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The IFT Cactus Chapter February 5th meeting at Fiesta Resort.

The IFT Cactus Chapter February 5th meeting at Fiesta Resort.

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Nutrition health and wellness trends cactus ift feb 5 2013 Presentation Transcript

  • 1. Prepared For“Nutrition, Health & Wellness Trends Impacting Foods & Beverages” February 5, 2013 Jon Benninger, Vice President, VIRGO Health & Nutrition
  • 2. Health & Nutrition Network
  • 3. The Five Tenets of our BusinessContentEverything we do starts with the content we create for our audiences. Starting with this premise in our events, magazines anddigital products ensures that we attract the proper audience. Further, we strategically align this content within the context of thedelivery vehicle our audience will be engaging with.AudienceIn some markets there are one or two people at any given company that need the information we produce while in others theremay be 10, 15 or even 50 people that need the information we create. We concentrate on understanding this dynamic in eachmarket, and offer unique levels of content for the different audience members we have up and down the decision makingprocess.BrandsToday, everyone has an "opinion" and the internet has become the platform to share it. The sheer volume of the informationaldeluge means the busy business professional needs to pick, very carefully, who and what they trust. Our brands have becomethe destination for trusted content by our audience.User ExperienceThe user experience needs to enable crisp, clean access to the pressing information necessary to make important businessdecisions. Through each of our brands, we offer quick and easy access to the content our audience needs without compromisingthe experience in pursuit of short term revenues. Instead, we offer contextually relevant advertising, sponsorship andunderwriting opportunities that make sense to our online users, readers and attendees.Performance MarketingOur goal is to ensure our audience enjoys access to the content they need through our brands by creating an experience thatplays into the context of each information delivery vehicle. This context defines the type of marketing programs that will makethe most sense for our audience.©2013 Virgo Publishing
  • 4. Four Areas of Focus Tonight Food Safety As we see highly publicized issues related to recalls, outbreaks, supply chain failures, regulatory action and more, Food Safety must be at the top of our priority list. Failure in this area can kill or damage even the best idea, brand, product or company. Ingredients Beyond the Nutrition Facts panel, consumers want to know more about the ingredients we use. Are they natural, local, organic, GMO, gluten free, from China, tested, safe, sustainable, etc. Benefits What does your food or beverage do for the consumer? How does it tie in to their desire to manage their health and wellness, both through ingredients it contains and those it does not. Markets Kids, teens, boomers, Gen X and Y, the growing Asian and Hispanic markets, health-condition driven markets like those with diabetes or intolerance for some ingredients, etc. All provide great opportunity.©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 5. Food Safety As we see highly publicized issues related to recalls, outbreaks, supply chain failures, regulatory action and more, Food Safety must be at the top of our priority list. Failure in this area can kill or damage even the best idea, brand, product or company.©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 6. Food Safety 2012 Energy Drink Review©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 7. Food Safety Full Story Full Story Full Story©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 8. Food Safety Headlines continued Full Story Full Story Full Story©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 9. Food Safety Content Library©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 10. Food Safety Report: Keeping Food Safety in the Mix: Food Safety in Grain-based Foods and Bakery Products Food Safety Digital Issue©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 11. Ingredients Beyond the Nutrition Facts panel, consumers want to know more about the ingredients we use. Are they natural, local, organic, GMO, gluten free, from China, tested, safe, sustainable, etc.©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 12. Ingredient Headlines Full Story©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 13. Sweeteners (i.e., sugar/sucrose, dextrose, fructose, invert, corn sweeteners, honey, high fructose corn syrup, maple syrup, molasses, malt, fruit juice, polyols) and high intensity sweeteners (i.e., aspartame/Nutrasweet,, aspartic acid, neotame,saccharine, acesulfame potassium (ace-k), sucralose) as well as natural sweeteners (i.e., stevia, luo han guo, agave).©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 14. Sweeteners Full Story©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 15. Sweeteners (i.e., sugar/sucrose, dextrose, fructose, invert, corn sweeteners, honey, high fructose corn syrup, maple syrup, molasses, malt, fruit juice, polyols) and high intensity sweeteners (i.e., aspartame/Nutrasweet,, aspartic acid, neotame,saccharine, acesulfame potassium (ace-k), sucralose) as well as natural sweeteners (i.e., stevia, luo han guo, agave). What Consumer Really Think of Sweeteners Report: A Deeper Dive Into the Sugar Bowl Optimizing Flavors and Sweetness©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 16. Supply Chain Headlines Full Story©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 17. Supply Chain Headlines Full Story©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 18. Supply Chain Headlines Full Story©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 19. Clean Label Content Library©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 20. Natural Colors Digital Issue: Natural Colors©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 21. Benefits What does your food or beverage do for the consumer? How does it tie in to their desire to manage their health and wellness, both through ingredients it contains and those it does not.©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 22. Benefits©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 23. Benefits Headlines Full Story©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 24. Benefits Headlines Full Story©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 25. Markets Kids, teens, boomers, Gen X and Y, the growing Asian and Hispanic markets, health-condition driven markets like those with diabetes or intolerance for some ingredients, etc. All provide great opportunity.©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 26. Markets©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 27. Markets Digital Issue: Kids Foods and Beverages Digital Magazine: Beverages for Health and Wellness©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”
  • 28. Four Areas of Focus Tonight Food Safety As we see highly publicized issues related to recalls, outbreaks, supply chain failures, regulatory action and more, Food Safety must be at the top of our priority list. Failure in this area can kill or damage even the best idea, brand, product or company. Ingredients Beyond the Nutrition Facts panel, consumers want to know more about the ingredients we use. Are they natural, local, organic, GMO, gluten free, from China, tested, safe, sustainable, etc. Benefits What does your food or beverage do for the consumer? How does it tie in to their desire to manage their health and wellness, both through ingredients it contains and those it does not. Markets Kids, teens, boomers, Gen X and Y, the growing Asian and Hispanic markets, health-condition driven markets like those with diabetes or intolerance for some ingredients, etc. All provide great opportunity.©2013 Virgo Publishing “Nutrition, Health & Wellness Trends Impacting Foods & Beverages”