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Social Media 101
FSC Interactive
Andy Kutcher
What is Social Media?
But, What is Social Media? Social Media is  any  online or mobile network that allows for people to congregate, share and ...
 
C ustomization C onsistency C ommunity C ontent
C ontent
We know the digital era requires  more content , not less. And it requires content edited and packaged in ways that help u...
I need  more  content?!? Mer.
What Should I Post? (almost anything!)
News articles featuring your business or your industry
Blog posts you’ve written
Photos and videos giving fans the “inside” or “behind the scenes” look
Questions you want to have answered
Links to your website
Share Other People’s Relevant Content
Events You’ve Created
“ Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every p...
Where Should I Post? (everywhere!)
 
Content shouldn’t scare you… After all, it’s yours…
C onsistency
 
When Should I Post? (everyday!)
Create a Schedule (and stick to it!)
 
C ustomization
You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT! - James Bond, Tomorrow Never Dies
C ommunity
com·mu·ni·ty     /kəˈmyunɪti/ noun, plural -ties.  a social, religious, occupational, or other group sharing common charac...
Who’s A Part of My Community? Who isn’t?
Anyone you interact with, even if only one time, is a part of your community http://www.coolinfographics.com/blog/2010/10/...
How Do I Grow My Community? Shout it From the Rooftops!
Share Whatchya Got
Print Materials
Email Signature
How Do I Engage My Community? Content!
Give ‘Em What They want
But Remember… <ul><li>People change. You have to change with them. </li></ul>
 
Which Platforms are Right for Me? http://socialmediatoday.com/index.php?q=SMC/118475
 
What is Twitter
Cocktail Party  Rules of Engagement
Cocktail Party  Rules of Engagement <ul><ul><li>Don’t talk all about yourself </li></ul></ul><ul><ul><li>Find the people w...
Speaking the language <ul><li>RT @fscnola hosting a #socialmedia101 training session this morning! </li></ul>
Twitter Translator Saaay What?
Replies <ul><li>@ denotes a tweet sent to another Twitter user. </li></ul>@TiffanyStarnes  see you in the park tonight!
Retweet <ul><li>Like forwarding a message in e-mail. This helps grow community and makes people feel good. </li></ul><ul><...
Direct Message <ul><li>DM is a private message that you can only send to those who follow you. </li></ul>D Adeletiblier  H...
Hashtag <ul><li># makes a term into a keyword that is searchable, also used to imply sarcasm or humor </li></ul>@tiffanyst...
Sign me UP! YES!
Sign Up
Fill out your profile
Find and Follow People
Content What are you doing? … in 140 characters…
 
Your Own Content
Other People’s Content
Whatever is Relevant
Responses to People
Why Does This Matter? Because… … people use Twitter
Customer Feedback
Deals & Specials
Giveaways
Customer Service
<ul><li>Drive sales </li></ul><ul><li>Increase newsletter database </li></ul><ul><li>Generate leads </li></ul><ul><li>Recr...
How Often Do I Need to Tweet? As Often as Possible.
Post: When You Have Content
Post: Whenever You’re Comfortable
Don’t Post: If You’re Just Regurgitating
How Do I Use Twitter For My Business? With the Right Tools
Customize Your Twitter Page
Manage (on your computer)
CoTweet
Hootsuite
Tweetdeck
Manage (on the go)
Beauty in Brevity
Who’s My Community? People Talking About You, to You or With You. People In Your Industry. People In Your City. Basically,...
www.search.twitter.com “search term” near:zipcode
www.Listorious.com
<ul><li>@wdsu </li></ul><ul><li>@The_Gambit </li></ul><ul><li>@FSCnola  </li></ul><ul><li>@Fleurtygirl </li></ul><ul><li>@...
How Do I Track Success? Great Question!
Success = ____________? “ A leader has to be positive about all things that happen to his team. Look at nothing in the pas...
Bit.ly
Who.Unfollowed.Me
TweetStats
Measuring Success on Twitter ReTweetist - Allows you to discover trends, popular topics and popular people by tracking Ret...
The ‘book
<ul><li>So you have a Facebook Page? </li></ul>Now what?
Where Should I Post? (everywhere!)
 
 
 
 
 
How Do I Post…  (as a page?)
 
 
 
 
When Should I Post? (everyday!)
 
 
Post Everyday (even if  you  don’t have content!)
How Do I Set Myself Apart? I Just Gotta Be Me…
Facebook Apps
Page Settings
Facebook Places
Claiming Your Place
 
Facebook Deals
Creating a Deal
 
 
Build Your Own Tab
 
 
 
 
 
 
 
Who’s A Part of My Community? Clients, Customers, Employees
Everyone You Interact With = Potential Facebook Fan
Everyone You Interact With = Your Community
How Do I Grow My Community? Shout it From the Rooftops!
Facebook Ads
 
 
Add Favorite Pages
How Do I Understand My Community? Insights
 
Insights: Users
 
 
 
 
Insights: Interactions
 
YouTube
What is YouTube? YouTube is the largest search engine second only to Google.
 
