Engagement with Stakeholders in CCR&R: What Does Social Networking Have to Do with It?

What Does Social Networking Have to Do With It? Engaging Stakeholders in CCR&R Fran Simon Chief Engagement Officer Engagement Strategies -------- October 13, 2010 1 Licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License QuickTime™ and a decompressor are needed to see this picture.

About Me * Multi-site child care administrator * * Teaching Strategies * (CreativeCurriculum.net) * NACCRRA * (Child Care Aware Parent Network) * Private Consultant * 2

Agenda 1. Baseline 2. Overview of Social Networking 3. Using Social Media in CCR&R g 4. Deep Dive: a. a Blogs b. Facebook c. c LinkedIn d. Twitter e. Q&A & Door Prize D D P i Drawingi 3

There are no ‘dumb’ questions api app astroturfing blog campaign cause marketing civic media cloud computing copyleft Creative Commons crowdsourcing digital inclusion digital story Drupal ebooks embedding Facebook fair use feed flash mob Flickr geotagging GPL GPS hashtag hosting Internet newsroom lifecasting lifestreaming mashup metadata microblogging moblog MySpace net neutrality news reader NGO nptech open media open platform open source open video OpenID paid search marketing permalink personal media platform podcast podsafe public domain public media remix RSS search engine marketing SEO smart phone SMS social bookmarking social capital social enterprise social entrepreneurship social media social media optimization social networking social news social return on investment social tools splogs streaming media sustainability tag cloud tags technology steward terms of service troll tweet tweetup Twitter Twitterverse UGC videoblog virtual world Web 2.0 web analytics Web co e e c g ebcast g eb a conferencing webcasting webinar wi-fi widget wiki Wikipedia word-of-mouth marketing dget ped a o d o out a et g WordPress YouTube Creative Commons crowdsourcing digital inclusion digital story Drupal ebooks embedding Facebook fair use feed flash mob Flickr geotagging GPL GPS hashtag hosting Internet newsroom lifecasting lifestreaming mashup metadata microblogging moblog MySpace net neutrality news reader NGO nptech open media open p y p y p p p platform open source p open video OpenID paid search marketing permalink personal media platform podcast podsafe public domain public media remix RSS search engine marketing SEO smart phone SMS social bookmarking social capital social enterprise social entrepreneurship social media social media optimization social networking social news social return on investment social p g tools splogs streaming media sustainability tag cloud tags technology steward terms of 4

Who Are You? 5 baseline questions 5

Question 1: You use social networking for: • Personal use • Work • Both • I don’t use social networking

Question 2: Your primary work is with: • Parents • Providers • Funding/community agencies • Legislators and advocates • All of the above • None of the above

Question 3: Your role is: • Front-line (phones or direct) • Administrative • Marketing/Fundraising/Advocacy • Top Management • Other 8

Question 4: Your organization h Y i ti has: • No social media presence but presence, leadership is interested • No social media presence, and leadership is not interested (I’m here to figure out what to do) • Some social media but we re stuck media, we’re • Great social media presences (I’m here to learn more and share) ) 9

Question 5: If you could only l ld l learn one t l t d tool today, which would it be? • Facebook • LinkedIn • Twitter • Blogs 10

Objectives: Today you will will… • Demystify social networking for business • Learn basic concepts and best practice • Apply what’s learned CCR&R realities • See real-life examples real life • Plan for post-session ACTION! 11

There’s no new Internet! “…using the Internet to collaborate and interact with people using social media i i l di tools.” Tim O’Reily It is a concept. 12

Web 1.0 vs. Web 2.0 Cultural Evolution Web 1.0 E Pushing out messages for V O TRANSACTION L U T I Web 2.0 O Inviting engagement and N INTERACTION (That MAY cause transaction) 13

Listservs (1st generation) Webinars Online Meetings Social Net orking Networking Text messaging E Learning E-Learning Online Advocacy Tools Blogs g Wikis Video sharing RSS Photo sharing Websites ith W b it with social integration i li t ti 14

Social Networking g Social = Beings (people) together i t th in communities or organized groups RELATIONSHIPS AND… AND 15

Social Networking g Networking = …making contact & exchanging information g g with other people or groups who have related interests or needs. 16

Social Networking is…. using social media to • engage groups of people (who?) • associate with others …in online communities in 17

