Work with children to review their choices in all areas of the room throughout the week
    16. 16. Computer Software MeaningfulPedagogical valueEngagingInteractive “Sticky”  Productive  Up to date © Copyright Nemeth and Simon, 2102 16
    17. 17. Decisions about using software: Basic pedagogical decisions • What are the objectives? • Is this the right tool for the objective? • Does it extend other activities? • Is it interactive? • Is the interaction meaningful? • Does it fit in with the project/theme/study? • Does it work with the curriculum? • What is my role using this software?
    18. 18. Decisions about using software: A question of balance Is the software for: • A large group, small group, or for individual children? • Teacher-directed or child-initiated activities? • Open-ended or skill-focused? • Short periods of time or deeper exploration?
    19. 19. Decisions about using software:Usability and instructional design Is the software: • Flashy, distracting, overwhelming or just enough appealing graphics and sounds to engage, but not distract? • Free of ads or enticements for children? • Deemed safe by trusted resources? • Easy for children to navigate independently? • Provide feedback to guide children? • Interactive with meaning or just fun?
    20. 20. Adults need technology “play time” AND formal professional development to understand the implications of the toolsCopyright, Simon and Nemeth 20
    21. 21. http://bit.ly/DigilitECTeach Copyright, Simon and Nemeth 21
    22. 22. Research will inform ongoingpractice and investments (or not!) 22 Copyright, Simon
    23. 23. Investments in technology tools are wasted without investments in professional development. Copyright, Simon and Nemeth 23
    24. 24. Digital literacy learningshould be woven into the fabric of the day, not time set aside for “computer time”. Copyright, Simon and Nemeth 24
    25. 25. Equity: Include technology that enhances dual language learning, represents diversity, and allowsaccess for children with disabilities. Copyright, Simon and Nemeth 25
    26. 26. Time limits: Guidelines andexpectations should consider variables like age, objectives, and type of interaction. Copyright, Simon and Nemeth 26
    27. 27. How Much Time?Recommendations from Digital Decisions Copyright, Simon and Nemeth 27
    28. 28. Tech for infants and toddlers: Laptime and floortime with the youngest children might include technology, but in very limited cases, for a few minutes at a time and ONLY with an adult.Copyright, Simon and Nemeth 28
    29. 29. Resources for Teachers, Parents and Staff Review site Technology position statement and fantastic resources to support it. Resources for ECE teachers and administrators Resources for ECE teachers and administrators Fred Rogers Center’s Early Learning Environment Resources and tips for teachers A website and newsletter summarizes products and trends in children’s media
    30. 30. Resources for Teachers, Parents and Staff Information for teachers about reading and literacy activities American Library Association – Listing of great sites for children and teachers International Reading Library- free ebooks from around the world Songs, ryhmes and traditions from around the world. Free ebooks to read online
    31. 31. Social Media
    32. 32. Social NetworkingSocial = Networking = 32
    33. 33. Social Media= 33
    34. 34. It’s social. We’re doing business! Whydo we need social media? © Fran Simon Copyright, 2012 34
    35. 35. Social Media Myths from the resisters! It’s just for kids.  It is one more thing to do. We can’t keep it up.  Privacy! Yikes!
    36. 36. Social Media Myths from the happy camp! It’s easy!  It’s FREE!  Build it and they will come.  It’s INSTANT!  College kids are gr8 at it!  It will increase MEMBERSHIP! 36
    37. 37. Social Media Realities  It is pervasive  It is high-impact It’s just 21st century communication
    38. 38. Communication Evolution Before Social Media Pushing out messagesEVOLUTION Social WisdoM Inviting INTERACTION Word of mouth © Fran Simon Copyright, 2012 38
    39. 39. Parent Engagement Evolution Conventional Wisdom • Tell audiencesEVOLUTION • Inform audiences • Educate audiences Social Wisdom • Invite target audiences to engage • Give them reasons to say good things © Fran Simon Copyright, 2012 39
    40. 40. Engage(ment)• involve people intensely• attract people• draw people into conversation• to take part or participate - World English Dictionary It’s interactive!
    41. 41. Professional Social Media : is art and science that takes:• Openness • Planning • Persistence• Policies • Training
    42. 42. &Loss of “control” Defensive: Claim your territoryInability to sustain the effort Reach audiences where they goPrivacy Demonstrate accountabilityStaff distraction Another way to broadcast infoTransparency Respond to problems Monitoring/Listening Build partnerships Get and share information Build Increased website traffic, SEO Credibility 42
    43. 43. Social Media haseverything to with providing services to childrenIf they can’t find you and interact with, advocate for, or support you.
