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Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
Inbound Marketing Presentation for Towson University
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Inbound Marketing Presentation for Towson University

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  • 1. Inbound Marketing<br />Fran Simon<br />Chief Engagement Officer<br />Engagement Strategies--------<br />Towson University<br />4/21/2011<br />Slides: www.ESbyFS.com/inbound<br />1<br />
  • 2. About Me<br />* Inbound Marketing *<br />* Webinar Production *<br />* Social Media * <br />* SaaS Product Management *<br />www.ESbyFS.com<br />2<br />HASHTAG: #LI4PR<br />
  • 3. About You<br />3<br />HASHTAG: #LI4PR<br />
  • 4. What is Inbound Marketing?<br />An approach to marketing strategy that focuses on getting found by customers. <br />Conceptualized by Hubspot<br />
  • 5. Inbound Marketing is Web 2.0-Centric<br />Social media<br />Marketing Funnel<br />5<br />
  • 6. Hubspot’s Concept of Inbound Marketing<br />6<br />
  • 7. Inbound vs. Outbound Marketing<br />7<br />
  • 8. Inbound Vs. Outbound<br />Inbound: Content attracts leads<br />Web 2.0<br />8<br />
  • 9. Inbound Vs. Outbound<br />Outbound: Ads, Cold Calls, Mail and e-Mail<br />Traditional<br />9<br />
  • 10. The Hubspot Process<br />10<br />
  • 11. The Funnel<br />Offer free content<br />Capture customer info<br />Engage and interact<br />4. Convert<br />5. Analyze<br />Top <br />Mid <br />HOT <br />Repeat <br />11<br />
  • 12. Attractions<br />12<br />
  • 13. 1. Free Content<br />13<br />
  • 14. Content<br /><ul><li>Blogs
  • 15. Webinars
  • 16. Ebooks
  • 17. Video content
  • 18. User-generated content</li></ul>14<br />
  • 19. 2. Free Tools<br />15<br />
  • 20. 3. Capture Customer Info<br />16<br />
  • 21. 4. Engage: FB<br />17<br />
  • 22. 4. Engage: Twitter<br />18<br />
  • 23. 4. Engage: You Tube<br />19<br />
  • 24. 4. Engage: LinkedIn<br />20<br />
  • 25. 4. Engage: Viral Video<br />21<br />
  • 26. 5. Convert<br />22<br />
  • 27. 5. Analyze<br />23<br />
  • 28. E-mail<br />24<br />
  • 29. Social Media for Inbound Marketing<br />25<br />
  • 30. Search<br />26<br />
  • 31. SEO<br />27<br />
  • 32. 28<br />Blogging<br />
  • 33. 29<br />What’s so great about blogging?<br />
  • 34. 30<br />B2B vs. B2C <br />
  • 35. 31<br />Group Assignment<br />1. Identify 4 class members who work in various industries in B2B and B2C markets.<br />2. Split up into groups based on interest in those industries.<br />3. Work as a team to develop an inbound marketing campaign including you will:<br />Offer free content<br />Capture customer info<br />Engage and interact<br />4. Convert <br />5. Analyze the results and replicate<br />
  • 36. Thank you!<br />Slides: www.ESbyFS.com/inbound<br />32<br />

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