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Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1
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Engaging Parents In a Digital World- Overview of Strategies for Early Childhood Settings- Session 1

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Presented to Office of Child Care …

Presented to Office of Child Care
Region V, Tribal Administrators
March 29, 2012

Published in: Education, Business
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  • 1. Engaging Parents in a Digital World:Strategies for Tribal Early Childhood Settings March 29, 2012 OCC, Region V Fran Simon, M.Ed. 1
  • 2. Before they enroll, and when they are in care, to engage families * Outreach * Promotion * Advertising * Informing * * Convincing * Advocating ** Recruiting * Persuading ** Educating * Demonstrating * Marketing * © Fran Simon Copyright, 2012 2
  • 3. First, familieshave to find child care © Fran Simon Copyright, 2012 3
  • 4. Marketing is not a dirty word-It connects parents with programs! © Fran Simon Copyright, 2012 4
  • 5. Today we will talk about• What parents care about and need• Engagement with enrolled families• Engagement for parents seeking care• Digital techniques for parent engagement• Brief overview of social media & online tools © Fran Simon Copyright, 2012 5
  • 6. Poll: About You Q1 © Fran Simon Copyright, 2012 6
  • 7. What parents care about and need © Fran Simon Copyright, 2012 7
  • 8. All parents,regardless of theirrace, ethnicity,gender, class, socio-economic status, orculture,want, need, andexpectthe same thingsfrom their childcare… © Fran Simon Copyright, 2012 8
  • 9. Of course they expect… The basics: Healthy food, water, shelter © Fran Simon Copyright, 2012 9
  • 10. And, of course they expect their children to bephysically and emotionally safe. © Fran Simon Copyright, 2012 10
  • 11. All parents want theirchildren to be lovedand to belong in acommunity. © Fran Simon Copyright, 2012 11
  • 12. All parents want their children tofeel good about themselves © Fran Simon Copyright, 2012 12
  • 13. They want their children to learn and haveenriching experiences. © Fran Simon Copyright, 2012 13
  • 14. They want their children be ready for school.© Fran Simon Copyright, 2012 14
  • 15. And don’t forget…Parents need, want and expect to be able tofind child care … © Fran Simon Copyright, 2012 15
  • 16. When theyneed it… © Fran Simon Copyright, 2012 16
  • 17. And, it must be affordable © Fran Simon Copyright, 2012 17
  • 18. They want, expect anddeservethe best © Fran Simon Copyright, 2012 18
  • 19. Parents and program staff want the same things! © Fran Simon Copyright, 2012 19
  • 20. Do you communicate with parents based on what youparents need, want and expect? © Fran Simon Copyright, 2012 20
  • 21. Chat Question:What is the biggest parent engagementchallenge your community/program/regionfaces now? © Fran Simon Copyright, 2012 21
  • 22. Engaging FamiliesConsiderations for Best Practice © Fran Simon Copyright, 2012 22
  • 23. Everyone has pre-existing notions He probably won’tShe probably value mywon’t trust my parenting! program!First contact…First impression © Fran Simon Copyright, 2012 23
  • 24. Lay the foundation of trust from theRelationships Gr8 Outcomes beginning Engagement Enrollment Engagement Foundation of Trust © Fran Simon Copyright, 2012 24
  • 25. Why Engage families who are already enrolled?Family-School Engagement Research Says … * positive outcomes * school-readiness * * better attendance * increased motivation * * higher self esteem * * lower suspension rates * * decreased substance use * * less violent behavior * * better graduation rates * © Fran Simon Copyright, 2012 25
  • 26. Engaging in a digital world © Fran Simon Copyright, 2012 26
  • 27. Poll: Social Media and You Q3-5 © Fran Simon Copyright, 2012 27
  • 28. Communication EvolutionEVOLUTION Pushing out messages Inviting INTERACTION Word of mouth © Fran Simon Copyright, 2012 28
  • 29. Parent Engagement Evolution • Tell parents • Inform parents • Educate parentsEVOLUTION • Invite parents to engage • Give them reasons to say good things © Fran Simon Copyright, 2012 29
  • 30. Promotional Engagement Toolkit Toolkit•Ads •Email•Mail •Web site•Phone Book •Digital Ads• Flyers •Social Media• Brochures • Word of mouth• Events © Fran Simon Copyright, 2012 30
  • 31. Social Media Myths It’s easy!  It’s FREE!  It’s INSTANT!  It is all you have to do!  It will increase enrollment! © Fran Simon Copyright, 2012 31
