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Southeast Louisiana Small Business Conference: Social Media 101

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Social Media 101 presentation

Social Media 101 presentation

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  • CHa
  • Be creative while including terms you want people to find you for.
  • Network Statistics. One intro away from 32K professionals
  • Transcript

    • 1. Social Media Marketing
    • 2. FSC Interactive
    • 3. Andy Kutcher
    • 4. What is Social Media?
    • 5. But, What is Social Media?Social Media is anyonline or mobilenetwork that allowspeople tocongregate, share andcommunicate. It’s aparty…. online
    • 6. Why Should I Use Social Media
    • 7. Facebook: Social Networking Site that allows for open communication betweenpeople and brands.800+ Million Active Users46% of Facebook users are 25-44 years old81% of Facebook users have some level of higher education Twitter: A Social Networking and Microblogging site that allows for open, public communication in 140 characters or less. Over 200 Million Users 57% of Twitter users are 25-44 years old 37% of Twitter users have a Bachelors Degree, at least YouTube: A video sharing website, owned by Google. The second largest search engine on the web. Over 3 Billion Videos Viewed Daily Average age of YouTube is 27 with 20% being 35+ 78% of YouTube users have some level of higher education
    • 8. LinkedIn: A Social Networking site for business professionals.More than 120 Million MembersAverage age of LinkedIn is 25-54LinkedIn is used by 69 of the Fortune 100 Companies Yelp: A Social Networking site that allows customers to leave reviews of any business 61% of people rely on user reviews for product information or research before a buying decision is made 41 Million Monthly VisitorsGoogle Places: Allows you to claim your business profile on Google, people canreview your business97% of consumers search for local businesses online
    • 9. 78% of companies said they use Facebook, Twitter, and other sites to conduct research, improve customer service, push marketing and PR initiatives, andultimately boost sales.(credit: http://news.cnet.com/8301-1009_3-20016517-83.html)
    • 10. Let’s Get Started!How to Develop your Social Media Strategy
    • 11. What are your Goals?
    • 12. What are your Goals?• Specific I want to increase traffic to my• Measurable website by 10%• Realistic We want a monthly average of 70 interactions on Facebook I want 20 new Followers on Twitter every Month
    • 13. Who is your Audience?• Age, Race, Gender• How do they talk to you• How do they talk to each other• What is the best way to reach them
    • 14. What (and who) are your Resources?• In-house vs. Outsourced• Team Size• Available Time• Accountability
    • 15. What Channels should you use?
    • 16. The Four “C’s” of Social Media No matter what platforms you choose, these four things will keep your strategy moving in the right direction
    • 17. ContentCommunityConsistencyCustomization
    • 18. ContentWe know the digital era requires more content,not less. And it requires content edited andpackaged in ways that help user access and allowfor advertising placement. – Tom Curley, CEO of The Associated Press
    • 19. What to Post• News About Your Business• Blog Posts and Press Releases• Upcoming Events• Promotions• Photos• Information About Your Business• Quotes• …Just About Anything!
    • 20. “Be yourself. Above all, let who you are, what youare, what you believe, shine through every sentence youwrite, every piece you finish.” - John Jakes, author
    • 21. Consistency
    • 22. Create a Schedule (and stick to it!)
    • 23. CustomizationYou forgot thefirst rule of massmedia, Elliot!GIVE THE PEOPLEWHAT THEYWANT! - James Bond, Tomorrow Never Dies
    • 24. Communitycom·mu·ni·ty ɪ /kəˈmyunti/ noun, plural -ties. a social, religious, occupational, or other groupsharing common characteristics or interests andperceived or perceiving itself as distinct in somerespect from the larger society within which itexists
    • 25. Anyone you interact with, even if only one time, is a part of your communityhttp://www.coolinfographics.com/blog/2010/10/14/map- of-online-communities-2.html
    • 26. What Else Should I Do? Good Question!
    • 27. It’s Ok toEavesdrop!
    • 28. Google Alerts
    • 29. Social Mention
    • 30. Open Book
    • 31. www.search.twitter.com “search term” near:zipcode
    • 32. TweetBeep
    • 33. Topsy
    • 34. Let’s Talk Specifics Facebook Twitter LinkedIn Yelp Google Places
    • 35. The ‘book
    • 36. FacebooktopsGoogleforweeklytraffic inthe US.
    • 37. Using Facebook as a Brand Engaging on Facebook as a Page Customizing Your PageGrowing your Community through Targeted Ads Measuring Success with Insights
    • 38. Being Your Brand on Facebook
    • 39. Engage With Things You Like
    • 40. Share Your Favorite Content
    • 41. Customize Your Page
    • 42. Page Settings
    • 43. Cross Promote Your Partners
    • 44. Facebook Deals
    • 45. Customized Tab
    • 46. Reach Your Audience Through Ads
    • 47. Facebook Ads
