LinkedIn: The Best-kept Secretin the Professional Social Media Toolbox                           Fran Simon               ...
About Me         * Inbound Marketing *        * Webinar Production *             * Social Media *    * SaaS Product Manage...
About You                              3            HASHTAG: #LI4PR
You work in:• PR in a PR firm• PR for a company inanother industry• Not in PR                                          4  ...
You use social media for:                    • nothing!                    • personal use                    • professiona...
You Use LinkedIn:• never!• rarely• monthly• several times a week• heavily                                           8     ...
Agenda         1. Context         2. Overview         3. Online Tour            + Secrets         4. Questions         5. ...
Setting the Stage                Context                                            10                          HASHTAG: #...
21st Century PR and Marketing                Web 1.0  E    Pushing out messages for  V  O        TRANSACTION  L  U  T     ...
Personal Vs. Business Uses of SocialNetworking * Strategies * Tactics * Messages * Motivation *                    2.0    ...
Perceived Benefits of social mediaMyths or Reality?                       Inexpensive                       Immediate   ...
Myth or Reality?  MYTH: Build it and they will come.                                           17                         ...
What can you do with LinkedIn ?• Listen• Drive traffic• Raise money• Get and share info       Build• Get and share news   ...
Goal: Build relationships and credibility 80% Value Added •About the industry • From/about colleagues & peers             ...
Who are your target audiences?                  HASHTAG: #LI4PR   22
How will you engage?Content! Ideas! Solutions!• Blogs: Comments, Posts• Video• Email newsletters• Twitter• Events• News• Y...
How will you share content on LI?• Share on LinkedIn Tool• Add this• Sharaholic                           HASHTAG: #LI4PR ...
Getting to the heart of the matter             Overview                                          28                       ...
What’s so great about LI? Stats• Established in 2003• > 100 mil members - 200 countries.• ½ members in the US• Very focuse...
Key Functionality• Personal Professional Profiles (Core)• Company Profiles• Groups• Answers• Status updates• Recommendatio...
Profiles on LinkedIn  A very publiccompany mosaic                       HASHTAG: #LI4PR   31
LinkedIn Pro               HASHTAG: #LI4PR   32
Getting to the heart of the matter            Live Demo                                           33                      ...
Duh! Common Sense Tips• Great profile and vanity URL• Profile PUBLIC• Connect and join Groups• Company Profile• Official c...
Your LinkedIn Punchlist  Join 50 Groups  Read, ask, and answer questions in Answers  Ask for and give Recommendations ...
To Love LinkedIn…                                  Nathan Kievman                                    Peter King           ...
10 Participation Tips       Best Practice                                          37                        HASHTAG: #LI4PR
1. Social Media Policy comes FIRST                                         38                       HASHTAG: #LI4PR
2. Be authentic                                    39                  HASHTAG: #LI4PR
3. Once you start, don’t stop                                         40                       HASHTAG: #LI4PR
4. Always respond                                      41                    HASHTAG: #LI4PR
5. Share your expertise and content80% value add                20% Promotional                                         42...
5. Show gratitude and humility                                          44                        HASHTAG: #LI4PR
6. Show your company’s personality                                         45                       HASHTAG: #LI4PR
7. Ask and answer questions                                         47                       HASHTAG: #LI4PR
8. Be a Mixologist• Socmed presences• Web site• Blog• Communities.                                       50               ...
9. Be NICE!              Behave like you               are interacting              with Grandma!                         ...
Slides Available!  /LIPR       www.ESbyFS.com/LIPR                                      58   58                    HASHTAG...
Connect with me!   Twitter: @FSSimon   Twitter: @EngageStrat   Twitter: @WebinarWiz   LinkedIn: http://LinkedIn.com/in/Fra...
Thank you!             HASHTAG: #LI4PR   61
Linkedin for Professional Engagement in Public Relations MD PRSA
Linkedin for Professional Engagement in Public Relations MD PRSA
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Linkedin for Professional Engagement in Public Relations MD PRSA

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Presentation to the Maryland Chapter of PRSA, April 21, 2011

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Linkedin for Professional Engagement in Public Relations MD PRSA

