FSPA Social Media Day - Step Into Social Media

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FSPA Social Media Day, with Promote PR@s Sue Anstiss providing a detailed overview of all the key social media streams and tools which can be used to maximise a sports businesses presence.

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  • Research shows that on average person is subject to some 3,000 essentially random pitches per day.Two-thirds of people surveyed said they feel “constantly bombarded” by ads, and 59% said the ads they see have little or no relevance to them.”
  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • Here are a couple of sites that demonstrate this clearly! But just type in a few brand names to Twitter Raptor of Googleblogsearch and you will soon see what people are saying
  • Participate as a contributor and not a marketer.
  • Forget control. This is about enabling conversations, facilitating connections & “engagement” and eventually, if you lay the foundation well, you’ll have the ability to INFLUENCE. But never to control.
  • The key is to share a lot and when you think you have then share some more.That might be on your site or on Facebook etc
  • Listen – find the tools that work for you (technorati, GoogleBlogSearch, Google Alerts, BlogPulse, etc.) * Determine where your customers participate, listen, read, and speak with them on their terms * Assign a community manager or multiple managers and start commenting, reading, writing, sharing, and participating
  • 83% of those using the internet have watched video clips
  • Research from Universal McCann shows that of those using the internet 73% have read a blog
  • Research from Universal McCann shows that of those using the internet 73% have read a blog
  • Social media impacts your brand’s reputation
  • FSPA Social Media Day - Step Into Social Media

    1. 1. Step into Social Media<br />Sue Anstiss<br />August 24th 2010<br />
    2. 2.
    3. 3. 1970<br />1752<br />1916<br />1930’s<br />2010<br />First newspaper published<br />Computer<br />TV<br />Radio <br />
    4. 4. Quick bit about you...<br />Your experience of social media?<br />What you’d like from today?<br />
    5. 5. The old communication model was amonologue.<br />
    6. 6. The average person is exposed to<br />3000<br /> advertising messages/day<br />
    7. 7. The new communication modelis adialogue.<br />
    8. 8. What is social media?<br />People using tools(like blogs and video)& sites (like Facebook and Flickr)to share content and have conversations online.<br />
    9. 9. Whyshould we care<br />
    10. 10. BECAUSE 2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS<br />Nielsen, Global Faces & Networked Places, 2009 <br />Photo by sinulog 2006 at Flickr<br />
    11. 11. BECAUSE VISITING SOCIAL SITES IS NOW THE 4th MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAILNielsen, Global Faces & Networked Places, 2009<br />
    12. 12.
    13. 13.
    14. 14.
    15. 15.
    16. 16.
    17. 17.
    18. 18. Mavens<br />Selectives<br />Butterflies<br />Wallflowers<br />Engagement dbase July 2009 – Top100 Brands<br />Wetpaint & Allimeter<br />
    19. 19. Engagement correlates with performance<br />
    20. 20. But how do we get started?<br />
    21. 21. 1. Have a strategy<br />
    22. 22.
    23. 23. 2. Listen<br />
    24. 24.
    25. 25.
    26. 26.
    27. 27.
    28. 28.
    29. 29. 3. Engage<br />
    30. 30. Immerse yourself in the conversations.<br />(any or all of the above are a good place to start!)<br />
    31. 31. Relinquish<br />control<br />
    32. 32. 4. Give generously<br />
    33. 33. social >media<br />Hint: Share some stuff.<br />
    34. 34.
    35. 35.
    36. 36.
    37. 37. 5. Measure results<br />
    38. 38. www.google.com/analytics<br />
    39. 39. YouTube analytics<br />
    40. 40. Facebook offers unique analytics<br />Standard Reporting<br />Facebook Enhanced Reporting<br />Engagement report<br />Page report<br />Standard Impression, Clicks, Video Plays<br />Lexicon measures ‘buzz’ and sentiment on Facebook<br />Pulse Data reports the interests of your fans<br />
    41. 41. Paid for analysis<br />Level 2<br />Level 3<br />Level 1<br />
    42. 42.
