Developing Social Strategy<br />Social Summit 2010	<br />
78% of companies said they use Facebook, Twitter, and other sites to conduct research, improve customer service, push mark...
Goals<br />What does success look like?	<br />“I want to increase awareness <br />of my new bar.”<br />
Goals<br />Goals:<br /><ul><li>Increase Happy Hour revenue
Increase online reservations
Increase newsletter e-mail database
Increase interaction on website</li></li></ul><li>Measurement<br />Percentage of database growth over 6 months<br />Increa...
Process<br />Engage<br />
Four Steps to Social Strategy<br />Listen<br />To who? For What? People are already talking about you or your brand, join ...
1. Listen<br />
To Whom?<br />
For What?<br />I LOVE<br />vegetarian restaurants<br />             With absolutely <br />				    NO SELECTION<br />xoxoFA...
How?<br />vegetarian restaurants<br />
Google Alerts<br />
Social Mention<br />
Google Insights<br />
Quantcast<br />
2. Engage<br />
Start with the Big Picture<br />What do we want to accomplish?<br />Who is responsible?<br />How many hours and how much m...
Hone in…Create a detailed Plan of Action<br />What are the steps to accomplishing our goals?<br />What Assets will we be u...
Establish Protocol For Staff<br />Create schedule<br />Delegate tasks<br />Establish talking points, emergency responses, ...
Estimate (Realistic) Timing<br />Daily Social Media – 15 Minutes<br />Check and respond to Facebook Postings<br />Update F...
3. Analyze<br />
What Messaging Worked?<br />Facebook Insights<br />What messaging got the best response<br />What are your Facebook Fan de...
4. Optimize<br />OptiMize<br />OpenMind<br />
So, if you think…<br />
But, your customers think…<br />
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Social Summit : Social Strategy

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It all starts with a strategy. With measurable goals in mind, begin devising your plan of action, the time it will take, and the tools for the job.

Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.

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  • Social Summit : Social Strategy

    1. 1. Developing Social Strategy<br />Social Summit 2010 <br />
    2. 2. 78% of companies said they use Facebook, Twitter, and other sites to conduct research, improve customer service, push marketing and PR initiatives, and ultimately boost sales.<br />(credit: http://news.cnet.com/8301-1009_3-20016517-83.html)<br />
    3. 3. Goals<br />What does success look like? <br />“I want to increase awareness <br />of my new bar.”<br />
    4. 4. Goals<br />Goals:<br /><ul><li>Increase Happy Hour revenue
    5. 5. Increase online reservations
    6. 6. Increase newsletter e-mail database
    7. 7. Increase interaction on website</li></li></ul><li>Measurement<br />Percentage of database growth over 6 months<br />Increased referred traffic to website<br />Increased time on website<br />Increase in comments on social networks<br />
    8. 8. Process<br />Engage<br />
    9. 9. Four Steps to Social Strategy<br />Listen<br />To who? For What? People are already talking about you or your brand, join the conversation<br />Engage<br />Take what people are saying about you or your brand an respond. But, do so in a manner that adds value<br />Analyze<br />What messaging worked? Who is your audience? How are you reaching that audience and are you doing so effectively?<br />Optimize<br />Take what you’ve learned and make your messaging better for the future.<br />
    10. 10. 1. Listen<br />
    11. 11. To Whom?<br />
    12. 12. For What?<br />I LOVE<br />vegetarian restaurants<br /> With absolutely <br /> NO SELECTION<br />xoxoFAMOUS Food Critic<br />
    13. 13. How?<br />vegetarian restaurants<br />
    14. 14. Google Alerts<br />
    15. 15. Social Mention<br />
    16. 16. Google Insights<br />
    17. 17. Quantcast<br />
    18. 18. 2. Engage<br />
    19. 19. Start with the Big Picture<br />What do we want to accomplish?<br />Who is responsible?<br />How many hours and how much money do we want to spend?<br />How will we measure success?<br />
    20. 20. Hone in…Create a detailed Plan of Action<br />What are the steps to accomplishing our goals?<br />What Assets will we be using?<br />What are the key Milestones to measure performance?<br />How are we tracking results?<br />
    21. 21. Establish Protocol For Staff<br />Create schedule<br />Delegate tasks<br />Establish talking points, emergency responses, etc…<br />
    22. 22. Estimate (Realistic) Timing<br />Daily Social Media – 15 Minutes<br />Check and respond to Facebook Postings<br />Update Facebook wall <br />Check and respond to RT’s or Mentions on Twitter<br />Tweet valuable content<br />
    23. 23. 3. Analyze<br />
    24. 24. What Messaging Worked?<br />Facebook Insights<br />What messaging got the best response<br />What are your Facebook Fan demographics<br />Twitalyzer and TweetStats<br />How many times were you mentioned<br />Whats your social status?<br />Google Analytics<br />
    25. 25. 4. Optimize<br />OptiMize<br />OpenMind<br />
    26. 26. So, if you think…<br />
    27. 27. But, your customers think…<br />
    28. 28. Compromise…<br />
    29. 29. FSC Interactive<br />1943 Sophie Wright Place<br />New Orleans, LA 70130<br />t. 504.894.8011<br />f. 504.894.8012<br />www.fscinteractive.com<br />www.facebook.com/fscinteractive<br />@fscnola<br />
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