10 Target Audiences in CCR&R Name th ! N them! 1. Parents 2. Current & prospective FCC providers 3. Current & prospective center CC providers 3 C t ti t id 4. Current & prospective donors/volunteers 5. 5 Current & prospective funding agencies 6. Current & prospective community partners (HR) 7. Other CCR&Rs 8. Students 9. Current & prospective employees 10. Other ECE and SA colleagues 18

It is “social”, but social but.. Today we are all about how to use social networking for business! 19

Social Networking is Ageless Legacy Evolving  Parties………………  Online chats  Conferences……….  Webinars/Webcasts  Clubs……………….  Groups on FB/LI  Organizations………  FB/LI/Twitter….  In-Person…………... In Person…………... Online  Face-to-face……….  Virtual 20

Social Networking In Plain English CommonCraft About Common Craft – Common Craft is a small company that produces short and simple videos that cover complex subjects “in Plain English." 21

What can you do with Social Media? • Listen • Drive traffic • Raise money • Get info Build • Share news credibility •RRespond t problems d to bl • Share ideas 22

Perceived Benefits of social media  Inexpensive? I i ?  Immediate?  Pervasive  High impact High-impact  Low barrier to entry? Fallacy: Build it and they will come. NOT! 23

7 Purposes of Social Media in CCR&R Name them! 1 • Marketing and PR 2 • Training 3 • Advocacy 4 • Fundraising 5 • Events 6 • C ll b Collaboration i 7 • Membership p 24

Purposes of Social Media in CCR&R? Who and why on CCRC s FB Page CCRC’s #1? #2? #3? #4? 25

Purposes of Social Media in CCR&R? 26

Purposes of Social Media in CCR&R? 27

Getting to the heart of the matter g The tools and application in ECE by mappamundi 28

Websites HUB Web 1.0, but the hub for and platform 29 for Web 2.0 interactivity

Websites Connections to: Social media Fundraising E-Mail E Mail Lists Web 1.0, but the hub for and platform 30 for Web 2.0 interactivity

Online Donation Tools HUB On Your Website Portal Operated by NFG Network for Good Website 31

Online Advocacy Tools HUB * Capwiz * Convio * Blackbaud * Kintera 32

E-Mail Newsletters and Blasts HUB E-Mail Only E-Mail Pl E M il Plus Advocacy 33

E-Mail Blasts HUB 34

E-Mail Newsletters HUB 35

Blogs HUB CommonCraft 36

HUB Blogs are great because they: • Are platforms for topical position/philosophy • Are timely • Allow readers to comment ( g g ) (engage) • Improve web site SEO (search engine optimization) (Ranking on Goggle, etc.) • Att t traffic to your site Attract t ffi t it 37

HUB Blogging Platforms WordPress.com WordPress com = Free WordPress.org = Fee-based There are many. Save time and effort! Just use WordPress WordPress. 38

Reading Blogs for ECE/CCR&R: A few great ECE Blogs • Birth to Thrive Online: http://birthtothrive.thrivebyfivewa.org/ • Early Ed Watch: http://earlyed.newamerica.net/blogmain • 4 C4Kids: http://www.4cforkids.org/ • UrbanBaby: http://blogs.urbanbaby.com/buzz/ • Lead from the Start http://circle-time.blogspot.com/ • Early Stories http://earlystories.org/ •LLanguage C tl http://languagecastle.com/wordpress Castle: • Preschool MatttersToday: http://preschoolmatters.org/ •The Grass Stain Guru http://grassstainguru com/ The http://grassstainguru.com/ • The Pica Perspective http://raepica.typepad.com/my_weblog/ 39

RSS (Really Simple Syndication) A way to manage the blogs you like! How to use RSS to “follow” updates on blogs and websites 40

Webinars (Web Conferencing/Web Casts) Seminars delivered to your computer over the internet For more information go to: http://www.esbyfs.com/webinars htt // b f / bi 41

Webinars (Web Conferencing/Web Casts) Collaboration # of attendees Purpose 2-20* Remote Online Meeting O li M ti Highly interactive Hi hl i t ti Business meetings B i ti Multi-way ****** communication Staff , client or board meeting Webinar 2-500 Remote Limited 2- way presentation communication ****** Conference session or training Webcast 2-Thousands Remote broadcast 1-way communication of information to large audiences ***** Keynote 42

Webinars (Web Conferencing/Web Casts) www.investigatorclub.com/webinars www investigatorclub com/webinars 43

