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LinkedIn for Engagement in PR for Erickson Living and Maryland PRSA
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LinkedIn for Engagement in PR for Erickson Living and Maryland PRSA, September 28, 2011

LinkedIn for Engagement in PR for Erickson Living and Maryland PRSA, September 28, 2011

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    LinkedIn for Engagement in PR for Erickson Living and Maryland PRSA LinkedIn for Engagement in PR for Erickson Living and Maryland PRSA Presentation Transcript

    • 1LinkedIn: The Best‐kept Secret in the PR Professional s Social Media Toolboxin the PR Professional’s Social Media Toolbox Fran Simon Fran Simon Chief Engagement Officer Engagement Strategies, LLC ‐‐‐‐‐‐‐‐ September 29, 2011 Erickson Living and PRSA MD Erickson Living and PRSA MD
    • 2About Me * Inbound Marketing * * Webinar Production * * Social Media ***** LINKEDIN FANATIC ***** HASHTAG:  #LI4PR
    • 3A dAgenda1. Context Setting2. Overview3. Lab3 L b4.4 Wrap up5. Homework
    • 4Setting the Stage
    • 5 What’s so great about LI? Stats• > 120 Million members• 200 countries• All Fortune 500 companiesBusiness to business networking
    • 6LinkedIn is about… Relationships
    • 7HASHTAG: #LI4PR
    • 8Twitter Speed and breadthLinkedIn Depth and breadth Depth and breadth
    • 9
    • 10LinkedIn
    • 11Core Functionality•P f Professional P fil i l Profiles• Company Profiles• Groups p• Answers• Status updates• Recommendations
    • 12Profiles onLinkedIn A very public bli company mosaic
    • 13#1 Misconception#1 Misconception It’s for job searching
    • 14#2 Misconception#2 Mi tiBuild it and they will come
    • 15 You have to make something happenThat’s h thTh t’ why they call it “interactive” ll “i t ti ”
    • 16What can you do with LinkedIn?• Listen• Connect with Bloggers and journalists & ? Build B ild Credibility• Id tif influencers Identify i fl• Respond to problems• Build partnerships p p HASHTAG: #LI4PR
    • 17 HASHTAG: #LI4PRWith whom should you connect?
    • 18 HASHTAG: #LI4PR Be an einvestigator!
    • 19 HASHTAG: #LI4PR Influencershttp://profmandia.wordpress.com/2010/05/14/vermont-state-climatologist-why-is-that-link-still-there/
    • 20Goal: Attract connections HASHTAG: #LI4PR Engage
    • 21Become a LinkedIn Superhero!• Gr8 Profile• Connect with people: • You know • You need to know • Who know people you need to know• U d t Status Update St t• Join groups, respond and share• Ask and answer questions
    • 22Make your profile public!
    • 23Goal: Build relationships and credibility 80% Value Added •About the industry About • From/about colleagues & peers 20% Promotion About your company news, products, & services
    • 24 What should you post? What should you post?• Blogs• Video• Email newsletters• Twitter• Events• News• Website• Other SM Pages/Groups
    • 25Success stories
    • 26HASHTAG: #LI4PR
    • 27HASHTAG: #LI4PR
    • 28Getting to the heart of the matter g Live Demo Li
    • 29Social M diS i l Media POWER TOOLS!
    • 30http://ow.ly/6Iwdv
    • 31http://www.shareaholic.com/
    • 32
    • 33Getting to the heart of the matter g Wrap up
    • 34Crises management…Ci t On LinkedIn?
    • 35REPUTATION MANAGEMENT
    • 36 Common Sense Tips!• Connect• Settings PUBLIC• Join Groups•U d Update status• Publicize LI profile• Website sharable
    • 37Your LinkedIn Punchlist: Intermediate Join 50 Groups  Ask & answer Qs in Answers  A k f & give R Ask for i Recs  Use Apps
    • 38Your LinkedIn Punchlist: Advanced  Start and manage a group  Become an “Expert” in Answers  Evaluate LI Pro
    • 39To Love LinkedIn… Nathan Kievman http://www.linkedstrategies.com @nathankievman Jason Albahttp://imonlinkedinnowwhat.com/ @jasonalba HASHTAG: #LI4PR
    • www.ESbyFS.com/LIPR2 yTwitter: @FSSimonTwitter: @EngageStratLinkedIn: http://LinkedIn.com/in/FranSimonEmail: Fran.Simon@ESbyFS.com 40
    • 41Thank you!Thank you!