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The Four “C’s” of Social Media


No matter what platforms you choose, these four things will keep
your strategy moving in...
Consistency
Create a Schedule (and stick to it!)
Customization
Set Yourself Apart!
 Facebook Cover Photo
 Tabs on Facebook
 Twitter Background
 YouTube Skin
 LinkedIn...
Community
com·mu·ni·ty
/kəˈmyunti/ noun, plural -ties.
ɪ
a social, religious, occupational, or other group
sharing common ...
It’s Ok to
Eavesdrop!
Google Alerts
What Should I Post?
Almost Anything!


Information, News and Announcements



Blog Posts You’ve Written
Events/Promotions
Quotes
Stats
Industry trends
Behind...
Share from Other Pages
Make your content work overtime
Start with an
authentic glimpse
at something
special and unique
to your brand.
Use that content
creation to inform
visitors on your
website and boost
SEO.
Seek conversations for
opportunities to share and
interact with visitors to
provide customer service and
serve as a resour...
Post to Facebook and encourage
engagement and action.
Post the photo to
Pinterest linking back
to your content to
drive traffic to your
website, increase
inbound links and
enco...
Content DON’T’s


DON’T schedule all of your content through 3rd
party apps – people can tell it’s not “real”

• DON’T de...
Content DO’s


DO post consistently and post as often as you have
content

• DO put some of your personality behind the

...
DO…

Spread the Word
Print Materials
Email Signature
Website (above the fold!)
TV Ads
Radio Spots
Fan us on Facebook or
Follow us on Twitter for
more information!
Outdoor
Anywhere Relevant
Social Media Marketing Basics
Social Media Marketing Basics
Social Media Marketing Basics
Social Media Marketing Basics
Social Media Marketing Basics
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Social Media Marketing Basics

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The basics on how to incorporate social media into your marketing through content creation and distribution to Twitter, Pinterest, Facebook and other appropriate networks. Learn how social media can complement your existing marketing efforts to accomplish business goals.

Published in: Social Media
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Transcript of "Social Media Marketing Basics"

  1. 1. The Four “C’s” of Social Media  No matter what platforms you choose, these four things will keep your strategy moving in the right direction: 1. 2. 3. 4. Consistency Customization Community Content
  2. 2. Consistency
  3. 3. Create a Schedule (and stick to it!)
  4. 4. Customization Set Yourself Apart!  Facebook Cover Photo  Tabs on Facebook  Twitter Background  YouTube Skin  LinkedIn Header photo
  5. 5. Community com·mu·ni·ty /kəˈmyunti/ noun, plural -ties. ɪ a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists
  6. 6. It’s Ok to Eavesdrop!
  7. 7. Google Alerts
  8. 8. What Should I Post? Almost Anything!
  9. 9.  Information, News and Announcements  Blog Posts You’ve Written Events/Promotions Quotes Stats Industry trends Behind the scenes at your office     
  10. 10. Share from Other Pages
  11. 11. Make your content work overtime
  12. 12. Start with an authentic glimpse at something special and unique to your brand.
  13. 13. Use that content creation to inform visitors on your website and boost SEO.
  14. 14. Seek conversations for opportunities to share and interact with visitors to provide customer service and serve as a resource.
  15. 15. Post to Facebook and encourage engagement and action.
  16. 16. Post the photo to Pinterest linking back to your content to drive traffic to your website, increase inbound links and encourage sharing.
  17. 17. Content DON’T’s  DON’T schedule all of your content through 3rd party apps – people can tell it’s not “real” • DON’T delete things you don’t like – address them • DON’T go days without posting – you have to be consistent • DON’T be negative about your brand, your competitors, your city or anything else • DON’T be that guy at the party – talk about things other than yourself
  18. 18. Content DO’s  DO post consistently and post as often as you have content • DO put some of your personality behind the content • DO post with a PURPOSE – you must have a strategy behind the post • DO respond when people comment, like or share • DO post photos and video – they are the highest engaged pieces of content
  19. 19. DO… Spread the Word
  20. 20. Print Materials
  21. 21. Email Signature
  22. 22. Website (above the fold!)
  23. 23. TV Ads
  24. 24. Radio Spots Fan us on Facebook or Follow us on Twitter for more information!
  25. 25. Outdoor
  26. 26. Anywhere Relevant
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