Increasing Enrollment              andEnhancing Parent Engagement Using Social Media and Online     Communication Tools   ...
Today we will cover--• What parents care about and need• Enrolled families vs. parents seeking care• Digital techniques• O...
It is not about the technology, thetools, or the media.This is aboutrelationships.              © Fran Simon Copyright, 20...
Before they enroll, and once theyare enrolled…                       it is critical                       to engage famili...
Why Engage? Family-School Engagement          Research Says …  * positive outcomes * school-readiness ** increased motivat...
What parents care about        © Fran Simon Copyright, 2012   7
All parents,regardless of their age,race, ethnicity, gender,class, socio-economicstatus, or culture,want, need, andexpect ...
Parents expect their children to be physicallyand emotionally safe...…to be appreciated for their unique and           spe...
Do you communicate with parents     based on what you knowThey    need, want and expect? Do you LISTEN as much as you talk...
80 / 20      Communication  80%                                        20%Child-specific,                 Need to know,  p...
Whyare online communication  tools so important for  enrolling and engaging         parents?        © Fran Simon Copyright...
Information moves at the         speed of lightParents areoverloaded!              © Fran Simon Copyright, 2012   13
Digital natives                               expect                            everything at                           th...
The connectionbetween your website,  social media, and     enrollment       © Fran Simon Copyright, 2012   15
REPEAT AFTER ME…Every program must have        a website                     ANDParents MUST be able to find and use it   ...
Your website is thehub!               © Fran Simon Copyright, 2012   17
DIY and Semi-Custom               Custom• Internal I/T• Contract developers                                              1...
Hubs/Forums - Internal Website tools  for school to family and family to        family communication             © Fran Si...
Engagingin a digital world    © Fran Simon Copyright, 2012   20
PollYour relationship with social media             © Fran Simon Copyright, 2012   21
If you could have only one reason to use         social media to impact                                              enrol...
SEO = Search Engine Optimization
If you could have only one reason to use social               media to impact         family engagement,                 i...
EVOLUTION   Before Social Media            One       To                         Many                                      ...
Communication Evolution            Before Social Media             Push out messagesEVOLUTION              Social Wisdom  ...
Parent Engagement Evolution            Conventional Wisdom                           • Tell                         • Info...
Social Media Myths from the resisters!                     It’s just for kids.                           Privacy! Yikes!
Social Media Myths from the happy camp! It’s easy!                It’s FREE!                               Build it and...
Social Media Realities                 It is high-impact IT ENHANCES SEO& TRAFFIC TO YOUR              WEBSITE!
Professional Social Media       is art and science that takes: • Openness                • Planning• Policies             ...
PollProfessional Development        © Fran Simon Copyright, 2012   32
Get buy-in and                             Board             support from the   Funders                                   ...
Empower your teams……with positive social media policies             © Fran Simon Copyright, 2012   34
The right mix of engaging info                       “What’s in it for me?”                            My child.          ...
Social MediaThe sites where people congregate to engage                         36
•   Blogs•   Email Newsletters•   Digital Ads•   Websites•   Facebook•   Pinterest•   Directories &    Rating sites       ...
• Blogs                      • Email Newsletters                               • Websites                               • ...
•   LinkedIn•   Twitter•   Pinterest•   Text messaging•   Private website    networks                      © Fran Simon Co...
PollAnout which tools do you want to             learn?            © Fran Simon Copyright, 2012   40
What’s a blog?“Web log”Conceived asonline journals         Blogs in Plain English
Blogs and Websites? 03Blogs                WebsitesPersonal             FormalInvite interaction   One to many            ...
Why Blog?   Increase SEO                  03            Attract people to your site            Provide cravable content   ...
Read B4 bloggingFor Educators• Teach Preschool http://www.teachpreschool.org/• Pre-K Pages http://www.pre-kpages.com/blog/...
Business pages
© Fran Simon Copyright, 2012   47
© Fran Simon Copyright, 2012   48
Gr8 Examples of ECE on             Facebook•Teach Preschool * 50,000 + (WOW!)• Bright Horizons• Child Care Resource Center...
Like an art gallery. A visual Internet withyour friends as docents.            Pinterest
Addictive
© Fran Simon Copyright, 2012   52
Twitter“Microblogging” 14 characters or lessMost often with links to information
Decoding Tweets@Twitter ID (@ECEwebinars)A tweet to a specific person that is visible to allRT @Twitter ID= ReTweet (RT @E...
