FSPA India Day - Barbara Smit
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FSPA India Day - Barbara Smit

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FSPA INDIA Day

FSPA INDIA Day

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FSPA India Day - Barbara Smit FSPA India Day - Barbara Smit Presentation Transcript

  • The Indian Sports Market Research Report A Presentation by Sporting Goods Intelligence Europe For Federation of Sports & Play Association
  • Who are we? EDM PUBLICATIONS
    • European Decision Maker Publications
    • www.edmpublications.com
    • Sporting Goods Intelligence (40 issues a year) since 1990
    • Shoe Intelligence (25 issues a year) since 1998
    • Eyewear Intelligence (14 issues a year) since 1999
    • The Outdoor Industry Compass (25 issues a year) since 2008
    • PURE BUSINESS INFORMATION
      • exclusive, concise, portable
    • The international club for business contacts
    • + MARKET RESEARCH
  • Attractions
    • More than 1.2 billion people (half
    • under 25 years), largest by 2030
    • fast-growing economy
    • 583 million middle-class Indians
    • by 2025
    • growing scope for discretionary spending
  • Sports participation
    • less than 1.5% regular sports participation rate (but more among urban youth)
    • led by cricket, football, basketball, badminton
    • growth in most sports, led by fitness, racquet sports, swimming
    • shortage of infrastructure
    • poor international results (except cricket!)
    • small and poorly-managed sports budget
  • Market size
    • distinct market layers
    • adjusted offering and price points
    • driven by footwear
    • growth fueled by football, fitness, tennis, badminton
  • Indian sports market size at retail, 2010 Market Segment Turnover (€ million) International brands 550 Semi-branded and unorganised market 1,650 Sports equipment 380 Total market 2,580
  • Supply chain
    • few subsidiaries of international brands (Reebok, Adidas, Nike, Puma)
    • Indian manufacturers and brands (Freewill, Stag, SG, Soccer Int.)
    • Successful licensees (Lotto, Speedo, Converse)
    • Fast-growing distributors (double function as manufacturers, retailers)
    • Influential regional wholesalers
    • Multi-layered retailing
  • Reebok, market leader
  • Sports equipment wholesaler
  • Retail structure
    • Only one nation-wide specialist, Planet Sports
    • Emerging regional players (Lodhi, Selection
    • Sports, Sport XS)
    • Multiplying mono-brand stores
    • Growing chains of department stores, supermarkets
    • Thousands of independent retailers (permanent replenishment, consignment)
    • Decathlon
    • International interest
  • Planet Sports
  • Big Bazaar
  • Thousands of independent retailers
  • Décathlon
  • Avenue Mall in Chennai
  • Challenges
    • weak infrastructure
    • cost of imports and supply chain
    • consumer focus on price
    • adjusted and flexible approach required
    • profitability issue
    • weak infrastructure
    • cost of imports and supply chain
    • consumer focus on price
    • adjusted and flexible approach required
    • profitability issue
  • Opportunities
    • increase in sports participation
    • - changes in lifestyle
    • - private infrastructure
    • - marketing investments
    • growing buying power
    • evolving cost structure
    • retail improvements
  • Buy the report now!
    • Barbara Smit
      • SPORTING GOODS INTELLIGENCE
      • European Edition
      • EDM Publications
      • Pure Information