 
What Should I Post? Anything That Provides a “Behind the Scenes” look!
How-To Videos
Behind The Scenes
Professional Videos
Keep it Short.
What Should My Channel Look Like? Like You!
Make Your YouTube Channel all About You!
Tag Videos & Create Playlists
Search Optimization
Where’s My Community? All Around You
Find Other Channels Like Yours
And… Comment! (with keywords!)
And…Subscribe!
How Do I Know if it’s Working? Analyze!
YouTube Insights
 
Flickr
What is Flickr?
... words  and  pictures  can work  together  to communicate more powerfully than either alone.  –  William Albert Allard
What Counts as Content? Photos! Photos! Photos!
Photostream (your photos)
Sets, Galleries, Collections (Other People’s Photos) Galleries  allow up to 18 public photos. It’s an opportunity to celeb...
Keywords, Keywords, Keywords!
Who is, Where is My Community? On Flickr, too!
Find, Create and Join Groups
Link Your Networks from Flickr
Link Your Networks To Flickr
 
LinkedIn
What Is LinkedIn?
The Ultimate Business Networking Event Who Do You Know? Who Do THEY Know? Who Are You Trying to Reach? How Do You Expand Y...
By the Numbers <ul><li>45 million users /profiles </li></ul><ul><li>Average of 1.5 million US visits per month </li></ul><...
By The Numbers <ul><li>Average age: 41 </li></ul><ul><li>Average household Income: $100K+ </li></ul><ul><li>College Grads:...
What Do I Put on LinkedIn? Personally?
First, Let’s Talk About Me <ul><ul><li>COMPLETE your Profile… </li></ul></ul><ul><ul><li>Add Your Picture </li></ul></ul><...
What Do I Put on LinkedIn? Professionally?
Create a Business Profile
Now What? Community! Build Your Community!
Who Do You Know?
Who Do They Know? - Always personalize requests! - Include an introduction and why you would like to connect - Forward you...
Look to Existing Contacts for New Contacts
Join Groups
Answer Questions (Position Yourself as an Expert) <ul><li>- Search open questions  </li></ul><ul><li>- Offer your expert o...
Give and Receive Recommendations
<ul><li>FSC Interactive </li></ul><ul><li>1943 Sophie Wright Place </li></ul><ul><li>New Orleans, LA 70130 </li></ul><ul><...
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Social media 101

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  • CHa
  • 1900 people that are obvious fans of the pizza cause they are following- perfect audience, instant call to action and it’s FREE
  • Drives traffic- Directs to landing page where they can opt in for NEWSLETTER!
  • Increase search relevance
  • Be creative while including terms you want people to find you for.
  • Network Statistics. One intro away from 32K professionals
  • Transcript of "Social media 101"