#ECE         #parents#earlyed     #naeyc#prek        #ecetech#preschool   #headstart#childcare   #HSprofs
Decoding links and hashtags
Hashtags for conferences and chats            © Fran Simon Copyright, 2012   57
ReTweeting © Fran Simon Copyright, 2012   58
LinkedInIt’s not just for job searching                             59
GROUPS!          60
Questions for me?Fran.Simon@ESbyFS.com
Increasing enrollment and parent engagement using social media and online communication tools
Increasing enrollment and parent engagement using social media and online communication tools
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Increasing enrollment and parent engagement using social media and online communication tools

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Increasing enrollment and parent engagement using social media and online communication tools

  1. 1. Increasing Enrollment andEnhancing Parent Engagement Using Social Media and Online Communication Tools Fran Simon, M.Ed. #ECEwebinars 1
  2. 2. Today we will cover--• What parents care about and need• Enrolled families vs. parents seeking care• Digital techniques• Overview of social media• Facebook, Pinterest• (and maybe) Twitter, LinkedIn © Fran Simon Copyright, 2012 3
  3. 3. It is not about the technology, thetools, or the media.This is aboutrelationships. © Fran Simon Copyright, 2012 4
  4. 4. Before they enroll, and once theyare enrolled… it is critical to engage families * Educating * Demonstrating * Marketing * 5
  5. 5. Why Engage? Family-School Engagement Research Says … * positive outcomes * school-readiness ** increased motivation * higher self esteem * * lower suspension rates * * less violent behavior * * better graduation rates * © Fran Simon Copyright, 2012 6
  6. 6. What parents care about © Fran Simon Copyright, 2012 7
  7. 7. All parents,regardless of their age,race, ethnicity, gender,class, socio-economicstatus, or culture,want, need, andexpect the samethingsfrom their child’s earliestlearning experiences… © Fran Simon Copyright, 2012 8
  8. 8. Parents expect their children to be physicallyand emotionally safe...…to be appreciated for their unique and special qualities…to learn in enriching environments © Fran Simon Copyright, 2012 9
  9. 9. Do you communicate with parents based on what you knowThey need, want and expect? Do you LISTEN as much as you talk? -OR- Do youTell them what you need them to know? © Fran Simon Copyright, 2012 10
  10. 10. 80 / 20 Communication 80% 20%Child-specific, Need to know, personal, instructions, details,individualized group-centric Listen Inform © Fran Simon Copyright, 2012 11
  11. 11. Whyare online communication tools so important for enrolling and engaging parents? © Fran Simon Copyright, 2012 12
  12. 12. Information moves at the speed of lightParents areoverloaded! © Fran Simon Copyright, 2012 13
  13. 13. Digital natives expect everything at their fingertips To engage you have to do so on their terms 14© Fran Simon Copyright, 2012
  14. 14. The connectionbetween your website, social media, and enrollment © Fran Simon Copyright, 2012 15
  15. 15. REPEAT AFTER ME…Every program must have a website ANDParents MUST be able to find and use it © Fran Simon Copyright, 2012 16
  16. 16. Your website is thehub! © Fran Simon Copyright, 2012 17
  17. 17. DIY and Semi-Custom Custom• Internal I/T• Contract developers 18 © Fran Simon Copyright, 2012
  18. 18. Hubs/Forums - Internal Website tools for school to family and family to family communication © Fran Simon Copyright, 2012 19
  19. 19. Engagingin a digital world © Fran Simon Copyright, 2012 20
  20. 20. PollYour relationship with social media © Fran Simon Copyright, 2012 21
  21. 21. If you could have only one reason to use social media to impact enrollment, it should be to increase SEO and traffic to your site © Fran Simon Copyright, 2012 22
  22. 22. SEO = Search Engine Optimization
  23. 23. If you could have only one reason to use social media to impact family engagement, it would be to Reach families how , when , and where they communicate © Fran Simon Copyright, 2012 24
  24. 24. EVOLUTION Before Social Media One To Many Now Many to Many 25 © Fran Simon Copyright, 2012
  25. 25. Communication Evolution Before Social Media Push out messagesEVOLUTION Social Wisdom Inviting INTERACTION Listening © Fran Simon Copyright, 2012 26
  26. 26. Parent Engagement Evolution Conventional Wisdom • Tell • Inform • EducateEVOLUTION Social Wisdom • Invite to engage with you • Give them reasons to say good things • Help them engage with one another © Fran Simon Copyright, 2012 27
  27. 27. Social Media Myths from the resisters! It’s just for kids.  Privacy! Yikes!
