A newbie's recipe for producing and presenting webinars

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If you've ever attended a webinar and thought "I can do that," you're right! With a little know-how and the
right ingredients, you can conduct webinars for your organization. If your interest in producing
webinars has been piqued, but you are a little intimidated, these slides will offer the recipe you
need to get started.

This 1-1/2 hour session offers an unbiased, nitty-gritty,behind-the-scenes look at the basic
ingredients of successful online meetings. You will learn:
- the basic terminology and fundamental elements of webinars

- how to determine if webinars are right for your organization

- how to set expectations for webinars

- what should be on your shopping list for webinar software

- how to prepare for exciting and well-attended webinars

- best practice for effective and engaging webinars

Webinar technology is increasingly accessible, but you do need the ingredients and know-how to
produce and promote them. Don't be intimidated!

For more information about webinars, go to:

Conducting Webinars to Engage: The Good, The Bad, and The UGLY! http://wp.me/plOKZ-35

Your Guide to Conducting Your Own Webinars http://www.esbyfs.com/webinars

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A newbie's recipe for producing and presenting webinars

  1. 1. Fran Simon Chief Engagement Officer Engagement Strategies A Webinar About Webinars A NEWBIE’S RECIPE FOR PRODUCING AND PRESENTING WEBINARS 1
  2. 2. A little bit about me and why I want to tell you about webinars! 4
  3. 3. Today’s Menu (1.5 Hours)  Basic Recipe: What goes into Webinars  Shopping List: software features  The Secret Ingredients: Presentation Tips  Questions 5
  4. 4. Prep Work: Definitions Collaboration # of attendees Purpose Online Meeting 2-20* Remote Highly interactive Business meetings Multi-way ****** communication Staff , client or board meeting Webinar 2-500 Remote Limited 2- way presentation communication ****** Conference session or training Webcast 2-Thousands Remote broadcast 1-way of information to communication large audiences ***** Keynote 7
  5. 5. Prep Work: 3 Elements of Webinars Visuals Sound Interactivity 8
  6. 6. Prep Work: Roles in Webinars Organizer Panelist(s) Attendee • Schedules and • Joins via a special • Invited to register starts the session invitation from the to participate organizer • Manages • Can use the controls in session • Can speak and to “questions” panel the audience and and hand-raising privately to the tool Organizer • Can use chat 9
  7. 7. Prep Work: Roles in Webinars Presenter Panelist(s) Attendee • FLEXIBLE: Can • Invited to register be the organizer to participate (or not) and can be passed around • Can use the to panelists and “questions” panel attendees and hand-raising • Schedules and tool starts the session • Manages controls in session 10
  8. 8. Prep Work: Why Webinars?  Demonstrations  Training  Research, policy, advocacy, fundraising, membership presentations  Information sharing & thought leadership  Product promotions 11
  9. 9. Prep Work: Caution- Leads It’s not just about you!  Deliver great content and value  Ensure the content will attract the right leads 12
  10. 10. Prep Work: Webinars For Revenue  Interest?  Price point?  Competitive landscape?  Value?  Model? Subscription vs. single purchase 13
  11. 11. Prep Work: Expectations Inverse registration vs. attendance High Attendance Registration Registration Attendance Low Free $$$$ 14
  12. 12. Basic Ingredients of Powerful Webinars  Content  A computer & connectivity  Webinar software  Time to prepare  Access to audio Recipe Variations: (Nice to have) 17
  13. 13. Basic Ingredients of Powerful Webinars: Content An engaging presentation or demonstration that people want to hear! 18
  14. 14. Basic Ingredients of Powerful Webinars: A Computer* & Connectivity** ** broadband Internet access * Check with vendors about Mac compatibility 19
  15. 15. Basic Ingredients of Powerful Webinars: Software Webinar Software + Audio Service 20
  16. 16. Basic Ingredients of Powerful Webinars: Audio Equipment -OR- -OR- *And, maybe a duplexing device for recording 21
  17. 17. Basic Ingredients: Time to prepare and practice by Andreanna Moya Photography 22
  18. 18. Special ingredients: 2 computers Presentation Attendee view computer computer 23
  19. 19. Special ingredients: A helping hand A “producer” to answer questions & troubleshoot 24
  20. 20. Comparing Webinar Software 26
  21. 21. Comparing Webinar Software BEWARE THE TELECONFERENCING DETAILS! • VOIP Free, but can be complex • Integrated Toll Call teleconferencing $$? • Integrated Toll-free calling $$$ !!! • Audio options may impact recording equipment 27
  22. 22. Webinar Software Features Desktop Sharing Web Browsing Recording Whiteboard Common Features Drawing Tools Chat Share Controls 28
  23. 23. Webinar Software Features Multiple Presenters VOIP & Integrated Less Commonly Teleconferencing Considered Advance Scheduling Features Instant Meetings Video Streaming Registration and Reporting Polls and Surveys 29
  24. 24. The Secrets of the Pros: Presentation Preparation • Select a hot topic and set objectives • Craft a great title • Invite other presenters • Develop a clear presentation • Prepare supporting materials 31
  25. 25. The Secrets of the Pros: Technology Preparation • Recruit a “producer” • Practice and test the software • Prepare a tech back-up plan • Review the registration data • Schedule in your software 32
  26. 26. The Secrets of the Pros: Promoting Your Webinar • Link from Website or Blog • Promote through: • email lists • social networks • bloggers • online ads • industry-specific organizations 33
  27. 27. The Secrets of the Pros: Engaging Attendees • Orient the attendees • Conduct polls • Use dynamic graphics • Limit text • Invite communication • Switch it up • Use exciting words! 34
  28. 28. The Secrets of the Pros: Following Up The most important thing you can do is nurture the new relationships you worked so hard to get! 36
  29. 29. The Secrets of the Pros: Following Up • Send a follow up e-mail • Post recording, links, and other materials • Invite the attendees to connect with you again • Make a special offer 37
  30. 30. High-Tech, High-Touch, High Impact consulting for a wired and rapidly changing world, including... Webinar: • production • hosting • promotion Fran.Simon@ESbyFS.com * www.ESbyFS.com * 301.294.9609 * 38
  31. 31. FEEDBACK, please! Please complete the survey! Sign up to stay in touch! * www.ESbyFS.com * 301-294-9609 * 39
  32. 32. Resources www.ESbyFS.com/WebinarInfo Fran Simon * www.ESbyFS.com * 301-294-9609 * Fran.Simon@ESbyFS.com * www.Twitter.com/EngageStrat 40

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