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Social Summit : Social Strategy

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It all starts with a strategy. With measurable goals in mind, begin devising your plan of action, the time it will take, and the tools for the job. …

It all starts with a strategy. With measurable goals in mind, begin devising your plan of action, the time it will take, and the tools for the job.

Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.

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  • No more set & forget
  • No more set & forget
  • Search blogs, forums, microblogs, etc…www.socialmention.com
  • What are the popular search terms in your category? Search by region,date range, categories, etc.
  • How qualified is a site? Find information on traffic, demographics and similar sites on www.Quantcast.com. www.compete.com www.quarkbase.com are additional free tools.
  • Transcript

    • 1. Developing Social Strategy
      Social Summit 2010
    • 2. 78% of companies said they use Facebook, Twitter, and other sites to conduct research, improve customer service, push marketing and PR initiatives, and ultimately boost sales.
      (credit: http://news.cnet.com/8301-1009_3-20016517-83.html)
    • 3. Goals
      What does success look like?
      “I want to increase awareness
      of my new bar.”
    • 4. Goals
      Goals:
      • Increase Happy Hour revenue
      • 5. Increase online reservations
      • 6. Increase newsletter e-mail database
      • 7. Increase interaction on website
    • Measurement
      Percentage of database growth over 6 months
      Increased referred traffic to website
      Increased time on website
      Increase in comments on social networks
    • 8. Process
      Engage
    • 9. Four Steps to Social Strategy
      Listen
      To who? For What? People are already talking about you or your brand, join the conversation
      Engage
      Take what people are saying about you or your brand an respond. But, do so in a manner that adds value
      Analyze
      What messaging worked? Who is your audience? How are you reaching that audience and are you doing so effectively?
      Optimize
      Take what you’ve learned and make your messaging better for the future.
    • 10. 1. Listen
    • 11. To Whom?
    • 12. For What?
      I LOVE
      vegetarian restaurants
      With absolutely
      NO SELECTION
      xoxoFAMOUS Food Critic
    • 13. How?
      vegetarian restaurants
    • 14. Google Alerts
    • 15. Social Mention
    • 16. Google Insights
    • 17. Quantcast
    • 18. 2. Engage
    • 19. Start with the Big Picture
      What do we want to accomplish?
      Who is responsible?
      How many hours and how much money do we want to spend?
      How will we measure success?
    • 20. Hone in…Create a detailed Plan of Action
      What are the steps to accomplishing our goals?
      What Assets will we be using?
      What are the key Milestones to measure performance?
      How are we tracking results?
    • 21. Establish Protocol For Staff
      Create schedule
      Delegate tasks
      Establish talking points, emergency responses, etc…
    • 22. Estimate (Realistic) Timing
      Daily Social Media – 15 Minutes
      Check and respond to Facebook Postings
      Update Facebook wall
      Check and respond to RT’s or Mentions on Twitter
      Tweet valuable content
    • 23. 3. Analyze
    • 24. What Messaging Worked?
      Facebook Insights
      What messaging got the best response
      What are your Facebook Fan demographics
      Twitalyzer and TweetStats
      How many times were you mentioned
      Whats your social status?
      Google Analytics
    • 25. 4. Optimize
      OptiMize
      OpenMind
    • 26. So, if you think…
    • 27. But, your customers think…
    • 28. Compromise…
    • 29. FSC Interactive
      1943 Sophie Wright Place
      New Orleans, LA 70130
      t. 504.894.8011
      f. 504.894.8012
      www.fscinteractive.com
      www.facebook.com/fscinteractive
      @fscnola