SOCIAL MEDIA BUILDING BLOCKS
HELPING NON-PROFITS SUCCEED

It’s as easy as 1, 2, 3.
1. Build your Profile
3. Build your Network
5. Build Your Reputation

Basic Building Blocks
• Facebook Community development and support
• Linked In: Professional reputation management and
networking
• Twitter: Instant updates, feedback and discussions

Facebook - Build Your Profile
1. Sign up for appropriate
account type:
– Profile - Individual person
– Page - Business, brand,
sports team
– Group - Association or Club

Facebook - Build Your Profile
1. Browse Setting
– Choose Privacy setting

Facebook - Build Your Profile
1. Build out your profile
– Add profile photo
– Fill out all Information
and make as robust as
possible
– Include Former
Employers, Groups,
associations, interests

Facebook - Build your Network
1. Find Friends
– Import address book
– Search by name,
company or interests

Facebook - Build your Network
2. Join appropriate Groups
3. Fan pages and look at who
they are friends with to
identify like minds

Facebook - Build Your Reputation
1. Wall Posts
– Post interesting tidbits
about yourself and what
you are interested in
– Comment on your
Friend’s status
– Share to redistribute
information

Facebook - Build Your Reputation
2. Events
– Host events and choose
to make them public or
by invitation only
– Be selective and
considerate about the
people you invite
– Post photos and make
robust with information

Facebook - Build Your Reputation
3. Discussion
– Pose questions to solicit opinions
4. Notes
- Consider this a place to blog and share stories

LinkedIn - Build Your Profile
1. Why should I know you?
– Aim for 100% Complete
– Update all job history. Consider this your online resume.
– Use keyword in your summary that are SEO friendly to
increase natural search rank
– Include all relevant associations, awards and accolades

LinkedIn - Build Your Network
1. Always personalize
requests! Include an
introduction and why
you would like to
connect
3. Forward your profile to
people you don’t know
but would like to meet

LinkedIn - Build Your Network
3. Import Contacts
4. Search previous employers

LinkedIn - Build Your Network
5. Join Groups & Organizations
– Some are open and other require invitation
– Seek organizations that represent your ideal customer

LinkedIn- Build Your Reputation
1. Q&A
– Search open questions and offer your expert opinion
– Suggest others within your connections as an expert

LinkedIn- Build Your Reputation
2. Recommendations
– Ask current or former associates to recommend you
– Return the favor by recommending others

Twitter - Build Profile
1. Choose Settings to edit Profile
2. Add a picture or logo
3. Fill out bio
4. Choose a background or create custom

Twitter- - Build Network
• Learn the language
RT @adeletiblier LOL. GMTA, FTW #SMBB
@= reply or public response
RT= forwarding information
DM= private message
#= search keyword
#fb = Posts ending with this tag are used by people who have
installed the Selective Twitter Update application which
posts only these tagged tweets to Facebook

Twitter- - Build Network
2. Search for like minds
Industry leaders, Competitors, Peers
3. Import your e-mail contacts

Twitter - Build Reputation
1. Be generous- ReTweet and Respond
2. Be relevant- Add value to conversation
3. Be diverse- TwitPic, Blip.fm
4. Be consistent
5. Be authentic

Twitter - Management
2. Download phone application
3. Sign up for url shortener
- Bit.ly, Budurl

Twitter - Resources
www.socialbrandindex.com- List of businesses on
Twitter
www.twellow.com- Twitter Yellow pages with
geographic browsable categories
www.twittalyzer.com- Tracking and analytic
application
www.alltop.com- Blog aggregator to find industry
articles and influencers

Stay Social
• Make yourself easy to follow
– Add Links to your e-mail signature
– Add Buttons to your website
• Choose your most valuable resource
• Take time to listen
• Continue to grow your network, always look
for new people to expand your network

Non Profit Resources
www.change.org

Non Profit Resources
http://nonprofits.change.org

Non Profit Resources
www.wearemedia.org

Non Profit Resources
Beth Kanter @BethKanter

Questions?