Everything ece directors always wanted to know about social media

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A presentation for VAECE on February 14, 2013.

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Everything ece directors always wanted to know about social media

  1. 1. Agenda • Social Media Overview • Best Practice • Sites and Systems
  2. 2. Social Media Overview
  3. 3. Communication Evolution Before Social Media Pushing out messagesEVOLUTION Social Wisdom Inviting INTERACTION Word of mouth © Fran Simon Copyright, 2012 5
  4. 4. Evolution of Communication in ECE Conventional Wisdom • Tell audiences • Inform audiences Who?EVOLUTION • Educate audiences Social Wisdom • Invite target audiences to engage • Give them reasons to say good things © Fran Simon Copyright, 2012 6
  5. 5. Target Social networking can help you connect with your target audiencesParents Staff Funders Licensing Community Donors Policymakers Partners
  6. 6. Engage(ment)• involve people intensely• attract people• draw people into conversation• to take part or participate - World English Dictionary It’s interactive!
  7. 7. Social NetworkingSocial = Networking = 9
  8. 8. Social Media= 10
  9. 9. It’s social. This is early education!We’re doing business! Why do we need social networking? © Fran Simon Copyright, 2012 11
  10. 10. Social Media Myths from the resisters! It’s just for kids.  It is one more thing to do. We can’t keep it up.  Privacy! Yikes!
  11. 11. Social Media Myths from the happy camp! It’s easy!  It’s FREE!  Build it and they will come.  It’s INSTANT!  College kids are gr8 at it!  It will increase MEMBERSHIP! 13
  12. 12. Social Media Realities  It is pervasive  It is high-impact It’s just 21 st century communication
  13. 13. Social networking will not solve all of your communication and marketing problems © Fran Simon Copyright, 2012 15
  14. 14. Professional Social Media : is art and science that takes:• Openness • Planning • Persistence • Policies • Training
  15. 15. Defensive: Claim org’s identity Reach audiences where they go Demonstrate accountability Broadcast info Build Respond to problemsCredibility Monitor/Listen Build partnerships Get and share information Increased website traffic, SEO 17
  16. 16. Social Media has everything to with providing services to childrenIf they can’t find you, they can’t interact with, advocate for, or support you.
  17. 17. Tips: Best Practice
  18. 18. Do Not give It to the intern (without training and supervision)
  19. 19. Social media Board engagement Funders requires buy-in and support from the I/T program “ecosystem” DirectorCommunity Main Office Partners Tech Lead Teachers Vendors Support Staff Families Copyright, Simon and Donohue
  20. 20. Empower your teams……with positive social media policies © Fran Simon Copyright, 2012 22
  21. 21. Post “Cravable” Content • Blog posts • Videos • Email newsletters • Events • News • Website content • Other FlavorsContent is King!
  22. 22. The right mix of engaging info What’s in it for “me”? Our program. Our needs. What’s going on Our interests. and what’s great about us! 20% Promotion 80%About relevant, useful information © Fran Simon Copyright, 2012 24
  23. 23. Listen and Respond to YourOrganization’s“Competitors” & Partners What they post is often as important to your organization as what you have to say.
  24. 24. Social Media= 26
  25. 25. BloggingVery deep, robust, & broad ~170 M blogs worldwide!
  26. 26. What’s a blog?“Web log”Conceived asonline journals Blogs in Plain English
  27. 27. Blogs and Websites? 03Blogs WebsitesLess formal FormalAllow (invite) One to manycomments communicationImmediate Reviewed and editedWeave in links to Intended to keep theother sites, blogs visitor on the siteFocused, current, Comprehensive:and topical products, services,Updated frequently More static (except news, sales, press)
  28. 28. Read B4 blogging• Birth to Thrive Online •Irresistible Ideas for Play Based• Early Ed Watch Learning• Lead from the Start •Teacher tom• Early Stories • Little eLit• Preschool Daze • Early Childhood and Youth• Language Castle Development• Preschool Matters Today•The Grass Stain Guru• Teach Preschool•Let the Children Play• Teaching Blog Addict
  29. 29. RSS: How to keep up with lots of blogs http://youtu.be/0klgLsSxGsU
  30. 30. Fast, Complex, Broad, Not Deep Twitter
  31. 31. “Microblogging” 14 characters or lessMost often with links to information
  32. 32. Tweeting In Action: Decoding the Symbols@Twitter ID (@NBCDI)A tweet to a specific person that is visible to allRT @Twitter ID= ReTweet (RT @NBCDI)Broadcasting someone else’s tweetD TwitterID (D NBCDI)A direct message to a specific person (They must be followingyou, and you following them) # = HashtagHashtags define topics so they are searchable
  33. 33. The Art of the Link and the Hashtag
  34. 34. #ECE #parents#earlyed #NAEYCac#prek #NAEYC#preschool #headstart#childcare #HSprofs
  35. 35. Twitter Chats #Kinderchat #ECEtechCHAT Huge list of chats and hashtags:http://www.cybraryman.com/edhashtags.html @cybraryman
  36. 36. Twitter toys • Tweetdeck • Hootsuite • Seesmichttp://mashable.com/guidebook/twitterMore toys for other Twitter fun!
  37. 37. LinkedInSlow, Robust, Deep & Broad
  38. 38. #1 MisconceptionIt’s for job searching 40
  39. 39. “Propersonal”• Not anonymous • Professional 41
  40. 40. Core• Professional Profiles• Groups• Status updates• Company Profiles 42
  41. 41. LinkedIn toys • LinkedIn Browser Toolbar• Hootlet by Hootsuite• Sharaholic
  42. 42. FacebookFast, Complex, Broad, Vast
  43. 43. 1 thing to rememberBusiness pages
  44. 44. Gr8 Examples of ECE on Facebook• NAEYC•Teach Preschool * 55,000 + (WOW!)•Child Care Resource Center, Ohio *•Bright Horizons• McCormick Cntr 4 Early Childhood Leadership• National Head Start Association• Children’s Defense Fund *•Teaching Strategies•No Time for Flashcards•Edutopia
  45. 45. LinkedIn toys • LinkedIn Browser Toolbar• Sharaholic
  46. 46. Like an art gallery. A visual Internet withyour friends as docents. Pinterest
  47. 47. Let’s Pin!
  48. 48. Get in there… * Follow others … * View videos and webinars… * Get a social media buddy…To learn it * Get buy-in * Plan… * Develop policies © Fran Simon Copyright, 2012 50
  49. 49. Fran.Simon@ESbyFS.com Facebook.com/EarlyChildhoodInvestigations Twitter.com/FSSimon Linkedin.com/company/engagement-strategies-llc Pinterest.com/fransimon/Engagement Strategies |EngageStrat.com
  50. 50. People /Sites you should know 03 Beth Kanter John Haydon Mashable, Social Media Linked Strategies Hubspot Marketing Resources
  51. 51. Additional Resources Social media resources for getting started Social Media planning tools on my site Twitter Tips, Tricks, and Power Tools LinkedIn Presentations

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