Asynchronous eLearning 44

Blogs For ECE g Case Study: Deborah J. Stewart: “Teach Preschool” http://littlefingersplay.blogspot.com/ http://www.preschoolprofessional.blogspot.com/ “Writing my blog was easy but g g y g y getting g readers was not so easy....” 45

Blogs For ECE g Case Study: Deborah J. Stewart: “Teach Preschool” 46

A Few Key Sites and Tools Click here for a comprehensive list of social media sites on InstantShift.com 47

Facebook Stats • Established 2004 • > 500 million users worldwide • US Users: 2007: 20 mil 5X 2010: 103 mil • 50% of users log on every day College > High School > Everyone > Business Consumer or Peer to Peer Networking 48

FB for ECE “Go where people already congregate!” • Causes C • Groups Murky! •CCommunities iti Evolving • Pages • Ad Ads • “Like Button,” Widgets, etc • M k t l Marketplace 49

FB for ECE: Groups • Based on shared interests, activities • When first developed: • 1st “ap” allow sending info to members • Info showed in feeds on user’s p g homepages Didn’t last long, because then came… g 50

FB for ECE: Pages • Community pages • Business pages 51

FB for ECE: Pages • Community Pages: y g  General topics, concepts or experiences • Official Pages:  Businesses, brands, celebrities, or orgs 52

FB for ECE: Pages http://www.facebook.com/FacebookPages 53

Groups Vs. Pages eMediaVitals.com http://emediavitals.com/blog /8/facebook-groups-vs-fan- pages-which-should-you- use 54

FB for ECE: Causes Any user can: • create a cause for any 501(c)(3) org • recruit their friends it th i f i d • ask for donations • raise awareness f i i for issues • update people who join 55

Play: 5 Facebook Tips with Randi Zuckerberg 56

4ECE: Good Examples  National: NAEYC and NACCRRA  CCR&R: Child Care Resource Center, Ohio ,  Child Care Centers: MCCA  Consultant/Teacher: Teach Preschool 2  Consultant: Teach Preschool  College: Erikson Institute g 57

YouTube • Upload and share video clips • Video embedding • Public or private videos • Subscriptions to favorites • Record from Webcam • Follow other users Every minute, 24 hours of video is uploaded to YouTube. 58 http://www.youtube.com/user/InvestiGatorClub

YouTube http://www.youtube.com/childrensdefense 59

LinkedIn Stats • Established in 2002 • > 80 mil members - 200 countries. • ½ members in the US • Very focused development • Free and paid memberships Business to business networking Perfect for connecting with other CCR&R and ECE professionals 60

LinkedIn for ECE • Personal Professional Profiles • Business Profiles • Groups • Questions and Answers • Status updates 61

LinkedIn for CCR&R • Jobs • Business connections • Partnerships • Funders/Donors • Advocates A hangout for HR/Worklife & leaderships professionals 62

LinkedIn 63

Personal Profiles • Like a resume, but better •NNew partnerships, collaborations t hi ll b ti • Perfect for consultants • Recommendations • Recruiting/Job hunting g g 64

Homepage Overview p g 65

Groups 66

Groups 67

Business Profiles A simple snapshot of your organization *E Employees on LI * N l News * K St t * F ll /U f ll Key Stats Follow/Unfollow 68

To Love LinkedIn… You must follow Jason Alba http://imonlinkedinnowwhat.com/ p 69

Twitter Introduction A Video from Common Craft Twitter in Plan English

But, what is it? Twitter is a free online “microblogging” service that allows you to send short (140 character) messages to people who “follow you”.

Why Tweet? Give and Take Most important reasons for your organization • Direct people to you causes or events • Drive traffic to your site • Find out what your peers and colleagues are doing, learning, sharing doing learning • Share ideas • Collaborate

Pick Your F ll Pi k Y Followers C f ll Carefully Your followers will follow you back!  Know your target audience  Know what they need to hear from you y y  Know the best vehicle for your audience  Know the best approach or “spin” pp p

Why Tweet? More Give and Take • Quick answers • News from the field • Breaking world news • Direct people to content • Conference briefings • Staying in touch with others y g • Resources & info from trusted sources • Respond to problems = Credibility builders

Tweeting In Action: Decoding the Symbols S b l @Twitter ID A tweet to a specific person that is visible to all RT @Twitter ID= ReTweet Broadcasting someone else’s tweet g D TwitterID A direct message to a specific person # = Hashtag Hashtags d fi t i so th are searchable H ht define topics they h bl