  1. 1. LinkedIn: The Best-kept Secretin the Professional Social Media Toolbox Fran Simon Chief Engagement Officer Engagement Strategies -------- April 21, 2011 HASHTAG: #LI4PR 1 QuickTime™ and a decompressor are needed to see this picture.
  2. 2. About Me * Inbound Marketing * * Webinar Production * * Social Media * * SaaS Product Management * 2 HASHTAG: #LI4PR
  3. 3. About You 3 HASHTAG: #LI4PR
  4. 4. You work in:• PR in a PR firm• PR for a company inanother industry• Not in PR 4 HASHTAG: #LI4PR
  5. 5. You use social media for: • nothing! • personal use • professional use • both 7 HASHTAG: #LI4PR
  6. 6. You Use LinkedIn:• never!• rarely• monthly• several times a week• heavily 8 HASHTAG: #LI4PR
  7. 7. Agenda 1. Context 2. Overview 3. Online Tour + Secrets 4. Questions 5. BONUS!? 9 HASHTAG: #LI4PR
  8. 8. Setting the Stage Context 10 HASHTAG: #LI4PR
  9. 9. 21st Century PR and Marketing Web 1.0 E Pushing out messages for V O TRANSACTION L U T Web 2.0 I O Using content to invite N INTERACTION 11 HASHTAG: #LI4PR
  10. 10. Personal Vs. Business Uses of SocialNetworking * Strategies * Tactics * Messages * Motivation * 2.0 HASHTAG: #LI4PR 12
  11. 11. Perceived Benefits of social mediaMyths or Reality?  Inexpensive  Immediate  Pervasive  High-impact  Low barrier to entry 16 HASHTAG: #LI4PR
  12. 12. Myth or Reality? MYTH: Build it and they will come. 17 HASHTAG: #LI4PR
  13. 13. What can you do with LinkedIn ?• Listen• Drive traffic• Raise money• Get and share info Build• Get and share news Credibility• Respond to problems• Share ideas• Build partnerships 19 HASHTAG: #LI4PR
  14. 14. Goal: Build relationships and credibility 80% Value Added •About the industry • From/about colleagues & peers 20% Promotion About your company news, products, & services 21 HASHTAG: #LI4PR
  15. 15. Who are your target audiences? HASHTAG: #LI4PR 22
  16. 16. How will you engage?Content! Ideas! Solutions!• Blogs: Comments, Posts• Video• Email newsletters• Twitter• Events• News• Your website• Your Social Media Pages/Groups 25 HASHTAG: #LI4PR
  17. 17. How will you share content on LI?• Share on LinkedIn Tool• Add this• Sharaholic HASHTAG: #LI4PR 26
  18. 18. Getting to the heart of the matter Overview 28 HASHTAG: #LI4PR
  19. 19. What’s so great about LI? Stats• Established in 2003• > 100 mil members - 200 countries.• ½ members in the US• Very focused development• Free and paid membershipsBusiness to business networking 29 HASHTAG: #LI4PR
  20. 20. Key Functionality• Personal Professional Profiles (Core)• Company Profiles• Groups• Answers• Status updates• Recommendations• Events 30 HASHTAG: #LI4PR
  21. 21. Profiles on LinkedIn A very publiccompany mosaic HASHTAG: #LI4PR 31
  22. 22. LinkedIn Pro HASHTAG: #LI4PR 32
  23. 23. Getting to the heart of the matter Live Demo 33 HASHTAG: #LI4PR
  24. 24. Duh! Common Sense Tips• Great profile and vanity URL• Profile PUBLIC• Connect and join Groups• Company Profile• Official company name• Use all the profile links• Use your headline• Update status often• Publicize LI presences 34 HASHTAG: #LI4PR
  25. 25. Your LinkedIn Punchlist  Join 50 Groups  Read, ask, and answer questions in Answers  Ask for and give Recommendations  Add new Contacts  Update your Status  Update your Personal Profile  Create a Company Profile  Use Apps (Events, Slideshare, Blog) 35 HASHTAG: #LI4PR
  26. 26. To Love LinkedIn… Nathan Kievman Peter King http://www.linkedstrategies.com @nathankievman Jason Albahttp://imonlinkedinnowwhat.com/ @jasonalba 36 HASHTAG: #LI4PR
  27. 27. 10 Participation Tips Best Practice 37 HASHTAG: #LI4PR
  28. 28. 1. Social Media Policy comes FIRST 38 HASHTAG: #LI4PR
  29. 29. 2. Be authentic 39 HASHTAG: #LI4PR
  30. 30. 3. Once you start, don’t stop 40 HASHTAG: #LI4PR
  31. 31. 4. Always respond 41 HASHTAG: #LI4PR
  32. 32. 5. Share your expertise and content80% value add 20% Promotional 42 HASHTAG: #LI4PR
  33. 33. 5. Show gratitude and humility 44 HASHTAG: #LI4PR
  34. 34. 6. Show your company’s personality 45 HASHTAG: #LI4PR
  35. 35. 7. Ask and answer questions 47 HASHTAG: #LI4PR
  36. 36. 8. Be a Mixologist• Socmed presences• Web site• Blog• Communities. 50 HASHTAG: #LI4PR
  37. 37. 9. Be NICE! Behave like you are interacting with Grandma! 51 HASHTAG: #LI4PR
  38. 38. Slides Available! /LIPR www.ESbyFS.com/LIPR 58 58 HASHTAG: #LI4PR
  39. 39. Connect with me! Twitter: @FSSimon Twitter: @EngageStrat Twitter: @WebinarWiz LinkedIn: http://LinkedIn.com/in/FranSimon Email: Fran.Simon@ESbyFS.com 59 HASHTAG: #LI4PR
  40. 40. Thank you! HASHTAG: #LI4PR 61

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