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Social Summit: Time Management


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Who has time for all those social networks? Nobody. But your business could benefit from using the right social networks with clear goals in mind. …

Who has time for all those social networks? Nobody. But your business could benefit from using the right social networks with clear goals in mind.

Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.

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  • Create a community you are comfortable with
  • Transcript

    • 1. Time Management and Social Media
      Social Summit 2010
    • 2. 7 Social Media Myths
      If I am on onesocial network, I’ve got to be on all of them
      Social networks are for kids
      Social networks are for uploading videos of your kids
      Social media takes too much time
      Social media is a waste of money
      Social media isn’t trackable
      Social media won’t help my business make money
    • 3. If I am on one social network,I’ve got to be on all of them
      Social media, just like traditional media, doesn’t require your participation in every area.
      Create as big or small of a community as your are comfortable with.
    • 4. Social networks are for kids
      The average social network user is 37 years old.
    • 5. Social media is for people to upload videos of their kids
      YouTube is the 2nd largest search engine behind Google…who happens to own them.
    • 6. Social media takes too much time
      Your mileage may vary but roughly 1 hour a day or 5 hours a week can maintain an effective social media presence for a small business.
    • 7. Social media is a waste of money
      Facebook, Twitter, LinkedIn and YouTube – four of the top social networking sites – are all free for businesses and individuals.
    • 8. Social media isn’t trackable
      There are more than 20 different social-media tracking tools for Facebook, Twitter and other online-media sites.
    • 9. Social media won’t help my business make money
      Dell has made more than $1 million in the past 6 months utilizing Twitter.
    • 10.
    • 11. Process and Protocol
      In order to successfully run a social media campaign you have to have a process in place. Process will increase accountability, effectiveness and efficiency.
    • 12. Schedule
      How much time will you spend on a Daily weekly and monthly basis and how will you allocate those hours?
    • 13. Facebook Sample Schedule
      Update Status related information
      Comment on Wall postings
      Add links to recent articles or stories about the hospital
      Message Facebook Fans with programming and events
      Add news stories/press to Facebook wall
      Add relevant Facebook fan pages to your Favorites 
      Assign duties
      Develop talking points to utilize on Facebook for upcoming month
      Create photo albums of past events, employee profiles, etc…
    • 14. Twitter Sample Schedule
      Respond to direct Tweets
      Review search columns and join conversation where appropriate
      Respond to search Tweets referring to relevant content
      Find and follow 10 new people
      Research competitors on Twitter for examples of best practices
      Identify 5-10 opportunities to RT
      Identify 5-10 opportunities to respond to other Tweets
      Analyze links
      Assign tasks
      Review website traffic
      Review Twitter Analytics
      Review trending keywords
    • 15. Schedule
    • 16. Tools
      Having the right protocol and tools in play will help you achieve a successful and well-managed social media campaign.
      Here are some tools we use and recommend…
    • 17. Your Inbox
      Set a reminder everyday to check or update your social networks and set your social networks to update you through your Inbox.
    • 18. Your Phone
      About 1-in-3 adults now have phones with apps on them so use them! Your phone will save you time when access social networks on the go.
    • 19. Your Team
      There is no greater tool in your tool-kit than the team you work with.
      Encourage them to embrace online networks, include it their e-mail signatures, write blog posts, etc…
    • 20. CoTweet
      CoTweet is a Twitter application that
      helps to organize your twitter stream,
      messages and friends.
    • 21. Selective Tweets
      Selective Tweets is a Facebook application that allows you to update Facebook directly from Twitter, cutting out an extra step and saving time.
    • 22. is a free URL-shortener which provides you with the opportunity to shorten links and track them through social media.
    • 23. FSC Interactive
      1943 Sophie Wright Place
      New Orleans, LA 70130
      t. 504.894.8011
      f. 504.894.8012