    1. 1. Social Media 101
    2. 2. FSC Interactive
    3. 3. Andy Kutcher
    4. 4. What is Social Media?
    5. 5. But, What is Social Media? Social Media is any online or mobile network that allows for people to congregate, share and communicate. It’s a party…. online
    6. 7. C ustomization C onsistency C ommunity C ontent
    7. 8. C ontent
    8. 9. We know the digital era requires more content , not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement. – Tom Curley, CEO of The Associated Press
    9. 10. I need more content?!? Mer.
    10. 11. What Should I Post? (almost anything!)
    11. 12. News articles featuring your business or your industry
    12. 13. Blog posts you’ve written
    13. 14. Photos and videos giving fans the “inside” or “behind the scenes” look
    14. 15. Questions you want to have answered
    15. 16. Links to your website
    16. 17. Share Other People’s Relevant Content
    17. 18. Events You’ve Created
    18. 19. “ Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.” - John Jakes, author
    19. 20. Where Should I Post? (everywhere!)
    20. 22. Content shouldn’t scare you… After all, it’s yours…
    21. 23. C onsistency
    22. 25. When Should I Post? (everyday!)
    23. 26. Create a Schedule (and stick to it!)
    24. 28. C ustomization
    25. 29. You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT! - James Bond, Tomorrow Never Dies
    26. 30. C ommunity
    27. 31. com·mu·ni·ty     /kəˈmyunɪti/ noun, plural -ties. a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists
    28. 32. Who’s A Part of My Community? Who isn’t?
    29. 33. Anyone you interact with, even if only one time, is a part of your community http://www.coolinfographics.com/blog/2010/10/14/map-of-online-communities-2.html
    30. 34. How Do I Grow My Community? Shout it From the Rooftops!
    31. 35. Share Whatchya Got
    32. 36. Print Materials
    33. 37. Email Signature
    34. 38. How Do I Engage My Community? Content!
    35. 39. Give ‘Em What They want
    36. 40. But Remember… <ul><li>People change. You have to change with them. </li></ul>
    37. 42. Which Platforms are Right for Me? http://socialmediatoday.com/index.php?q=SMC/118475
    38. 44. What is Twitter
    39. 45. Cocktail Party Rules of Engagement
    40. 46. Cocktail Party Rules of Engagement <ul><ul><li>Don’t talk all about yourself </li></ul></ul><ul><ul><li>Find the people who interest you </li></ul></ul><ul><ul><li>Try to add value to the conversation </li></ul></ul><ul><ul><li>Follow up with your new friends </li></ul></ul>
    41. 47. Speaking the language <ul><li>RT @fscnola hosting a #socialmedia101 training session this morning! </li></ul>
    42. 48. Twitter Translator Saaay What?
    43. 49. Replies <ul><li>@ denotes a tweet sent to another Twitter user. </li></ul>@TiffanyStarnes see you in the park tonight!
    44. 50. Retweet <ul><li>Like forwarding a message in e-mail. This helps grow community and makes people feel good. </li></ul><ul><li>RT @andyknola : Help raise money for Tsunami Relief: http://bit.ly/awsjah0 </li></ul>
    45. 51. Direct Message <ul><li>DM is a private message that you can only send to those who follow you. </li></ul>D Adeletiblier Here’s my e-mail address [email_address]
    46. 52. Hashtag <ul><li># makes a term into a keyword that is searchable, also used to imply sarcasm or humor </li></ul>@tiffanystarnes is speaking in tongues at #socialsummit @nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames
    47. 53. Sign me UP! YES!
    48. 54. Sign Up
    49. 55. Fill out your profile
    50. 56. Find and Follow People
    51. 57. Content What are you doing? … in 140 characters…
    52. 59. Your Own Content
    53. 60. Other People’s Content
    54. 61. Whatever is Relevant
    55. 62. Responses to People
    56. 63. Why Does This Matter? Because… … people use Twitter
    57. 64. Customer Feedback
    58. 65. Deals & Specials
    59. 66. Giveaways
    60. 67. Customer Service
    61. 68. <ul><li>Drive sales </li></ul><ul><li>Increase newsletter database </li></ul><ul><li>Generate leads </li></ul><ul><li>Recruit employees </li></ul><ul><li>Foster Facebook growth </li></ul>To accomplish goals:
    62. 69. How Often Do I Need to Tweet? As Often as Possible.
    63. 70. Post: When You Have Content
    64. 71. Post: Whenever You’re Comfortable
    65. 72. Don’t Post: If You’re Just Regurgitating
    66. 73. How Do I Use Twitter For My Business? With the Right Tools
    67. 74. Customize Your Twitter Page
    68. 75. Manage (on your computer)
    69. 76. CoTweet
    70. 77. Hootsuite
    71. 78. Tweetdeck
    72. 79. Manage (on the go)
    73. 80. Beauty in Brevity
    74. 81. Who’s My Community? People Talking About You, to You or With You. People In Your Industry. People In Your City. Basically, everyone.
    75. 82. www.search.twitter.com “search term” near:zipcode
    76. 83. www.Listorious.com
    77. 84. <ul><li>@wdsu </li></ul><ul><li>@The_Gambit </li></ul><ul><li>@FSCnola </li></ul><ul><li>@Fleurtygirl </li></ul><ul><li>@Official_Saints </li></ul><ul><li>@hornets </li></ul>A Few to Follow Locally
    78. 85. How Do I Track Success? Great Question!
    79. 86. Success = ____________? “ A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.” - Coach Mike Krzyzewski
