Social Summit: Twitter 101


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140 characters can help businesses big and small to accomplish various goals. Are you using Twitter to connect with your customers.

Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.

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  • Insert Saints
  • No more set & forget
  • 1900 people that are obvious fans of the pizza cause they are following- perfect audience, instant call to action and it’s FREE
  • Drives traffic- Directs to landing page where they can opt in for NEWSLETTER!
  • CHa
  • I could do this for hours. I love doing this. FSC works with agencies like Trumpet, Bond PR and individually with small business and non-profits to develop strategies to navigate the online social web. The communications spectrum is changing and we are at the forefront keeping tabs on the newest developments and opportunities to get our clients engaged in the conversation to accomplish their business goals- whether fundraising or selling kids clothes or managing brand reputations. If you want to learn more about Twitter or the myriad of other social networks and social sharing sites, FSC Interactive is at the ready.
  • Social Summit: Twitter 101

    1. 1. Twitter 101
    2. 2. What are you doing?
    3. 3. In 140 characters
    4. 4. Why should I care?
    5. 5. Breaking News
    6. 6. Or your favorite sports team
    7. 7. For business Big Or small
    8. 8. Do you know who is talking about your business?
    9. 9. “ search term” near:zipcode
    10. 10. Customer Service
    11. 11. Customer Feedback
    12. 12. Deals & Specials
    13. 13. Giveaways
    14. 14. To accomplish goals: <ul><li>Drive sales </li></ul><ul><li>Increase newsletter database </li></ul><ul><li>Generate leads </li></ul><ul><li>Recruit employees </li></ul><ul><li>Foster Facebook growth </li></ul>
    15. 15. Sign me UP!
    16. 16. First, let’s talk etiquette… Cocktail Party Rules of Engagement
    17. 17. Cocktail Party Rules of Engagement <ul><ul><li>Don’t talk all about yourself </li></ul></ul><ul><ul><li>Find the people who interest you </li></ul></ul><ul><ul><li>Try to add value to the conversation </li></ul></ul><ul><ul><li>Follow up with your new friends </li></ul></ul>
    18. 18. Speaking the language <ul><li>RT @fscnola is training at #socialsummit </li></ul>
    19. 19. Twitter Translator
    20. 20. Replies <ul><li>@ denotes a tweet sent to another Twitter user. </li></ul><ul><li>@xtofer @sloane See you in the park. </li></ul>
    21. 21. Retweet <ul><li>Like forwarding a message in e-mail. </li></ul><ul><li>Grows exponentially </li></ul><ul><li>Makes people feel good </li></ul><ul><li>RT @adeletiblier Need 100 signatures. Sign here: Pls RT! </li></ul>
    22. 22. Direct Message <ul><li>DM is a private message that you can only send to those who follow you. </li></ul><ul><li>D Adeletiblier Here’s my e-mail address </li></ul>
    23. 23. Hashtag <ul><li># makes a term into a keyword that is searchable </li></ul><ul><li>@tiffanystarnes is speaking in tongues at #socialsummit </li></ul>
    24. 24. This is getting complicated.
    25. 25. What are doing?
    26. 26. In 140 characters
    27. 27. Sign Up
    28. 28. Fill out your profile
    29. 29. Find and Follow People
    30. 30. Manage
    31. 31. A Few to Follow Locally <ul><li>@wdsu- local news </li></ul><ul><li>@The_Gambit- more local news </li></ul><ul><li>@FSCnola (that’s my agency) </li></ul><ul><li>@socialproject </li></ul><ul><li>@fleurtygirl </li></ul><ul><li>@tomdaly </li></ul>
    32. 32.
    33. 33. Thank You. <ul><li>Tiffany Starnes </li></ul><ul><li>504.894.8011 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul>