Your SlideShare is downloading. ×
0
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
A newbie's recipe for producing and presenting webinars
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

A newbie's recipe for producing and presenting webinars

3,038

Published on

If you've ever attended a webinar and thought "I can do that," you're right! With a little know-how and the …

If you've ever attended a webinar and thought "I can do that," you're right! With a little know-how and the
right ingredients, you can conduct webinars for your organization. If your interest in producing
webinars has been piqued, but you are a little intimidated, these slides will offer the recipe you
need to get started.

This 1-1/2 hour session offers an unbiased, nitty-gritty,behind-the-scenes look at the basic
ingredients of successful online meetings. You will learn:
- the basic terminology and fundamental elements of webinars

- how to determine if webinars are right for your organization

- how to set expectations for webinars

- what should be on your shopping list for webinar software

- how to prepare for exciting and well-attended webinars

- best practice for effective and engaging webinars

Webinar technology is increasingly accessible, but you do need the ingredients and know-how to
produce and promote them. Don't be intimidated!

For more information about webinars, go to:

Conducting Webinars to Engage: The Good, The Bad, and The UGLY! http://wp.me/plOKZ-35

Your Guide to Conducting Your Own Webinars http://www.esbyfs.com/webinars

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,038
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
90
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Fran Simon Chief Engagement Officer Engagement Strategies A Webinar About Webinars A NEWBIE’S RECIPE FOR PRODUCING AND PRESENTING WEBINARS 1
  • 2. A little bit about me and why I want to tell you about webinars! 4
  • 3. Today’s Menu (1.5 Hours)  Basic Recipe: What goes into Webinars  Shopping List: software features  The Secret Ingredients: Presentation Tips  Questions 5
  • 4. Prep Work: Definitions Collaboration # of attendees Purpose Online Meeting 2-20* Remote Highly interactive Business meetings Multi-way ****** communication Staff , client or board meeting Webinar 2-500 Remote Limited 2- way presentation communication ****** Conference session or training Webcast 2-Thousands Remote broadcast 1-way of information to communication large audiences ***** Keynote 7
  • 5. Prep Work: 3 Elements of Webinars Visuals Sound Interactivity 8
  • 6. Prep Work: Roles in Webinars Organizer Panelist(s) Attendee • Schedules and • Joins via a special • Invited to register starts the session invitation from the to participate organizer • Manages • Can use the controls in session • Can speak and to “questions” panel the audience and and hand-raising privately to the tool Organizer • Can use chat 9
  • 7. Prep Work: Roles in Webinars Presenter Panelist(s) Attendee • FLEXIBLE: Can • Invited to register be the organizer to participate (or not) and can be passed around • Can use the to panelists and “questions” panel attendees and hand-raising • Schedules and tool starts the session • Manages controls in session 10
  • 8. Prep Work: Why Webinars?  Demonstrations  Training  Research, policy, advocacy, fundraising, membership presentations  Information sharing & thought leadership  Product promotions 11
  • 9. Prep Work: Caution- Leads It’s not just about you!  Deliver great content and value  Ensure the content will attract the right leads 12
  • 10. Prep Work: Webinars For Revenue  Interest?  Price point?  Competitive landscape?  Value?  Model? Subscription vs. single purchase 13
  • 11. Prep Work: Expectations Inverse registration vs. attendance High Attendance Registration Registration Attendance Low Free $$$$ 14
  • 12. Basic Ingredients of Powerful Webinars  Content  A computer & connectivity  Webinar software  Time to prepare  Access to audio Recipe Variations: (Nice to have) 17
  • 13. Basic Ingredients of Powerful Webinars: Content An engaging presentation or demonstration that people want to hear! 18
  • 14. Basic Ingredients of Powerful Webinars: A Computer* & Connectivity** ** broadband Internet access * Check with vendors about Mac compatibility 19
  • 15. Basic Ingredients of Powerful Webinars: Software Webinar Software + Audio Service 20
  • 16. Basic Ingredients of Powerful Webinars: Audio Equipment -OR- -OR- *And, maybe a duplexing device for recording 21
  • 17. Basic Ingredients: Time to prepare and practice by Andreanna Moya Photography 22
  • 18. Special ingredients: 2 computers Presentation Attendee view computer computer 23
  • 19. Special ingredients: A helping hand A “producer” to answer questions & troubleshoot 24
  • 20. Comparing Webinar Software 26
  • 21. Comparing Webinar Software BEWARE THE TELECONFERENCING DETAILS! • VOIP Free, but can be complex • Integrated Toll Call teleconferencing $$? • Integrated Toll-free calling $$$ !!! • Audio options may impact recording equipment 27
  • 22. Webinar Software Features Desktop Sharing Web Browsing Recording Whiteboard Common Features Drawing Tools Chat Share Controls 28
  • 23. Webinar Software Features Multiple Presenters VOIP & Integrated Less Commonly Teleconferencing Considered Advance Scheduling Features Instant Meetings Video Streaming Registration and Reporting Polls and Surveys 29
  • 24. The Secrets of the Pros: Presentation Preparation • Select a hot topic and set objectives • Craft a great title • Invite other presenters • Develop a clear presentation • Prepare supporting materials 31
  • 25. The Secrets of the Pros: Technology Preparation • Recruit a “producer” • Practice and test the software • Prepare a tech back-up plan • Review the registration data • Schedule in your software 32
  • 26. The Secrets of the Pros: Promoting Your Webinar • Link from Website or Blog • Promote through: • email lists • social networks • bloggers • online ads • industry-specific organizations 33
  • 27. The Secrets of the Pros: Engaging Attendees • Orient the attendees • Conduct polls • Use dynamic graphics • Limit text • Invite communication • Switch it up • Use exciting words! 34
  • 28. The Secrets of the Pros: Following Up The most important thing you can do is nurture the new relationships you worked so hard to get! 36
  • 29. The Secrets of the Pros: Following Up • Send a follow up e-mail • Post recording, links, and other materials • Invite the attendees to connect with you again • Make a special offer 37
  • 30. High-Tech, High-Touch, High Impact consulting for a wired and rapidly changing world, including... Webinar: • production • hosting • promotion Fran.Simon@ESbyFS.com * www.ESbyFS.com * 301.294.9609 * 38
  • 31. FEEDBACK, please! Please complete the survey! Sign up to stay in touch! * www.ESbyFS.com * 301-294-9609 * 39
  • 32. Resources www.ESbyFS.com/WebinarInfo Fran Simon * www.ESbyFS.com * 301-294-9609 * Fran.Simon@ESbyFS.com * www.Twitter.com/EngageStrat 40

×