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Social Summit: Local Search

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Potential customers are searching for your products and services in your own backyard - are you there for them to find? The importance of local listings to being found. ...

Potential customers are searching for your products and services in your own backyard - are you there for them to find? The importance of local listings to being found.

Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.

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  • Salt Lake City magazine in 2010 celebrated its 20th year covering Utah news, fashion, people and food. The state's only bi-monthly glossy publication, Salt Lake City magazine both print and online has garnered numerous industry awards for editorial, design and sales. We specialize in Salt Lake City dining, Salt Lake City restaurants, park city dining, and Utah dining in general. Feel free to visit us at http://www.saltlakemagazine.com
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Social Summit: Local Search Social Summit: Local Search Presentation Transcript

  • Local SearchClaim Your Business to Own Your Presence Online
    Social Summit 2010
  • It All Begins with a Search…
  • Dig Deeper
  • Business Cannot Live on Google Alone
  • Yahoo Locals
    Yahoo! Local helps you find the things you need in your neighborhood and beyond. It gives you the names and phone numbers of local services and businesses, and also shows you information related to them. For instance, you'll get the name and address of your local deli, the time it opens, whether it accepts Visa, and maybe even how helpful the wait staff is.
  • DMOZ
    DMOZ.org - http://www.dmoz.org/
    Also known as the Open Directory Project. Search for categories where you would want to be listed, or search a competitor. This will allow you to select and submit to the categories that are specific to your industry. Multiple listings can be requested, but are done individually. This is edited by volunteer editors for each of the categories.
    Highly valued by Google.
  • YELP
    Yelp - http://www.yelp.com/
    To get into Yelp, you have to create a regular member account. Then you click on write review and search for a business name that is not there. You are then given the option to add the business. You already know that asking friends is the best way to find restaurants, dentists, hairstylists, and anything local. Yelp does not monitor or edit the comments or reviews made by its members.
  • Merchant Circle
    Merchant Circle - http://www.merchantcircle.com
    Allows businesses to claim their existing listing and provide more detail, or create a free listing if none exist. Opportunities for other businesses on MC have the ability to contact your business through the backend, as you have the same capability. This can be used to make connections with those who offer a complimentary service to yours
  • Geographic and Industry Specific Listing Opportunities
    New Orleans
    WWL TV - www.wwltv.com
    WAFB - http://www.wafb.com
    Nola.com - www.nola.com
    Stay Local - www.staylocal.org
    Louisiana Weekly - www.louisianaweekly.com
    Gambit Classifieds- www.bestofneworleans.com
    StayLocal – www.staylocal.org
    Real estate
    FindMyRoof - www.findmyroof.com
    Zillow - www.zillow.com
    ApartmentRatings - www.apartmentratings.com
    Rentometer.com - www.rentometer.com
    ResidentApproved.com - www.residentapproved.com
    ApartmentWiki.com - www.apartmentwiki.com
    Hotpads.com - www.hotpads.com
  • Geographic and Industry Specific Listing Opportunities
    Travel Sites
    TripAdvisor- www.tripadvisor.com
    Budget Travel - www.budgettravel.com
    Food
    Chowhound - www.chowhound.com
    Restaurant Report - www.restaurantreport.com
    Restaurants & Institutions - www.rimag.com
    UrbanSpoon– www.urbanspoon.com
    Services
    Angie's List – www.angieslist.com
    Craigslist – www.craigslist.comg
    Review Sites
    Best on the Web - http://local.botw.org
    Tipd- http://tipd.com
  • Where Else Could I Already Be?
    General Directory Sites
    Review Sites
    Industry Sites
    Membership Organizations
  • Other Online Opportunities