  • 32. Professional Social Media : is art and science that takes: • Openness • Planning • Policies • Training • Persistence © Fran Simon Copyright, 2012 32
  • 33. BUT… Social Media won’t work all by itself You still need comprehensive marketing© Fran Simon Copyright, 2012 33
  • 34. What do parents do in the social media sandbox? Meet  Ask Learn  Invite Share  Listen The universe’s largest 24/7/365 sandbox …accessible anywhere © Fran Simon Copyright, 2012 34
  • 35. Word of Mouth (WOM) Then Now © Fran Simon Copyright, 2012 35
  • 36. Be Present where parents go © Fran Simon Copyright, 2012 36
  • 37. • Blogs• Email Newsletters• Digital Ads Best• Websites digital media for• Facebook attracting• Pinterest• Directories & Rating sites families © Fran Simon Copyright, 2012 37
  • 38. • Blogs • Email Newsletters Best • Websitesdigital media for • Facebook engaging • Pinterest • Text messaging • Auto-calls © Fran Simon Copyright, 2012 38
  • 39. © Fran Simon Copyright, 2012 39
  • 40. The right mix of engaging info What’s in it for “me”? My kid. My needs. My interests. What’s going on and what’s great about us! 20% Promotion 80%About relevant, useful information © Fran Simon Copyright, 2012 40
  • 41. Information Parents Crave and Need: Website © Fran Simon Copyright, 2012 41
  • 42. Information Parents Crave and Need: Newsletters and webinars © Fran Simon Copyright, 2012 42
  • 43. Information Parents Crave and Need: Social Media © Fran Simon Copyright, 2012 43
  • 44. A FEW Digital Engagement Tools © Fran Simon Copyright, 2012 44
  • 45. Social Media ToolsFacebook* TwitterLinkedIn PinterestYouTube Google+Ning MeetupOther Digital ToolsWebsites* Email Marketing*Blogs Text/Mobile*YouTube Child Care Directories*Digital Ads © Fran Simon Copyright, 2012 45
  • 46. Is eMail Dead? NO! It connects the dots © Fran Simon Copyright, 2012 46
  • 47. Every Program MUSThave a website! © Fran Simon Copyright, 2012 47
  • 48. Websites Tools © Fran Simon Copyright, 2012 48
  • 49. © Fran Simon Copyright, 2012 49
  • 50. Facebook © Fran Simon Copyright, 2012 50
  • 51. Facebook Stats800+ million users worldwide50% of users log on every dayConsumer, Peer to Peer Networking © Fran Simon Copyright, 2012 51
  • 52. 1 thing to rememberBusiness pages © Fran Simon Copyright, 2012 52
  • 53. © Fran Simon Copyright, 2012 53
  • 54. Link FB Contests © Fran Simon Copyright, 2012 54
  • 55. Gr8 Examples of ECE on Facebook•NAEYC• McCormick Cntr 4 Early Childhood Leadership• National Head Start Association• Child Care Resource Center, Ohio *• Children’s Defense Fund *• Bright Horizons•Teach Preschool * 23,000 + (WOW!)• Teaching Strategies• Language Castle• The InvestiGator Club• Erikson Institute• Early Childhood Investigations © Fran Simon Copyright, 2012 55
  • 56. Text/Mobile © Fran Simon Copyright, 2012 56
  • 57. Mobile = Instant Engagement• Access to mobile at all socio-economic levels• Mobile access = instant access to: – email – websites – photos – videos – text messages © Fran Simon Copyright, 2012 57
  • 58. Two Leading Auto- Texting Tools• Priced by the childor by the message• Include text, voicemessaging, email © Fran Simon Copyright, 2012 58
  • 59. Poll: Current Engagement Tools Q 5,6 © Fran Simon Copyright, 2012 59
  • 60. Final Tips for Digital Family Engagement © Fran Simon Copyright, 2012 60
  • 61. # 1 Most Important Point! Empower your teams……with positive social media policies © Fran Simon Copyright, 2012 61
  • 62. Ask, Answer, EngageALWAYS RESPOND © Fran Simon Copyright, 2012 62
  • 63. Let Families Decide © Fran Simon Copyright, 2012 63
  • 64. Get in there and lurk… Follow other similar programs & organizations…To learn it View videos and webinars… Get a social media buddy! © Fran Simon Copyright, 2012 64
  • 65. You can do it! Your program depends on it. Strong digital engagement includes strong social media Strong social media activities are only one element of a strong family engagement plan plan Nothing is easy, instant, or free! You will have to learn more and invest time. © Fran Simon Copyright, 2012 65
  • 66. Questions for me? © Fran Simon Copyright, 2012 66
  • 67. © Fran Simon Copyright, 2012 67
  • 68. Thank you!Fran.Simon@ESbyFS.com © Fran Simon Copyright, 2012 68
  • 69. People /Sites you should know 03 Beth Kanter John Haydon Mashable, Social Media Linked Strategies Hubspot Marketing Resources © Fran Simon Copyright, 2012 69
  • 70. Additional Resources Social media resources for getting started Social Media planning tools on my site Twitter Tips, Tricks, and Power Tools LinkedIn Presentations © Fran Simon Copyright, 2012 70

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