Tweeting in Action Getting Started Hashtag • Basic tweet with a hashtag • A hashtag to allow it to show in searches for “NACCRRA.” Link to an article • A tweet I sent to someone else, but everyone can see it. , y • Link to the page I want Tweeps to see. • # play helps people looking for tweets about play

Tweeting in Action Two Types of Tweets • Drive Tweeps to an event • Includes a link to the event info • hashtags to make sure the right people see it • Drive Tweeps to the CCAPN website

Tweeting in Action Conversation After conference question Conference hashtag g Responses from other participants The responders should have included the conference hashta The responders should have included the conference hashta

Tweeting in Action Tools you should use • Tweetdeck Twitter “clients” or tools that make • Hootsuite tweeting and following • Seesmic easier • WeFollow Twitter directories • Twellow that allow you to find people you want to • JustTweetit follow and let them • Twitdir know your interests

Getting to the heart of the matter g Best Practice by mappamundi 80

Your Organization’s Image g g Social Media Policy comes FIRST 81

B t P ti Best Practice AUTHENTIC Conversation 82

Best Practice: Participate 1. O Once you start, you cannot stop 2. Always respond 3. Share your expertise and content 4. Be grateful and humble 5. Show your org’s personality 6. Post on other’s pages and blogs 7. Ask questions 8. Answer questions 9. Add value- It’s not just about marketing 83

5 Steps of Online Engagement Build Listen Participate Share your Generate Community story Buzz a Q 84 Start here Concept: Beth Kanter

Social Networking and e-Marketing do not replace communication tactics that work! Mix traditional and new media

Privacy 86

Nothing is private on the Internet Behave like you are interacting with Grandma! If y wouldn’t say it on TV, don’t say it you y , y on the Internet! 87

Getting to the heart of the matter How to manage the overload by mappamundi 88

6 Steps of Social Media Adoption Social 2 1 Media 3 Adoption 4 5 6 Education Observation Broadcast Participate Relationships Collaboration Mind shift 1: Mind shift 2: Mind shift 3: Learning to planning 1 way to 2 way Taking value to sharing communication value Assessment and policy 89

Resource Allocation from Social Media Time Management: Resource Allocation, by Amber Naslund 90

Basic Recommendations: social media policies i l di li i Colworkers and Supervisors 1.It takes a village to develop a social media policy 91

Basic Recommendations: i l di li i social media policies 2. 2 Keep it short simple and sweet! short, simple, 92

Basic Recommendations: i l di li i social media policies 3. It’s b t h t 3 It’ about what you CAN do! Keep d !K 93 it positive!

Basic Recommendations: S i l media policies Social di li i 4. Think 360! Think like the people you want to engage. 94

Basic Recommendations: S i l media policies Social di li i 5. It is a journey, not a destination! Be prepared to revise your policy. Often! 95

Activities: 1) Organization Social Media Social Media Adoption Assessment 2) P Pl f SM P li Pre-Plan for Policy 3) Session Evaluation 96

Overwhelmed? Break it down… one step at a time! 97

Extend Your Learning! • Download slides and get links: http://ESbyFS.com/socmedccr&r p y • Social Media for Newbies: http://www.esbyfs.com/socialmediaresources •Sign up for the ECE social media directory: http://www.surveymonkey.com/s/C7WR8HZ • See the ECE social media directory: http://www.esbyfs.com/socialece • Join Internet4ECE: http://ow.ly/1TAo8 98 98

Connect with me! My site: www.ESbyFS.com ESb FS Twitter: http://Twitter.com/FSSimon http://Twitter com/FSSimon LinkedIn: http://www.LinkedIn.com/in/FranSimon http://www LinkedIn com/in/FranSimon Email: Fran.Simon@ESbyFS.com ECE Webinar Series produced by me and sponsored by Robert-Leslie Publishing: Robert Leslie http://investigatorclub.com/webinars 99

Resources you cannot live without The Nonprofit Marketing Guide, Kivi Leroux Miller http://www.nonprofitmarketingguide.com blog * website * book * webinars * NTEN- The Nonprofit Technology Network http://www.nten.org/ webinars * training * articles *conferences * blog Network for Good’s Fundraising123 org Good s Fundraising123.org http://www.Fundraising123.org webinars * articles * software 100

Questions? Evaluation! 101

Engagement with Stakeholders in CCR&R: What Does Social Networking Have to Do with It?

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