Linkedin for Professional Engagement in Public Relations MD PRSA

LinkedIn: The Best-kept Secretin the Professional Social Media Toolbox Fran Simon Chief Engagement Officer Engagement Strategies -------- April 21, 2011 HASHTAG: #LI4PR 1 QuickTime™ and a decompressor are needed to see this picture.

About Me * Inbound Marketing * * Webinar Production * * Social Media * * SaaS Product Management * 2 HASHTAG: #LI4PR

About You 3 HASHTAG: #LI4PR

You work in:• PR in a PR firm• PR for a company inanother industry• Not in PR 4 HASHTAG: #LI4PR

You use social media for: • nothing! • personal use • professional use • both 7 HASHTAG: #LI4PR

You Use LinkedIn:• never!• rarely• monthly• several times a week• heavily 8 HASHTAG: #LI4PR

Agenda 1. Context 2. Overview 3. Online Tour + Secrets 4. Questions 5. BONUS!? 9 HASHTAG: #LI4PR

Setting the Stage Context 10 HASHTAG: #LI4PR

21st Century PR and Marketing Web 1.0 E Pushing out messages for V O TRANSACTION L U T Web 2.0 I O Using content to invite N INTERACTION 11 HASHTAG: #LI4PR

Personal Vs. Business Uses of SocialNetworking * Strategies * Tactics * Messages * Motivation * 2.0 HASHTAG: #LI4PR 12

Perceived Benefits of social mediaMyths or Reality?  Inexpensive  Immediate  Pervasive  High-impact  Low barrier to entry 16 HASHTAG: #LI4PR

Myth or Reality? MYTH: Build it and they will come. 17 HASHTAG: #LI4PR

What can you do with LinkedIn ?• Listen• Drive traffic• Raise money• Get and share info Build• Get and share news Credibility• Respond to problems• Share ideas• Build partnerships 19 HASHTAG: #LI4PR

Goal: Build relationships and credibility 80% Value Added •About the industry • From/about colleagues & peers 20% Promotion About your company news, products, & services 21 HASHTAG: #LI4PR

Who are your target audiences? HASHTAG: #LI4PR 22

How will you engage?Content! Ideas! Solutions!• Blogs: Comments, Posts• Video• Email newsletters• Twitter• Events• News• Your website• Your Social Media Pages/Groups 25 HASHTAG: #LI4PR

How will you share content on LI?• Share on LinkedIn Tool• Add this• Sharaholic HASHTAG: #LI4PR 26

Getting to the heart of the matter Overview 28 HASHTAG: #LI4PR

What’s so great about LI? Stats• Established in 2003• > 100 mil members - 200 countries.• ½ members in the US• Very focused development• Free and paid membershipsBusiness to business networking 29 HASHTAG: #LI4PR

Key Functionality• Personal Professional Profiles (Core)• Company Profiles• Groups• Answers• Status updates• Recommendations• Events 30 HASHTAG: #LI4PR

Profiles on LinkedIn A very publiccompany mosaic HASHTAG: #LI4PR 31

LinkedIn Pro HASHTAG: #LI4PR 32

Getting to the heart of the matter Live Demo 33 HASHTAG: #LI4PR

Duh! Common Sense Tips• Great profile and vanity URL• Profile PUBLIC• Connect and join Groups• Company Profile• Official company name• Use all the profile links• Use your headline• Update status often• Publicize LI presences 34 HASHTAG: #LI4PR

Your LinkedIn Punchlist  Join 50 Groups  Read, ask, and answer questions in Answers  Ask for and give Recommendations  Add new Contacts  Update your Status  Update your Personal Profile  Create a Company Profile  Use Apps (Events, Slideshare, Blog) 35 HASHTAG: #LI4PR

To Love LinkedIn… Nathan Kievman Peter King http://www.linkedstrategies.com @nathankievman Jason Albahttp://imonlinkedinnowwhat.com/ @jasonalba 36 HASHTAG: #LI4PR

10 Participation Tips Best Practice 37 HASHTAG: #LI4PR

1. Social Media Policy comes FIRST 38 HASHTAG: #LI4PR

2. Be authentic 39 HASHTAG: #LI4PR

3. Once you start, don’t stop 40 HASHTAG: #LI4PR

4. Always respond 41 HASHTAG: #LI4PR

5. Share your expertise and content80% value add 20% Promotional 42 HASHTAG: #LI4PR

5. Show gratitude and humility 44 HASHTAG: #LI4PR

6. Show your company’s personality 45 HASHTAG: #LI4PR

7. Ask and answer questions 47 HASHTAG: #LI4PR

8. Be a Mixologist• Socmed presences• Web site• Blog• Communities. 50 HASHTAG: #LI4PR

9. Be NICE! Behave like you are interacting with Grandma! 51 HASHTAG: #LI4PR

Slides Available! /LIPR www.ESbyFS.com/LIPR 58 58 HASHTAG: #LI4PR

Connect with me! Twitter: @FSSimon Twitter: @EngageStrat Twitter: @WebinarWiz LinkedIn: http://LinkedIn.com/in/FranSimon Email: Fran.Simon@ESbyFS.com 59 HASHTAG: #LI4PR

Thank you! HASHTAG: #LI4PR 61

Linkedin for Professional Engagement in Public Relations MD PRSA

by Engagement Strategies on Apr 20, 2011

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Linkedin for Professional Engagement in Public Relations MD PRSA — Presentation Transcript