Inbound Marketing Presentation for Towson University

  • 646 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
646
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
2
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Inbound Marketing
    Fran Simon
    Chief Engagement Officer
    Engagement Strategies--------
    Towson University
    4/21/2011
    Slides: www.ESbyFS.com/inbound
    1
  • 2. About Me
    * Inbound Marketing *
    * Webinar Production *
    * Social Media *
    * SaaS Product Management *
    www.ESbyFS.com
    2
    HASHTAG: #LI4PR
  • 3. About You
    3
    HASHTAG: #LI4PR
  • 4. What is Inbound Marketing?
    An approach to marketing strategy that focuses on getting found by customers.
    Conceptualized by Hubspot
  • 5. Inbound Marketing is Web 2.0-Centric
    Social media
    Marketing Funnel
    5
  • 6. Hubspot’s Concept of Inbound Marketing
    6
  • 7. Inbound vs. Outbound Marketing
    7
  • 8. Inbound Vs. Outbound
    Inbound: Content attracts leads
    Web 2.0
    8
  • 9. Inbound Vs. Outbound
    Outbound: Ads, Cold Calls, Mail and e-Mail
    Traditional
    9
  • 10. The Hubspot Process
    10
  • 11. The Funnel
    Offer free content
    Capture customer info
    Engage and interact
    4. Convert
    5. Analyze
    Top
    Mid
    HOT
    Repeat
    11
  • 12. Attractions
    12
  • 13. 1. Free Content
    13
  • 14. Content
    14
  • 19. 2. Free Tools
    15
  • 20. 3. Capture Customer Info
    16
  • 21. 4. Engage: FB
    17
  • 22. 4. Engage: Twitter
    18
  • 23. 4. Engage: You Tube
    19
  • 24. 4. Engage: LinkedIn
    20
  • 25. 4. Engage: Viral Video
    21
  • 26. 5. Convert
    22
  • 27. 5. Analyze
    23
  • 28. E-mail
    24
  • 29. Social Media for Inbound Marketing
    25
  • 30. Search
    26
  • 31. SEO
    27
  • 32. 28
    Blogging
  • 33. 29
    What’s so great about blogging?
  • 34. 30
    B2B vs. B2C
  • 35. 31
    Group Assignment
    1. Identify 4 class members who work in various industries in B2B and B2C markets.
    2. Split up into groups based on interest in those industries.
    3. Work as a team to develop an inbound marketing campaign including you will:
    Offer free content
    Capture customer info
    Engage and interact
    4. Convert
    5. Analyze the results and replicate
  • 36. Thank you!
    Slides: www.ESbyFS.com/inbound
    32