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Engaging Parents in A Digital World- Session 2 - Why Websites Matter
 

Engaging Parents in A Digital World- Session 2 - Why Websites Matter

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Presented to Office of Child Care, Region V, Tribal Administrators

Presented to Office of Child Care, Region V, Tribal Administrators

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    Engaging Parents in A Digital World- Session 2 - Why Websites Matter Engaging Parents in A Digital World- Session 2 - Why Websites Matter Presentation Transcript

    • Engaging Parents in a Digital World:Strategies for Tribal Early Childhood Settings Session 2: Why Websites May 31, 2012 Matter OCC, Region V Fran Simon, M.Ed. 1
    • Today we will talk about• Why Websites are the most important enrollment tool• What’s in a great child care/referral website• Live Web Site Safari to see examples• How to Get a Website © Fran Simon Copyright, 2012 2
    • Poll: Q1, Q2, Q3How you will use this information © Fran Simon Copyright, 2012 3
    • Whyare websites so important? © Fran Simon Copyright, 2012 4
    • Information moves at the speed of light and it never stops © Fran Simon Copyright, 2012 5
    • Phone books are dead! © Fran Simon Copyright, 2012 6
    • Phone calls are slowing down! © Fran Simon Copyright, 2012 7
    • Newspapers are Dying © Fran Simon Copyright, 2012 8
    • Digital natives expecteverything at their fingertips © Fran Simon Copyright, 2012 9
    • Parents are overloaded! © Fran Simon Copyright, 2012 10
    • Website is the hub! © Fran Simon Copyright, 2012 11
    • Whatis in a Child Care Program or Referral Website? © Fran Simon Copyright, 2012 12
    • The foundation Communicate with target audiences about what they need and provide content in the way they need it© Fran Simon Copyright, 2012 13
    • Whois the target audience and why does it matter? © Fran Simon Copyright, 2012 14
    • Parent Profiles: Tell me!• Average Age• Lifestyles• Education levels• How do they communicate? © Fran Simon Copyright, 2012 15
    • © Fran Simon Copyright, 2012 16
    • Information Parents Crave and Need: © Fran Simon Copyright, 2012 17
    • What every child care site needs• Address & directions • Licensing/Accred info• Email & Phone • Applications• Ages & programs • Contact form• Philosophy • Forms• Fees • Testimonials• Info about management • References• Info about staff • Content• What makes it special • Links to social media © Fran Simon Copyright, 2012 18
    • Website design counts © Copyright, Nemeth and Simon, 2012 19
    • Keep the pages clutter-freeToo much text and too many gizmos are too much! © Fran Simon Copyright, 2012 20
    • Use images to help parents find what they need Less text. More images. © Fran Simon Copyright, 2012 21
    • Make it easy to find information controversial © Fran Simon Copyright, 2012 22
    • Make it“mobile friendly” © Fran Simon Copyright, 2012 23
    • Make it easy for visitors to contact © Fran Simon Copyright, 2012 24
    • Make your site search engine friendly © Fran Simon Copyright, 2012 25
    • Plan content• Important info “above the fold”• 6th grade reading level• Brief text• Easy to scan sections• Links for deeper info © Fran Simon Copyright, 2012 26
    • June 28, 2011 Web SiteSafari
    • Familiar Exampleswww.llboearlychildhood.com www.whiteearthchildcare.com © Fran Simon Copyright, 2012 28
    • See and chatLook at the websites and chat your observations © Fran Simon Copyright, 2012 29
    • Referral SitesJune 28, 2011 30
    • Child Care Program SitePart of a larger organization © Fran Simon Copyright, 2012 31
    • Child Care Program SitePrivately owned and operated © Fran Simon Copyright, 2012 32
    • National Child Care Chain Site © Fran Simon Copyright, 2012 33
    • A problem: Large organizations with affiliated child care centers © Fran Simon Copyright, 2012 34
    • How toget a website © Fran Simon Copyright, 2012 35
    • Web Site Development Continuums Semi- DIY Custom Custom Moderately Moderate to Inexpensive Priced wildly expensive Time Moderately Least time consuming time consuming consuming Least Likely to look Should look professional professional professional © Fran Simon Copyright, 2012 36
    • DIY© Fran Simon Copyright, 2012 37
    • DIYDon’t give it to the Intern! 38 © Fran Simon Copyright, 2012
    • Semi-CustomCompanies that provide templates (and sometimes more) © Fran Simon Copyright, 2012 39
    • Custom• Internal I/T, marketing, or web services department • Advantage: Costs are lower • May or may not have the same skill set of contract web developers • The project/child care program may not be the highest priority• Contract web site developers • Advantage: Should be highest quality, but can vary considerably • Payment depends on delivery • Require management Both rely on their clients for an understanding of the target market and for content © Fran Simon Copyright, 2012 40
    • It takes a village to… engage a village © Fran Simon Copyright, 2012 41
    • Website Board enhancement Funders requires buy-in and support from the I/T program “ecosystem” DirectorCommunity Main Office Partners Tech Lead Teachers Vendors Support Staff Families Copyright, Simon and Donohue
    • Getting Started or Improving Web sites are ever-evolving. Your work is never done!
    • Our next session: Helping Parents find you anddealing with commercial referral sites © Fran Simon Copyright, 2012 44
    • Questions for me? Fran.Simon@ESbyFS.com © Fran Simon Copyright, 2012 45