    44. 44. Tips: Best Practice
    45. 45. Do Not give It to the intern (without training and supervision)
    46. 46. Social media Board engagement Funders requires buy-in and support from the I/T program “ecosystem” DirectorCommunity Main Office Partners Tech Lead Teachers Vendors Support Staff Families Copyright, Simon and Donohue
    47. 47. Empower your teams……with positive social media policies © Fran Simon Copyright, 2012 47
    48. 48. Know Your Target Audiences Target Your EcosystemParents Staff Supporters Partners Funders Community Donors Policymakers
    49. 49. Post “Cravable” Content • Blog posts • Videos • Email newsletters • Events • News • Website content • Other Flavors
    50. 50. The right mix of engaging info What’s in it for “me”? Our program. Our needs. What’s going on Our interests. and what’s great about us! 20% Promotion 80%About relevant, useful information © Fran Simon Copyright, 2012 51
    51. 51. Listen and Respond to YourOrganization’s“Competitors” & Partners What they post is often as important to your organization as what you have to say.
    52. 52. How much SOCIAL? ABOUTof your overall time on outreach 53
    53. 53. Social Media= 54
    54. 54. BloggingVery deep, robust, & broad
    55. 55. What’s a blog?“Web log”Conceived asonline journals Blogs in Plain English
    56. 56. Blogs and Websites? 03Blogs WebsitesLess formal FormalAllow (invite) One to manycomments communicationImmediate Reviewed and editedWeave in links to Intended to keep theother sites, blogs visitor on the siteFocused, current, Comprehensive:and topical products, services,Updated frequently More static (except news, sales, press)
    57. 57. Increase SEO 03 Attract people to your siteWhy Blog? Engage more personally Provide commentary Humanize
    58. 58. Comment on Other Blogs
    59. 59. Read B4 blogging•I’m Just Sayin’ by Dr. Lisa Lewis http://drbisa.blogspot.com/•Birth to Thrive Online: http://birthtothrive.thrivebyfivewa.org/• Early Ed Watch: http://earlyed.newamerica.net/blogmain/• Lead from the Start http://circle-time.blogspot.com/• Early Stories http://earlystories.org/• Language Castle: http://languagecastle.com/wordpress• Preschool Matters Today: http://preschoolmatters.org/•The Grass Stain Guru http://grassstainguru.com/• Teach Preschool http://www.teachpreschool.org/• 140+ In The Moment http://fssimon.wordpress.com/• Early Childhood Investigations http://earlychildhoodwebinars.com/blog-2
    60. 60. Fast, Complex, Broad, Not Deep Twitter
    61. 61. “Microblogging” 14 characters or lessMost often with links to information
    62. 62. Tweeting In Action: Decoding the Symbols@Twitter ID (@NBCDI)A tweet to a specific person that is visible to allRT @Twitter ID= ReTweet (RT @NBCDI)Broadcasting someone else’s tweetD TwitterID (D NBCDI)A direct message to a specific person (They must be followingyou, and you following them) # = HashtagHashtags define topics so they are searchable
    63. 63. The Art of the Link and the Hashtag
    64. 64. #ECE #parents#earlyed #naeyc#prek #NBCDI#preschool #headstart#childcare #HSprofs
    65. 65. LinkedInSlow, Robust, Deep & Broad
    66. 66. #1 MisconceptionIt’s for job searching 67
    67. 67. “Propersonal”• Not anonymous • Professional 68
    68. 68. Core• Professional Profiles• Groups• Status updates• Company Profiles 69
    69. 69. FacebookFast, Complex, Broad, Vast
    70. 70. 1 thing to rememberBusiness pages
    71. 71. Gr8 Examples of ECE on Facebook•NAEYC• McCormick Cntr 4 Early Childhood Leadership• National Head Start Association• Child Care Resource Center, Ohio *• Children’s Defense Fund *• Bright Horizons•Teach Preschool * 23,000 + (WOW!)• Teaching Strategies• Language Castle• The InvestiGator Club• Erikson Institute• Early Childhood Investigations
    72. 72. Like an art gallery. A visual Internet withyour friends as docents. Pinterest
    73. 73. Let’s Pin!
    74. 74. Get in there… * Follow others … * View videos and webinars… * Get a social media buddy…To learn it * Get buy-in * Plan… * Develop policies © Fran Simon Copyright, 2012 75
    75. 75. Thank you!Fran@ECEtech.net 76
    76. 76. Fran@ECEtech.net #ECETECHCHATEarly Childhood Technology Network ECEtech.net
    77. 77. SlidesTech with Children:http://ow.ly/ei1ImSocial Media: Slideshttp://ow.ly/ei1Du
    78. 78. People /Sites you should 03 Beth Kanter know John Haydon Mashable, Social Media Linked Strategies Hubspot Marketing Resources
    79. 79. Additional Resources Social media resources for getting started Social Media planning tools on my site Twitter Tips, Tricks, and Power Tools LinkedIn Presentations

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