Social media 101
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  • CHa
  • 1900 people that are obvious fans of the pizza cause they are following- perfect audience, instant call to action and it’s FREE
  • Drives traffic- Directs to landing page where they can opt in for NEWSLETTER!
  • Increase search relevance
  • Be creative while including terms you want people to find you for.
  • Network Statistics. One intro away from 32K professionals

Social media 101 Presentation Transcript

  • 1. Social Media 101
  • 2. FSC Interactive
  • 3. Andy Kutcher
  • 4. What is Social Media?
  • 5. But, What is Social Media? Social Media is any online or mobile network that allows for people to congregate, share and communicate. It’s a party…. online
  • 6.  
  • 7. C ustomization C onsistency C ommunity C ontent
  • 8. C ontent
  • 9. We know the digital era requires more content , not less. And it requires content edited and packaged in ways that help user access and allow for advertising placement. – Tom Curley, CEO of The Associated Press
  • 10. I need more content?!? Mer.
  • 11. What Should I Post? (almost anything!)
  • 12. News articles featuring your business or your industry
  • 13. Blog posts you’ve written
  • 14. Photos and videos giving fans the “inside” or “behind the scenes” look
  • 15. Questions you want to have answered
  • 16. Links to your website
  • 17. Share Other People’s Relevant Content
  • 18. Events You’ve Created
  • 19. “ Be yourself. Above all, let who you are, what you are, what you believe, shine through every sentence you write, every piece you finish.” - John Jakes, author
  • 20. Where Should I Post? (everywhere!)
  • 21.  
  • 22. Content shouldn’t scare you… After all, it’s yours…
  • 23. C onsistency
  • 24.  
  • 25. When Should I Post? (everyday!)
  • 26. Create a Schedule (and stick to it!)
  • 27.  
  • 28. C ustomization
  • 29. You forgot the first rule of mass media, Elliot! GIVE THE PEOPLE WHAT THEY WANT! - James Bond, Tomorrow Never Dies
  • 30. C ommunity
  • 31. com·mu·ni·ty     /kəˈmyunɪti/ noun, plural -ties. a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists
  • 32. Who’s A Part of My Community? Who isn’t?
  • 33. Anyone you interact with, even if only one time, is a part of your community http://www.coolinfographics.com/blog/2010/10/14/map-of-online-communities-2.html
  • 34. How Do I Grow My Community? Shout it From the Rooftops!
  • 35. Share Whatchya Got
  • 36. Print Materials
  • 37. Email Signature
  • 38. How Do I Engage My Community? Content!
  • 39. Give ‘Em What They want
  • 40. But Remember…
    • People change. You have to change with them.
  • 41.  
  • 42. Which Platforms are Right for Me? http://socialmediatoday.com/index.php?q=SMC/118475
  • 43.  
  • 44. What is Twitter
  • 45. Cocktail Party Rules of Engagement
  • 46. Cocktail Party Rules of Engagement
      • Don’t talk all about yourself
      • Find the people who interest you
      • Try to add value to the conversation
      • Follow up with your new friends
  • 47. Speaking the language
    • RT @fscnola hosting a #socialmedia101 training session this morning!
  • 48. Twitter Translator Saaay What?
  • 49. Replies
    • @ denotes a tweet sent to another Twitter user.
    @TiffanyStarnes see you in the park tonight!
  • 50. Retweet
    • Like forwarding a message in e-mail. This helps grow community and makes people feel good.
    • RT @andyknola : Help raise money for Tsunami Relief: http://bit.ly/awsjah0
  • 51. Direct Message
    • DM is a private message that you can only send to those who follow you.
    D Adeletiblier Here’s my e-mail address [email_address]
  • 52. Hashtag
    • # makes a term into a keyword that is searchable, also used to imply sarcasm or humor
    @tiffanystarnes is speaking in tongues at #socialsummit @nolamaven @AmieSaint @glamourstar this makes me weep for America. #mariahcareybabynames
  • 53. Sign me UP! YES!
  • 54. Sign Up
  • 55. Fill out your profile
  • 56. Find and Follow People
  • 57. Content What are you doing? … in 140 characters…
  • 58.  
  • 59. Your Own Content
  • 60. Other People’s Content
  • 61. Whatever is Relevant
  • 62. Responses to People
  • 63. Why Does This Matter? Because… … people use Twitter
  • 64. Customer Feedback
  • 65. Deals & Specials
  • 66. Giveaways
  • 67. Customer Service
  • 68.
    • Drive sales
    • Increase newsletter database
    • Generate leads
    • Recruit employees
    • Foster Facebook growth
    To accomplish goals:
  • 69. How Often Do I Need to Tweet? As Often as Possible.
  • 70. Post: When You Have Content
  • 71. Post: Whenever You’re Comfortable
  • 72. Don’t Post: If You’re Just Regurgitating
  • 73. How Do I Use Twitter For My Business? With the Right Tools
  • 74. Customize Your Twitter Page
  • 75. Manage (on your computer)
  • 76. CoTweet
  • 77. Hootsuite
  • 78. Tweetdeck
  • 79. Manage (on the go)
  • 80. Beauty in Brevity
  • 81. Who’s My Community? People Talking About You, to You or With You. People In Your Industry. People In Your City. Basically, everyone.
  • 82. www.search.twitter.com “search term” near:zipcode
  • 83. www.Listorious.com
  • 84.
    • @wdsu
    • @The_Gambit
    • @FSCnola
    • @Fleurtygirl
    • @Official_Saints
    • @hornets
    A Few to Follow Locally
  • 85. How Do I Track Success? Great Question!
