Social Summit: Time Management
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Social Summit: Time Management

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Who has time for all those social networks? Nobody. But your business could benefit from using the right social networks with clear goals in mind. ...

Who has time for all those social networks? Nobody. But your business could benefit from using the right social networks with clear goals in mind.

Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.

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  • Create a community you are comfortable with

Social Summit: Time Management Social Summit: Time Management Presentation Transcript

  • Time Management and Social Media
    Social Summit 2010
  • 7 Social Media Myths
    Debunked
    If I am on onesocial network, I’ve got to be on all of them
    Social networks are for kids
    Social networks are for uploading videos of your kids
    Social media takes too much time
    Social media is a waste of money
    Social media isn’t trackable
    Social media won’t help my business make money
  • If I am on one social network,I’ve got to be on all of them
    Social media, just like traditional media, doesn’t require your participation in every area.
    Create as big or small of a community as your are comfortable with.
  • Social networks are for kids
    The average social network user is 37 years old.
    source:Pingdom)
  • Social media is for people to upload videos of their kids
    YouTube is the 2nd largest search engine behind Google…who happens to own them.
  • Social media takes too much time
    Your mileage may vary but roughly 1 hour a day or 5 hours a week can maintain an effective social media presence for a small business.
  • Social media is a waste of money
    Facebook, Twitter, LinkedIn and YouTube – four of the top social networking sites – are all free for businesses and individuals.
  • Social media isn’t trackable
    There are more than 20 different social-media tracking tools for Facebook, Twitter and other online-media sites.
  • Social media won’t help my business make money
    Dell has made more than $1 million in the past 6 months utilizing Twitter.
  • Process and Protocol
    In order to successfully run a social media campaign you have to have a process in place. Process will increase accountability, effectiveness and efficiency.
  • Schedule
    How much time will you spend on a Daily weekly and monthly basis and how will you allocate those hours?
  • Facebook Sample Schedule
    Daily
    Update Status related information
    Comment on Wall postings
    Add links to recent articles or stories about the hospital
     
    Weekly
    Message Facebook Fans with programming and events
    Add news stories/press to Facebook wall
    Add relevant Facebook fan pages to your Favorites 
    Assign duties
    Monthly
    Develop talking points to utilize on Facebook for upcoming month
    Create photo albums of past events, employee profiles, etc…
     
  • Twitter Sample Schedule
    Daily
    Respond to direct Tweets
    Review search columns and join conversation where appropriate
    Respond to search Tweets referring to relevant content
    Weekly
    Find and follow 10 new people
    Research competitors on Twitter for examples of best practices
    Identify 5-10 opportunities to RT
    Identify 5-10 opportunities to respond to other Tweets
    Analyze bit.ly links
    Assign tasks
    Monthly
    Review website traffic
    Review Twitter Analytics
    Review trending keywords
  • Schedule
  • Tools
    Having the right protocol and tools in play will help you achieve a successful and well-managed social media campaign.
    Here are some tools we use and recommend…
  • Your Inbox
    Set a reminder everyday to check or update your social networks and set your social networks to update you through your Inbox.
  • Your Phone
    About 1-in-3 adults now have phones with apps on them so use them! Your phone will save you time when access social networks on the go.
  • Your Team
    There is no greater tool in your tool-kit than the team you work with.
    Encourage them to embrace online networks, include it their e-mail signatures, write blog posts, etc…
  • CoTweet
    CoTweet is a Twitter application that
    helps to organize your twitter stream,
    messages and friends.
  • Selective Tweets
    Selective Tweets is a Facebook application that allows you to update Facebook directly from Twitter, cutting out an extra step and saving time.
  • Bit.ly
    Bit.ly is a free URL-shortener which provides you with the opportunity to shorten links and track them through social media.
  • FSC Interactive
    1943 Sophie Wright Place
    New Orleans, LA 70130
    t. 504.894.8011
    f. 504.894.8012
    www.fscinteractive.com
    www.facebook/fscinteractive.com
    @fscnola