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FSPA India Day - Barbara Smit
 

FSPA India Day - Barbara Smit

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FSPA INDIA Day

FSPA INDIA Day

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    FSPA India Day - Barbara Smit FSPA India Day - Barbara Smit Presentation Transcript

    • The Indian Sports Market Research Report A Presentation by Sporting Goods Intelligence Europe For Federation of Sports & Play Association
    • Who are we? EDM PUBLICATIONS
      • European Decision Maker Publications
      • www.edmpublications.com
      • Sporting Goods Intelligence (40 issues a year) since 1990
      • Shoe Intelligence (25 issues a year) since 1998
      • Eyewear Intelligence (14 issues a year) since 1999
      • The Outdoor Industry Compass (25 issues a year) since 2008
      • PURE BUSINESS INFORMATION
        • exclusive, concise, portable
      • The international club for business contacts
      • + MARKET RESEARCH
    • Attractions
      • More than 1.2 billion people (half
      • under 25 years), largest by 2030
      • fast-growing economy
      • 583 million middle-class Indians
      • by 2025
      • growing scope for discretionary spending
    • Sports participation
      • less than 1.5% regular sports participation rate (but more among urban youth)
      • led by cricket, football, basketball, badminton
      • growth in most sports, led by fitness, racquet sports, swimming
      • shortage of infrastructure
      • poor international results (except cricket!)
      • small and poorly-managed sports budget
    • Market size
      • distinct market layers
      • adjusted offering and price points
      • driven by footwear
      • growth fueled by football, fitness, tennis, badminton
    • Indian sports market size at retail, 2010 Market Segment Turnover (€ million) International brands 550 Semi-branded and unorganised market 1,650 Sports equipment 380 Total market 2,580
    • Supply chain
      • few subsidiaries of international brands (Reebok, Adidas, Nike, Puma)
      • Indian manufacturers and brands (Freewill, Stag, SG, Soccer Int.)
      • Successful licensees (Lotto, Speedo, Converse)
      • Fast-growing distributors (double function as manufacturers, retailers)
      • Influential regional wholesalers
      • Multi-layered retailing
    • Reebok, market leader
    • Sports equipment wholesaler
    • Retail structure
      • Only one nation-wide specialist, Planet Sports
      • Emerging regional players (Lodhi, Selection
      • Sports, Sport XS)
      • Multiplying mono-brand stores
      • Growing chains of department stores, supermarkets
      • Thousands of independent retailers (permanent replenishment, consignment)
      • Decathlon
      • International interest
    • Planet Sports
    • Big Bazaar
    • Thousands of independent retailers
    • Décathlon
    • Avenue Mall in Chennai
    • Challenges
      • weak infrastructure
      • cost of imports and supply chain
      • consumer focus on price
      • adjusted and flexible approach required
      • profitability issue
      • weak infrastructure
      • cost of imports and supply chain
      • consumer focus on price
      • adjusted and flexible approach required
      • profitability issue
    • Opportunities
      • increase in sports participation
      • - changes in lifestyle
      • - private infrastructure
      • - marketing investments
      • growing buying power
      • evolving cost structure
      • retail improvements
    • Buy the report now!
      • Barbara Smit
        • SPORTING GOODS INTELLIGENCE
        • European Edition
        • EDM Publications
        • Pure Information