Your SlideShare is downloading. ×
Inbound Marketing<br />Fran Simon<br />Chief Engagement Officer<br />Engagement Strategies--------<br />Towson University<...
About Me<br />* Inbound Marketing *<br />* Webinar Production *<br />* Social Media * <br />* SaaS Product Management *<br...
About You<br />3<br />HASHTAG:  #LI4PR<br />
What is Inbound Marketing?<br />An approach to marketing strategy that focuses on getting found by customers. <br />Concep...
Inbound Marketing is Web 2.0-Centric<br />Social media<br />Marketing Funnel<br />5<br />
Hubspot’s Concept of Inbound Marketing<br />6<br />
Inbound  vs. Outbound Marketing<br />7<br />
Inbound Vs. Outbound<br />Inbound: Content attracts leads<br />Web 2.0<br />8<br />
Inbound Vs. Outbound<br />Outbound: Ads, Cold Calls, Mail and e-Mail<br />Traditional<br />9<br />
The Hubspot Process<br />10<br />
The Funnel<br />Offer free content<br />Capture customer info<br />Engage and interact<br />4. Convert<br />5. Analyze<br ...
Attractions<br />12<br />
1. Free Content<br />13<br />
Content<br /><ul><li>Blogs
Webinars
Ebooks
Video content
User-generated content</li></ul>14<br />
2. Free Tools<br />15<br />
3. Capture Customer Info<br />16<br />
4. Engage: FB<br />17<br />
4. Engage: Twitter<br />18<br />
4. Engage: You Tube<br />19<br />
4. Engage: LinkedIn<br />20<br />
4. Engage: Viral Video<br />21<br />
5. Convert<br />22<br />
5. Analyze<br />23<br />
E-mail<br />24<br />
Social Media for Inbound Marketing<br />25<br />
Search<br />26<br />
SEO<br />27<br />
28<br />Blogging<br />
Upcoming SlideShare
Loading in...5
×

Inbound Marketing Presentation for Towson University

688

Published on

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
688
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Inbound Marketing Presentation for Towson University"

  1. 1. Inbound Marketing<br />Fran Simon<br />Chief Engagement Officer<br />Engagement Strategies--------<br />Towson University<br />4/21/2011<br />Slides: www.ESbyFS.com/inbound<br />1<br />
  2. 2. About Me<br />* Inbound Marketing *<br />* Webinar Production *<br />* Social Media * <br />* SaaS Product Management *<br />www.ESbyFS.com<br />2<br />HASHTAG: #LI4PR<br />
  3. 3. About You<br />3<br />HASHTAG: #LI4PR<br />
  4. 4. What is Inbound Marketing?<br />An approach to marketing strategy that focuses on getting found by customers. <br />Conceptualized by Hubspot<br />
  5. 5. Inbound Marketing is Web 2.0-Centric<br />Social media<br />Marketing Funnel<br />5<br />
  6. 6. Hubspot’s Concept of Inbound Marketing<br />6<br />
  7. 7. Inbound vs. Outbound Marketing<br />7<br />
  8. 8. Inbound Vs. Outbound<br />Inbound: Content attracts leads<br />Web 2.0<br />8<br />
  9. 9. Inbound Vs. Outbound<br />Outbound: Ads, Cold Calls, Mail and e-Mail<br />Traditional<br />9<br />
  10. 10. The Hubspot Process<br />10<br />
  11. 11. The Funnel<br />Offer free content<br />Capture customer info<br />Engage and interact<br />4. Convert<br />5. Analyze<br />Top <br />Mid <br />HOT <br />Repeat <br />11<br />
  12. 12. Attractions<br />12<br />
  13. 13. 1. Free Content<br />13<br />
  14. 14. Content<br /><ul><li>Blogs
  15. 15. Webinars
  16. 16. Ebooks
  17. 17. Video content
  18. 18. User-generated content</li></ul>14<br />
  19. 19. 2. Free Tools<br />15<br />
  20. 20. 3. Capture Customer Info<br />16<br />
  21. 21. 4. Engage: FB<br />17<br />
  22. 22. 4. Engage: Twitter<br />18<br />
  23. 23. 4. Engage: You Tube<br />19<br />
  24. 24. 4. Engage: LinkedIn<br />20<br />
  25. 25. 4. Engage: Viral Video<br />21<br />
  26. 26. 5. Convert<br />22<br />
  27. 27. 5. Analyze<br />23<br />
  28. 28. E-mail<br />24<br />
  29. 29. Social Media for Inbound Marketing<br />25<br />
  30. 30. Search<br />26<br />
  31. 31. SEO<br />27<br />
  32. 32. 28<br />Blogging<br />
  33. 33. 29<br />What’s so great about blogging?<br />
  34. 34. 30<br />B2B vs. B2C <br />
  35. 35. 31<br />Group Assignment<br />1. Identify 4 class members who work in various industries in B2B and B2C markets.<br />2. Split up into groups based on interest in those industries.<br />3. Work as a team to develop an inbound marketing campaign including you will:<br />Offer free content<br />Capture customer info<br />Engage and interact<br />4. Convert <br />5. Analyze the results and replicate<br />
  36. 36. Thank you!<br />Slides: www.ESbyFS.com/inbound<br />32<br />

×