    80. 87. Bit.ly
    81. 88. Who.Unfollowed.Me
    82. 89. TweetStats
    83. 90. Measuring Success on Twitter ReTweetist - Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. http://retweetist.com/ Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. http://www.twitalyzer.com BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/ TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
    84. 91. The ‘book
    85. 92. <ul><li>So you have a Facebook Page? </li></ul>Now what?
    86. 93. Where Should I Post? (everywhere!)
    87. 99. How Do I Post… (as a page?)
    88. 104. When Should I Post? (everyday!)
    89. 107. Post Everyday (even if you don’t have content!)
    90. 108. How Do I Set Myself Apart? I Just Gotta Be Me…
    91. 109. Facebook Apps
    92. 110. Page Settings
    93. 111. Facebook Places
    94. 112. Claiming Your Place
    95. 114. Facebook Deals
    96. 115. Creating a Deal
    97. 118. Build Your Own Tab
    98. 126. Who’s A Part of My Community? Clients, Customers, Employees
    99. 127. Everyone You Interact With = Potential Facebook Fan
    100. 128. Everyone You Interact With = Your Community
    101. 129. How Do I Grow My Community? Shout it From the Rooftops!
    102. 130. Facebook Ads
    103. 133. Add Favorite Pages
    104. 134. How Do I Understand My Community? Insights
    105. 136. Insights: Users
    106. 141. Insights: Interactions
    107. 143. YouTube
    108. 144. What is YouTube? YouTube is the largest search engine second only to Google.
    109. 147. What Should I Post? Anything That Provides a “Behind the Scenes” look!
    110. 148. How-To Videos
    111. 149. Behind The Scenes
    112. 150. Professional Videos
    113. 151. Keep it Short.
    114. 152. What Should My Channel Look Like? Like You!
    115. 153. Make Your YouTube Channel all About You!
    116. 154. Tag Videos & Create Playlists
    117. 155. Search Optimization
    118. 156. Where’s My Community? All Around You
    119. 157. Find Other Channels Like Yours
    120. 158. And… Comment! (with keywords!)
    121. 159. And…Subscribe!
    122. 160. How Do I Know if it’s Working? Analyze!
    123. 161. YouTube Insights
    124. 163. Flickr
    125. 164. What is Flickr?
    126. 165. ... words and pictures can work together to communicate more powerfully than either alone. – William Albert Allard
    127. 166. What Counts as Content? Photos! Photos! Photos!
    128. 167. Photostream (your photos)
    129. 168. Sets, Galleries, Collections (Other People’s Photos) Galleries allow up to 18 public photos. It’s an opportunity to celebrate the creativity of your fellow members. A collection is a group of your photo sets that are related to one another A set is a group of photos
    130. 169. Keywords, Keywords, Keywords!
    131. 170. Who is, Where is My Community? On Flickr, too!
    132. 171. Find, Create and Join Groups
    133. 172. Link Your Networks from Flickr
    134. 173. Link Your Networks To Flickr
    135. 175. LinkedIn
    136. 176. What Is LinkedIn?
    137. 177. The Ultimate Business Networking Event Who Do You Know? Who Do THEY Know? Who Are You Trying to Reach? How Do You Expand Your Network? How Do You Set Yourself Apart?
    138. 178. By the Numbers <ul><li>45 million users /profiles </li></ul><ul><li>Average of 1.5 million US visits per month </li></ul><ul><li>80% of companies using LinkedIn as a primary tool to find employees </li></ul>
    139. 179. By The Numbers <ul><li>Average age: 41 </li></ul><ul><li>Average household Income: $100K+ </li></ul><ul><li>College Grads: 80% </li></ul><ul><li>Business Decision Makers: 50% </li></ul>
    140. 180. What Do I Put on LinkedIn? Personally?
    141. 181. First, Let’s Talk About Me <ul><ul><li>COMPLETE your Profile… </li></ul></ul><ul><ul><li>Add Your Picture </li></ul></ul><ul><ul><li>Include ALL job history </li></ul></ul><ul><ul><li>Ask For and Make Recommendations </li></ul></ul><ul><ul><li>Optimize EVERYTHING </li></ul></ul><ul><ul><ul><li>Job Titles </li></ul></ul></ul><ul><ul><ul><li>Updates </li></ul></ul></ul><ul><ul><ul><li>Summary </li></ul></ul></ul>
    142. 182. What Do I Put on LinkedIn? Professionally?
    143. 183. Create a Business Profile
    144. 184. Now What? Community! Build Your Community!
    145. 185. Who Do You Know?
    146. 186. Who Do They Know? - Always personalize requests! - Include an introduction and why you would like to connect - Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST
    147. 187. Look to Existing Contacts for New Contacts
    148. 188. Join Groups
    149. 189. Answer Questions (Position Yourself as an Expert) <ul><li>- Search open questions </li></ul><ul><li>- Offer your expert opinion </li></ul><ul><li>Don’t know the answer, share it with someone who might </li></ul>
    150. 190. Give and Receive Recommendations
    151. 191. <ul><li>FSC Interactive </li></ul><ul><li>1943 Sophie Wright Place </li></ul><ul><li>New Orleans, LA 70130 </li></ul><ul><li>E-mail: [email_address] </li></ul><ul><li>Facebook: www.facebook.com/fscinteractive </li></ul><ul><li>Twitter: www.twitter.com/fscnola </li></ul><ul><li>O: 504-894-8011 </li></ul><ul><li>F: 504-894-8012 </li></ul>
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