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Social Summit : Social Strategy
 

Social Summit : Social Strategy

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It all starts with a strategy. With measurable goals in mind, begin devising your plan of action, the time it will take, and the tools for the job. ...

It all starts with a strategy. With measurable goals in mind, begin devising your plan of action, the time it will take, and the tools for the job.

Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.

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Social Summit : Social Strategy Social Summit : Social Strategy Presentation Transcript

  • Developing Social Strategy
    Social Summit 2010
  • 78% of companies said they use Facebook, Twitter, and other sites to conduct research, improve customer service, push marketing and PR initiatives, and ultimately boost sales.
    (credit: http://news.cnet.com/8301-1009_3-20016517-83.html)
  • Goals
    What does success look like?
    “I want to increase awareness
    of my new bar.”
  • Goals
    Goals:
    • Increase Happy Hour revenue
    • Increase online reservations
    • Increase newsletter e-mail database
    • Increase interaction on website
  • Measurement
    Percentage of database growth over 6 months
    Increased referred traffic to website
    Increased time on website
    Increase in comments on social networks
  • Process
    Engage
  • Four Steps to Social Strategy
    Listen
    To who? For What? People are already talking about you or your brand, join the conversation
    Engage
    Take what people are saying about you or your brand an respond. But, do so in a manner that adds value
    Analyze
    What messaging worked? Who is your audience? How are you reaching that audience and are you doing so effectively?
    Optimize
    Take what you’ve learned and make your messaging better for the future.
  • 1. Listen
  • To Whom?
  • For What?
    I LOVE
    vegetarian restaurants
    With absolutely
    NO SELECTION
    xoxoFAMOUS Food Critic
  • How?
    vegetarian restaurants
  • Google Alerts
  • Social Mention
  • Google Insights
  • Quantcast
  • 2. Engage
  • Start with the Big Picture
    What do we want to accomplish?
    Who is responsible?
    How many hours and how much money do we want to spend?
    How will we measure success?
  • Hone in…Create a detailed Plan of Action
    What are the steps to accomplishing our goals?
    What Assets will we be using?
    What are the key Milestones to measure performance?
    How are we tracking results?
  • Establish Protocol For Staff
    Create schedule
    Delegate tasks
    Establish talking points, emergency responses, etc…
  • Estimate (Realistic) Timing
    Daily Social Media – 15 Minutes
    Check and respond to Facebook Postings
    Update Facebook wall
    Check and respond to RT’s or Mentions on Twitter
    Tweet valuable content
  • 3. Analyze
  • What Messaging Worked?
    Facebook Insights
    What messaging got the best response
    What are your Facebook Fan demographics
    Twitalyzer and TweetStats
    How many times were you mentioned
    Whats your social status?
    Google Analytics
  • 4. Optimize
    OptiMize
    OpenMind
  • So, if you think…
  • But, your customers think…
  • Compromise…
  • FSC Interactive
    1943 Sophie Wright Place
    New Orleans, LA 70130
    t. 504.894.8011
    f. 504.894.8012
    www.fscinteractive.com
    www.facebook.com/fscinteractive
    @fscnola