  28. 28. Social Media Myths from the happy camp! It’s easy!  It’s FREE!  Build it and they will come.  It’s INSTANT!  College kids are gr8 at it!  It will increase ENROLLMENT! 29
  29. 29. Social Media Realities  It is high-impact IT ENHANCES SEO& TRAFFIC TO YOUR WEBSITE!
  30. 30. Professional Social Media is art and science that takes: • Openness • Planning• Policies • Persistence • Training
  31. 31. PollProfessional Development © Fran Simon Copyright, 2012 32
  32. 32. Get buy-in and Board support from the Funders program “ecosystem” I/T DirectorCommunity Main Office Partners Tech Lead Teachers Vendors Support Staff Families Copyright, Simon and Donohue
  33. 33. Empower your teams……with positive social media policies © Fran Simon Copyright, 2012 34
  34. 34. The right mix of engaging info “What’s in it for me?” My child. My child’s class. What’s going on My child’s teacher What do I need to know? 20% Info 80%About relevant, useful information and two way communication © Fran Simon Copyright, 2012 35
  35. 35. Social MediaThe sites where people congregate to engage 36
  36. 36. • Blogs• Email Newsletters• Digital Ads• Websites• Facebook• Pinterest• Directories & Rating sites © Fran Simon Copyright, 2012 37
  37. 37. • Blogs • Email Newsletters • Websites • Facebook • Pinterest • Text messaging • Private website networks© Fran Simon Copyright, 2012 38
  38. 38. • LinkedIn• Twitter• Pinterest• Text messaging• Private website networks © Fran Simon Copyright, 2012 39
  39. 39. PollAnout which tools do you want to learn? © Fran Simon Copyright, 2012 40
  40. 40. What’s a blog?“Web log”Conceived asonline journals Blogs in Plain English
  41. 41. Blogs and Websites? 03Blogs WebsitesPersonal FormalInvite interaction One to many communicationImmediate Reviewed and editedWeave in links to Intended to keep theother sites, blogs visitor on the siteFocused, current, Comprehensive:and topical products, services,Updated frequently More static (except news, sales, press)
  42. 42. Why Blog? Increase SEO 03 Attract people to your site Provide cravable content Humanize
  43. 43. Read B4 bloggingFor Educators• Teach Preschool http://www.teachpreschool.org/• Pre-K Pages http://www.pre-kpages.com/blog/For FamiliesNAEYC’s Families Blog: http://families.naeyc.org/blogPolicy• Birth to Thrive Online: http://birthtothrive.thrivebyfivewa.org/• Early Ed Watch: http://earlyed.newamerica.net/blogmain/•Preschool Matters Today: http://preschoolmatters.org/
  44. 44. Business pages
  45. 45. © Fran Simon Copyright, 2012 47
  46. 46. © Fran Simon Copyright, 2012 48
  47. 47. Gr8 Examples of ECE on Facebook•Teach Preschool * 50,000 + (WOW!)• Bright Horizons• Child Care Resource Center, Ohio *•NAEYC• National Head Start Association•Teaching Strategies• Language Castle• The InvestiGator Club• Early Childhood Investigations
  48. 48. Like an art gallery. A visual Internet withyour friends as docents. Pinterest
  49. 49. Addictive
  50. 50. © Fran Simon Copyright, 2012 52
  51. 51. Twitter“Microblogging” 14 characters or lessMost often with links to information
  52. 52. Decoding Tweets@Twitter ID (@ECEwebinars)A tweet to a specific person that is visible to allRT @Twitter ID= ReTweet (RT @ECEwebinars)Broadcasting someone else’s tweetD TwitterID (D ECEwebinars)A direct message to a specific person # = HashtagHashtags define topics so they are searchable
  53. 53. #ECE #parents#earlyed #naeyc#prek #ecetech#preschool #headstart#childcare #HSprofs
  54. 54. Decoding links and hashtags
  55. 55. Hashtags for conferences and chats © Fran Simon Copyright, 2012 57
  56. 56. ReTweeting © Fran Simon Copyright, 2012 58
  57. 57. LinkedInIt’s not just for job searching 59
  58. 58. GROUPS! 60
  59. 59. Questions for me?Fran.Simon@ESbyFS.com
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