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Inbound Marketing Presentation for Towson University
 

Inbound Marketing Presentation for Towson University

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    Inbound Marketing Presentation for Towson University Inbound Marketing Presentation for Towson University Presentation Transcript

    • Inbound Marketing
      Fran Simon
      Chief Engagement Officer
      Engagement Strategies--------
      Towson University
      4/21/2011
      Slides: www.ESbyFS.com/inbound
      1
    • About Me
      * Inbound Marketing *
      * Webinar Production *
      * Social Media *
      * SaaS Product Management *
      www.ESbyFS.com
      2
      HASHTAG: #LI4PR
    • About You
      3
      HASHTAG: #LI4PR
    • What is Inbound Marketing?
      An approach to marketing strategy that focuses on getting found by customers.
      Conceptualized by Hubspot
    • Inbound Marketing is Web 2.0-Centric
      Social media
      Marketing Funnel
      5
    • Hubspot’s Concept of Inbound Marketing
      6
    • Inbound vs. Outbound Marketing
      7
    • Inbound Vs. Outbound
      Inbound: Content attracts leads
      Web 2.0
      8
    • Inbound Vs. Outbound
      Outbound: Ads, Cold Calls, Mail and e-Mail
      Traditional
      9
    • The Hubspot Process
      10
    • The Funnel
      Offer free content
      Capture customer info
      Engage and interact
      4. Convert
      5. Analyze
      Top
      Mid
      HOT
      Repeat
      11
    • Attractions
      12
    • 1. Free Content
      13
    • Content
      • Blogs
      • Webinars
      • Ebooks
      • Video content
      • User-generated content
      14
    • 2. Free Tools
      15
    • 3. Capture Customer Info
      16
    • 4. Engage: FB
      17
    • 4. Engage: Twitter
      18
    • 4. Engage: You Tube
      19
    • 4. Engage: LinkedIn
      20
    • 4. Engage: Viral Video
      21
    • 5. Convert
      22
    • 5. Analyze
      23
    • E-mail
      24
    • Social Media for Inbound Marketing
      25
    • Search
      26
    • SEO
      27
    • 28
      Blogging
    • 29
      What’s so great about blogging?
    • 30
      B2B vs. B2C
    • 31
      Group Assignment
      1. Identify 4 class members who work in various industries in B2B and B2C markets.
      2. Split up into groups based on interest in those industries.
      3. Work as a team to develop an inbound marketing campaign including you will:
      Offer free content
      Capture customer info
      Engage and interact
      4. Convert
      5. Analyze the results and replicate
    • Thank you!
      Slides: www.ESbyFS.com/inbound
      32