Your SlideShare is downloading. ×
Inbound Marketing Presentation for Towson University
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Inbound Marketing Presentation for Towson University

659
views

Published on

Published in: Business, News & Politics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
659
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Inbound Marketing
    Fran Simon
    Chief Engagement Officer
    Engagement Strategies--------
    Towson University
    4/21/2011
    Slides: www.ESbyFS.com/inbound
    1
  • 2. About Me
    * Inbound Marketing *
    * Webinar Production *
    * Social Media *
    * SaaS Product Management *
    www.ESbyFS.com
    2
    HASHTAG: #LI4PR
  • 3. About You
    3
    HASHTAG: #LI4PR
  • 4. What is Inbound Marketing?
    An approach to marketing strategy that focuses on getting found by customers.
    Conceptualized by Hubspot
  • 5. Inbound Marketing is Web 2.0-Centric
    Social media
    Marketing Funnel
    5
  • 6. Hubspot’s Concept of Inbound Marketing
    6
  • 7. Inbound vs. Outbound Marketing
    7
  • 8. Inbound Vs. Outbound
    Inbound: Content attracts leads
    Web 2.0
    8
  • 9. Inbound Vs. Outbound
    Outbound: Ads, Cold Calls, Mail and e-Mail
    Traditional
    9
  • 10. The Hubspot Process
    10
  • 11. The Funnel
    Offer free content
    Capture customer info
    Engage and interact
    4. Convert
    5. Analyze
    Top
    Mid
    HOT
    Repeat
    11
  • 12. Attractions
    12
  • 13. 1. Free Content
    13
  • 14. Content
    14
  • 19. 2. Free Tools
    15
  • 20. 3. Capture Customer Info
    16
  • 21. 4. Engage: FB
    17
  • 22. 4. Engage: Twitter
    18
  • 23. 4. Engage: You Tube
    19
  • 24. 4. Engage: LinkedIn
    20
  • 25. 4. Engage: Viral Video
    21
  • 26. 5. Convert
    22
  • 27. 5. Analyze
    23
  • 28. E-mail
    24
  • 29. Social Media for Inbound Marketing
    25
  • 30. Search
    26
  • 31. SEO
    27
  • 32. 28
    Blogging
  • 33. 29
    What’s so great about blogging?
  • 34. 30
    B2B vs. B2C
  • 35. 31
    Group Assignment
    1. Identify 4 class members who work in various industries in B2B and B2C markets.
    2. Split up into groups based on interest in those industries.
    3. Work as a team to develop an inbound marketing campaign including you will:
    Offer free content
    Capture customer info
    Engage and interact
    4. Convert
    5. Analyze the results and replicate
  • 36. Thank you!
    Slides: www.ESbyFS.com/inbound
    32