  • 86. Success = ____________? “ A leader has to be positive about all things that happen to his team. Look at nothing in the past as failure.” - Coach Mike Krzyzewski
  • 87. Bit.ly
  • 88. Who.Unfollowed.Me
  • 89. TweetStats
  • 90. Measuring Success on Twitter ReTweetist - Allows you to discover trends, popular topics and popular people by tracking Retweets (RTs) across Twitter. http://retweetist.com/ Twitalyzer- Twitter's most popular measurement solution for business and personal users, focusing on influence, impact and engagement. http://www.twitalyzer.com BackTweets- Get a comprehensive understanding of how your content is shared on Twitter, including tweet graphs, reach & impressions stats, influencer lists and more! http://backtweets.com/ TwitterCounter – Allows you to review your friends and follower growth by week, month or 3-month intervals. You can also compare your growth to competitors. http://twittercounter.com OneForty – All of the latest and greatest online and social media tools. http://oneforty.com/category/Analytics
  • 91. The ‘book
  • 92.
    • So you have a Facebook Page?
    Now what?
  • 93. Where Should I Post? (everywhere!)
  • 94.  
  • 95.  
  • 96.  
  • 97.  
  • 98.  
  • 99. How Do I Post… (as a page?)
  • 100.  
  • 101.  
  • 102.  
  • 103.  
  • 104. When Should I Post? (everyday!)
  • 105.  
  • 106.  
  • 107. Post Everyday (even if you don’t have content!)
  • 108. How Do I Set Myself Apart? I Just Gotta Be Me…
  • 109. Facebook Apps
  • 110. Page Settings
  • 111. Facebook Places
  • 112. Claiming Your Place
  • 113.  
  • 114. Facebook Deals
  • 115. Creating a Deal
  • 116.  
  • 117.  
  • 118. Build Your Own Tab
  • 119.  
  • 120.  
  • 121.  
  • 122.  
  • 123.  
  • 124.  
  • 125.  
  • 126. Who’s A Part of My Community? Clients, Customers, Employees
  • 127. Everyone You Interact With = Potential Facebook Fan
  • 128. Everyone You Interact With = Your Community
  • 129. How Do I Grow My Community? Shout it From the Rooftops!
  • 130. Facebook Ads
  • 131.  
  • 132.  
  • 133. Add Favorite Pages
  • 134. How Do I Understand My Community? Insights
  • 135.  
  • 136. Insights: Users
  • 137.  
  • 138.  
  • 139.  
  • 140.  
  • 141. Insights: Interactions
  • 142.  
  • 143. YouTube
  • 144. What is YouTube? YouTube is the largest search engine second only to Google.
  • 145.  
  • 146.  
  • 147. What Should I Post? Anything That Provides a “Behind the Scenes” look!
  • 148. How-To Videos
  • 149. Behind The Scenes
  • 150. Professional Videos
  • 151. Keep it Short.
  • 152. What Should My Channel Look Like? Like You!
  • 153. Make Your YouTube Channel all About You!
  • 154. Tag Videos & Create Playlists
  • 155. Search Optimization
  • 156. Where’s My Community? All Around You
  • 157. Find Other Channels Like Yours
  • 158. And… Comment! (with keywords!)
  • 159. And…Subscribe!
  • 160. How Do I Know if it’s Working? Analyze!
  • 161. YouTube Insights
  • 162.  
  • 163. Flickr
  • 164. What is Flickr?
  • 165. ... words and pictures can work together to communicate more powerfully than either alone. – William Albert Allard
  • 166. What Counts as Content? Photos! Photos! Photos!
  • 167. Photostream (your photos)
  • 168. Sets, Galleries, Collections (Other People’s Photos) Galleries allow up to 18 public photos. It’s an opportunity to celebrate the creativity of your fellow members. A collection is a group of your photo sets that are related to one another A set is a group of photos
  • 169. Keywords, Keywords, Keywords!
  • 170. Who is, Where is My Community? On Flickr, too!
  • 171. Find, Create and Join Groups
  • 172. Link Your Networks from Flickr
  • 173. Link Your Networks To Flickr
  • 174.  
  • 175. LinkedIn
  • 176. What Is LinkedIn?
  • 177. The Ultimate Business Networking Event Who Do You Know? Who Do THEY Know? Who Are You Trying to Reach? How Do You Expand Your Network? How Do You Set Yourself Apart?
  • 178. By the Numbers
    • 45 million users /profiles
    • Average of 1.5 million US visits per month
    • 80% of companies using LinkedIn as a primary tool to find employees
  • 179. By The Numbers
    • Average age: 41
    • Average household Income: $100K+
    • College Grads: 80%
    • Business Decision Makers: 50%
  • 180. What Do I Put on LinkedIn? Personally?
  • 181. First, Let’s Talk About Me
      • COMPLETE your Profile…
      • Add Your Picture
      • Include ALL job history
      • Ask For and Make Recommendations
      • Optimize EVERYTHING
        • Job Titles
        • Updates
        • Summary
  • 182. What Do I Put on LinkedIn? Professionally?
  • 183. Create a Business Profile
  • 184. Now What? Community! Build Your Community!
  • 185. Who Do You Know?
  • 186. Who Do They Know? - Always personalize requests! - Include an introduction and why you would like to connect - Forward your profile to people you don’t know but would like to meet and WHY you are contacting them….BE HONEST
  • 187. Look to Existing Contacts for New Contacts
  • 188. Join Groups
  • 189. Answer Questions (Position Yourself as an Expert)
    • - Search open questions
    • - Offer your expert opinion
    • Don’t know the answer, share it with someone who might
  • 190. Give and Receive Recommendations
  • 191.
    • FSC Interactive
    • 1943 Sophie Wright Place
    • New Orleans, LA 70130
    • E-mail: [email_address]
    • Facebook: www.facebook.com/fscinteractive
    • Twitter: www.twitter.com/fscnola
    • O: 504-894-8011
    • F: 504-894-8012