Social Summit: Linked In
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Social Summit: Linked In

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It's all about connections in business. Use the power of LInkedIn to build relationships with new prospects while also strengthening existing ones. ...

It's all about connections in business. Use the power of LInkedIn to build relationships with new prospects while also strengthening existing ones.

Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.

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  • Be creative while including terms you want people to find you for.
  • Be creative while including terms you want people to find you for.
  • Network Statistics. One intro away from 32K professionals

Social Summit: Linked In Social Summit: Linked In Presentation Transcript

  • On October 14th, LinkedIn surpassed 50 million users.
    It took 16 months to reach it’s first million and
    12 days to reach the last million.
  • The Ultimate Business Networking Event
    Who Do You Know?
    Who Do THEY Know?
    Who Are You Trying to Reach?
    How Do You Expand Your Network?
    How Do You Set Yourself Apart?
  • By the Numbers
    • 45 million users /profiles
    • Average of 1.5 million US visits per month
    • 80% of companies using LinkedIn as a primary tool to find employees
  • By the Numbers
    Average age: 41
    Average household Income: $100K+
    College Grads: 80%
    Business Decision Makers: 50%
  • First, Let’s Talk About Me
    COMPLETE your Profile…
    • Add Your Picture
    • Include ALL job history
    • Ask For and Make Recommendations
    • Optimize EVERYTHING
    • Job Titles
    • Updates
    • Summary
  • First, Let’s Talk About Me
    Be Creative and Optimize EVERYTHING
    • Job Titles
    • Updates
    • Summary
  • LinkedIn Who Do They Know?
  • LinkedIn Who Do They Know?
    - Always personalize requests!
    - Include an introduction and why you would like to connect
    - Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST
  • Expand Your Network
    - Look to your existing contacts
    - Ask them for the intro
  • Expand Your Network
    Join Groups & Organizations
    Some are open and others require invitation
    Seek Professional Organizations
    Seek with Potential Customers
  • Set Yourself Apart
    Questions and Answers
    - Search open questions
    - Offer your expert opinion
    • Don’t know the answer, share it with someone who might
  • Set Yourself Apart
    Recommendations
    • Give to receive…. recommend former coworkers, employers and employees
    - Ask them to reciprocate
    - Not so glowing, you can hide it
  • Updates Keep You Connected
  • Questions?
    FSC Interactive
    4122 Magazine Street
    New Orleans, LA 70115
    t. 504.894.8011
    f. 504.894.8012
    www.fscinteractive.com
    @fscnola