Social Media: Getting Your Feet Wet
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Social Media: Getting Your Feet Wet

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A basic primer on online marketing, with explanations of the different fields, tools, and tutorials on how to start getting social....

A basic primer on online marketing, with explanations of the different fields, tools, and tutorials on how to start getting social.

FSC Interactive is and online marketing firm in New Orleans that specializes in Social Media, SEO and Paid Search.

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  • No more set & forget
  • Search blogs, forums, microblogs, etc…www.socialmention.com
  • What are the popular search terms in your category? Search by region,date range, categories, etc.
  • How qualified is a site? Find information on traffic, demographics and similar sites on www.Quantcast.com. www.compete.com www.quarkbase.com are additional free tools.
  • Make yourself easy to follow Add Links to your e-mail signature Add Buttons to your website Choose your most valuable resource Take time to listen Continue to grow your network, always look for new people to expand your network
  • Make yourself easy to follow Add Links to your e-mail signature Add Buttons to your website Choose your most valuable resource Take time to listen Continue to grow your network, always look for new people to expand your network
  • Popularity only so much…what will you do with popularity- good that people are going to your site, but what are they doing there

Social Media: Getting Your Feet Wet Social Media: Getting Your Feet Wet Presentation Transcript

  • SOCIAL MEDIA MARKETING
  • Online Alphabet Soup
  • Online Search Engine Optimization Keywords Content Links Site Architecture Findability
  • Online Social Media Optimization Goals Monitoring Adjusting Growing Tools
  • Online Social Media Marketing Customer Service Listening Conversation Interaction Promotion
  • Online Search Engine Marketing Keywords Targeted Crafted Message Immediate Results Facebook Google AdWords Linked In
  • Listen
  • Listen Google Alerts
  • Listen Social Mention
  • Listen Google Insights
  • Listen Quantcast
  • Let’s Get Social… Cocktail Party Etiquette
      • 1. Don’t talk all about yourself
      • 2. Find the people who interest you
      • 3. Try to add value to the conversation
      • 4. Follow up with your new friends
  • Let’s Get Social… It’s as easy as 1,2,3
    • 1. Build Your Profile
    • 2. Build Your Network
    • 3. Build Your Reputation
  • Basics Building Blocks
    • C ommunity development and support
    • Instant updates, feedback and discussions
  • In the realm of search engines, Yahoo ( ) provides the most loyal visitors at 15%, followed by Google ( ) and Bing ( ) with around 12% each.
  • Facebook Stats
  • Facebook Build Your Profile
    • Sign up for appropriate account type:
      • Profile - Individual person
      • Page - Business, brand, sports team
      • Group - Association or Club
    Or Page? <
  • Facebook Profile or Page?
  • Facebook Page or Group?
  •  
  • What are you doing?
    • In 140 characters
  • Twitter Stats
  • Speaking the language
    • RT @andyknola I love #McGhee alum!
  • Replies
    • @ denotes a tweet sent to another Twitter user.
    • @xtofer @sloane See you in the park.
  • Retweet
    • Like forwarding a message in e-mail.
    • Grows exponentially
    • Makes people feel good
    • RT @adeletiblier Need 100 signatures. Sign here: www.xyz.com Pls RT!
  • Direct Message
    • DM is a private message that you can only send to those who follow you.
    • D Adeletiblier Here’s my e-mail address tiffany@fscinteractive.com
  • Hashtag
    • # makes a term into a keyword that is searchable
    • @tiffanystarnes is speaking in tongues at #twtno101
  • Twitter Management Sample Applications
    • RT @andyknola I love #McGhee alum!
    Better?
  • Social Local
  • Social Sharing
  • Social Sharing
  • Analyze Measure and Value
    • As important as learning the tools and using them correctly is making sure you are reaching those initial goals and learning how to track the performance of your outreach.
      • Popularity and Engagement
      • Performance of Message
      • Behavior of Audience
  • Analyze Popularity
  • Analyze
      • Google Analytics is a free tool that provides an easy to use application showing the breakdown of traffic behavior to your website – how visitors found your site and what they do when they get there.
      • You can track all online sources including referring sites, paid search terms, email blasts, paid banners and more.
  • Analyze
  • Analyze Performance/ Tracking
  • Analyze Tracking Bit.ly and Budurl both allow you to have an account and track multiple URLs. Bit.ly is the default for most Twitter applications. Google is not yet widely available, but keep an eye on it…
  • Analyze Messaging
    • Which message works best?
    • Optimize
    • Adjust Strategy
    • Test Again
  • Analyze Search Engines
  • Questions?
    • FSC Interactive
    • 4122 Magazine Street
    • New Orleans, LA 70115
    • t. 504.894.8011
    • f. 504.894.8012
    • www.fscinteractive.com
    • @fscnola