FSPA India Day - Barbara Smit

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FSPA INDIA Day

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FSPA India Day - Barbara Smit

  1. 1. The Indian Sports Market Research Report A Presentation by Sporting Goods Intelligence Europe For Federation of Sports & Play Association
  2. 2. Who are we? EDM PUBLICATIONS <ul><li>European Decision Maker Publications </li></ul><ul><li>www.edmpublications.com </li></ul><ul><li>Sporting Goods Intelligence (40 issues a year) since 1990 </li></ul><ul><li>Shoe Intelligence (25 issues a year) since 1998 </li></ul><ul><li>Eyewear Intelligence (14 issues a year) since 1999 </li></ul><ul><li>The Outdoor Industry Compass (25 issues a year) since 2008 </li></ul><ul><li>PURE BUSINESS INFORMATION </li></ul><ul><ul><li>exclusive, concise, portable </li></ul></ul><ul><li>The international club for business contacts </li></ul><ul><li>+ MARKET RESEARCH </li></ul>
  3. 3. Attractions <ul><li>More than 1.2 billion people (half </li></ul><ul><li>under 25 years), largest by 2030 </li></ul><ul><li>fast-growing economy </li></ul><ul><li>583 million middle-class Indians </li></ul><ul><li>by 2025 </li></ul><ul><li>growing scope for discretionary spending </li></ul>
  4. 4. Sports participation <ul><li>less than 1.5% regular sports participation rate (but more among urban youth) </li></ul><ul><li>led by cricket, football, basketball, badminton </li></ul><ul><li>growth in most sports, led by fitness, racquet sports, swimming </li></ul><ul><li>shortage of infrastructure </li></ul><ul><li>poor international results (except cricket!) </li></ul><ul><li>small and poorly-managed sports budget </li></ul>
  5. 5. Market size <ul><li>distinct market layers </li></ul><ul><li>adjusted offering and price points </li></ul><ul><li>driven by footwear </li></ul><ul><li>growth fueled by football, fitness, tennis, badminton </li></ul>
  6. 6. Indian sports market size at retail, 2010 Market Segment Turnover (€ million) International brands 550 Semi-branded and unorganised market 1,650 Sports equipment 380 Total market 2,580
  7. 7. Supply chain <ul><li>few subsidiaries of international brands (Reebok, Adidas, Nike, Puma) </li></ul><ul><li>Indian manufacturers and brands (Freewill, Stag, SG, Soccer Int.) </li></ul><ul><li>Successful licensees (Lotto, Speedo, Converse) </li></ul><ul><li>Fast-growing distributors (double function as manufacturers, retailers) </li></ul><ul><li>Influential regional wholesalers </li></ul><ul><li>Multi-layered retailing </li></ul>
  8. 8. Reebok, market leader
  9. 9. Sports equipment wholesaler
  10. 10. Retail structure <ul><li>Only one nation-wide specialist, Planet Sports </li></ul><ul><li>Emerging regional players (Lodhi, Selection </li></ul><ul><li>Sports, Sport XS) </li></ul><ul><li>Multiplying mono-brand stores </li></ul><ul><li>Growing chains of department stores, supermarkets </li></ul><ul><li>Thousands of independent retailers (permanent replenishment, consignment) </li></ul><ul><li>Decathlon </li></ul><ul><li>International interest </li></ul>
  11. 11. Planet Sports
  12. 12. Big Bazaar
  13. 13. Thousands of independent retailers
  14. 14. Décathlon
  15. 15. Avenue Mall in Chennai
  16. 16. Challenges <ul><li>weak infrastructure </li></ul><ul><li>cost of imports and supply chain </li></ul><ul><li>consumer focus on price </li></ul><ul><li>adjusted and flexible approach required </li></ul><ul><li>profitability issue </li></ul><ul><li>weak infrastructure </li></ul><ul><li>cost of imports and supply chain </li></ul><ul><li>consumer focus on price </li></ul><ul><li>adjusted and flexible approach required </li></ul><ul><li>profitability issue </li></ul>
  17. 17. Opportunities <ul><li>increase in sports participation </li></ul><ul><li>- changes in lifestyle </li></ul><ul><li>- private infrastructure </li></ul><ul><li>- marketing investments </li></ul><ul><li>growing buying power </li></ul><ul><li>evolving cost structure </li></ul><ul><li>retail improvements </li></ul>
  18. 18. Buy the report now! <ul><li>Barbara Smit </li></ul><ul><ul><li>SPORTING GOODS INTELLIGENCE </li></ul></ul><ul><ul><li>European Edition </li></ul></ul><ul><ul><li>EDM Publications </li></ul></ul><ul><ul><li>Pure Information </li></ul></ul>

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