    • 48. For Example…In Louisiana, who like: In Louisiana, who are:- N.O. Saints: 258,360 - Married: 531,200- Cooking: 78,520 - Engaged: 50,400- Shopping: 149,040 - Single: 272,880- Travel: 75,780 - College Graduates: 423,760
    • 49. Real Life ExamplesSituation: Need to Drive Traffic to the New OrleansSaints Pre-Season Games.Primary Target: Men in LouisianaSecondary Target Demographics: Like New OrleansSaints and Football. Are 21+ Situation: Wedding Shop in New Orleans that specializes in high-end, handmade wedding dresses Primary Target: Women in New Orleans, LA Secondary Target Demographics: Engaged, 25+ and College Graduates.
    • 50. Measuring Success with Insights
    • 51. There aremorepeople onTwitter thanthepopulationof Sweden,Israel,Switzerlandor Norway
    • 52. Using Twitter as a Brand Speaking the Language Why Twitter Matters Using Twitter Lists Measuring Success on Twitter
    • 53. Cocktail PartyRules of Engagement
    • 54. Cocktail Party Rules of Engagement– Don’t talk all about yourself– Find the people who interest you– Try to add value to the conversation– Follow up with your new friends
    • 55. Speaking the languageRT @fscnola hosting a #socialmedia101 training session this morning!
    • 56. Twitter Translator
    • 57. Replies@ denotes a tweet sent to another Twitter user.@TiffanyStarnes see youin the park tonight!
    • 58. RetweetRetweets are similar toforwarding a message ine-mail. They help growcommunities and makespeople feel good.RT @andyknola: Helpraise money for TsunamiRelief:http://bit.ly/awsjah0
    • 59. Direct MessageDM is a private message that you can only sendto those who follow you.D Adeletiblier Here’s mye-mail addressandy@fscinteractive.com
    • 60. Hashtag# makes a term into a keyword that issearchable, also used to imply sarcasm or humor@tiffanystarnes is speaking in tongues at#socialsummit@nolamaven @AmieSaint @glamourstar thismakes me weep for America.#mariahcareybabynames
    • 61. Why Twitter Matters
    • 62. Twitter Can be Used For…• PR• Crisis Communication• Customer Feedback• Achieving Goals• Customer Relations• Recruitment• Sales• Driving Traffic
    • 63. Manage(on your computer)
    • 64. Manage(on the go)
    • 65. Beauty in Brevity
    • 66. Measuring Success on Twitter
    • 67. Success = ____________?“A leader has to be positive about all things that happento his team. Look at nothing in the past as failure.” - Coach Mike Krzyzewski
    • 68. Bit.ly
    • 69. Who.Unfollowed.Me
    • 70. TweetStats
    • 71. Measuring Success on TwitterReTweetist- Allows you to discover trends, popular topics and popular people bytracking Retweets (RTs) across Twitter.http://retweetist.com/Twitalyzer- Twitters most popular measurement solution for business and personalusers, focusing on influence, impact and engagement.http://www.twitalyzer.comBackTweets- Get a comprehensive understanding of how your content is shared onTwitter, including tweet graphs, reach & impressions stats, influencer lists and more!http://backtweets.com/TwitterCounter – Allows you to review your friends and follower growth by week,month or 3-month intervals. You can also compare your growth to competitors.http://twittercounter.comOneForty – All of the latest and greatest online and social media tools.http://oneforty.com/category/Analytics
    • 72. What is Linked In? Who Do You Know? Who Do THEY Know? Who Are You Trying to Reach? How Do You Expand Your Network? How Do You Set Yourself Apart?
    • 73. Using LinkedIn as a Professional Your Profile Getting Connected Own YOUR Brand Your Company Page
    • 74. Your Profile
    • 75. First, Let’s Talk About ME. COMPLETE your Profile… - Add Your Picture - Include ALL job history - Ask For and Make Recommendations - Optimize EVERYTHING - Job Titles - Updates - Summary
    • 76. Getting Connected
    • 77. Who Do You Know?
    • 78. Who Do They Know? - Always personalize requests! - Include an introduction and why you would like to connect - Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST
    • 79. Expand Your NetworkJoin Groups & Organizations – Some are open and others require invitation – Seek Professional Organizations – Seek with Potential Customers
    • 80. Updates Keep you Updated
    • 81. Owning YOUR Brand
    • 82. Position Yourself as a Pro Questions and Answers - Search open questions - Offer your expert opinion - Don’t know the answer, share it with someone who might
    • 83. Get Recommendations Recommendations - Give to receive…. recommend former coworkers, employers and employees - Ask them to reciprocate - Not so glowing, you can hide it
    • 84. Your Company Page
    • 85. Companies can have a Presence, Too!
    • 86. Brand Overview, Recruitment and Services
    • 87. Linking it all Together
    • 88. Share Whatchya Got
    • 89. Print Materials
    • 90. Email Signature
    • 91. Website (above the fold!)
    • 92. TV Ads
    • 93. Media Buys
    • 94. Anywhere Relevant
    • 95. Andy Kutcher E-mail: andy@fscinteractive.comLinkedIn: www.linkedin.com/in/andykutcher Twitter: www.twitter.com/andyknolaFacebook: www.facebook.com/andy.kutcher
    • 96. FSC Interactive 1943 Sophie Wright Place New Orleans, LA 70130 (504) 894-8011 E-mail:training@fscinteractive.com Facebook:www.facebook.com/fscinteractive Twitter: www.twitter.com/fscnola Get More Slides:http://www.slideshare.net/fscnola