    43. 43. Questions so far<br />
    44. 44. The conversations are powered by…<br /><ul><li> Blogs
    45. 45. Micro Blogs
    46. 46. Online Chat
    47. 47. RSS
    48. 48. Widgets
    49. 49. Social Networks
    50. 50. Social Bookmarks
    51. 51. Message Boards
    52. 52. Podcasts
    53. 53. Video Sharing Sites
    54. 54. Photo Sharing Sites
    55. 55. Virtual Worlds
    56. 56. Wikis
    57. 57. Geo-location Services</li></ul>(…just to name a few)<br />
    58. 58. The conversations are powered by…<br /><ul><li> Blogs
    59. 59. Micro Blogs
    60. 60. Online Chat
    61. 61. RSS
    62. 62. Widgets
    63. 63. Social Networks
    64. 64. Social Bookmarks
    65. 65. Message Boards
    66. 66. Podcasts
    67. 67. Video Sharing Sites
    68. 68. Photo Sharing Sites
    69. 69. Virtual Worlds
    70. 70. Wikis
    71. 71. Geo-location Services</li></li></ul><li>The conversations are powered by…<br /><ul><li>Blogs
    72. 72. Micro Blogs
    73. 73. Online Chat
    74. 74. RSS
    75. 75. Widgets
    76. 76. Social Networks
    77. 77. Social Bookmarks
    78. 78. Message Boards
    79. 79. Podcasts
    80. 80. Video Sharing Sites
    81. 81. Photo Sharing Sites
    82. 82. Virtual Worlds
    83. 83. Wikis
    84. 84. Geo-location Services</li></li></ul><li>
    85. 85.
    86. 86. 57% <br />have joined <br />a social <br />network<br />
    87. 87.
    88. 88. Groups<br />Applications<br />Pages<br />Messages<br />Photos<br />Events<br />Video<br />Comments<br />
    89. 89. WORLDWIDE<br />500 million users<br />100+ million mobile<br />
    90. 90. UK STATS <br />Over 24 million users<br />11+ million daily<br />
    91. 91. Over 55 million members <br />In over 200 countries around the world <br />A new member joins LinkedIn every second<br />
    92. 92.
    93. 93.
    94. 94. The conversations are powered by…<br /><ul><li>Blogs
    95. 95. Micro Blogs
    96. 96. Online Chat
    97. 97. RSS
    98. 98. Widgets
    99. 99. Social Networks
    100. 100. Social Bookmarks
    101. 101. Message Boards
    102. 102. Podcasts
    103. 103. Video Sharing Sites
    104. 104. Photo Sharing Sites
    105. 105. Virtual Worlds
    106. 106. Wikis
    107. 107. Geo-location Services</li></li></ul><li>13 HOURS<br />The amount of video uploaded to YouTube every minute.<br />Picture from www.pujoproductions.net<br />
    108. 108. 100,000,000 <br />The number of YouTube videos viewed per day<br />
    109. 109. 412.3 YEARS<br />The length of time it would take to view every YouTube video<br />Photo by www.redbubble.com<br />
    110. 110. 83% <br />have watched video clips<br />
    111. 111.
    112. 112. Using YouTube for business<br />10 great ideas!<br />
    113. 113. The conversations are powered by…<br /><ul><li>Blogs
    114. 114. Micro Blogs
    115. 115. Online Chat
    116. 116. RSS
    117. 117. Widgets
    118. 118. Social Networks
    119. 119. Social Bookmarks
    120. 120. Message Boards
    121. 121. Podcasts
    122. 122. Video Sharing Sites
    123. 123. Photo Sharing Sites
    124. 124. Virtual Worlds
    125. 125. Wikis
    126. 126. Geo-location Services</li></li></ul><li>
    127. 127. 4,000,000,000<br />The number of photos archived on Flickr.com - October 2009<br />
    128. 128.
