Activity: What s your self diagnosis? Activity: What’s your self diagnosis?The Emergency The Emergency The Nauseous The Nauseous The Undiagnosed The Undiagnosed The Zen Marketer The Zen MarketerRoom Patient My program has a I’m not sure what’s I’m currently My program yp g marketing or social working with my implementing doesn’t have a media strategy, but program’s marketing successful marketing or social I know some parts or social media marketing and media strategy or I aren’t working. strategies. social media know my strategy know my strategy strategies in my strategies in myisn’t working. program. 7
Local Search Local Search• Claim business listings through Googles Claim business listings through Google s, Yahoo!s, or Bingss respective local business centers. centers• Claim free local listing with Google Places• Regular street addresses displayed in machine‐readable text, not images hi d bl i
Activity: My prescription for success ct ty: y p esc pt o o success1) Based on the information gathered in today’s session, I realize my marketing strategy needs…needs2) Based on the information gathered in today’s session, I’m ready to try…. 75
4 Final Points1. A strong marketing plan includes a strong social media plan2. A strong social media plan is only one element of a strong marketing plan l t f t k ti l3. Nothing i3 N thi is easy, instant, or free! i t t f !4.4 You can do it Your program depends on it it. it.
People /Sites you should know 03 Beth Kanter John Haydon Mashable, Social Media Linked Strategies Hubspot Marketing Resources
Additional ResourcesSocial media resources for getting startedSocial M di lS i l Media planning tools on my site i t l itTwitter Tips, Tricks, and Power ToolsLinkedIn Presentations
Bonus: Great ECE Blogs• Birth to Thrive Online: http://birthtothrive.thrivebyfivewa.org/• Early Ed Watch: http://earlyed.newamerica.net/blogmain/• Lead from the Start http://circle-time.blogspot.com/• Early Stories http://earlystories.org/• Language Castle: http://languagecastle.com/wordpress• Preschool Matters Today: http://preschoolmatters org/ http://preschoolmatters.org/•The Grass Stain Guru http://grassstainguru.com/• Teach Preschool http://www.teachpreschool.org/• 140+ In The Moment http://fssimon.wordpress.com/• Early Childhood Investigationshttp://earlychildhoodwebinars.com/blog-2http://earlychildhoodwebinars com/blog 2