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Linkedin for Professional Engagement in Public Relations MD PRSA
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Linkedin for Professional Engagement in Public Relations MD PRSA



Presentation to the Maryland Chapter of PRSA, April 21, 2011

Presentation to the Maryland Chapter of PRSA, April 21, 2011



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    Linkedin for Professional Engagement in Public Relations MD PRSA Linkedin for Professional Engagement in Public Relations MD PRSA Presentation Transcript

    • LinkedIn: The Best-kept Secretin the Professional Social Media Toolbox Fran Simon Chief Engagement Officer Engagement Strategies -------- April 21, 2011 HASHTAG: #LI4PR 1 QuickTime™ and a decompressor are needed to see this picture.
    • About Me * Inbound Marketing * * Webinar Production * * Social Media * * SaaS Product Management * 2 HASHTAG: #LI4PR
    • About You 3 HASHTAG: #LI4PR
    • You work in:• PR in a PR firm• PR for a company inanother industry• Not in PR 4 HASHTAG: #LI4PR
    • You use social media for: • nothing! • personal use • professional use • both 7 HASHTAG: #LI4PR
    • You Use LinkedIn:• never!• rarely• monthly• several times a week• heavily 8 HASHTAG: #LI4PR
    • Agenda 1. Context 2. Overview 3. Online Tour + Secrets 4. Questions 5. BONUS!? 9 HASHTAG: #LI4PR
    • Setting the Stage Context 10 HASHTAG: #LI4PR
    • 21st Century PR and Marketing Web 1.0 E Pushing out messages for V O TRANSACTION L U T Web 2.0 I O Using content to invite N INTERACTION 11 HASHTAG: #LI4PR
    • Personal Vs. Business Uses of SocialNetworking * Strategies * Tactics * Messages * Motivation * 2.0 HASHTAG: #LI4PR 12
    • Perceived Benefits of social mediaMyths or Reality?  Inexpensive  Immediate  Pervasive  High-impact  Low barrier to entry 16 HASHTAG: #LI4PR
    • Myth or Reality? MYTH: Build it and they will come. 17 HASHTAG: #LI4PR
    • What can you do with LinkedIn ?• Listen• Drive traffic• Raise money• Get and share info Build• Get and share news Credibility• Respond to problems• Share ideas• Build partnerships 19 HASHTAG: #LI4PR
    • Goal: Build relationships and credibility 80% Value Added •About the industry • From/about colleagues & peers 20% Promotion About your company news, products, & services 21 HASHTAG: #LI4PR
    • Who are your target audiences? HASHTAG: #LI4PR 22
    • How will you engage?Content! Ideas! Solutions!• Blogs: Comments, Posts• Video• Email newsletters• Twitter• Events• News• Your website• Your Social Media Pages/Groups 25 HASHTAG: #LI4PR
    • How will you share content on LI?• Share on LinkedIn Tool• Add this• Sharaholic HASHTAG: #LI4PR 26
    • Getting to the heart of the matter Overview 28 HASHTAG: #LI4PR
    • What’s so great about LI? Stats• Established in 2003• > 100 mil members - 200 countries.• ½ members in the US• Very focused development• Free and paid membershipsBusiness to business networking 29 HASHTAG: #LI4PR
    • Key Functionality• Personal Professional Profiles (Core)• Company Profiles• Groups• Answers• Status updates• Recommendations• Events 30 HASHTAG: #LI4PR
    • Profiles on LinkedIn A very publiccompany mosaic HASHTAG: #LI4PR 31
    • LinkedIn Pro HASHTAG: #LI4PR 32
    • Getting to the heart of the matter Live Demo 33 HASHTAG: #LI4PR
    • Duh! Common Sense Tips• Great profile and vanity URL• Profile PUBLIC• Connect and join Groups• Company Profile• Official company name• Use all the profile links• Use your headline• Update status often• Publicize LI presences 34 HASHTAG: #LI4PR
    • Your LinkedIn Punchlist  Join 50 Groups  Read, ask, and answer questions in Answers  Ask for and give Recommendations  Add new Contacts  Update your Status  Update your Personal Profile  Create a Company Profile  Use Apps (Events, Slideshare, Blog) 35 HASHTAG: #LI4PR
    • To Love LinkedIn… Nathan Kievman Peter King http://www.linkedstrategies.com @nathankievman Jason Albahttp://imonlinkedinnowwhat.com/ @jasonalba 36 HASHTAG: #LI4PR
    • 10 Participation Tips Best Practice 37 HASHTAG: #LI4PR
    • 1. Social Media Policy comes FIRST 38 HASHTAG: #LI4PR
    • 2. Be authentic 39 HASHTAG: #LI4PR
    • 3. Once you start, don’t stop 40 HASHTAG: #LI4PR
    • 4. Always respond 41 HASHTAG: #LI4PR
    • 5. Share your expertise and content80% value add 20% Promotional 42 HASHTAG: #LI4PR
    • 5. Show gratitude and humility 44 HASHTAG: #LI4PR
    • 6. Show your company’s personality 45 HASHTAG: #LI4PR
    • 7. Ask and answer questions 47 HASHTAG: #LI4PR
    • 8. Be a Mixologist• Socmed presences• Web site• Blog• Communities. 50 HASHTAG: #LI4PR
    • 9. Be NICE! Behave like you are interacting with Grandma! 51 HASHTAG: #LI4PR
    • Slides Available! /LIPR www.ESbyFS.com/LIPR 58 58 HASHTAG: #LI4PR
    • Connect with me! Twitter: @FSSimon Twitter: @EngageStrat Twitter: @WebinarWiz LinkedIn: http://LinkedIn.com/in/FranSimon Email: Fran.Simon@ESbyFS.com 59 HASHTAG: #LI4PR
    • Thank you! HASHTAG: #LI4PR 61