    129. 129.
    130. 130.
    131. 131. The conversations are powered by…<br /><ul><li> Blogs
    132. 132. Micro Blogs
    133. 133. Online Chat
    134. 134. RSS
    135. 135. Widgets
    136. 136. Social Networks
    137. 137. Social Bookmarks
    138. 138. Message Boards
    139. 139. Podcasts
    140. 140. Video Sharing Sites
    141. 141. Photo Sharing Sites
    142. 142. Virtual Worlds
    143. 143. Wikis
    144. 144. Geo-location Services</li></li></ul><li>200,000,000<br />blogs<br />
    145. 145.
    146. 146. 73% <br />of active online users have read a blog<br />Source: Universal McCann Comparative Study on Social Media Trends April 2008<br />
    147. 147. 36% think more positively about companies that have blogs <br />
    148. 148. The conversations are powered by…<br /><ul><li> Blogs
    149. 149. Micro Blogs
    150. 150. Online Chat
    151. 151. RSS
    152. 152. Widgets
    153. 153. Social Networks
    154. 154. Social Bookmarks
    155. 155. Message Boards
    156. 156. Podcasts
    157. 157. Video Sharing Sites
    158. 158. Photo Sharing Sites
    159. 159. Virtual Worlds
    160. 160. Wikis
    161. 161. Geo-location Services</li></li></ul><li>1,105% year on year growth<br />
    162. 162. Nearly 75 million people visited the Twitter site in January 2010…<br />
    163. 163. 1.2 billion Tweets – in January 2010 <br />
    164. 164. tools<br />
    165. 165.
    166. 166.
    167. 167. Who I follow…<br />
    168. 168.
    169. 169.
    170. 170. The conversations are powered by…<br /><ul><li> Blogs
    171. 171. Micro Blogs
    172. 172. Online Chat
    173. 173. RSS
    174. 174. Widgets
    175. 175. Social Networks
    176. 176. Social Bookmarks
    177. 177. Message Boards
    178. 178. Podcasts
    179. 179. Video Sharing Sites
    180. 180. Photo Sharing Sites
    181. 181. Virtual Worlds
    182. 182. Wikis
    183. 183. Geo-location Services</li></li></ul><li>Geo-location services<br />
    184. 184.
    185. 185.
    186. 186. Branded geo-location services<br />
    187. 187.
    188. 188. Some things to do<br />
    189. 189. IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT.<br />Photo by arlen at Flickr.com<br />
    190. 190. HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA CAN HELP<br />
    191. 191. IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP<br />
    192. 192. NEVER<br /> FORGET <br /> THE <br /> BASIC<br /> RULES<br />
    193. 193. RULE #1 : HAVE A STRATEGY<br />
    194. 194. HOPE IS NOT A STRATEGY.<br />Photo by Utne.com<br />
    195. 195. RULE #2: LISTEN <br />
    196. 196. RULE #3. ENGAGE<br />
    197. 197. RULE #4 : BE GENEROUS<br />
    198. 198. <ul><li> Audience
    199. 199. Engagement
    200. 200. Loyalty
    201. 201. Influence
    202. 202. Action</li></ul>RULE #5 : MEASURE<br />
    203. 203. Food for thought...<br />
    204. 204. “Marketing”<br />
    205. 205. “Advertising”<br />
    206. 206. “Public Relations”<br />
    207. 207. “Social Media Marketing”<br />
    208. 208. Testing the Methodology<br />
    209. 209. “White Christmas”<br />
    210. 210. Some reading material...<br />
    211. 211.
    212. 212. Sue Anstiss 01628 630363sue@promotepr.com<br />@sueanstiss<br />http://uk.linkedin.com/in/sueanstiss<br />www.promotepr.com <br />Grateful thanks for help with my slides to:<br />http://bonafidemarketinggenius.com<br />

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