Professional Social Media : is art and science that takes:• Openness • Planning • Persistence • Policies • Training
Defensive: Claim org’s identity Reach audiences where they go Demonstrate accountability Broadcast info Build Respond to problemsCredibility Monitor/Listen Build partnerships Get and share information Increased website traffic, SEO 17
Social Media has everything to with providing services to childrenIf they can’t find you, they can’t interact with, advocate for, or support you.
Do Not give It to the intern (without training and supervision)
Social media Board engagement Funders requires buy-in and support from the I/T program “ecosystem” DirectorCommunity Main Office Partners Tech Lead Teachers Vendors Support Staff Families Copyright, Simon and Donohue
BloggingVery deep, robust, & broad ~170 M blogs worldwide!
What’s a blog?“Web log”Conceived asonline journals Blogs in Plain English
Blogs and Websites? 03Blogs WebsitesLess formal FormalAllow (invite) One to manycomments communicationImmediate Reviewed and editedWeave in links to Intended to keep theother sites, blogs visitor on the siteFocused, current, Comprehensive:and topical products, services,Updated frequently More static (except news, sales, press)
Read B4 blogging• Birth to Thrive Online •Irresistible Ideas for Play Based• Early Ed Watch Learning• Lead from the Start •Teacher tom• Early Stories • Little eLit• Preschool Daze • Early Childhood and Youth• Language Castle Development• Preschool Matters Today•The Grass Stain Guru• Teach Preschool•Let the Children Play• Teaching Blog Addict
RSS: How to keep up with lots of blogs http://youtu.be/0klgLsSxGsU
“Microblogging” 14 characters or lessMost often with links to information
Tweeting In Action: Decoding the Symbols@Twitter ID (@NBCDI)A tweet to a specific person that is visible to allRT @Twitter ID= ReTweet (RT @NBCDI)Broadcasting someone else’s tweetD TwitterID (D NBCDI)A direct message to a specific person (They must be followingyou, and you following them) # = HashtagHashtags define topics so they are searchable
Gr8 Examples of ECE on Facebook• NAEYC•Teach Preschool * 55,000 + (WOW!)•Child Care Resource Center, Ohio *•Bright Horizons• McCormick Cntr 4 Early Childhood Leadership• National Head Start Association• Children’s Defense Fund *•Teaching Strategies•No Time for Flashcards•Edutopia