Social Media Building Blocks Non Profit

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Basic 101 presentation on how to build Twitter, Facebook and Linked In profiles with non-profit resources on the last few slides.

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Social Media Building Blocks Non Profit

  1. 1. SOCIAL MEDIA BUILDING BLOCKS HELPING NON-PROFITS SUCCEED
  2. 2. It’s as easy as 1, 2, 3. 1. Build your Profile 3. Build your Network 5. Build Your Reputation
  3. 3. Basic Building Blocks • Facebook Community development and support • Linked In: Professional reputation management and networking • Twitter: Instant updates, feedback and discussions
  4. 4. Facebook - Build Your Profile 1. Sign up for appropriate account type: – Profile - Individual person – Page - Business, brand, sports team – Group - Association or Club
  5. 5. Facebook - Build Your Profile 1. Browse Setting – Choose Privacy setting
  6. 6. Facebook - Build Your Profile 1. Build out your profile – Add profile photo – Fill out all Information and make as robust as possible – Include Former Employers, Groups, associations, interests
  7. 7. Facebook - Build your Network 1. Find Friends – Import address book – Search by name, company or interests
  8. 8. Facebook - Build your Network 2. Join appropriate Groups 3. Fan pages and look at who they are friends with to identify like minds
  9. 9. Facebook - Build Your Reputation 1. Wall Posts – Post interesting tidbits about yourself and what you are interested in – Comment on your Friend’s status – Share to redistribute information
  10. 10. Facebook - Build Your Reputation 2. Events – Host events and choose to make them public or by invitation only – Be selective and considerate about the people you invite – Post photos and make robust with information
  11. 11. Facebook - Build Your Reputation 3. Discussion – Pose questions to solicit opinions 4. Notes - Consider this a place to blog and share stories
  12. 12. LinkedIn - Build Your Profile 1. Why should I know you? – Aim for 100% Complete – Update all job history. Consider this your online resume. – Use keyword in your summary that are SEO friendly to increase natural search rank – Include all relevant associations, awards and accolades
  13. 13. LinkedIn - Build Your Network 1. Always personalize requests! Include an introduction and why you would like to connect 3. Forward your profile to people you don’t know but would like to meet
  14. 14. LinkedIn - Build Your Network 3. Import Contacts 4. Search previous employers
  15. 15. LinkedIn - Build Your Network 5. Join Groups & Organizations – Some are open and other require invitation – Seek organizations that represent your ideal customer
  16. 16. LinkedIn- Build Your Reputation 1. Q&A – Search open questions and offer your expert opinion – Suggest others within your connections as an expert
  17. 17. LinkedIn- Build Your Reputation 2. Recommendations – Ask current or former associates to recommend you – Return the favor by recommending others
  18. 18. Twitter - Build Profile 1. Choose Settings to edit Profile 2. Add a picture or logo 3. Fill out bio 4. Choose a background or create custom
  19. 19. Twitter- - Build Network • Learn the language RT @adeletiblier LOL. GMTA, FTW #SMBB @= reply or public response RT= forwarding information DM= private message #= search keyword #fb = Posts ending with this tag are used by people who have installed the Selective Twitter Update application which posts only these tagged tweets to Facebook
  20. 20. Twitter- - Build Network 2. Search for like minds Industry leaders, Competitors, Peers 3. Import your e-mail contacts
  21. 21. Twitter - Build Reputation 1. Be generous- ReTweet and Respond 2. Be relevant- Add value to conversation 3. Be diverse- TwitPic, Blip.fm 4. Be consistent 5. Be authentic
  22. 22. Twitter - Management 2. Download phone application 3. Sign up for url shortener - Bit.ly, Budurl
  23. 23. Twitter - Resources www.socialbrandindex.com- List of businesses on Twitter www.twellow.com- Twitter Yellow pages with geographic browsable categories www.twittalyzer.com- Tracking and analytic application www.alltop.com- Blog aggregator to find industry articles and influencers
  24. 24. Stay Social • Make yourself easy to follow – Add Links to your e-mail signature – Add Buttons to your website • Choose your most valuable resource • Take time to listen • Continue to grow your network, always look for new people to expand your network
  25. 25. Non Profit Resources www.change.org
  26. 26. Non Profit Resources http://nonprofits.change.org
  27. 27. Non Profit Resources www.wearemedia.org
  28. 28. Non Profit Resources Beth Kanter @BethKanter
  29. 29. Questions?

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